Category Archives for "Conference"

TalentCap Social Media Innovation Conference 2018 Set to Help SMEs to Maximise Social Media Marketing Opportunities.

The TalentCap Social Media Innovation Conference is a tactical conference to be held on the 25-26th of April 2018 in Renaissance Hotel Kuala Lumpur, and offers SMEs throughout the Southeast Asia the opportunity to maximise their social media marketing opportunities.

Kuala Lumpur, Malaysia – March 26, 2018 —

Participants shall discover how innovative global companies maintain their edge via social media marketing. The conference features practical, action-oriented social media marketing sessions from top leading experts and brands. Highlight includes a hands-on workshop by social media coach who has trained 200+ start-ups in the Silicon Valley, US.

The Social Media Innovation Conference is targeted toward key decision makers and C-levels within companies from all industries, and will cover 20+ different tactical areas of social media, including everything from video marketing, to social media ROI, to chatbots, to user-generated content, to data and analytics.

Southeast Asia which includes Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, has some of the highest penetration of social network usage among internet users of anywhere in the world. However, it is critical to take social media beyond simple information sharing. A platform looking to attract a large base of users must incorporate additional functions that add value to their experiences. Empowering users to buy and send gifts, shop for products and service and share and redeem coupons without leaving the platform are just some of the ways that a network can offer a product that truly gives its customers what they are looking for.

Teaming up with the region’s forward thinking and innovative organisation, TalentCap is pleased to Welcome on-board the Institute of Marketing Malaysia as a Strategic Partner at the Social Media Innovation Conference 2018. Institute of Marketing Malaysia (IMM) is a non-profit organization and the only registered institute in the country established for the purpose of serving the marketing fraternity in Malaysia. Founded in 1977, the institute has assisted and will continue to assist, train and bring together marketers from various businesses and industries with one common goal and that is to improve the marketing skills of its members.

Datuk Sharifah Mohd Ismail, President of IMM highlights “Without marketing, businesses may offer the best products or services in the industry but none of the potential customers will know about it and sales may crash. In today’s marketing, social media plays a key role for business. Social media has evolved over the years from customer satisfaction to customer experience. The TalentCap Social Media Innovation Conference 2018 would greatly benefit IMM members especially among the SMEs in exploring ROI growth through social media to scale their business and penetrate new markets.”

Keynote speaker Cally Lo, Regional Account Manager at LinkedIn presents the topic “LinkedIn Talent Solutions: Stay on Top of the Recruitment Competitive Landscape.” LinkedIn is focusing on providing innovative talent solutions, and social media recruiting is becoming the norm.

Cally higlights, “The world has become more competitive in the talent acquisitions space. Given the global mobility of the average candidate, the freedom to switch companies at ease has become a challenge for businesses. With the more technically skilled candidates, these niche fields have intensified retention concerns to unprecedented rates leaving companies needing to become more creative in ways to acquire and retain specific types of talent.”

Cally’s keynote shares tactical insights on how to use LinkedIn’s Talent Solutions to stay on top of the recruitment competitive landscape – What are the growth areas within talent acquisitions? What is “talent intelligence” and how can it affect your business? How can a Business and HR Leaders stay competitive in the talent war?

Keynote speaker Eileen Ooi, Head of PHD Malaysia presents the topic “Merge: The Closing Gap of Technology and Us.” PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. The PHD network is part of the Omnicom Media Group, a division of Omnicom Group Inc.

Eileen highlights, “As we spend more time in the virtual world, machines will be more embedded in our lives and as machines get more intelligent we will reach a point where we become indistinguishable from one another. Technology and humanity will both symbolically and literally – Merge.” Eileen’s keynote provides tactical insights on the new age of advertising as merger of technology and humans happen.

Keynote speaker Tim Sae Koo, CEO and Co-Founder at TINT presents the topic “Why User Generated Content Marketing is on the Rise for the Modern Customer Journey.” TINT is a user generated content marketing platform that has helped over 5000+ brands in 172 countries deliver trust across all touchpoints by humanizing their marketing with authentic customer generated content.

