The TalentCap Social Media Innovation Conference is a tactical conference to be held on the 25-26th of April 2018 in Renaissance Hotel Kuala Lumpur. The conference features case studies by top expert on Southeast Asia as an emerging market with booming social media growth.
Kuala Lumpur, Malaysia – April 10, 2018 —
Participants shall discover how innovative global companies maintain their edge via social media marketing. The conference features practical, action-oriented social media marketing sessions from top leading experts and brands. Highlight includes a hands-on workshop by social media coach who has trained 200+ start-ups in the Silicon Valley, US.
The Social Media Innovation Conference is targeted towards key decision makers and C-levels within companies from all industries, covering 20+ different tactical areas of social media which includes everything from video marketing, social media ROI, chatbots, user-generated content to data and analytics.
Social commerce sales driven by social media is a potential game-changer for e-commerce in Southeast Asia. Social media platforms offer greater accessibility, more dynamic elements, and cost-efficiency benefits compared to email blasts and online stores. SMEs and local startups could be the prime beneficiary of social commerce through reduced costs and improved market access both domestically and across borders.
Teaming up with the region’s forward thinking and innovative organisation, TalentCap is pleased to welcome on-board the ASEAN Retail-chains Franchise Federation (ARFF) as a Strategic Partner at the Social Media Innovation Conference Kuala Lumpur April 2018.
ASEAN Retail-Chains & Franchise Federation (ARFF) was established in 2008 to champion the promotion and development of trade particularly in the retail-chains, franchise, tourism and shopping industries within the 10 ASEAN countries. ARFF falls under the auspices of ASEAN Business Advisory Council (ASEAN BAC) that is mandated by the ASEAN leaders as the official ASEAN linkage: To provide private sector feedback and guidance to boost efforts towards economic integration, To identify priority areas for consideration by the ASEAN leaders. ARFF is designated under tourism category. It was initiated to serve as a platform to stimulate the economy by inciting growth of retail-chain & franchise sectors and promote cross learning & economic opportunities across the ASEAN region and beyond.
Keynote speaker Pedro Uria Recio, Vice President at Axiata Group presents the topic “Applying Artificial Social Intelligence to Customer Service and Sales.” Axiata is one of the leading telecommunications groups in Asia with approximately 350 million subscribers in eleven countries. Axiata has controlling interests in six mobile operators under the brand names of ‘Celcom’ in Malaysia, ‘XL’ in Indonesia, ‘Dialog’ in Sri Lanka, ‘Robi’ in Bangladesh, ‘Smart’ in Cambodia and ‘Ncell’ in Nepal, with strategic interests in ‘Idea’ in India and ‘M1’ in Singapore. ‘edotco’, the Group’s infrastructure company, operates in five countries to deliver telecommunications infrastructure services, and operates and manages a regional portfolio of over 25,000 towers.
Pedro highlights, “Customer service and sales has traditionally been a field that relies on the empathic abilities of a human being to resolve issues. Yet as the costs for human staffed call-centres have grown, automation has become imperative and led to the introduction of Artificial Social Intelligence. Today’s AI is becoming increasingly complex and functional.”
Pedro’s keynote shares tactical real-life case studies and lesson learned from implementing conversational chatbots for customer service across multiple subsidiaries of a telecom conglomerate. Take away include; Starting small and scaling up, Focusing on the transitions between human intelligence and artificial intelligence, Prioritizing the knowledge base, deprioritizing system integrations, Selecting the right channels: web, Facebook and RCS (the next big trend in channels), Building a long term roadmap including voice integration, scalability and security – among others.
Keynote speaker Vadim Fink, Head of Marketing at Mindvalley presents the topic “How to use Video on Social Media to drive REAL Business Results.” Mindvalley is a global school of 3+ million people. Today Mindvalley’s fans consume more than 70.000 hours of video content every single week! Mindvalley works with the world’s leading authors and teachers to produce best-in-class learning experiences in every area of life. Whether it’s Alan Watts (Zen Philosophy), Robin Sharma (Leadership), Lisa Nichols (Public Speaking), Donna Eden (Energy Medicine) or Neale Donald Walsch (Conscious Evolution), their teachers are men and women at the peak of their field.
