Category Archives for "Speakers"

TalentCap #DMICON Digital Marketing Innovation Conference to Deliver Cross-Industry Insights for ASEAN Real Estate CMOs Leading the Experience in a Customer’s World.

TalentCap #DMICON Digital Marketing Innovation Conference to Deliver Cross-Industry Insights for ASEAN Real Estate CMOs Leading the Experience in a Customer’s World.

Singapore – August 15, 2018 –

The TalentCap #DMICON Digital Marketing Innovation Conference delivers practical digital marketing insights from global industry leaders. The highpoints include 20+ speakers from across all industries, 2 panel sessions and 3 workshops by prominent international coaches.

The conference is targeted towards key decision makers, C-levels and marketing professionals from every sector and participants will be able to explore how top digital marketing leaders maintain their edge through 27+ different tactical areas of digital marketing. This includes everything from customer experience, video marketing, social media marketing, omnichannel, artificial intelligence, to data and analytics.

Price and features are no longer giving a company an edge.

Digital marketing is revolutionising the customer experience in every sector with interaction between businesses and consumers are becoming more complex, personalised and more interactive. To remain competitive and meet the increasing demands in today’s digital market, ASEAN companies are reinventing themselves by making customer experience as the main focus in their digital marketing and communication strategy. Price and features are no longer giving a company an edge – as  how a company makes the consumers feel is just as, if not more important.

With the market growing highly saturated with the growing numbers of brands offering similar products and services, CMOs have to exploit the latest technology in digital marketing such as artificial intelligence to explore the insights on their customers. According to Forrester Research, insights-driven businesses are gaining an edge on companies that are not insights-driven as they are able to produce content accustomed to every individual consumer.

ASEAN Real Estate Leaders Are Looking Into Innovative Digital Marketing Strategies To Remain Relevant.

The ASEAN property sector is becoming notoriously known for its slow jump in the digital bandwagon, as they prefer to advertise their products using traditional and offline channels. However, to stay relevant in the competition, today’s real estate leaders and marketers are looking into digital advertising to reach out to potential customers while improving their existing customer service by delivering an exceptional customer experience to potential prospect and existing customer.

One of the reasons why property leaders are finding it difficult to provide an A+ customer experience is because they are failing to identify the various touchpoints experienced by prospects and existing customers when dealing with their company – from the initial engagement until parting ways. Both prospects and existing customers are having completely different expectations, demands and touchpoints, therefore it can be difficult for property companies to successfully target and deliver amazing customer experience at every touchpoint.

Issues such as limited channels for inquiry, difficult transition from web browsing to the application process, limited channels for payment and renters aren’t able to get in touch with the management anytime of the day are some of the issues that can decrease the level of customer satisfaction thus affecting the overall customer experience. Poor customer experience can result in loss of prospect as well as the existing customers as they may look into other real estate companies that can provide for them better services.

It is important for companies to list out every potential contact that consumers may have with the company, and review the current procedure and how it can be improved. For example, companies must make sure that their websites are easy to navigate and provide all of the necessary information so prospects can make decisions a lot faster and easier. Besides that, companies must make sure that someone is always available for consumers to get in touch with, even outside regular business hours. Chatbots is greatly solving this issue, as it is possible for chatbots to respond to any inquiry at any given time of the day, in a very precise manner while keeping the conversation feeling “humanlike”.

Customer experience is the responsibility of the entire organisation. All business units within organisations must work hand in hand with their digital marketing teams to ensure that excellent customer experience continues – even after successfully changing a prospect into a customer. By employing suitable digital marketing strategies and technologies, the company can assist their employees in meeting the needs of their customers therefore ensuring an increase in the overall rating for customer satisfaction and experience.

Staying Ahead by Learning & Implementing Key Tactics from Other Industry Domains. 

Keynote speaker Ahmed El Sanhoury, the Head of Social Media at Mindvalley presents the topic “Leads and Ecommerce Conversions: How Social Engagement and Listening Triggers Conversions”.

Mindvalley is a global school headquartered in Kuala Lumpur where the aim is to deliver transformational education for all ages. With over 3 million students from around the globe, Mindvalley partners with some of the most exceptional teachers, best-selling authors and brilliant minds to produce the best-in-class learning experiences in every area of life. Whether it’s Alan Watts (Zen Philosophy), Robin Sharma (Leadership), Lisa Nichols (Public Speaking), Donna Eden (Energy Medicine) or Neale Donald Walsch (Conscious Evolution), Mindvalley teachers are legendary educators in their field with over 70,000 hours of video content are consumed by fans, every week.