Tim highlights, “The modern customer buying journey is far from simple and linear now. There is an increase of number of touch points that marketers need to provide content for their audience. Not just any staged and one-sided salesy content. People don’t trust those types of staged content anymore. Consumers expect relatable and personalized content as there is too much generic advertisement noise to filter through today. That presents marketers a massive headache with how much time and costs needed to keep up with personalized content demands from consumers on multiple marketing channels. Enter the UGC marketing world.”

Tim’s keynote shares tactical insights on; Why more top brands are investing in user generated content marketing now more than ever? How to easily implement an effective user generated content marketing strategy that’s also legally safe? What brands are integrating a quality user generated content marketing strategy across their customer journey?

Keynote speaker Maelle Pochat, Co-Founder and General Manager at TryandReview.Com presents the topic “User Engagement, Story-telling & Social Media Strategies: How FMCG Brands can learn from Niche Brands.” TryandReview.com is an independent website for genuine and non-paid consumer reviews in Asia which believes in giving brands the confidence to put their consumer voices front and center in marketing content strategies. Indeed, Beauty & FMCG brands can now leverage on Try and Review to get authentic user-generated content and boost sales.`

Maelle highlight, “Niche brands embrace the rise of new technologies and social media marketing to deliver cheap and fast go-to-market strategies. We can see brands emerge overnight with marketing strategies based 100% on social media and user-generated content. They are agile and master to perfection the art of spotting market trends and tapping into it. FMCG brands can learn from them to run more customer-centric and authentic social media strategies.”

Maelle’s keynote shares tactical insights on; How to run customer-centric social media strategies? Analysis of niche brands strength in running powerful Social Media strategies. Tips for FMCG brands to increase authenticity in Social Media and reach out to new audiences.

The conference feature includes a deep dive workshop facilitated by Sweta Patel, a renown trainer who has coach more than 200 startups in the Silicon Valley, US. At the conference, Sweta facilitates the workshop topic “How B2B and B2C Use Instagram to Win New Customers”

Sweta highlights “Instagram is growing up and taking over the channels with a storm. The word says Instagram is only for millennials but it is far from it. Most businesses are using Instagram to generate leads and convert them into paying customers (if done the right way).”

Sweta will share the step-by-step method of exactly how she grew her Instagram account from 13 to 80,000 followers in one year. She didn’t buy followers, didn’t pay for likes, and wasn’t lucky enough to be sponsored by Instagram. She’s completely transparent about everything she did so you can takeaway an actionable strategy. Sweta shares actionable insights on you can explore the Instagram hacks that can save you time and money.

TalentCap has a vision to become the foremost thought leadership platform in the region, creating unmissable events that feature inspiring speakers sharing their first-hand expertise with delegates. As such, they have gone above and beyond to make this event as impactful as possible.

For those who are interested for the Social Media Innovation Conference 2018, please refer to the below on event details:

Dates: 25-26 April 2018 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Renaissance Hotel Kuala Lumpur

Limited tickets available here: http://talentcap.com/social-media-innovation-conference

About TalentCap: TalentCap produces quality information and events for the international conference industry. We recruit the best speakers, provide the best training and offer the best networking in the industry. We produce innovative, inspiring, and indispensable event solutions and services. We provide businesses with insights and contacts they need to grow. We curate content for specific industries and to facilitate dialogue and strategic thinking. We expose sponsors and partners to a highly engaged international audience. We aspire to Inspire and equip business leaders to achieve extraordinary results. For latest, please visit: www.talentcap.com

Source: http://www.nbc12.com/story/37814671/news 

TalentCap Calling for 2018 Speakers After Digital Marketing Innovation Conference 2017 Success

With the Digital Marketing Innovation Conference proving a resounding success, TalentCap is calling for 2018 speakers for their next conference on social media.

Kuala Lumpur, Malaysia – December 18, 2017  —

TalentCap is celebrating the completion of Digital Marketing Innovation Conference, its first international conference in Southeast Asia. Held in Kuala Lumpur, the conference brought together speakers from Google, Microsoft, Appier, Axiata, BBDO and more. The conference included talks from digital marketing experts to discuss new innovations and strategies that could assist businesses in transforming their growth, productivity and performance.

