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TalentCap #DMICON Digital Marketing Innovation Conference to Deliver Cross-Industry Insights for ASEAN Real Estate CMOs Leading the Experience in a Customer’s World.

TalentCap #DMICON Digital Marketing Innovation Conference to Deliver Cross-Industry Insights for ASEAN Real Estate CMOs Leading the Experience in a Customer’s World.

Singapore – August 15, 2018 –

The TalentCap #DMICON Digital Marketing Innovation Conference delivers practical digital marketing insights from global industry leaders. The highpoints include 20+ speakers from across all industries, 2 panel sessions and 3 workshops by prominent international coaches.

The conference is targeted towards key decision makers, C-levels and marketing professionals from every sector and participants will be able to explore how top digital marketing leaders maintain their edge through 27+ different tactical areas of digital marketing. This includes everything from customer experience, video marketing, social media marketing, omnichannel, artificial intelligence, to data and analytics.

Price and features are no longer giving a company an edge.

Digital marketing is revolutionising the customer experience in every sector with interaction between businesses and consumers are becoming more complex, personalised and more interactive. To remain competitive and meet the increasing demands in today’s digital market, ASEAN companies are reinventing themselves by making customer experience as the main focus in their digital marketing and communication strategy. Price and features are no longer giving a company an edge – as  how a company makes the consumers feel is just as, if not more important.

With the market growing highly saturated with the growing numbers of brands offering similar products and services, CMOs have to exploit the latest technology in digital marketing such as artificial intelligence to explore the insights on their customers. According to Forrester Research, insights-driven businesses are gaining an edge on companies that are not insights-driven as they are able to produce content accustomed to every individual consumer.

ASEAN Real Estate Leaders Are Looking Into Innovative Digital Marketing Strategies To Remain Relevant.

The ASEAN property sector is becoming notoriously known for its slow jump in the digital bandwagon, as they prefer to advertise their products using traditional and offline channels. However, to stay relevant in the competition, today’s real estate leaders and marketers are looking into digital advertising to reach out to potential customers while improving their existing customer service by delivering an exceptional customer experience to potential prospect and existing customer.

One of the reasons why property leaders are finding it difficult to provide an A+ customer experience is because they are failing to identify the various touchpoints experienced by prospects and existing customers when dealing with their company – from the initial engagement until parting ways. Both prospects and existing customers are having completely different expectations, demands and touchpoints, therefore it can be difficult for property companies to successfully target and deliver amazing customer experience at every touchpoint.

Issues such as limited channels for inquiry, difficult transition from web browsing to the application process, limited channels for payment and renters aren’t able to get in touch with the management anytime of the day are some of the issues that can decrease the level of customer satisfaction thus affecting the overall customer experience. Poor customer experience can result in loss of prospect as well as the existing customers as they may look into other real estate companies that can provide for them better services.

It is important for companies to list out every potential contact that consumers may have with the company, and review the current procedure and how it can be improved. For example, companies must make sure that their websites are easy to navigate and provide all of the necessary information so prospects can make decisions a lot faster and easier. Besides that, companies must make sure that someone is always available for consumers to get in touch with, even outside regular business hours. Chatbots is greatly solving this issue, as it is possible for chatbots to respond to any inquiry at any given time of the day, in a very precise manner while keeping the conversation feeling “humanlike”.

Customer experience is the responsibility of the entire organisation. All business units within organisations must work hand in hand with their digital marketing teams to ensure that excellent customer experience continues – even after successfully changing a prospect into a customer. By employing suitable digital marketing strategies and technologies, the company can assist their employees in meeting the needs of their customers therefore ensuring an increase in the overall rating for customer satisfaction and experience.

Staying Ahead by Learning & Implementing Key Tactics from Other Industry Domains. 

Keynote speaker Ahmed El Sanhoury, the Head of Social Media at Mindvalley presents the topic “Leads and Ecommerce Conversions: How Social Engagement and Listening Triggers Conversions”.

Mindvalley is a global school headquartered in Kuala Lumpur where the aim is to deliver transformational education for all ages. With over 3 million students from around the globe, Mindvalley partners with some of the most exceptional teachers, best-selling authors and brilliant minds to produce the best-in-class learning experiences in every area of life. Whether it’s Alan Watts (Zen Philosophy), Robin Sharma (Leadership), Lisa Nichols (Public Speaking), Donna Eden (Energy Medicine) or Neale Donald Walsch (Conscious Evolution), Mindvalley teachers are legendary educators in their field with over 70,000 hours of video content are consumed by fans, every week.

Ahmed highlights, “A user journey of discovery could start with a comment; don’t let it end there. When was the last time your brand really spoke to your target audience? Building a scalable social engagement and listening strategy is a must for any brand that wants to play the social game right. When you combine it with your marketing automation and ad retargeting efforts, you will see a direct increase in your leads and ecommerce conversions.”

Ahmed’s keynote is for decision makers and for anyone else who are interested to learn on how to create a framework for social listening and how to apply advanced social engagement tactics to a brand’s social media marketing. Ahmed will go through the methods that have worked during product launches, events and live streams – including the story of how they made 500 USD by accident. Ahmed will also showcase how social engagement benefits organic and paid content performance directly and how to drive leads to funnels and touchpoints.

Keynote speaker Avis Easteal, the Head of Consumer at Luxasia presents the topic “Data Driven Omnichannel Marketing & Automation: How To Approach Changing To Automation”. Avis highlights. “Broadcast is dead.  Automation and personalised customer journeys is the future.”

Luxasia is Asia’s leader in omnichannel marketing for beauty and luxury lifestyle brands where it carries over 150 of the finest beauty and lifestyle brands from all over the world which include La Prairie, Bvlgari, Guerlain, Prada and Hermes, and successful joint ventures with the likes of LVMH Group, PUIG, Yves Rocher, and Elizabeth Arden. With over 32 years of experience in the business, Luxasia has become a regional beauty brand empire with more than 2,000 staff in 15 countries across the Asia Pacific, and a growing network of over 3000 retail touchpoints in department stores, retail stores, standalone stores and even pop up stores.

Keynote speaker Ronnie Thomas, the Head of Strategy and Planning at PHD presents the topic “B2B Marketing: How To Create A Demand Centre By Looking Internally Rather Than Externally For New Sources Of Growth”.

PHD is one of the most acclaimed media and communication agency networks with numerous recognitions from around the world. Founded in the UK in the year 1990, PHD combines the latest industry insights with the best creative minds to deliver smart strategic thinking and creative innovation for some of the world’s largest advertisers. With over 28 years of experience, PHD is a global network with 6,000 employees and 80 offices in multiple countries, and continue to lead the way in the evolution of communications planning around the world.

The conference feature includes a deep dive workshop facilitated by Ian Rheeder, a Chartered Marketer and an international sales coach with over 30 years of practical sales experience and an obsession with studying neuroscience. To this end, he developed the simple CUSP® Sales & Negotiating System.

Over the past decade, Ian has successfully trained thousands of salespeople – every single delegate strongly agreed that CUSP® is a simple yet powerful persuasion system.  His previous corporate position was marketing & sales director of the global zipper giant, YKK. His sales and marketing management experience includes 30 international FMCG and B2B brands.

At the #DMICON, Ian facilitates the workshop topic, “The Neuroscience of Customer Experience Management.” Ian will get you to fully appreciate the elusive topic of Customer Experience Management (CEM) by presenting actual case studies that have been recorded using hidden cameras. Some of the take away of the workshop include understanding the basics behind customer experience management and insights on how to measure Employee Engagement and what it means for the customer.

Teaming up with the region’s innovative and forward thinking organisation, TalentCap is pleased to welcome on board, PRWIRE Asia as a Strategic Partner at #DMICON Digital Marketing Innovation Conference Singapore, September 2018.

PRWIRE Asia is a leading Asia-focused press release newswire, focusing to develop an impressive identity for their client’s brand while accelerating the brand building process by elevating the story to be highly attractive in online search engines, especially Google.

PRWIRE Asia will support #DMICON by providing international media outreach for the conference and delegates, raising awareness across SEA and worldwide through their highly customizable public relation, branding, marketing, and commercial journalism solution.

Attend the #DMICON Digital Marketing Innovation Conference Singapore to gain latest insights on digital marketing trends and innovation.

With plenty of cross industry learning and networking opportunities, the #DMICON is the perfect place to build a professional network, find business partners, and generate new growth ideas. By learning and implementing key tactics from other industry domains, participants will be able to stay ahead of competitors and increase the overall success of their company.

TalentCap has a vision to become the foremost thought leadership platform in the region, creating unmissable events that feature inspiring speakers sharing their first-hand expertise with delegates. As such, they have gone above and beyond to make this event as impactful as possible.

For those who are interested for the #DMICON Singapore chapter, please refer to the below on event details:

Dates: 26-27 September 2018 (Wednesday & Thursday)
Time: 9am – 5.30pm
Venue: Singapore

Get your tickets here: https://talentcap.com/digital-marketing-2018-singapore/

About TalentCap: TalentCap produces quality information and events for the international conference industry. We recruit the best speakers, provide the best training and offer the best networking in the industry. We produce innovative, inspiring, and indispensable event solutions and services. We provide businesses with insights and contacts they need to grow. We curate content for specific industries and to facilitate dialogue and strategic thinking. We expose sponsors and partners to a highly engaged international audience. We aspire to Inspire and equip business leaders to achieve extraordinary results. For latest, please visit: www.talentcap.com

#DMICON Pre-Event Q&A: Keynote Speaker, Andy Clark, Vice President & Managing Director APAC, Tealium

TalentCap is pleased to Welcome Andy Clark on board the #DMICON! It’s going to be exciting to hear you speak about “Building Customer Loyalty: Why a Customer-Centric Focus Means Ownership of Your Data Supply Chain.”

Andy highlights, “Organizations leverage multiple martech solutions, channels and marketing initiatives in the hopes of being able to reach their audience in a variety of ways. Massive amounts of behavioral profile data is collected at each of these touch-points, which is extremely valuable in driving better decision making around audience and individual targeting. The challenge is that most brands aren’t able to effectively connect all of the data they are receiving, and thus, aren’t able to create a single view of their customer. Brands who have successfully instituted a customer-at-the-center mandate within their business, by connecting their disparate data sources, are seeing powerful results in their now customer-centric campaigns and strategies.”