Vadim highlights, “Social Media is no longer something any business can overlook. Every single day 1.4 billion people log into Facebook – and Youtube is about to surpass TV as the most watched format in the U.S. this year. At the same time consumers’ attention is moving towards video, away from written content.”
Vadim’s keynote provides tactical insights on how to navigate the 4 leading social media platforms for businesses today: Facebook, Youtube, Instagram and LinkedIn. How do you optimise videos differently for each platform? How do you stand out in today’s busy online video world? Vadim shall guide you through each of the social platforms, so that you truly understand how, why and when potential customers are using these social channels. Vadim will talk about creating your own video show, building loyal audiences and repurposing content, so that you don’t need to spend a fortune. But also: How do we turn the loyal audience we build into paying customers?
Keynote speaker Mei Sze Choo, Director at PersonEdge presents the topic “Influencer Marketing: An Integrated Approach.” Mei Sze is a host, emcee, speaker and a columnist. This fun-loving lass has graced the covers of magazines in Malaysia and Singapore ranging from Cleo, Sequoia and Urban Health. As the first youth ambassador for the National Cancer Society of Malaysia (NCSM), she has been invited on numerous occasions internationally to give motivational talks to the youth about her journey on battling the Big-C, and the importance of positive thinking. Mei Sze is also a PHD holder in developmental psychology and is working to assist youth development through the media by hosting shows related to youth, and sending strong and encouraging messages through her columns.
Mei Sze highlights, “The increasing integration of influencers as part of a brand’s marketing strategy has become widespread. Many brands know that influencer marketing is a part of social media but is uncertain on the ways to utilize influencers. Influencers, unlike celebrities, can be anywhere. They can be anyone. What make them influential are their large followings on the web and social media. An influencer can be a popular fashion photographer on Instagram, or a well-read cybersecurity blogger who tweets, or a respected marketing executive on LinkedIn. Within any industry, there are influential people.” Mei Sze’s keynote will highlight key points on the what, how, and when it is the right time for influencer marketing. In addition, many are hesitant to use influencers as they have heard it does not work, and this presentation will address that question as well.
Keynote speaker Ang Sheng Wen, Co-founder & Chief Technology Officer at WMA Group presents the topic, “Implementing Seamless Social Marketing Process Flow & Real-time Conversion Monitoring.” Wealth Mastery Academy – WMA is committed in empowering people with the right financial education, knowledge and proven skills in order for individuals to attain financial freedom. Over the years, WMA has coached thousands of individuals from all walks of life and have guided them with powerful knowledge and proven skills and strategies towards the path of financial freedom.
Sheng Wen highlights, “Statistics has revealed the positive correlation between the response time and lead conversion in social media marketing. Yet companies face obstacles to decrease response time due to separate systems used to manage customer contacts, different teams handling sales calls, inefficient employees, and lack of efficient monitoring system. The challenge is even more commonly encountered in service industry and offline business. Another hurdle is getting accurate conversion feedback from sales person for social marketer to react in real time to adjust their marketing strategies.” Sheng Wen’s keynote shares tactical insights on how to implement a seamless social marketing process flow and real-time conversion monitoring.
The conference feature includes a deep dive workshop facilitated by Sweta Patel, a renown trainer who has coach more than 200 startups in the Silicon Valley, US. At the conference, Sweta facilitates the workshop topic “How B2B and B2C Use Instagram to Win New Customers.”
Sweta will share about the step-by-step method of exactly how she grew her Instagram account from 13 to 80,000 followers in one year. If done the right way, Instagram can be used to generate leads which will later convert into paying customers. The workshop highlights numerous actionable insights on Instagram hacks that can save you time and money.
TalentCap has a vision to become the foremost thought leadership platform in the region, creating unmissable events that feature inspiring speakers sharing their first-hand expertise with delegates. As such, they have gone above and beyond to make this event as impactful as possible.
For those who are interested for the Social Media Innovation Conference 2018, please refer to the below on event details:
Dates: 25-26 April 2018 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Renaissance Hotel Kuala Lumpur
Limited tickets available here: http://talentcap.com/social-media-innovation-conference
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