Exit interviews confirmed that the great enthusiasm for the lessons learned at the event, with both attendees and keynote speakers looking forward to the future of Digital Marketing Innovation Conference and next year’s event.

As the first ever Digital Marketing Innovation Conference, the 2017 conference succeed in making a genuine impact on the Southeast Asian SME culture. The event was geared toward emphasizing the importance of digital disruption as an invaluable tool to bricks and mortar businesses, who risk being left behind if they do not adapt to the realities of the new market.

Freda Liu, producer and presenter of BFM Media explained her impressions of the event, “We’re all different levels of maturity in terms of adopting new technologies… it’s great to see what people are doing with technology, what people are doing in Malaysia, and how we can learn from each other.”

Winnie Chen-Head, General Manager from Fave Malaysia, was optimistic about the impact of the event, saying, “I think on a scale like this, it’s very good for people to see the potential, and the different case studies, and get inspired to do something. Even my own team have come back to tell me they have gained a lot of insights, and have a lot of inspiration for great ideas of pilot tests to run.”

Roberto Cumaraswamy from Growth Marketing Consultant, explained a possible focus for next year’s conference, “The data is beginning to increase, and our ability to use that data with new services is increasing as well. It will be very interesting to see how AI takes thing forward with machine learning.”

Dr. Farouk, Chief Data Scientist from Innovation Advisory Group explained how omnichannel marketing, a key theme at the conference, could be invaluable to Southeast Asia’s growth, “I think Southeast Asia is primed to leap frog a lot of western societies, because we are more agile, we can adapt quicker to new technologies, and we’re more open.”

A spokesperson for Digital Marketing Innovation Conference explained, “We are pleased and proud to have had such a successful first event, and we are already full of ideas for how we can make next year’s event bigger and better still. We are so pleased to have had PRWire Asia with us, documenting and proliferating the latest news and developments to the widest possible audience. Their work has definitely helped make this event as successful as it has been.”

Following the success, TalentCap announces 2018 Call For Speakers. TalentCap is pleased to announce that it is accepting presenter proposals for the Social Media Innovation Conference, a two-days tactical conference happening on April 2018 at Kuala Lumpur, Malaysia.

TalentCap is looking for compelling Social Media Marketing best practices, exciting case studies, and tear-downs of successful and failed projects. The conference focus topics on Strategic Social Media include; Video Live-Streaming, Engagement, Listening, Platform & Tools, Messaging Apps, Chatbots, Programmatic, Community Building, User-Generated Content, Public Relations, Thought Leadership, Data, Analytics, YouTube, Facebook, LinkedIn, Instagram – among others.

If you are interested in being a part of the Social Media Innovation Conference and presenting your insights to the digital marketing industry professionals and business leaders in the region, TalentCap would want to hear from you! For more information, please visit https://talentcap.com/social-media-innovation-conference

Source:
https://www.reuters.com/brandfeatures/venture-capital/article?id=23156

DMICON Set To Help Businesses Define Digital Marketing Strategy for 2018

Digital Marketing Innovation Conference (DMICON) is an actionable, tactical conference designed to help businesses of all scales define their 2018 digital marketing strategy and budget, based on the latest best practice information.

Kuala Lumpur, Malaysia – November 22, 2017 /PRWIRE.asia/ —

Digital Marketing Innovation Conference DMICON is a digital marketing conference to be held on the 29-30th of November 2017 in Kuala Lumpur, and offers SMEs throughout the ASEAN the opportunity to define their digital marketing strategy and budget using the latest and best insights from industry heavyweights like Microsoft, Google, Axiata and more. The conference will use keynotes, seminars, panel discussions and question answer sessions to take deep dives into topics including omnichannel marketing, data and analytics, product research, category management, consumer experience, growth hacking and more.