Andy Clark is the Vice President & Managing Director, APAC at Tealium. A digital technology veteran, with nearly 20 years of building and leading teams in Asia Pacific for dynamic, growth-oriented technology companies. Prior to Tealium, Andy served as Group Vice President, Asia Pacific for Limelight Networks, providing cost-effective, multi-channel digital content delivery platform technology. He has also held senior positions at Crossbeam Systems and RightNow technologies in Japan, as well as led the integration software efforts for IBM in the region. Andy holds a Bachelor of Arts in Japanese Literature from the University of Washington, and studied Japanese Language and Literature at Keio University in Tokyo.

Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading universal data hub encompasses tag management, API hub, customer data platform, and data management solutions that enable organizations to leverage real-time data to create richer, more personalized digital experiences across every team, technology, and customer touchpoint. More than 800 organizations worldwide trust Tealium to eliminate data silos and build a unified, actionable customer profile. Tealium is backed by top venture investors; Bain Capital, Battery Ventures, Georgian Partners, Presidio Ventures, and Tenaya Capital.

1. How is digital marketing impacting business growth?

As brands continue to spend more budget online, the impact of digital marketing on business growth is clear.

Digital marketing allows for more precise targeting at scale, with greater opportunities to gather insights and deliver meaningful conversations that are driven by data.

Digital marketing should not be isolated within an organization  – to create a genuine 360-degree view of each customers, it is important to stitch data together from all consumer touchpoints, from both offline and online sources.

2. What are your predictions on digital marketing trends in 2018?

There will be a continued explosion of data from a myriad of sources including CRM, Point of Sale, wearable tech, and IoT enabled devices, alongside mobile, desktop, and call centre.

Marketers will embrace machine learning to help them collect, manage, and analyse this volume of data so they can deliver the most relevant and engaging conversations to consumers via their preferred channel, in real time.

Connecting bank-end systems to front-end systems will become an increasing priority for data-driven, digital marketers, so they can connect the dots between historical data, transactional data, demographic data, and behavioral data.

Data compliancy and new regulations will continue to determine how data is collected, stored, and processed, creating an opportunity for marketers to create a 360-degree view of consumers, in turn allowing greater relevancy with the most receptive audience.

3. In building a marketing technology stack, what are the complexities CMOs will face in the process?

The building of a marketing technology stack is never complete – as technologies constantly evolve and customer demands increase, the need to constantly innovate is always high.

CMOs may face challenges with in-house resource, expertise, and the ability to prioritise constant development within the company to maintain custom systems.

4. What should marketers look for when it comes to choosing a digital marketing technology stack?

When choosing a digital marketing technology stack, marketers should look for platforms than can integrate with other vendors across the industry and connect data silos within their organisation, to ensure that all communications with consumers are unified across channels and devices.

A digital marketing technology stack should have the ability to easily transport data to where it needs to be, analyse it quickly, and enable marketers to deliver in-the-moment and intelligent conversations across all customer touchpoints.  

5. How Tealium can significantly increase marketing performance?

Creating a strong data foundation is critical for marketers to be able to deliver a comprehensive and successful marketing strategy.

High quality, accurate data is the basic building block for all communications, and it is imperative for marketers to be able to create a holistic view of each user to provide the greatest customer experience and foster long-term loyalty to their brand.

Tealium is the leading customer data platform and is an enabler for digital transformation – allowing companies to connect their data and bring together different vendors to collaborate within the same data stack.

6. How customers are achieving success with Tealium?

The brands that use us are rethinking the way they work with their customer data, in real-time, across their entire enterprise, allowing them to drive a greater value exchange and deeper relationships with their most valued customers.

7. How will Tealium’s keynote speaker at this year’s #DMICON assist marketers to be successful?

The session will focus on enabling marketers to understand the challenges, issues and tools available in addressing an approach to data driven customer experiences.

 


#DMICON Digital Marketing Innovation Conference Singapore, September 2018

The #DMICON is an exclusive gathering of ASEAN’s biggest brands, industry change agents and influencers that look into different aspects of digital marketing from the future of data, artificial intelligence, to the basics of marketing focusing on leadership, strategy, tech and innovation.

Our annual event draws ~100 C-levels and key decision maker attendees from across industries such as technology, employment, property, FMCG, telecommunications, banks, e-commerce, automotive, advertising, media, radio, government agencies and more.

With plenty of cross industry learning and networking opportunities, the #DMICON is the perfect place to build a professional network, find business partners, and generate new growth ideas.

The #DMICON will help you address your digital marketing challenges and to identify growth opportunities to create the greatest positive impact on your marketing strategy.

For those who are interested for the #DMICON Singapore chapter, please refer to the below on event details:

Dates: 26-27 September 2018 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Singapore

Early bird tickets available here: https://talentcap.com/digital-marketing-2018-singapore/

About TalentCap: TalentCap produces quality information and events for the international conference industry. We recruit the best speakers, provide the best training and offer the best networking in the industry. We produce innovative, inspiring, and indispensable event solutions and services. We provide businesses with insights and contacts they need to grow. We curate content for specific industries and to facilitate dialogue and strategic thinking. We expose sponsors and partners to a highly engaged international audience. We aspire to Inspire and equip business leaders to achieve extraordinary results. For latest, please visit: www.talentcap.com

#DMICON Pre-Event Q&A: Keynote Speaker, Ronnie Thomas, Head Strategy & Planning, PHD

“It is 11.59pm on “AI Eve” and everything is about to explode around us” – Mark Holden, PHD Worldwide Strategy and Planning Director

TalentCap is pleased to Welcome Ronnie Thomas on board the #DMICON! It’s going to be exciting to hear you speak about “B2B Marketing: How To Create a Demand Centre by Looking Internally Rather Than Externally For New Sources of Growth.”

Ronnie highlights, “Challenged with sluggish growth, rising alternatives, and shorter key decision maker lifespans in a category that tends to have long lead times, businesses have to find a better way to spark growth. This case illustrates how businesses are able to change strategy based on a simple insight and to start to look internally rather than externally for new sources of growth. In doing so, businesses can find a treasure trove of semi-forgotten, but incredibly valuable consumers that are able to spark growth and to herald a new approach to B2B marketing.”

Ronnie is the Head of Strategy & Planning for PHD Singapore. His expertise lies in strategic communications planning, as well as the implementation of tech solutions that deliver purposeful innovation. He has worked on the biggest FMCG brands, as well as iconic brands in the tech and alcohol sectors, where he has delivered work that has won innovation and effectiveness awards at Cannes, AMES, WARC and the Festival of Media. A computer engineer by training, he is extremely excited at the merge of marketing and technology, and the many opportunities that this creates.

PHD is one of the most acclaimed media and communication agency networks with numerous recognition from around the world. Founded in the UK in the year 1990, PHD combines the latest industry insights with the best creative minds to deliver smart strategic thinking and creative innovation for some of the world’s largest advertisers. With over 28 years of experience, PHD is a global network with 6,000 employees and 80 offices in multiple countries, and continue to lead the way in the evolution of communications planning around the world.

1. How is digital marketing impacting business growth?

As the consumer experience of the world has become more digital, brands have had to change the way they behave to be successful and drive growth.

Digital Marketing approaches and Digital Channels have been instrumental in driving this change through newer engaging channels, advanced segmentation opportunities, and the ability to forge long-term relationships around passion points.

Now, as we move into a reality where AI and robotics are becoming part of the everyday experience of the world, brands will need to keep evolving and Digital Marketing will continue to be one of the most important elements in driving growth.

2. What are your predictions on digital marketing trends in 2018?

2018 has already been a year of “resets” with big cultural issues coming out of the world of Digital Marketing. This shows us the force that Digital can be in the world, and it creates a need amongst marketers, agencies and technology companies to revisit how we use Digital, and how it can shape culture and also brands.

With that in mind, we believe that the following trends have the potential to shape the future of digital, with 2018 being a key year in each of their development

  • The disruption of e-commerce: E-commerce will continue to cause disruption in our region, with China playing an increasingly pivotal role. As consumers are bombarded with new shopping festivals, they will likely be encouraged to prioritise value and discount above brand value, creating new challenges for marketers.
  • The blockchain is coming: Blockchain will continue to grow in importance for advertisers due to the number of third-party trackers, viewability issues, malware, as well as bot and fraud concerns. Blockchain will allow marketers to perform extensive testing and learning.
  • VPAs and the rise of A-Commerce: Consumers will continue to embrace VPAs as we shift away from screens to a voice automated world, which will drive the need for personalisation ever forwards. At the same time, the introduction of 5G internet will allow for the expansion of other pervasive technologies, increasing the opportunities for automation and AI. This itself will drive A-Commerce: automated commerce, which allows consumers to embrace immersive experiences offered by voice technology, AR and AI.
  • Everything is programmatic: Our ability to use programmatic will expand beyond digital into other mediums, including TV, Audio and OOH.

3. Why setting up a data architecture that allows for regular audits of the data collected across campaigns is vital for businesses that want to spark growth?

This goes to the heart of the case we will present at the conference – As we move into a world where data is being produced every second, organizations need to ensure that they have a robust data architecture in place that allows for better insight mining, but also allows for strategies that are people based, and can potentially lead to reduced costs for prospecting or for converting consumers to buyers.

4. Why should businesses conduct regular audit of available data in internal systems?  

Organizations need to implement processes that clearly schedule periodic audits of all the data that exists in their systems, so that analysts and data scientists can identify potential revenue generators or cost savers.

5. How do PHD’s products, services and solutions significantly increase marketing performance?

PHD’s global planning and collaboration platform, SOURCE, combines playful gamification techniques with hard-core strategic principles to deliver innovation. It’s not just a work tool, it’s our business ecosystem.

SOURCE provides the ultimate competition of ideas on every client brief. It allows teams to share briefs across the whole network and incentivises individuals to provide great ideas. So our clients get access to 4000+ minds, not just a few.

Not only does SOURCE benefit from the collective intelligence of the PHD network, it offers an integrated platform that combines cutting-edge thinking from the world of marketing and social sciences, with advanced data and sophisticated optimisation tools and systems.

SOURCE has improved ROI for our clients’ brands while providing an innovative and collaborative working environment – helping us to attract the industry’s best talent.

