The TalentCap Social Media Innovation Conference is a tactical conference to be held on the 25-26th of April 2018 in Renaissance Hotel Kuala Lumpur, and to take social media beyond simple information sharing.
Kuala Lumpur, Malaysia – April 3, 2018 —
Participants shall discover how innovative global companies maintain their edge via social media marketing. The conference features practical, action-oriented social media marketing sessions from top leading experts and brands. Highlight includes a hands-on workshop by social media coach who has trained 200+ start-ups in the Silicon Valley, US.
The Social Media Innovation Conference is targeted toward key decision makers and C-levels within companies from all industries, and will cover 20+ different tactical areas of social media, including everything from video marketing, to social media ROI, to chatbots, to user-generated content, to data and analytics.
Social media is giving Southeast Asia brands new ways to engage in 2018. The TalentCap Social Media Innovation Conference 2018 highlights key trends in the region that brands should be well aware of as they seek meaningful reach and interact with new and existing customers. While Facebook Live and vertical video ads are relatively new on the scene, the formats are already seeing tremendous user popularly and success. User engagement with brands on Instagram is currently 10 times higher than on Facebook and 54 times higher than on Twitter. Social storytelling is becoming more informal. It’s increasingly the norm for brands to be active on mediums like Snapchat, Instagram Stories, Facebook Live – places where social storytelling is informal and direct.
Teaming up with the region’s forward thinking and innovative organisation, TalentCap is pleased to Welcome on-board the SME Association of Malaysia (SMEAM) as a Strategic Partner at the Social Media Innovation Conference 2018.
The SME Association of Malaysia (SME Malaysia) was established in 1995 with the key objective of assisting the development of SMEs to make the sector one of the engines of economic growth. Since its inception, SME Malaysia has organized various international conferences, seminars, award programmes, and educational and capacity-building programmes to educate, elevate, and provide exposure to members of the Association and the SME community at large. The Association actively engages in advocacy and consultation with key Government ministries and agencies to provide feedback on issues affecting SMEs.
Dato’ Michael Kang, the President of SME Malaysia highlights, “It is well known fact that small and medium enterprises (SMEs) often lag behind when it comes to technology adoption, either due to the lack of financial means or human resources. Due to lack of expertise, SMEs don’t know how to go about going digital and they can only depend on their staff or someone else to do it for them and even if they have a website, they don’t really utilize it.”
The Strategic Partnership between SME Malaysia and TalentCap Social Media Innovation Conference 2018 is another initiative of promoting a great platform for the SME community to leverage on the power of digital marketing for elevating businesses to a new horizon in the age of digital economy.
Keynote speaker Dheeraj Raina, Managing Director at AdParlor presents the topic “The Future of Social Media Marketing and What It Takes to Win!” AdParlor has accumulated partnerships with Facebook, Instagram, Snapchat, Twitter, Linkedin, YouTube, DBM & Pinterest since its inception. Very recently, AdParlor has been rebranded to ada as part of an attempt to plug its capabilities beyond just its digital marketing platform. The platform, which is owned by AdKnowledge in a joint venture with the Malaysian telco Axiata, will now house its data science, technology, creative divisions under the name ada. AdParlor will now serve as a product under the ada umbrella.
Dheeraj highlights, “Southeast Asian consumers are far ahead in the tech and digital adoption and are pushing advertisers to catch up. Our markets are fast turning into mobile and digital first markets and in need of a hyper personalized digital marketing approach. It is time to think People based marketing as mainstream marketing.”
Dheeraj’s keynote shares tactical insights on what should you care for as a social media advertiser in this world full or disruptions? Why programmatic marketing growing so fast & what is are the opportunities for marketers? How to task every digital media spend on brand and business outcomes? Why the need to evaluate your social media ROI – How to ask the RIGHT questions and measure to get buy-in?
Keynote speaker Andy Clark, VP & Managing Director at Tealium presents the topic “Why a Customer Centric Focus Means Ownership of Your Data Supply Chain.” Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. Tealium is backed by top venture investors; Bain Capital Ventures, Battery Ventures, Georgian Partners, Presidio Ventures, Tenaya Capital.