The conference is designed to give bricks and mortar businesses all the information they need to begin a transition to an omnichannel strategy that utilizes the best aspects of both physical and digital marketing. The flagship approach is to create a unified experience that provides new routes to purchase, modelled on the reality of modern consumer behavior.

DMICON is targeted toward key decision makers and C-levels within companies from all industries, and will cover sixteen different tactical areas of digital marketing , including everything from social media marketing, to automation, to customer loyalty development, to copywriting optimization.

Keynote Speaker Jonathan Adams, Chief Marketing Officer, iCar Asia will be examining the complexity of the role CMO affected by the ever-changing operation and role convergence within the C-Suite and the company environment, critically shaping the vision and direction of the business in his talk on ‘Keeping Ahead of the Game: The Evolutionary Role of Marketing in the C-Suite’.

Emphasizing on the foundation of marketing processes, technology, skills, and organizational structures to dramatically improve on managing a customer’s lifecycle, Achim Granzen, Chief Technologist Analytics AMEA & ANZ, DXC Technology will be delivering on ‘Analytics enabled Customer Lifecycle Management’ to benefit businesses through leveraging analytics and big data.

Google Head Analytics & Platform Partnership SEA Pankaj Khushani will be sharing on techniques to successfully take advantage of today’s greatest asset and challenge to fuel business decisions and help drive incredible growth. ‘From Marketing to Data-Driven Marketing’ will provide insights on organizing teams around the customer, organizing and applying data to marketing strategies, and measuring the impact of media by making the customer the center of a company’s marketing strategy.

Touching one of the hottest topics of today, Appier Chief Revenue Officer Fabrizio Caruso’s ‘On The Cusp of Real Breakthrough in Digital Marketing: Artificial Intelligence’ discusses the unique phenomenon that is the complex path of consumer conversion triggered by Asia’s growing device ownership affected by the confluence of the rise of mobility and cloud computing. Marketers need to achieve true understanding of their customers, from identity to what is decisively relevant to them now and in the future.

DMICON has a vision to become the foremost thought leadership platform in the region, creating unmissable events that feature inspiring speakers sharing their first-hand expertise with delegates. As such, they have gone above and beyond to make this first event as impactful as possible.

A spokesperson for DMICON explained, “When we spoke with SMEs and ASEAN businesses, they absolutely knew how to run their business in every area, except digital marketing. This new frontier has caught many off guard. Because it is so competitive, disruptive, and rapidly evolving, a slow response is as bad as no response, and this can threaten bricks and mortar businesses’ survival. We believe passionately in the role these businesses play in developing the ASEAN economy, so we wanted to create an event that would give decision makers all the tools, knowledge and networking they could need to make their 2018 digital marketing strategy a success.”

For those who are interested for the Digital Marketing Innovation Conference (DMICON), please refer to the below on event details:

Dates: 29-30 November 2017 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Grand Millennium Kuala Lumpur

Limited tickets available here: https://event.wma.my/dmicon/

About DMICON: Digital Marketing Innovation Conference (DMICON) is a business conference held on the 29-30 November 2017. The emphasis will be on Innovation, Leadership & Strategy, featuring Key Strategic Thinkers representing the region’s biggest brands, influencers, industry disruptors, and business change agents across all industries, from Indonesia, Malaysia, Singapore, Philippines, Sri Lanka, Hong Kong, Shanghai and more. For the latest, please visit: www.talentcap.com/dmicon

Source:
http://www.nbc12.com/story/36903172/news

DMICON To Emphasize Role of Omnichannel Marketing In Transforming Brick and Mortar SMEs

Digital Marketing Innovation Conference (DMICON) will feature talks on omnichannel marketing – an integrated, multi-platform approach that mirrors modern consumer behaviour – as an opportunity for small businesses to transform their success.

Kuala Lumpur, Malaysia – November 20, 2017 —

Digital Marketing Innovation Conference (DMICON) is a two-day conference designed to help SMEs in Southeast Asia transform their success by leveraging the power of digital tech. One of the key areas that will be focused on during the conference is omnichannel marketing – creating multiple routes to purchase by combining traditional resources like bricks and mortar locations and paper advertising with digital media, including social campaigns, app browsing and purchases, click and collect methodologies, and more.