6. How customers are achieving success with PHD?

Communications Planning is at the heart of what PHD offers, and in an increasingly complex marketing landscape, we believe that this will only continue to grow in importance. This allows us to deliver work that is innovative yet purposeful, creative yet anchored in science and data and is objective rather than being driven by subjectivity or a “that’s how it’s always been done” mindset.

“Marketing Partners or Innovators; it is difficult to pin-point PHD. The team never fails to keep the brand on its toes, with innovative, technology-first recommendations, whilst driving and delivering on our business goals.” – Joey Yam, Audi

“Media today is at its most dynamic, spurred by technology. PHD has the foresight to stay ahead of the curve by retooling its talents with technological and analytical know how to continuously deliver data-driven strategies, ensuring brands like ourselves have the greatest return on investment.” – Christine Chung, Unilever

7. How will PHD’s keynote at this year’s #DMICON assist marketers to be successful?

Our case study will inspire marketers to question “established” processes and models, to innovate with purpose, and to build a digital mindset rather than a digital team. These three points are crucial for marketers to be successful in a world where the next big change is just around the corner.

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#DMICON Digital Marketing Innovation Conference Singapore, September 2018

The #DMICON is an exclusive gathering of ASEAN’s biggest brands, industry change agents and influencers that look into different aspects of digital marketing from the future of data, artificial intelligence, to the basics of marketing focusing on leadership, strategy, tech and innovation.

Our annual event draws ~100 C-levels and key decision maker attendees from across industries such as technology, employment, property, FMCG, telecommunications, banks, e-commerce, automotive, advertising, media, radio, government agencies and more.

With plenty of cross industry learning and networking opportunities, the #DMICON is the perfect place to build a professional network, find business partners, and generate new growth ideas.

The #DMICON will help you address your digital marketing challenges and to identify growth opportunities to create the greatest positive impact on your marketing strategy.

For those who are interested for the #DMICON Singapore chapter, please refer to the below on event details:

Dates: 26-27 September 2018 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Singapore

Early bird tickets available here: https://talentcap.com/digital-marketing-2018-singapore/

About TalentCap: TalentCap produces quality information and events for the international conference industry. We recruit the best speakers, provide the best training and offer the best networking in the industry. We produce innovative, inspiring, and indispensable event solutions and services. We provide businesses with insights and contacts they need to grow. We curate content for specific industries and to facilitate dialogue and strategic thinking. We expose sponsors and partners to a highly engaged international audience. We aspire to Inspire and equip business leaders to achieve extraordinary results. For latest, please visit: www.talentcap.com

#DMICON Pre-Event Q&A: Keynote Speaker, Ahmed El Sanhoury, Head of Social Media, Mindvalley

“Digital marketing has taught us a lesson businesses are slowly learning; it’s not about who has the loudest message before an audience. It’s about who says the right message differently to the right audience.” – Ahmed El Sanhoury, Head of Social Media, Mindvalley

TalentCap is pleased to Welcome Ahmed El Sanhoury on board the #DMICON! It’s going to be exciting to hear you speak about “Lead & Ecommerce Conversions: How social engagement and listening triggers conversions.”

Ahmed highlights, “A user journey of discovery could start with a comment; don’t let it end there. When was the last time your brand really spoke to your target audience? Building a scalable social engagement and listening strategy is a must for any brand that wants to play the social game right. When you combine it with your marketing automation and ad retargeting efforts, you will see a direct increase in your leads and ecommerce conversions.”

Ahmed El Sanhoury is the Head of Social Media at Mindvalley, where he leads the company’s vision of social media. In the previous years, he developed and executed key strategies around social media and brand content partnerships.

Now Mindvalley’s platforms have an expanding reach of 4.5 million, providing highly engaging content across social platforms. Prior to Mindvalley he worked with marketing agencies developing digital solutions for countless brands around content and social media strategies, website optimization, advertising, and performance marketing.

Mindvalley is developing an online university for all ages focused on transformational education. In other words, everything that school forgot to teach us.

1. How is digital marketing impacting business growth?

Acquisition, analytics and automation. Positive Return-On-Sales (ROS) all the way.

Digital marketing enables us to go beyond what is possible with any other form of marketing, especially traditional. Never has it been easier for a business, startup or personal brand to create and distribute content, as well as add value to digital audiences across blogs, websites, and social media platforms.

The ability to see granular shifts in audience behavior – cold audiences especially, once a content piece, sales ad, or a digital message, is the biggest modern day teacher of consumer habits. The market is too fluid and fast paced.

Whether we’re talking about a dive in GA to see a user’s journey across your web pages, or product retargeting ads for uniquely interested niche leads, all the way to setting up parameters for cart abandonment for web store viewers, the impact is there. We no longer hope for the best; we build user experiences to guide people, more optimally, and increase the likelihood of their conversion with tried and tested user behavior tactics, based on what we learn from similar cohorts.

Our ability to measure what works, and double down on it to 10x profits based on ROS indicators for every marketing activity the business spends money on to gain profit; whether it’s in hours worked by team members, spending on tools and services for content creation, analytics, hosting, as well as ad spend (which can even be set on autopilot – kinda!), all the way to proving the ROI of social media actions, and the validity of how split testing delivers more results than flying blind with one main creative visual piece.

It’s a powerful time for all of us involved in the digital marketing world; we move people with our creative visions, effective strategies, and with the strength of the messages we craft and stand by.

2. What are your predictions on digital marketing trends in 2018?

  • IGTV: Instagram TV was created to keep the interest of teenagers, and had a rushed launch event backed by the biggest IG influencers. But here’s the thing; the platform is lacking. No editing captions, limited reach as well. But YouTube has been the standard and still is for even the influencers IG recruited. I feel like they will borrow the Facebook video swipe down mechanic, and display ads between video ‘skips’
  • Instagram: Amount of replies to stories could be huge; it’s a vanity metric but it shows how engaged an audience really is. There may be some way of incorporating that as I’m sure it’s something IG is looking into.
  • SEO: Increase in importance of SEO for web pages – it won’t be enough to rank content on SERP using certain older methods. As Google moves towards an algorithmic approach with detecting brand/creator legitimacy levels for better suggestions, certain gray tactics with traffic building through organic search will start declining. Also means Google will suggest content that dives deep, and follows the SEO optimization checklist, on and off page, but with additional points going for how authoritative the content creator is.
  • Voice: The rise of the smart voice assistants may have slowed down, but their intelligence is only getting started. At Google I/O they showcased a google assistant AI talking to a real human and booking an appointment – part of a reminder set on a phone. It passed as human instantly.
    The business implications are infinite.
  • Voice: Call up your voice assistant and ask to search for “Recipe for chicken noodle soup”. It will give you either alltherecipes or martha stewart. Optimizing SEO by voice is not small matter. It’s all going to be shaped by our behavior – organic behavior. Something that can be seen on a graph can be influenced.

3. What is social listening and why should business care about social listening?

Social Listening is deriving key insights from the social conversations happening around your brand, business, and content, and using it to improve the way you communicate with or sell to your audiences.

It helps you keep track of mentions outside your owned media, so that includes blog articles, PR mentions, and generally, gives you an understanding in social, and on the web, about the conversations that matter to you and your consumers, as well as how your competitors are faring.

4. What questions does social listening help businesses answer?

  • What is the general sentiment around a brand and its content (positive or negative)
  • What are the most common questions that audiences or prospects have about a product or a service
  • Brand mention volume online, and what causes spikes and dips
  • Which conversations a brand should participate in and add value to
  • How to identify opportunities online to engage with leads and drive a conversion
  • The die-hard fans of a brand, the influencers, and the audience friendly curated content

5. How can social listening significantly increase marketing performance?

  • Touchpoint to touchpoint conversion: Conversing with leads, providing timely resource or assists on social platforms increases trust and helps remove access to product/service.
  • Product Feedback and marketing message feedback: how well received a message is as well as the public comment testimonial provides key insights towards crafting a positive experience.
  • Showcasing the community love for the brand helps create similar behavior. User generated content (UGC) helps warm up the brand voice and increases conversions and content performance.

6. How are customers achieving success with Mindvalley?

Mindvalley is a global school of 3+ million people. We produce some of the world’s top trainings for peak human performance, and we support communities and causes aligned with our vision for mankind.

Our approach to being customer centric as well our unique focus on education has helped us develop a powerful community around the world that consumes our free content, experiences our premium learning journeys, as well as join us for our year round events around the world.

Part of building a brand is building up the community with the proper 1:1 mindset.

7. How will Mindvalley’s keynote at this year’s #DMICON assist marketers to be successful? 

Social Listening and Engagement is the missing puzzle piece for a lot of successful, growth oriented social strategies out there. One thing to keep in mind, one may bring in tons of new followers, one may acquire a lot of cold audience leads with ads, but what about conversions?

Marketers will walk away knowing what social listening is, the business benefits, as well as how to set up a simple system and complement it with conversion-centric social engagement strategies.

Time to give brands the human voice.

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#DMICON Digital Marketing Innovation Conference Singapore, September 2018

The #DMICON is an exclusive gathering of ASEAN’s biggest brands, industry change agents and influencers that look into different aspects of digital marketing from the future of data, artificial intelligence, to the basics of marketing focusing on leadership, strategy, tech and innovation.

Our annual event draws ~100 C-levels and key decision maker attendees from across industries such as technology, employment, property, FMCG, telecommunications, banks, e-commerce, automotive, advertising, media, radio, government agencies and more.

With plenty of cross industry learning and networking opportunities, the #DMICON is the perfect place to build a professional network, find business partners, and generate new growth ideas.

The #DMICON will help you address your digital marketing challenges and to identify growth opportunities to create the greatest positive impact on your marketing strategy.

For those who are interested for the #DMICON Singapore chapter, please refer to the below on event details:

Dates: 26-27 September 2018 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Singapore

Early bird tickets available here: https://talentcap.com/digital-marketing-2018-singapore/

About TalentCap: TalentCap produces quality information and events for the international conference industry. We recruit the best speakers, provide the best training and offer the best networking in the industry. We produce innovative, inspiring, and indispensable event solutions and services. We provide businesses with insights and contacts they need to grow. We curate content for specific industries and to facilitate dialogue and strategic thinking. We expose sponsors and partners to a highly engaged international audience. We aspire to Inspire and equip business leaders to achieve extraordinary results. For latest, please visit: www.talentcap.com

TalentCap #DMICON Digital Marketing Innovation Conference to Tackle CMOs Concerns and Struggles with Digital Marketing.