Ahmed highlights, “A user journey of discovery could start with a comment; don’t let it end there. When was the last time your brand really spoke to your target audience? Building a scalable social engagement and listening strategy is a must for any brand that wants to play the social game right. When you combine it with your marketing automation and ad retargeting efforts, you will see a direct increase in your leads and ecommerce conversions.”

Ahmed’s keynote is for decision makers and for anyone else who are interested to learn on how to create a framework for social listening and how to apply advanced social engagement tactics to a brand’s social media marketing. Ahmed will go through the methods that have worked during product launches, events and live streams – including the story of how they made 500 USD by accident. Ahmed will also showcase how social engagement benefits organic and paid content performance directly and how to drive leads to funnels and touchpoints.

Keynote speaker Avis Easteal, the Head of Consumer at Luxasia presents the topic “Data Driven Omnichannel Marketing & Automation: How To Approach Changing To Automation”. Avis highlights. “Broadcast is dead.  Automation and personalised customer journeys is the future.”

Luxasia is Asia’s leader in omnichannel marketing for beauty and luxury lifestyle brands where it carries over 150 of the finest beauty and lifestyle brands from all over the world which include La Prairie, Bvlgari, Guerlain, Prada and Hermes, and successful joint ventures with the likes of LVMH Group, PUIG, Yves Rocher, and Elizabeth Arden. With over 32 years of experience in the business, Luxasia has become a regional beauty brand empire with more than 2,000 staff in 15 countries across the Asia Pacific, and a growing network of over 3000 retail touchpoints in department stores, retail stores, standalone stores and even pop up stores.

Keynote speaker Ronnie Thomas, the Head of Strategy and Planning at PHD presents the topic “B2B Marketing: How To Create A Demand Centre By Looking Internally Rather Than Externally For New Sources Of Growth”.

PHD is one of the most acclaimed media and communication agency networks with numerous recognitions from around the world. Founded in the UK in the year 1990, PHD combines the latest industry insights with the best creative minds to deliver smart strategic thinking and creative innovation for some of the world’s largest advertisers. With over 28 years of experience, PHD is a global network with 6,000 employees and 80 offices in multiple countries, and continue to lead the way in the evolution of communications planning around the world.

The conference feature includes a deep dive workshop facilitated by Ian Rheeder, a Chartered Marketer and an international sales coach with over 30 years of practical sales experience and an obsession with studying neuroscience. To this end, he developed the simple CUSP® Sales & Negotiating System.

Over the past decade, Ian has successfully trained thousands of salespeople – every single delegate strongly agreed that CUSP® is a simple yet powerful persuasion system.  His previous corporate position was marketing & sales director of the global zipper giant, YKK. His sales and marketing management experience includes 30 international FMCG and B2B brands.

At the #DMICON, Ian facilitates the workshop topic, “The Neuroscience of Customer Experience Management.” Ian will get you to fully appreciate the elusive topic of Customer Experience Management (CEM) by presenting actual case studies that have been recorded using hidden cameras. Some of the take away of the workshop include understanding the basics behind customer experience management and insights on how to measure Employee Engagement and what it means for the customer.

Teaming up with the region’s innovative and forward thinking organisation, TalentCap is pleased to welcome on board, PRWIRE Asia as a Strategic Partner at #DMICON Digital Marketing Innovation Conference Singapore, September 2018.

PRWIRE Asia is a leading Asia-focused press release newswire, focusing to develop an impressive identity for their client’s brand while accelerating the brand building process by elevating the story to be highly attractive in online search engines, especially Google.

PRWIRE Asia will support #DMICON by providing international media outreach for the conference and delegates, raising awareness across SEA and worldwide through their highly customizable public relation, branding, marketing, and commercial journalism solution.

Attend the #DMICON Digital Marketing Innovation Conference Singapore to gain latest insights on digital marketing trends and innovation.

With plenty of cross industry learning and networking opportunities, the #DMICON is the perfect place to build a professional network, find business partners, and generate new growth ideas. By learning and implementing key tactics from other industry domains, participants will be able to stay ahead of competitors and increase the overall success of their company.

TalentCap has a vision to become the foremost thought leadership platform in the region, creating unmissable events that feature inspiring speakers sharing their first-hand expertise with delegates. As such, they have gone above and beyond to make this event as impactful as possible.