DMICON has previously published a whitepaper briefing individuals who are attending the conference on the differences between omnichannel and multichannel marketing. At the conference itself, speakers will take a deep dive into the tactical innovations required to create an omnichannel strategy, as well as outlining the opportunities and potential ROI for SME’s converting to omnichannel.

The conference will feature two days of talks by industry disruptors on how to use digital technologies, as well as tactical applications of online marketing techniques, to help bricks and mortar businesses modernize and compete in the 21st century market, which is dominated by disruptive online forces.

Omnichannel marketing is the first of six headlining topics, which also include data and analytics, product research, category management, customer experience and growth hacking.

Speaking at the event, Chief Marketing & Operation of Microsoft Malaysia Michal Golebiewski will be exploring ‘Digital Transformation and How Does It Impact Marketers’ by analyzing the changing roles within the marketing funnel with the goal of customizing the buyer’s experience at every turn. He believes that marketers must create data-driven metrics through customer feedback to effectively measure success and that with the right technology, marketing strategies can be implemented to educate and inspire customers, establishing a lasting and loyal customer base.

Dr Keeratpal Singh, Chief Data Scientist of Axiata Digital will be sharing tactical insights on identifying pain points of businesses using machine learning, social media tools and artificial intelligence, and a variety of data sources and algorithm assembled via Big Data Analytics. “Near real time measures are taken to identify crowd gathering, sentiment analysis, demographic movement through seasonal and random effects, and analyze patterns effecting the different segment of buyers or travelers in predefined areas,” he says on his topic on ‘Growth Hacking and Identifying Opportunities through the Use of Big Data Analytics’.

Focusing on the human element, VJ Anand, Exec Creative Director, BBDO/Proximity will be demonstrating the power of creativity, ideas, and how it can win the hearts and ultimately loosen the purse strings of consumers through connection and engagement of audiences in his talk on ‘The Human-side: Reaching out to Hearts, Minds, and Wallets of Tomorrow’s Consumers’.

These pillars will support a broad range of talks, seminars, interviews and question answer sessions ideal for Vice Presidents, Managing Directors, General Managers, Directors, Heads of Department, Senior Managers, and Managers looking to harness the positive power of digital disruption for their own businesses.

A spokesperson for DMICON explained, “We are excited to share the secrets of omnichannel marketing approaches with delegates across a broad range of industries. We are confident that innovation within the digital sector is the key to creating greater success for bricks and mortar SMEs. With speakers from Google, Microsoft, Axiata, Groupon and more, we are providing an incredible opportunity for business leaders to get insights from those on the cutting edge of this revolution. SMEs in 2017 face a stark choice – adapt or be left behind. Fortunately, we can help them define and evolve their digital marketing strategy for 2018, to help create a more prosperous future.”

The Digital Marketing Innovation Conference (DMICON) will be held on:
Dates: 29-30 November 2017 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Grand Millennium Kuala Lumpur

Tickets are available here: https://event.wma.my/dmicon/

About DMICON: Digital Marketing Innovation Conference (DMICON) is a business conference held on the 29-30 November 2017. The emphasis will be on Innovation, Leadership & Strategy, featuring Key Strategic Thinkers representing the region’s biggest brands, influencers, industry disruptors, and business change agents across all industries, from Indonesia, Malaysia, Singapore, Philippines, Sri Lanka, Hong Kong, Shanghai and more. For the latest, please visit: www.talentcap.com/dmicon

Source:
https://www.reuters.com/brandfeatures/venture-capital/article?id=21462

Reimagining Southeast Asia’s Digital Marketing Leadership & Strategy For The New Paradigm

Kuala Lumpur, Malaysia – October 23, 2017 —

Outbound marketing has held sway for more than a hundred years. Paid advertising, whether in newspapers, on the radio, on TV and billboards, or across every webpage, has been business as usual even in the 21st century. This advertising amounts to an intrusion into people’s worlds – an interruption of their activities to demand their attention and instruct them as to what they should buy, usually through manipulating what they think, feel and do.