TalentCap #DMICON Digital Marketing Innovation Conference to Tackle CMOs Concerns and Struggles with Digital Marketing.

The TalentCap #DMICON Digital Marketing Innovation Conference is a tactical conference to be held on the 26 – 27 September 2018 in Singapore. The conference is set to highlight and address concerns that keep Chief Marketing Officers (CMOs) up at night – propelled by the rise of digital marketing, big data, and the need to engage customers across multiple platforms on a more personal, interactive level.

Kuala Lumpur, Malaysia – July 10, 2018 –

The conference features practical digital marketing insights from top digital marketing leaders. Participants will be able to discover how global industry leaders maintain their edge through digital marketing. The highlight includes 20+ speakers from across all industries, panel sessions, and workshops by renowned international coach.

The #DMICON Digital Marketing Innovation Conference is targeted towards key decision makers, C-levels and marketing professionals from across all industries, covering 20+ different tactical areas of digital marketing which includes everything from customer experience, video marketing, growth hacking, social media marketing, chatbots, omnichannel to data and analytics.

Business have experienced drastic shifts in the marketing world where technologies such as Artificial Intelligence (AI) has reshaped how the world connects, communicates, shops and make decisions especially as consumers. The fast rate of change creates not only pressure for CMOs but also the entire business as departments rely on the ability of the marketing organisation to keep track with the changes and correctly steer the company into the right direction.

CMOs Are Amplifying Their Digital Marketing Efforts.

Marketing is about connecting with your audience at the right time and in the right place. Businesses must meet their potential customers where the customers are spending most of their time – on the internet. Online marketing or digital marketing encompasses any form of marketing efforts that exists on the internet and businesses leverage digital channels such as social media, search engines and websites to connect with current and future potential clients.

Some would suggest that digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. The most common types of digital marketing activities are; paid search or pay-per-click (PPC) advertising, search engine optimisation (SEO), content marketing, social media marketing, email marketing, mobile marketing, and marketing automation.

The number of people online are increasing every year and the way people shop have changed along with it – meaning offline marketing is not as effective as it used to be. The ASEAN market is experiencing a rapid growth of digital marketing, social media and mobile activity. With over 370 million internet users have been recorded by January 2018 and the number continues to rise steadily in most counties of the region, the digital sector is booming and attracting a lot of interest. Indonesia itself has over 132.7 million internet users which demonstrate that the internet is an enormous business platform where it can reach a large number of audiences in a much shorter time frame with higher cost efficiency. It is only wise for companies to exploit this phenomenon by investing in strong digital marketing campaigns.

While there are many benefits in bringing your business online, there are also many challenges faced by CMOs and marketers in dealing with this new era of marketing. According to an article by the management and consulting firm McKinsey & Company, the speed of change in the digital space proves as one of the biggest challenges faced by CMOs across the globe. While top-performing companies have agile ways of working to get things done quickly, the reality is that the customer’s level of expectations have drastically increased with their decision journeys are constantly changing, many times faster than a company can react.

Stated by the research company Gartner, the challenge for CMOs today is not about learning new ways to tackle marketing, but to ‘unlearn’ what they have been practising for years and substitute it with new marketing strategies that are more relevant for today’s market. CEOs, board members and CMOs of brick-and-mortar stores have to come out of their comfort zone and begin promoting their brands online in order to stay relevant in the business. Bill Gates, the Co-Founder and Technology Advisor of Microsoft, reveals, “If your business is not on the internet, then your business will be out of business”.

CMOs Are Taking Control Of Their Customer Experience.

Another key challenge faced by CMOs and marketers today, is identifying the correct data in order to predict and improve their services across all touch points to elevate their customer’s experience. Customer experience can include many elements, but according to the market research company Forrester Research, customer experience is defined as the perception customer has of your brand. Customer experience is an essential part of every digital marketing strategy as it is the primary factor for customers in placing their loyalty to a brand. It also becomes the key differentiator in deciding a business’s fate as a recent research has found that over 89% customers will switch their loyalty due to poor customer’s experience.

We are now in an ‘on-demand’ economy where the attention span and tolerance of consumers are far lower than before. Consumers nowadays are accustomed in doing business with establishments that can provide them with seamless experience across the supplier’s lines of business and channels, offer flexibility and tailored to the client’s preferences and terms.

While customer experience is recognised as a crucial factor in deciding the fate of a business, companies are still struggling in effectively elevating their customer experience. Some of the reason are due to the fact that customers’ expectations have increased dramatically over the years and customer experience is a subjective matter, where it can be rated differently for each customer. For instance, a customer may place a greater value in good customer service such as responding to a complaint swiftly while others may prefer business that have multiple channels to make a purchase, such as over the phone or through a physical store.

Forrester Research states that companies must ensure that every area in the business transaction is strong, not just one area in particular. While it is challenging to achieve success in overall customer experience, CMOs and marketers can apply new technologies such as Artificial Intelligence in their business strategies as it has been proven beneficial and able to assist in the company’s growth and success.

CMOs Are Incorporating Artificial Intelligence (AI) In Their Digital Marketing Budgets.

Rising customer expectations are driving changes across all industries at an unimaginable scale. Customers are expecting seamless shopping experience across different channels, business transactions on their own terms instead of only from the vendors and content marketing personalised for them. With the purpose of fulfilling the customer’s expectations, it is imperative for CMOs to adopt artificial intelligence into their business as AI can not only assist business to meet these expectations, but also gaining an edge over their more stagnant,  “wait and see” competitors.

Data and content are the most important aspects for digital marketing. AI can help companies in extracting valuable data from their own collections that were unreachable before plus getting deeper insights from a multitude of applications. This enables CMOs to understand their buying behaviours and serve the customers better.

Every time someone browses on the internet, new data is generated and collected for AI analysis. This data can reveal a comprehensive profile on the consumer behaviour, preference and motivation. Based on the consumer profile information, marketing can be optimized to supply and provide the most relevant information to the customer. Customized campaigns can also be conducted to every single customer and prospect based on the data collected such as searches, buying behaviour and interest.

It will be a wise move for CMOs to further align their marketing strategies with AI as it can bring the marketer and customer closer – as the customer will have better understanding of a product while marketer can have a better understanding of their customers.

CMOs Are Taking Charge Of Big Data.

Every business owner knows marketing is vital to the growth of a business. Without marketing, it would be challenging to get your brand’s name out there and even more challenging to capture the interest of potential clients. With the amount of options readily available in the market, consumers have unlimited choices for almost every product or service that they may require. Thus, CMOs and marketers have to come up with innovative marketing campaigns in order to grab the consumer’s attention and ensuring the success and growth of their business.

With technologies nowadays, CMOs have the ability to customise marketing campaigns to each one of their customers based on their specific preference and needs. One of the technologies that contribute to the advancement is big data as it enables marketers to learn vital information about their clients through analytics from previous buys, search engine and other online activities. However, many business owners are still uncomfortable in using new technologies and techniques in their marketing strategies. Companies that choose not to harness the power of big data and other artificial intelligence technologies are surely going to get left behind in todays’ fast pace changing economy.

The global research and advisory firm Gartner defines big data as “high volume, velocity and variety of information that demand innovative forms of processing for enhanced decision-making, business insights or process optimization.” With the right software, big data can assist companies in making more informed decisions about their marketing campaigns – increasing the quality of sale leads and data, improving prospecting list accuracy, win rate and many more.

With all the benefits of big data, using it in business strategy is anything but easy. As the speed of business continues to accelerate and the amount of data increases in size, the incredibly complex undertaking only gets harder to manage. Undetected flaws or gaps will lead to poor results and it can become incredibly overwhelming and frustrating if the user does not understand how to collect and analyse the bountiful amount of data available. However, the ability to process and analyse large of data effectively will surely be profitable to a business, as according to the McKinsey & Company’s research, companies that make use of customer analytics extensively, see a 126% profit improvement over their competitors.

CMOs Are Driving Omnichannel Marketing In Letting The Customer Create Their Own Experience.

Omnichannel marketing is the key to marketing success for today’s economy. Consumers are demanding a seamless shopping experience by being able to engage with companies through variety of ways such as walking in a physical store, calling on the phones, through online websites and social apps.

While it is very challenging for any business to make the interactions and experiences at each point as consistent, seamless and as effective as possible for every customer, it is imperative for companies to employ omnichannel strategies to meet customers wherever they are, regardless of the channel or device. Companies that refuse to keep up with the shift in technology will struggle to stay profitable and lose potential clients to their competitors in today’s ever-changing digital ecosystem.

The shift to omnichannel marketing is not easy and requires a shift in the entire work organisation and company culture. One of the most significant struggle many CMOs faced when implementing omnichannel strategies is making the jump from being business-centric to customer-centric as they have to orchestrate a consistent, seamless and integrated customer experience across all touch points.

Business owners must eliminate traditional channel boundaries where customers are not able to switch channels as they please. For instance, when a customer buys a mobile phone online but are not able to return it at a physical store due to it being part of a different P&L, it is very likely that the customer would be puzzled, surprised or even frustrated by this issue as they see the brand as being a big single company. Therefore, customers are expecting that they are able to buy and return items at any available channel they prefer.

This is an example of how omnichannel is not multiple channel marketing, but is a single channel with multiple touch points, able to deliver a seamless and unified customer experience across all channels and devices.

Attend the #DMICON Digital Marketing Innovation Conference Singapore to gain latest insights on trends and innovation.

The #DMICON conference participants are expected to gain cross industry learning on leadership, strategy, technology and innovations in digital marketing to stay ahead of competitors by implementing and learning from other industry domains. Keynote presentation sharing aims to move the audience to action with the right message, the right tools, and the right delivery, making the audience understand why their world needs to change, and not only show them how to do it, but to get inspired to do it well.

TalentCap has a vision to become the foremost thought leadership platform in the region, creating unmissable events that feature inspiring speakers sharing their first-hand expertise with delegates. As such, they have gone above and beyond to make this event as impactful as possible.