Andy highlights, “Organizations leverage multiple martech solutions, channels and marketing initiatives in the hopes of being able to reach their audience in a variety of ways. Massive amounts of behavioral profile data is collected at each of these touchpoints, which is extremely valuable in driving better decision making around audience and individual targeting. The challenge is that most brands aren’t able to effectively connect all of the data they are receiving, and thus, aren’t able to create a single view of their customer. Brands who have successfully instituted a customer-at-the-center mandate within their business, by connecting their disparate data sources, are seeing powerful results in their now customer-centric campaigns and strategies.” Andy’s keynote shares tactical insights on how and why having a robust data strategy differentiates you from other brands.
Panel speaker Eve Fong, E-Commerce Manager at Nestlé Nespresso highlights “Many businesses still see their social media platforms as a one way messaging channel, treating them very much like print or worse, a bulletin board. The common line of thought here is that social media is ‘digital’ therefore they can post a message they want out very quickly. This is, of course as we know, pointless, given that organic reach is continuously dropping not to mention, it goes against the nature of what social media and the social community is all about. This also means that when the marketing department evaluates a social media proposal or approves content, they are not evaluating based on the right objectives and goals.”
Eve additionally comments “Also another common mistake is to treat social media as merely a channel similarly to offline channels rather than understanding that it is crucial to have a social media strategy along with a comprehensive plan which should include the social media marketing plan, communication plan, content calendar and last but not least, a social media crisis management plan. Many a successful brand has found themselves in the middle of a social media crisis simply because one ill-advised employee managing their social platforms has given the wrong reply at a crucial time.”
Keynote speaker Casie Lane Millhouse-Singh at Two Lane presents the topic “The Death of the Email: Messaging Aps and Chatbots.” Casie is the Director at Two Lane, an agency specialising in Facebook & Instagram Ads to drive ROI for growing companies and brands using the best-in-class targeting abilities in the digital ad market.
Casie highlights, “The era of email marketing is over. In some markets they are dying a slow death. In others, they are already dead. And it doesn’t matter how much money you spend creating these campaigns, how well they are designed or what type of headline you try now. A dead duck…. is a dead duck. So that’s the bad news. The good news? Well, just like CDs have been replaced. Email has been replaced by messaging apps and platforms. Lots of different businesses are using chatbots on messaging platforms and one can be right for you.”
Casie’s keynote shares tactical insights on Chatbots = what are the success stories, challenges and opportunities? How storytelling within messaging apps holds its own in today’s frantic media landscape. How to deliver pragmatic and effective mobile-first solutions on a tight budget. Chat Bot Etiquette even humans should all live by.
The conference feature includes a deep dive workshop facilitated by Sweta Patel, a renown trainer who has coach more than 200 startups in the Silicon Valley, US. At the conference, Sweta facilitates the workshop topic “How B2B and B2C Use Instagram to Win New Customers”
Sweta highlights “Instagram is growing up and taking over the channels with a storm. The word says Instagram is only for millennials but it is far from it. Most businesses are using Instagram to generate leads and convert them into paying customers (if done the right way).”
Sweta will share the step-by-step method of exactly how she grew her Instagram account from 13 to 80,000 followers in one year. She didn’t buy followers, didn’t pay for likes, and wasn’t lucky enough to be sponsored by Instagram. She’s completely transparent about everything she did so you can takeaway an actionable strategy. Sweta shares actionable insights on you can explore the Instagram hacks that can save you time and money.
TalentCap has a vision to become the foremost thought leadership platform in the region, creating unmissable events that feature inspiring speakers sharing their first-hand expertise with delegates. As such, they have gone above and beyond to make this event as impactful as possible.
For those who are interested for the Social Media Innovation Conference 2018, please refer to the below on event details:
Dates: 25-26 April 2018 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Renaissance Hotel Kuala Lumpur
Limited tickets available here: http://talentcap.com/social-media-innovation-conference
About TalentCap: TalentCap produces quality information and events for the international conference industry. We recruit the best speakers, provide the best training and offer the best networking in the industry. We produce innovative, inspiring, and indispensable event solutions and services. We provide businesses with insights and contacts they need to grow. We curate content for specific industries and to facilitate dialogue and strategic thinking. We expose sponsors and partners to a highly engaged international audience. We aspire to Inspire and equip business leaders to achieve extraordinary results. For latest, please visit: www.talentcap.com