That time is at an end. Customers have become more savvy to the existing marketing channels, and ferocious competition has meant individuals have become very adept at switching off the ‘white noise’ of paid advertising – seeing it only as nuisance, never as opportunity.

The answer to this crisis is personalization. For businesses in South East Asia, this revolutionary new attitude to advertising represents an untapped opportunity. There is still space for businesses to become pioneers in omnichannel marketing, and deliver outstanding customer experience to their audiences.

Today, DMICON will be previewing some of the latest industry insights and inspirations on how brands can redefine their identities for the 21st century, creating a more responsive approach that allows brands to be what each customer needs them to be. Drawing on real life inspiration from this market will help to establish a new mindset among SEA business, enabling a convergence around a better style of post-modern marketing.

Success Stories Of Omnichannel Marketing

L’OREAL

L’Oreal is one hundred years old, and yet their marketing looks as if it was invented this morning, across more than 30 iconic brands.

They have created Snapchat filters that apply makeup to selfies, creating an augmented reality that previews their product in use with extreme personalisation.

They have created a YouTube channel with rapid-fire tutorials, teaching people how to contour in 20 seconds, solving problems and building confidence in their target consumers.

They have shifted from solely celebrity endorsements to more relatable influencers, moving with how their market has evolved.

When you talk to their marketing teams, they refer to this as “changing the way we tell our stories”, and that’s the most important thing to be learned from them.

New touch points, new strategies, new ways of engagement, all prioritizing the relatable, personal, empowering aspects of modern marketing.

SEPHORA

Sephora are using omnichannel marketing to create new, integrated experiences. Designed like a showroom, their new Toronto store offers people free makeovers using digital apps informed by Sephora + Pantone Color IQ touchscreen tablets. This allows the company to give personal recommendations to shoppers on what shades and brands of foundation, blush, and more they should be using. There is even a Fragrance IQ to allow people to discover new perfumes.

This seamlessly blends the digital and real worlds, with products available in store, after a journey guided by technology. The company talks about evolving the experience for the client, in response to shifts in consumer behavior.

The company has also developed Sephora to Go, a mobile app that emulates the knowledge of a personal shopping assistant to provide valuable recommendations. This app was developed after consumer data revealed shoppers used their smartphones to look for reviews while in store. The app is there to provide confidence in consumer decision making.

Their “pocket contour class” performs a similar function – people won’t buy products they don’t know how to use. The class provides real value for free, while showcasing the product advantages and filling in the knowledge gap, allowing people to feel confident in using the product. This both removes fear, and creates need.

By integrating their retail and online customer experience, they are enriching the brands impact on consumers in a way that directly benefits them. Selling products is now a small part of a whole world.

DECATHLON: eXperience

Decathlon is a worlwide sports store that has just opened a new location in Singapore. Unassuming and utilitarian, the store places its emphasis on products and an open-world, sandbox approach similar to popular games like Minecraft. You can try our or combine any items available, enabling you to bounce on the trampolines and ride bikes around the store.

Singapore’s head of marketing Clarence Chew is just 28 years old. He is part of the millennial market that promises to prove so lucrative in the decades to come. Instead of buying and carting large and unwieldy sporting equipment home, after negotiating queues at busy checkouts, individuals can try out everything they like, then place an order through an integrated platform and have the items delivered direct to their homes.

This new kind of hybrid online and real-world space has been described as “click and mortar”, allowing people to browse 13,000 products for sixty five different sports without feeling utterly overwhelmed. Using data collected from user experience in the industry’s third largest R&D facility worldwide is allowing the company to change their approach based on feedback, to align their provision with user behavior informed by Growth Hacking methodologies.

The ways in which these brands are transforming their approach to consumer-focused business is making clear the revolution that is about to hit the mainstream. Businesses can learn from these inspiring examples and action similar approaches for their own products and services.