For those who are interested for the #DMICON Singapore chapter, please refer to the below on event details:

Dates: 26-27 September 2018 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Singapore

Early bird tickets available here: https://talentcap.com/digital-marketing-2018-singapore/

About TalentCap: TalentCap produces quality information and events for the international conference industry. We recruit the best speakers, provide the best training and offer the best networking in the industry. We produce innovative, inspiring, and indispensable event solutions and services. We provide businesses with insights and contacts they need to grow. We curate content for specific industries and to facilitate dialogue and strategic thinking. We expose sponsors and partners to a highly engaged international audience. We aspire to Inspire and equip business leaders to achieve extraordinary results. For latest, please visit: www.talentcap.com

TalentCap Call for Speakers is Now Open! Submit your proposal by 25 June 2018 to speak at the #DMICON Digital Marketing Innovation Conference Singapore.

TalentCap Call for Speakers is Now Open! Submit your proposal by 25 June 2018 to speak at the #DMICON Digital Marketing Innovation Conference Singapore.

TalentCap is celebrating the completion of Social Media Marketing Innovation Conference in April 2018, its second international conference in Southeast Asia. Held in Kuala Lumpur, the conference brought together speakers from LinkedIn, Google, Mindvalley, Axiata, Nespresso, and more. The conference included talks from digital marketing experts to discuss new innovations and strategies that could assist businesses in transforming their growth, productivity and performance.

The first ever #DMICON in November 2017 succeeded in making a genuine impact on the Southeast Asian SME culture. The event was geared toward emphasizing the importance of digital disruption as an invaluable tool to bricks and mortar businesses, who risk being left behind if they do not adapt to the realities of the new market.

Exit interviews confirmed that the great enthusiasm for the lessons learned at the event, with both attendees and keynote speakers looking forward to the upcoming #DMICON Singapore’s event.

Guruchathram Ledchumanan, Senior Officer, Digital Communication from WWF Malaysia explained his impressions of the event, “I found the TalentCap conference very rewarding and definitely a valuable investment. My favourite speaker was Vadim Fink, Head of Marketing, Mindvalley. He talked about how to use video on social media to drive real business results. And I’d highly recommend anyone to attend this conference because of the value you get from the conference is a lot more than the ticket price. The TalentCap conference is a great opportunity to network and to expand your social circle of digital marketing influencers. Thanks a lot to TalentCap for organizing this great conference!”

Dheeraj Raina, Managing Director from ADA Malaysia was optimistic about the impact of the event, saying, “It’s been a wonderful experience to attend the TalentCap conference, especially interesting because it has a great mix of advertising agencies, tech companies, and some of the clients who are really grappling with the challenges on doing a digital transformation. I think this is a great forum for professionals to come together and really share learnings, and best practices across. Thank you so much TalentCap for inviting us – this is definitely a very good initiative.”

Tim Sae Koo, CEO & Co-Founder from TINT travelled all the way from San Francisco, California to participate at the TalentCap conference in Kuala Lumpur Malaysia. Tim shares his wonderful experience, “Overall my experience at the conference has been excellent. Listening in to all the different types of topics around digital marketing has expanded my thoughts and perspectives on how to approach marketing holistically. I really enjoyed all the different types of speakers and the attendees who has participated at this event – in just getting to know them, hearing their story and seeing what challenges they are facing and explore how we can all help each other and to learn best practices. And thank you so much to the TalentCap team for inviting me and hosting this. I’ve had a really great experience!”

Casie Lane–Millhouse Singh, Facebook Ad Strategist from Two Lane shared her delight, “I came up here to Kuala Lumpur from Singapore for the TalentCap conference and I love it! One – because I love social media. And two – because I love people who are hungry to learn. The speakers are fantastic, I’ve learned a lot, and I’d definitely tell all my friends to come to the #DMICON Singapore and hang-out with me. I would say that anybody who wants to have a deep dive into digital marketing should definitely attend. The TalentCap conference features some great expert speakers sharing valuable insights. You have an intimate setting where you can definitely speak to them face-to-face after their talk.”

Roberto Cumaraswamy, a Growth Marketing Consultant, explained a possible focus for the upcoming conference, “The data is beginning to increase, and our ability to use that data with new services is increasing as well. It will be very interesting to see how AI takes thing forward with machine learning.”

Dr. Farouk, Chief Data Scientist from Innovation Advisory Group explained how omnichannel marketing, a key theme at the conference, could be invaluable to Southeast Asia’s growth, “I think Southeast Asia is primed to leap frog a lot of western societies, because we are more agile, we can adapt quicker to new technologies, and we’re more open.”

Deepak Menon, #DMICON Producer from TalentCap shares, “We are thrilled to have had such a successful event, and we are already full of ideas for how we can make the Singapore chapter event bigger and better still. We are so pleased to have had PRWire Asia with us, documenting and proliferating the latest news and developments to the widest possible audience. Their work has definitely helped make this event as successful as it has been. We at TalentCap work hard to meet expectations from sponsors and partners, and we’re happy to hear that we are hitting the mark with them.”

Following the success, TalentCap announces #DMICON Singapore Call For Speakers. TalentCap is pleased to announce that it is accepting presenter proposals for the Digital Marketing Innovation Conference, a two-day tactical conference happening on September 2018 at Singapore.

TalentCap is looking for compelling Digital Marketing presentations that that can ignite passion by giving the audience an experience, not just information via sample stories (parables) on victories, best practices and lesson learned. TalentCap is reaching out to speakers who can move the audience to action with the right message, the right tools, and the right delivery, making their audience understand why their world needs to change, and then not only show them how to do it, but how to get inspired to do it well.

The conference focus topics include; Digital Strategy, Video Marketing, Social Media Marketing, Influencer Marketing, Customer Experience, Growth Hacking, Mobile Retargeting, Chatbots, and Omnichannel Marketing – among others.

Super early bird tickets available here: http://talentcap.com/dmicon

About TalentCap: TalentCap produces quality information and events for the international conference industry. We recruit the best speakers, provide the best training and offer the best networking in the industry. We produce innovative, inspiring, and indispensable event solutions and services. We provide businesses with insights and contacts they need to grow. We curate content for specific industries and to facilitate dialogue and strategic thinking. We expose sponsors and partners to a highly engaged international audience. We aspire to Inspire and equip business leaders to achieve extraordinary results. For latest, please visit: www.talentcap.com

TalentCap Social Media Innovation Conference to Benefit Startups to Gain Traction by Actionable Growth Hacks.

The TalentCap Social Media Innovation Conference is a tactical conference to be held on the 25-26th of April 2018 in Renaissance Hotel Kuala Lumpur. The conference to benefit startups to gain traction by actionable growth hacks.

Participants shall discover how innovative global companies maintain their edge via social media marketing. The conference features practical, action-oriented social media marketing sessions from top leading experts and brands. Highlight includes a hands-on workshop by social media coach who has trained 200+ start-ups in the Silicon Valley, US.

The Social Media Innovation Conference is targeted towards key decision makers and C-levels within companies from all industries, covering 20+ different tactical areas of social media which includes everything from video marketing, social media ROI, chatbots, user-generated content to data and analytics.

Growth hacking is all about growing your user base quickly. More often than not inexperienced entrepreneurs will sit down with their idea, create a decent website, and generate some local press, and say, “if we build it they will come.” It doesn’t happen that way. Eventually the social media consistency dies off, the free PR stops running, the website remains static, and your startup is left dead in the water.

Limited resources put startups in a position where they need to find solutions to these shortcomings, often unconventional ones. Desperation leads to innovation. Exactly for this reason, the term of “growth hacking” centered on creativity and the use of unconventional methods to achieve rapid and spectacular growth. It does not involve reinventing the wheel, but rather the use of already popular concepts and practices in a unique way that attracts attention and facilitates rapid dissemination. Products such as Facebook, LinkedIn and YouTube are often given as examples of growth hacking.

The conference feature includes a deep dive workshop facilitated by Sweta Patel, a renown trainer who has coach more than 200 startups in the Silicon Valley, US. At the conference, Sweta facilitates the workshop topic “How B2B and B2C Use Instagram to Win New Customers.”

Sweta will share about the step-by-step method of exactly how she grew her Instagram account from 13 to 80,000 followers in one year. If done the right way, Instagram can be used to generate leads which will later convert into paying customers. The workshop highlights numerous actionable insights on Instagram hacks that can save you time and money.

Sweta highlights, “Social media has increased the discovery for my business and without it I would not be able to gain the reach I would need to ensure my brand is reputable. It helped discover new ways to reach a mass audience without doing so much. Last year I was able to generate over $400,000 through my social media channels. This is why it is important to use these channels wisely so you are able to gain the reach you need to reach your objectives.”

Sweta remarks, “The most common mistakes in social media revolve around this concept of “faking it til you make it.” Businesses are buying likes, comments, and followers without any real strategy to back it up. When a business does this, it makes them look even worse than they would without a strategy. The strategy should focus on helping a business grow real fans- It’s not about the followers. It’s about touching people and making them feel as if they are a part of your brand. What are you doing to make them feel involved? If you make your customers and your fans the heroes of your brand, then you will win.”

When asked about the biggest challenges for social media marketers, Sweta underlines, “Building and growing an organic audience. This remains a challenge because most of the experts do not know what they are doing when it comes to audience building and no one knows their audience better than the business owner themselves. When they are able to tap into their audience’s secret desires, then they will be able to capture the audience’s interest. At this point they understand their audience better than the audience understands themselves. One way of focusing on building an audience is to start small and then focus on scaling up. When you start small you are able to make a bigger impact and share your message through word of mouth.”

Sweta concludes, “You can’t fake it til’ you make it on social media. If you take shortcuts, you will fail faster.”

The conference brings together speakers from Google, LinkedIn, Mindvalley, Axiata, GoCar, and more. Keynote speaker Cally Lo, Regional Account Manager at LinkedIn highlights, “In an era where companies are pushing to increase their interconnectivity with customers, partners and general interests, social media has opened an avenue for more authentic access to individuals that they wish to target. The impact of this wave of streamlined information trading has allowed an increase in transactions, innovation, competition and expansion.”

When asked about the biggest challenges for social media marketers, Cally underlines, “Being one of the same. The market is booming with marketers running different strategies. It is easy to fall into repetitive maneuvers which will blend strategies into the broader web of content. It is important to stay original, and keeping a unique stance. It is challenging during these times, but imperative.”

Keynote speaker Pankaj Khushani, Head of Analytics & Platform Partnerships, SEA, Google presents the topic, “Data Driven: The Role of Social Media in Performance Marketing.” Pankaj highlights, “Since social media has such a large share of online activity, companies are seeing social media as an important component of their digital marketing and wider marketing strategies. And it’s not limited to just marketing. Customer service, recruitment, employer branding and other departments are taking a stake in social, too. This is helping to increase social media’s importance in the organization and spur hiring. Social media is a must-have nowadays, and not a nice-to-have.”

Keynote speaker Vadim Fink, Head of Marketing at Mindvalley presents the topic “How to use Video on Social Media to drive REAL Business Results.” Vadim highlights, “Social Media is no longer something any business can overlook. Every single day 1.4 billion people log into Facebook – and Youtube is about to surpass TV as the most watched format in the U.S. this year. At the same time consumers’ attention is moving towards video, away from written content.”

Keynote speaker Pedro Uria Recio, Vice President at Axiata Group presents the topic “Applying Artificial Social Intelligence to Customer Service and Sales.” Pedro highlights, “Customer service and sales has traditionally been a field that relies on the empathic abilities of a human being to resolve issues. Yet as the costs for human staffed call-centres have grown, automation has become imperative and led to the introduction of Artificial Social Intelligence. Today’s AI is becoming increasingly complex and functional.”

Keynote speaker Alan Cheah, Chief Executive Officer of GoCar presents the topic “Team Culture: How to Align Team Culture to Your Marketing Strategy.” Alan highlights, “Apart from strategies, marketing tools, and knowledge; team culture plays a huge part in leading the marketing direction for GoCar. The team’s values, passion, and vision for GoCar dictates how we choose to pursue certain partnerships, what kind of digital campaigns to run, which community events to organise, and how we communicate with our users. Once we have that aligned, it’s clear to see how we managed to grow the company from 5 GoCars in 5 locations in 2016 to 180 GoCars in 80 locations in 2017. It all begins with the team culture.”

Teaming up with the region’s forward thinking and innovative organisation, TalentCap is pleased to welcome on-board MPH Bookstores as the Official Bookstore at the Social Media Innovation Conference Kuala Lumpur April 2018.

MPH Bookstores Sdn. Bhd. is one of the leading bookstore chains in Malaysia offering an extensive selection of international and local selection of books, stationery, lifestyle gifts, educational toys and games, as well as IT and Multimedia. With a variety of quality offerings, MPH Bookstores aims to be a one-stop enrichment centre for its surrounding communities. Also known as “Malaysia’s No.1 Online Bookstore”, MPH Online is the leading bookstore in the digital world serving the Malaysian and regional market. MPH Bookstores is also committed to playing a major role in cultivating good reading habits amongst Malaysians and strongly believes that the right foundation must start from young with core values in promoting reading to children.

Hailing from a humble background, MPH Bookstores has developed far across the nation, and with this expansion, networking with other corporations is a characteristic step in the process. It is only natural that MPH Bookstores reached out to TalentCap to be a part of their Social Media Innovation Conference 2018, as MPH Bookstores begins wading through the currents of globalisation and digitalisation.

Jeremy Yow, MPH Bookstores Assistant Manager of Marketing shares “MPH Bookstores participation in the conference will be especially beneficial and insightful, seeing as MPH Bookstores will be expanding its digital platforms further and digitalising it’s business frame.”

This collaboration with TalentCap allows for MPH Bookstores to have a glimpse of what is in store in the future of social networking. In return, this exchange allows for TalentCap to spread word of this conference to a wider audience across multiple channels. TalentCap can also expect a promotion booth with relevant and necessary publications for the participants.

TalentCap has a vision to become the foremost thought leadership platform in the region, creating unmissable events that feature inspiring speakers sharing their first-hand expertise with delegates. As such, they have gone above and beyond to make this event as impactful as possible.

For those who are interested for the Social Media Innovation Conference 2018, please refer to the below on event details:

Dates: 25-26 April 2018 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Renaissance Hotel Kuala Lumpur

Limited tickets available here: http://talentcap.com/social-media-innovation-conference

About TalentCap: TalentCap produces quality information and events for the international conference industry. We recruit the best speakers, provide the best training and offer the best networking in the industry. We produce innovative, inspiring, and indispensable event solutions and services. We provide businesses with insights and contacts they need to grow. We curate content for specific industries and to facilitate dialogue and strategic thinking. We expose sponsors and partners to a highly engaged international audience. We aspire to Inspire and equip business leaders to achieve extraordinary results. For latest, please visit: www.talentcap.com

Source:
https://www.reuters.com/brandfeatures/venture-capital/article?id=33382

TalentCap Conference to Feature Case Studies by Top Experts on Southeast Asia as an Emerging Market with Booming Social Media Growth.

The TalentCap Social Media Innovation Conference is a tactical conference to be held on the 25-26th of April 2018 in Renaissance Hotel Kuala Lumpur. The conference features case studies by top expert on Southeast Asia as an emerging market with booming social media growth.

Kuala Lumpur, Malaysia – April 10, 2018 —

Participants shall discover how innovative global companies maintain their edge via social media marketing. The conference features practical, action-oriented social media marketing sessions from top leading experts and brands. Highlight includes a hands-on workshop by social media coach who has trained 200+ start-ups in the Silicon Valley, US.

The Social Media Innovation Conference is targeted towards key decision makers and C-levels within companies from all industries, covering 20+ different tactical areas of social media which includes everything from video marketing, social media ROI, chatbots, user-generated content to data and analytics.

Social commerce sales driven by social media is a potential game-changer for e-commerce in Southeast Asia. Social media platforms offer greater accessibility, more dynamic elements, and cost-efficiency benefits compared to email blasts and online stores. SMEs and local startups could be the prime beneficiary of social commerce through reduced costs and improved market access both domestically and across borders.

Teaming up with the region’s forward thinking and innovative organisation, TalentCap is pleased to welcome on-board the ASEAN Retail-chains Franchise Federation (ARFF) as a Strategic Partner at the Social Media Innovation Conference Kuala Lumpur April 2018.

ASEAN Retail-Chains & Franchise Federation (ARFF) was established in 2008 to champion the promotion and development of trade particularly in the retail-chains, franchise, tourism and shopping industries within the 10 ASEAN countries. ARFF falls under the auspices of ASEAN Business Advisory Council (ASEAN BAC) that is mandated by the ASEAN leaders as the official ASEAN linkage: To provide private sector feedback and guidance to boost efforts towards economic integration, To identify priority areas for consideration by the ASEAN leaders. ARFF is designated under tourism category. It was initiated to serve as a platform to stimulate the economy by inciting growth of retail-chain & franchise sectors and promote cross learning & economic opportunities across the ASEAN region and beyond.

Keynote speaker Pedro Uria Recio, Vice President at Axiata Group presents the topic “Applying Artificial Social Intelligence to Customer Service and Sales.” Axiata is one of the leading telecommunications groups in Asia with approximately 350 million subscribers in eleven countries. Axiata has controlling interests in six mobile operators under the brand names of ‘Celcom’ in Malaysia, ‘XL’ in Indonesia, ‘Dialog’ in Sri Lanka, ‘Robi’ in Bangladesh, ‘Smart’ in Cambodia and ‘Ncell’ in Nepal, with strategic interests in ‘Idea’ in India and ‘M1’ in Singapore. ‘edotco’, the Group’s infrastructure company, operates in five countries to deliver telecommunications infrastructure services, and operates and manages a regional portfolio of over 25,000 towers.

Pedro highlights, “Customer service and sales has traditionally been a field that relies on the empathic abilities of a human being to resolve issues. Yet as the costs for human staffed call-centres have grown, automation has become imperative and led to the introduction of Artificial Social Intelligence. Today’s AI is becoming increasingly complex and functional.”

Pedro’s keynote shares tactical real-life case studies and lesson learned from implementing conversational chatbots for customer service across multiple subsidiaries of a telecom conglomerate. Take away include; Starting small and scaling up, Focusing on the transitions between human intelligence and artificial intelligence, Prioritizing the knowledge base, deprioritizing system integrations, Selecting the right channels: web, Facebook and RCS (the next big trend in channels), Building a long term roadmap including voice integration, scalability and security – among others.

Keynote speaker Vadim Fink, Head of Marketing at Mindvalley presents the topic “How to use Video on Social Media to drive REAL Business Results.” Mindvalley is a global school of 3+ million people. Today Mindvalley’s fans consume more than 70.000 hours of video content every single week! Mindvalley works with the world’s leading authors and teachers to produce best-in-class learning experiences in every area of life. Whether it’s Alan Watts (Zen Philosophy), Robin Sharma (Leadership), Lisa Nichols (Public Speaking), Donna Eden (Energy Medicine) or Neale Donald Walsch (Conscious Evolution), their teachers are men and women at the peak of their field.

Vadim highlights, “Social Media is no longer something any business can overlook. Every single day 1.4 billion people log into Facebook – and Youtube is about to surpass TV as the most watched format in the U.S. this year. At the same time consumers’ attention is moving towards video, away from written content.”

Vadim’s keynote provides tactical insights on how to navigate the 4 leading social media platforms for businesses today: Facebook, Youtube, Instagram and LinkedIn. How do you optimise videos differently for each platform? How do you stand out in today’s busy online video world? Vadim shall guide you through each of the social platforms, so that you truly understand how, why and when potential customers are using these social channels. Vadim will talk about creating your own video show, building loyal audiences and repurposing content, so that you don’t need to spend a fortune. But also: How do we turn the loyal audience we build into paying customers?

Keynote speaker Mei Sze Choo, Director at PersonEdge presents the topic “Influencer Marketing: An Integrated Approach.” Mei Sze is a host, emcee, speaker and a columnist. This fun-loving lass has graced the covers of magazines in Malaysia and Singapore ranging from Cleo, Sequoia and Urban Health. As the first youth ambassador for the National Cancer Society of Malaysia (NCSM), she has been invited on numerous occasions internationally to give motivational talks to the youth about her journey on battling the Big-C, and the importance of positive thinking. Mei Sze is also a PHD holder in developmental psychology and is working to assist youth development through the media by hosting shows related to youth, and sending strong and encouraging messages through her columns.