The Three Commandments Of Omnichannel Marketing

Unification and Alignment – all teams and departments, from R&D to marketing and PR to customer services, must work together to help create the different dimensions that contribute to a single experience, based on the same information about customers, the same principles, and driving toward the same outcomes.

Data Analysis – Actions should be informed by data & analytics on user behavior, experience and feedback. Use data to analyze and assess problems and generate innovative solutions harnessing a combination of technology, staff and products.

Impact – With a vision and information informing action, obstacles to action must be removed or heavily streamlined to allow for rapid results. Things are evolving more quickly than ever, and maximizing alignment between teams, insights and actions will allow companies to more rapidly express compelling experiences.

Expressions Of These Commandments In Business

RCT Comms – make sure that in addition to reflecting the tone of voice and aspirations of the brand, communication is Relevant, Compelling and Timely.

Push Relevance – relevance is the first thing on this list, and it must be the first priority informing your approach to any business challenge. In omnichannel marketing, this means catering to a customer’s shopping habits, including when, where and how they like to shop. It means tracking customer data and keeping it accessible, so order history can be used to predict future needs and behavior. It means creating new products based on an analysis of needs currently being met, and needs being fulfilled elsewhere.

Loyalty – Creating an omnichannel campaign is about leveraging every touchpoint to create a sense of community and cohesion around a brand for warm followers and new audiences alike. A brand must be a mission and a personality, as well as a solution. Loyalty programs are the classic expression of this tendency, rewarding those who keep coming back for more. But much more can be done, and personalized experiences based on actionable insights around individuals will create the engagement that is now missing from traditional marketing.

A Huge Opportunity

Omnichannel marketing is an opportunity for us to reimagine and redefine what South East Asian business looks and feels like to consumers. It is also a cutting-edge world in which this region has the potential to lead the world. This in an opportunity not to be missed.

If you want to learn more about this augmented approach to leadership and strategy in the new age of consumer marketing, the Digital Marketing Innovation Conference (DMICON) is a 2-Day event in Kuala Lumpur, 29-30 November. At DMICON, the emphasis will be on Innovation, Leadership & Strategy, featuring Key Strategic Thinkers representing the region’s biggest brands, influencers, industry disruptors, and business change agents across all industries, from Indonesia, Malaysia, Singapore, Philippines, Sri Lanka, Hong Kong, Shanghai and more. For the latest, please visit: www.talentcap.com/dmicon

 

Source:
Reuters, Tue Oct 24, 2017 – 03:45am UTC
http://www.reuters.com/brandfeatures/venture-capital/article?id=19081

What Next In 2018? Riding the Wave of Digital Marketing Southeast Asia

Kuala Lumpur, Malaysia – October 10, 2017

Digital marketing revolution has long since taken place, and companies must now compete in a whole different world. The markets are more turbulent than they have been for generations, creating both opportunities and risks, and the pace of new product and service development has accelerated considerably.

Globalization and the digitalisation of many businesses is making the market more anarchic than ever, creating fierce competition where new players enter the game every day with something new and innovative to offer. This is all happening around you right now, and that means only one thing: stagnant businesses will die.

Today, we offer a preview of how the digital marketing landscape will look in the coming year, and how businesses can effectively catch the next great wave in digital best practice to keep pace with the competition and make themselves stand out from the crowd.

Before we begin, we’ll give you the marquee term for the next twelve months: omnichannel marketing.

This will be your key to audience development, conversion and business success in the future.

What is Omnichannel Marketing?

Omni (all) channel (touchpoints) – omnichannel simply means using every platform available to you to promote your products. The mastery comes in delivering a consistent experience across all of these platforms, and making that experience seamless.

Nowadays, individuals are starting their consumer journey on one platform, but may well complete that journey on a separate platform, device, or even in person. Someone may see an ad on Facebook on their phone during their commute, check out the website on their laptop when they get home, then visit the store to make a purchase.

Omnichannel really means every channel, and that includes new and emerging channels as well. Both virtual and augmented reality have emerged into the mainstream market for the first time in 2017, and can be used to create outstanding and unique customer experiences.