Mei Sze highlights, “The increasing integration of influencers as part of a brand’s marketing strategy has become widespread. Many brands know that influencer marketing is a part of social media but is uncertain on the ways to utilize influencers. Influencers, unlike celebrities, can be anywhere. They can be anyone. What make them influential are their large followings on the web and social media. An influencer can be a popular fashion photographer on Instagram, or a well-read cybersecurity blogger who tweets, or a respected marketing executive on LinkedIn. Within any industry, there are influential people.” Mei Sze’s keynote will highlight key points on the what, how, and when it is the right time for influencer marketing. In addition, many are hesitant to use influencers as they have heard it does not work, and this presentation will address that question as well.

Keynote speaker Ang Sheng Wen, Co-founder & Chief Technology Officer at WMA Group presents the topic, “Implementing Seamless Social Marketing Process Flow & Real-time Conversion Monitoring.” Wealth Mastery Academy – WMA is committed in empowering people with the right financial education, knowledge and proven skills in order for individuals to attain financial freedom. Over the years, WMA has coached thousands of individuals from all walks of life and have guided them with powerful knowledge and proven skills and strategies towards the path of financial freedom.

Sheng Wen highlights, “Statistics has revealed the positive correlation between the response time and lead conversion in social media marketing. Yet companies face obstacles to decrease response time due to separate systems used to manage customer contacts, different teams handling sales calls, inefficient employees, and lack of efficient monitoring system. The challenge is even more commonly encountered in service industry and offline business. Another hurdle is getting accurate conversion feedback from sales person for social marketer to react in real time to adjust their marketing strategies.” Sheng Wen’s keynote shares tactical insights on how to implement a seamless social marketing process flow and real-time conversion monitoring.

The conference feature includes a deep dive workshop facilitated by Sweta Patel, a renown trainer who has coach more than 200 startups in the Silicon Valley, US. At the conference, Sweta facilitates the workshop topic “How B2B and B2C Use Instagram to Win New Customers.”

Sweta will share about the step-by-step method of exactly how she grew her Instagram account from 13 to 80,000 followers in one year. If done the right way, Instagram can be used to generate leads which will later convert into paying customers. The workshop highlights numerous actionable insights on Instagram hacks that can save you time and money.

TalentCap has a vision to become the foremost thought leadership platform in the region, creating unmissable events that feature inspiring speakers sharing their first-hand expertise with delegates. As such, they have gone above and beyond to make this event as impactful as possible.

For those who are interested for the Social Media Innovation Conference 2018, please refer to the below on event details:

Dates: 25-26 April 2018 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Renaissance Hotel Kuala Lumpur

Limited tickets available here: http://talentcap.com/social-media-innovation-conference

About TalentCap: TalentCap produces quality information and events for the international conference industry. We recruit the best speakers, provide the best training and offer the best networking in the industry. We produce innovative, inspiring, and indispensable event solutions and services. We provide businesses with insights and contacts they need to grow. We curate content for specific industries and to facilitate dialogue and strategic thinking. We expose sponsors and partners to a highly engaged international audience. We aspire to Inspire and equip business leaders to achieve extraordinary results. For latest, please visit: www.talentcap.com

Source: https://www.reuters.com/brandfeatures/venture-capital/article?id=32558

TalentCap Social Media Innovation Conference to Tackle SMEs Concerns and Struggles with Social Media Marketing.

The TalentCap Social Media Innovation Conference is a tactical conference to be held on the 25-26th of April 2018 in Renaissance Hotel Kuala Lumpur. The conference is set to tackle SMEs concerns and struggles with social media marketing.

Kuala Lumpur, Malaysia – April 5, 2018 —

Participants shall discover how innovative global companies maintain their edge via social media marketing. The conference features practical, action-oriented social media marketing sessions from top leading experts and brands. Highlight includes a hands-on workshop by social media coach who has trained 200+ start-ups in the Silicon Valley, US.

The Social Media Innovation Conference is targeted towards key decision makers and C-levels within companies from all industries, covering 20+ different tactical areas of social media which includes everything from video marketing, social media ROI, chatbots, user-generated content to data and analytics.

As a global phenomenon, social media in 2018 has become an integral part of digital communications and will continue to evolve consistently to an unknown extent, at a surprising speed. Businesses are expected to leverage on the high penetration rate on social media to increase brand engagement and win new customers. More brands are getting involved in and relying on social listening tools which assists conversation tracking and facilitate the creation of customizable contents for specified customers. The current social media trends are pointed towards the use of chatbots and live streaming videos as dominant business tools and strategies.

Teaming up with the region’s forward thinking and innovative organisation, TalentCap is pleased to welcome on-board the Global Entrepreneurship Movement (GEM) as a Strategic Partner at the Social Media Innovation Conference Kuala Lumpur April 2018.

Global Entrepreneurship Movement (GEM) is the first NGO from a developing nation that focuses on connecting, networking and fostering collaborations to internationalize Malaysia’s entrepreneurial ecosystem. To date, GEM has more than 10,000 affiliate members including corporate members and industry leaders, each with prolific achievements in their respective fields of work.

Founded in 2016, GEM aims to achieve its mission by organising and hosting entrepreneurial events and promoting interest in entrepreneurship through education, the press, general literature, exhibitions, competitions, and various other means. Some of GEM’s  most notable events include: (1) ColossusINNO2017, a challenge which sees pioneering entrepreneurs pitch their innovative solutions to address issues within the South-East Asia region, (2) TENxCLUB, an exclusive club designed to recognize high-performing Malaysian startups, (3) GEM Magazine,  physical and online magazine which brings the latest in innovative start-ups, cutting-edge technology, and trends in entrepreneurship, (4) eFM, GEM’s revolutionary online radio station which brings you a plethora of entrepreneurial goodies including captivating stories, unparalleled business insights, and business trends and (5) ‘Let’s Jam’, a monthly panel session which features key industry players who share insightful knowledge, and incredible stories from their entrepreneurial journeys.

YBhg. Tan Sri Dr. Mohd. Irwan Serigar Abdullah, the Patron of GEM highlighted “By placing greater emphasis on entrepreneurship via strategic programs, locally, regionally or at an international level, everyone will be provided opportunities to rise which will ultimately unleash the possibilities of creating jobs, spurring innovation and strengthening Malaysia’s leading position in entrepreneurship.”

Speaking on the progress we have made within the country, Dash GEM’s President, Dash Dhakshinamoorthy also stated that “The time has come for independent and private sector players to synergize and weave the ecosystem together by building trust, collaboration and most importantly, to be able to dream together to make the Malaysian entrepreneur truly global.”

He concluded by noting that “With conferences such as the Social Media Innovation Conference 2018 in Kuala Lumpur, it would give positive reinforcement toward GEM’s entrepreneurship ecosystem with key insights and tips on industry development from strategic thinkers.”

Keynote speaker Alan Cheah, Chief Executive Officer of GoCar presents the topic “Team Culture: How to Align Team Culture to Your Marketing Strategy”. GoCar Malaysia was recently acquired by Mayflower Car Rental, a subsidiary of Tan Chong Group. GoCar is currently the fastest growing legal car-sharing platform in Malaysia located in 80+ locations with 180+ GoCars on the road spread across Klang Valley and Langkawi.

Alan highlights, “Apart from strategies, marketing tools, and knowledge; team culture plays a huge part in leading the marketing direction for GoCar. The team’s values, passion, and vision for GoCar dictates how we choose to pursue certain partnerships, what kind of digital campaigns to run, which community events to organise, and how we communicate with our users. Once we have that aligned, it’s clear to see how we managed to grow the company from 5 GoCars in 5 locations in 2016 to 180 GoCars in 80 locations in 2017. It all begins with the team culture.” Alan’s keynote session shares innovative and inspirational insights on the importance of team culture for an effective marketing strategy.

Keynote speaker Boye Hartmaan, Group CEO of Y Digital Asia presents the topic “Blockchain in Advertising”. Y Digital Asia is a digital performance consultancy in the Mountain Ventures SEA Group. Through their data driven approach, they create measurable and profitable digital solutions and campaigns for clients of all sizes. The Mountain Partners Southeast Asia (MPSEA) is the regional branch of Mountain Partners, building and investing in promising technology businesses across Southeast Asia through its network of venture building hubs located in Malaysia, Thailand, Indonesia and The Philippines.

Boye highlights, “Blockchain offers an ideal solution for all video content creators, from YouTube stars and influencers to vloggers and podcasters to freelance reporters and marketing experts.” Boye’s keynote session shares tactical insights on the promise on having blockchain in advertising, the way to utilise smart contracts with influencers and other stakeholders, and real-life examples of how to out-compete YouTube by using smart contracts and empowering influencers.

Keynote speaker Kishan S., Founder of ThinkSocial Asia presents the topic “Now is the Time for Social Media Optimization.” ThinkSocial.Asia is a social ad blog focused on Asia. Kishan founded the blog with the aim of generating conversations around the trending stories in the Asian World of Social and beyond. His previous work experiences include strategy, performance, ad ops, engineering and research roles in social media marketing. He has also managed social media campaigns for large consumer brands including McDonald’s, Singtel, Lux, Volvo Group, HTC and Cartier. In his day job at Socialbakers, a leading social media analytics firm, he partners’ clients to uncover business insights that help maximize their social media ROI.

Kishan highlights, “Declining organic reach of brand posts has become a norm. To offer yourself the best possible chance to optimize your social media ROI, it is vital to adopt social media analytics using a rigorous framework to facilitate the relentless iterations between planning, implementation and evaluation”. Kishan share tactical insights on a 5-point social media performance optimization framework, techniques for setting competitive KPIs, tips for uncovering content themes that resonate with your audience and key social media metrics for evaluating the effectiveness of your social media content.

Panel speaker Nowrid Amin, Social Media Strategist at IQI Global highlight, “Gone are the days when home buyers would open a newspaper to look for properties for sale or look up names of real estate agents in a phonebook. Home-buyers today are online looking for that house or piece of land they can call their own. It is imperative for any real estate agent to use social media in marketing their businesses and listings. Social media marketing for real estate agents can set your business apart from the rest.”