Ensuring you can guide people toward these actions across all of these different platforms with a consistent tone, messaging and brand is what makes omnichannel marketing so compelling.

The key to success in omnichannel marketing is effectively bridging the offline and online world, creating a consistent and cohesive campaign across all touchpoints, and most importantly, delivering a personalised experience.

Customer Experience

The primary objective of omnichannel marketing is to create a seamless customer experience. That said, this experience must also be positive and compelling. If you feel your business has had a lapse in strategic vision, making this the center of your efforts will doubtless help you reverse this trend in the coming year.

To begin creating a compelling experience, you need to know who your customers are, what your customers buy, and why they buy it. You need to understand their needs and fears, and how your products or services fulfill those needs and alleviate those fears.

There’s a wonderful scene in The Prestige that talks about the importance of showmanship (or experience) in selling a trick (or product) to an audience. Magic excites because it feels extraordinary – more real than real. It plays on the need to believe in something greater, on our in-built curiosity and imagination. In also alleviates our fear of the banal – that life is insignificant, ordinary, and terrifying. It gives hope, and childlike wonder. People don’t watch magic for the illusions, they watch it because of what it makes them feel. The experience. That’s how magicians ‘sell’ – how will you do it?

So, how do you go about finding all this out?

Big Data and Analytics

In order to better understand the people you are providing an experience for, you need to analyse data. Before, this market research would be difficult, time consuming, expensive, and riddled with problems in methodology. Now, Data & Analytics are more accessible than ever.

The current trend is to do away with trends – stop looking at data sets as a global analysis and start breaking them down into smaller niches that will give more clues as to how to compel people more specifically.

By crunching the data down, you can begin to provide 1:1 marketing – personalised experiences for individual clients. By following a person’s path across social media, websites, stores and even phone calls, and collating that data into a journey, you can better understand how to integrate that journey using originality, storytelling, and optimization.

The technology is now available to track these journeys, using machine learning algorithms to stitch together data from disparate sources. This enables you to remove roadblocks on your path to marketing innovation. It can even help you create better products.

Growth Hacking

The omni-ness of omnichannel marketing means that the flow of information created can go both ways. As well as understanding and providing better experiences for your customers, you can also utilize their feedback, insights and responses to shape and iterate your products and services.

This is known as growth hacking – pivoting quickly in response to rapid experimentation, identifying the most efficient way to grow your business in response to user needs.

Growth hacking can help you jump-start your business from growth stalls and stagnation, by throwing away your old assumptions and starting with a blank slate, with the direction dictated by concrete results.

Growth hacking borrows a lot of cues from the scientific method of testing hypotheses to collect data, then build actions based on the interpretation of that data. As in science, there is a lot of ‘failure’, but this is seen as an opportunity to learn and redirect energy in response to feedback. Failure isn’t failure, it’s the acquisition of knowledge that better illuminates the path toward better results.

Data capture and interpretation can help streamline this process. It provides the insight needed to use growth hacking methodology when developing every aspect of the business, from campaigns to products and services.

2018’s Holy Trinity

Omnichannel marketing, data analysis, and growth hacking. These are the three keys that will unlock greater success in 2018’s ferociously competitive market. Using this unique combination can transform your company’s processes in both public facing and internal applications. If there’s one takeaway from this article I want you to remember, it’s personalisation. The more you can deliver experiences that positively affect individuals in a real and meaningful way, the more success you will have.

If you want to learn more about this augmented approach to marketing and innovation, the Digital Marketing Innovation Conference (DMICON) is a 2-Day event in Kuala Lumpur, 29-30 November. At DMICON, the emphasis will be on Innovation, Leadership & Strategy, featuring Key Strategic Thinkers representing the region’s biggest brands, influencers, industry disruptors, and business change agents across all industries, from Indonesia, Malaysia, Singapore, Philippines, Sri Lanka, Hong Kong, Shanghai and more. For the latest, please visit: www.talentcap.com/dmicon

Source:
Reuters, Tue Oct 10, 2017 – 05:15am UTC 

http://www.reuters.com/brandfeatures/venture-capital/article?id=17871

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