Nowrid additionally comments, “We often hear complains that Social media marketing doesn’t work. It doesn’t work for you because you are not doing it right – that is the reason behind it.  Most companies do not incorporate social media successfully into their marketing efforts. In fact, they are following the trend of others and quickly become discouraged by the lack of positive results.”

The conference feature includes a deep dive workshop facilitated by Sweta Patel, a renown trainer who has coach more than 200 startups in the Silicon Valley, US. At the conference, Sweta facilitates the workshop topic “How B2B and B2C Use Instagram to Win New Customers”

Sweta will share about the step-by-step method of exactly how she grew her Instagram account from 13 to 80,000 followers in one year. If done the right way, Instagram can be used to generate leads which will later convert into paying customers. The workshop highlights numerous actionable insights on Instagram hacks that can save you time and money.

TalentCap has a vision to become the foremost thought leadership platform in the region, creating unmissable events that feature inspiring speakers sharing their first-hand expertise with delegates. As such, they have gone above and beyond to make this event as impactful as possible.

For those who are interested for the Social Media Innovation Conference 2018, please refer to the below on event details:

Dates: 25-26 April 2018 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Renaissance Hotel Kuala Lumpur

Limited tickets available here: http://talentcap.com/social-media-innovation-conference

About TalentCap: TalentCap produces quality information and events for the international conference industry. We recruit the best speakers, provide the best training and offer the best networking in the industry. We produce innovative, inspiring, and indispensable event solutions and services. We provide businesses with insights and contacts they need to grow. We curate content for specific industries and to facilitate dialogue and strategic thinking. We expose sponsors and partners to a highly engaged international audience. We aspire to Inspire and equip business leaders to achieve extraordinary results. For latest, please visit: www.talentcap.com

Source: http://www.nbc12.com/story/37883922/news

TalentCap Social Media Innovation Conference 2018 to Take Social Media Beyond Simple Information Sharing.

The TalentCap Social Media Innovation Conference is a tactical conference to be held on the 25-26th of April 2018 in Renaissance Hotel Kuala Lumpur, and to take social media beyond simple information sharing.

Kuala Lumpur, Malaysia – April 3, 2018 —

Participants shall discover how innovative global companies maintain their edge via social media marketing. The conference features practical, action-oriented social media marketing sessions from top leading experts and brands. Highlight includes a hands-on workshop by social media coach who has trained 200+ start-ups in the Silicon Valley, US.

The Social Media Innovation Conference is targeted toward key decision makers and C-levels within companies from all industries, and will cover 20+ different tactical areas of social media, including everything from video marketing, to social media ROI, to chatbots, to user-generated content, to data and analytics.

Social media is giving Southeast Asia brands new ways to engage in 2018. The TalentCap Social Media Innovation Conference 2018 highlights key trends in the region that brands should be well aware of as they seek meaningful reach and interact with new and existing customers. While Facebook Live and vertical video ads are relatively new on the scene, the formats are already seeing tremendous user popularly and success. User engagement with brands on Instagram is currently 10 times higher than on Facebook and 54 times higher than on Twitter. Social storytelling is becoming more informal. It’s increasingly the norm for brands to be active on mediums like Snapchat, Instagram Stories, Facebook Live – places where social storytelling is informal and direct.

Teaming up with the region’s forward thinking and innovative organisation, TalentCap is pleased to Welcome on-board the SME Association of Malaysia (SMEAM) as a Strategic Partner at the Social Media Innovation Conference 2018.

The SME Association of Malaysia (SME Malaysia) was established in 1995 with the key objective of assisting the development of SMEs to make the sector one of the engines of economic growth. Since its inception, SME Malaysia has organized various international conferences, seminars, award programmes, and educational and capacity-building programmes to educate, elevate, and provide exposure to members of the Association and the SME community at large. The Association actively engages in advocacy and consultation with key Government ministries and agencies to provide feedback on issues affecting SMEs.

Dato’ Michael Kang, the President of SME Malaysia highlights, “It is well known fact that small and medium enterprises (SMEs) often lag behind when it comes to technology adoption, either due to the lack of financial means or human resources. Due to lack of expertise, SMEs don’t know how to go about going digital and they can only depend on their staff or someone else to do it for them and even if they have a website, they don’t really utilize it.”

The Strategic Partnership between SME Malaysia and TalentCap Social Media Innovation Conference 2018 is another initiative of promoting a great platform for the SME community to leverage on the power of digital marketing for elevating businesses to a new horizon in the age of digital economy.

Keynote speaker Dheeraj Raina, Managing Director at AdParlor presents the topic “The Future of Social Media Marketing and What It Takes to Win!” AdParlor has accumulated partnerships with Facebook, Instagram, Snapchat, Twitter, Linkedin, YouTube, DBM & Pinterest since its inception. Very recently, AdParlor has been rebranded to ada as part of an attempt to plug its capabilities beyond just its digital marketing platform. The platform, which is owned by AdKnowledge in a joint venture with the Malaysian telco Axiata, will now house its data science, technology, creative divisions under the name ada. AdParlor will now serve as a product under the ada umbrella.

Dheeraj highlights, “Southeast Asian consumers are far ahead in the tech and digital adoption and are pushing advertisers to catch up. Our markets are fast turning into mobile and digital first markets and in need of a hyper personalized digital marketing approach. It is time to think People based marketing as mainstream marketing.”

Dheeraj’s keynote shares tactical insights on what should you care for as a social media advertiser in this world full or disruptions? Why programmatic marketing growing so fast & what is are the opportunities for marketers? How to task every digital media spend on brand and business outcomes? Why the need to evaluate your social media ROI – How to ask the RIGHT questions and measure to get buy-in?

Keynote speaker Andy Clark, VP & Managing Director at Tealium presents the topic “Why a Customer Centric Focus Means Ownership of Your Data Supply Chain.” Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. Tealium is backed by top venture investors; Bain Capital Ventures, Battery Ventures, Georgian Partners, Presidio Ventures, Tenaya Capital.

Andy highlights, “Organizations leverage multiple martech solutions, channels and marketing initiatives in the hopes of being able to reach their audience in a variety of ways. Massive amounts of behavioral profile data is collected at each of these touchpoints, which is extremely valuable in driving better decision making around audience and individual targeting. The challenge is that most brands aren’t able to effectively connect all of the data they are receiving, and thus, aren’t able to create a single view of their customer. Brands who have successfully instituted a customer-at-the-center mandate within their business, by connecting their disparate data sources, are seeing powerful results in their now customer-centric campaigns and strategies.” Andy’s keynote shares tactical insights on how and why having a robust data strategy differentiates you from other brands.

Panel speaker Eve Fong, E-Commerce Manager at Nestlé Nespresso highlights “Many businesses still see their social media platforms as a one way messaging channel, treating them very much like print or worse, a bulletin board. The common line of thought here is that social media is ‘digital’ therefore they can post a message they want out very quickly. This is, of course as we know, pointless, given that organic reach is continuously dropping not to mention, it goes against the nature of what social media and the social community is all about. This also means that when the marketing department evaluates a social media proposal or approves content, they are not evaluating based on the right objectives and goals.”

Eve additionally comments “Also another common mistake is to treat social media as merely a channel similarly to offline channels rather than understanding that it is crucial to have a social media strategy along with a comprehensive plan which should include the social media marketing plan, communication plan, content calendar and last but not least, a social media crisis management plan. Many a successful brand has found themselves in the middle of a social media crisis simply because one ill-advised employee managing their social platforms has given the wrong reply at a crucial time.”

Keynote speaker Casie Lane Millhouse-Singh at Two Lane presents the topic “The Death of the Email: Messaging Aps and Chatbots.” Casie is the Director at Two Lane, an agency specialising in Facebook & Instagram Ads to drive ROI for growing companies and brands using the best-in-class targeting abilities in the digital ad market.

Casie highlights, “The era of email marketing is over. In some markets they are dying a slow death. In others, they are already dead. And it doesn’t matter how much money you spend creating these campaigns, how well they are designed or what type of headline you try now. A dead duck…. is a dead duck. So that’s the bad news. The good news? Well, just like CDs have been replaced. Email has been replaced by messaging apps and platforms. Lots of different businesses are using chatbots on messaging platforms and one can be right for you.”

Casie’s keynote shares tactical insights on Chatbots = what are the success stories, challenges and opportunities? How storytelling within messaging apps holds its own in today’s frantic media landscape. How to deliver pragmatic and effective mobile-first solutions on a tight budget. Chat Bot Etiquette even humans should all live by.

The conference feature includes a deep dive workshop facilitated by Sweta Patel, a renown trainer who has coach more than 200 startups in the Silicon Valley, US. At the conference, Sweta facilitates the workshop topic “How B2B and B2C Use Instagram to Win New Customers”

Sweta highlights “Instagram is growing up and taking over the channels with a storm. The word says Instagram is only for millennials but it is far from it. Most businesses are using Instagram to generate leads and convert them into paying customers (if done the right way).”

Sweta will share the step-by-step method of exactly how she grew her Instagram account from 13 to 80,000 followers in one year. She didn’t buy followers, didn’t pay for likes, and wasn’t lucky enough to be sponsored by Instagram. She’s completely transparent about everything she did so you can takeaway an actionable strategy. Sweta shares actionable insights on you can explore the Instagram hacks that can save you time and money.

TalentCap has a vision to become the foremost thought leadership platform in the region, creating unmissable events that feature inspiring speakers sharing their first-hand expertise with delegates. As such, they have gone above and beyond to make this event as impactful as possible.

For those who are interested for the Social Media Innovation Conference 2018, please refer to the below on event details:

Dates: 25-26 April 2018 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Renaissance Hotel Kuala Lumpur

Limited tickets available here: http://talentcap.com/social-media-innovation-conference

About TalentCap: TalentCap produces quality information and events for the international conference industry. We recruit the best speakers, provide the best training and offer the best networking in the industry. We produce innovative, inspiring, and indispensable event solutions and services. We provide businesses with insights and contacts they need to grow. We curate content for specific industries and to facilitate dialogue and strategic thinking. We expose sponsors and partners to a highly engaged international audience. We aspire to Inspire and equip business leaders to achieve extraordinary results. For latest, please visit: www.talentcap.com

Source: https://www.reuters.com/brandfeatures/venture-capital/article?id=32033

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