For those who are interested for the #DMICON Singapore chapter, please refer to the below on event details:

Dates: 26-27 September 2018 (Wednesday & Thursday)
Time: 9am – 5.30pm
Venue: Singapore

Get your tickets here: https://talentcap.com/digital-marketing-2018-singapore/

About TalentCap: TalentCap produces quality information and events for the international conference industry. We recruit the best speakers, provide the best training and offer the best networking in the industry. We produce innovative, inspiring, and indispensable event solutions and services. We provide businesses with insights and contacts they need to grow. We curate content for specific industries and to facilitate dialogue and strategic thinking. We expose sponsors and partners to a highly engaged international audience. We aspire to Inspire and equip business leaders to achieve extraordinary results. For latest, please visit: www.talentcap.com

#DMICON Pre-Event Q&A: Keynote Speaker, Andy Clark, Vice President & Managing Director APAC, Tealium

TalentCap is pleased to Welcome Andy Clark on board the #DMICON! It’s going to be exciting to hear you speak about “Building Customer Loyalty: Why a Customer-Centric Focus Means Ownership of Your Data Supply Chain.”

Andy highlights, “Organizations leverage multiple martech solutions, channels and marketing initiatives in the hopes of being able to reach their audience in a variety of ways. Massive amounts of behavioral profile data is collected at each of these touch-points, which is extremely valuable in driving better decision making around audience and individual targeting. The challenge is that most brands aren’t able to effectively connect all of the data they are receiving, and thus, aren’t able to create a single view of their customer. Brands who have successfully instituted a customer-at-the-center mandate within their business, by connecting their disparate data sources, are seeing powerful results in their now customer-centric campaigns and strategies.”

Andy Clark is the Vice President & Managing Director, APAC at Tealium. A digital technology veteran, with nearly 20 years of building and leading teams in Asia Pacific for dynamic, growth-oriented technology companies. Prior to Tealium, Andy served as Group Vice President, Asia Pacific for Limelight Networks, providing cost-effective, multi-channel digital content delivery platform technology. He has also held senior positions at Crossbeam Systems and RightNow technologies in Japan, as well as led the integration software efforts for IBM in the region. Andy holds a Bachelor of Arts in Japanese Literature from the University of Washington, and studied Japanese Language and Literature at Keio University in Tokyo.

Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading universal data hub encompasses tag management, API hub, customer data platform, and data management solutions that enable organizations to leverage real-time data to create richer, more personalized digital experiences across every team, technology, and customer touchpoint. More than 800 organizations worldwide trust Tealium to eliminate data silos and build a unified, actionable customer profile. Tealium is backed by top venture investors; Bain Capital, Battery Ventures, Georgian Partners, Presidio Ventures, and Tenaya Capital.

1. How is digital marketing impacting business growth?

As brands continue to spend more budget online, the impact of digital marketing on business growth is clear.

Digital marketing allows for more precise targeting at scale, with greater opportunities to gather insights and deliver meaningful conversations that are driven by data.

Digital marketing should not be isolated within an organization  – to create a genuine 360-degree view of each customers, it is important to stitch data together from all consumer touchpoints, from both offline and online sources.

2. What are your predictions on digital marketing trends in 2018?

There will be a continued explosion of data from a myriad of sources including CRM, Point of Sale, wearable tech, and IoT enabled devices, alongside mobile, desktop, and call centre.

Marketers will embrace machine learning to help them collect, manage, and analyse this volume of data so they can deliver the most relevant and engaging conversations to consumers via their preferred channel, in real time.

Connecting bank-end systems to front-end systems will become an increasing priority for data-driven, digital marketers, so they can connect the dots between historical data, transactional data, demographic data, and behavioral data.

Data compliancy and new regulations will continue to determine how data is collected, stored, and processed, creating an opportunity for marketers to create a 360-degree view of consumers, in turn allowing greater relevancy with the most receptive audience.

3. In building a marketing technology stack, what are the complexities CMOs will face in the process?

The building of a marketing technology stack is never complete – as technologies constantly evolve and customer demands increase, the need to constantly innovate is always high.

CMOs may face challenges with in-house resource, expertise, and the ability to prioritise constant development within the company to maintain custom systems.

4. What should marketers look for when it comes to choosing a digital marketing technology stack?

When choosing a digital marketing technology stack, marketers should look for platforms than can integrate with other vendors across the industry and connect data silos within their organisation, to ensure that all communications with consumers are unified across channels and devices.

A digital marketing technology stack should have the ability to easily transport data to where it needs to be, analyse it quickly, and enable marketers to deliver in-the-moment and intelligent conversations across all customer touchpoints.  

5. How Tealium can significantly increase marketing performance?

Creating a strong data foundation is critical for marketers to be able to deliver a comprehensive and successful marketing strategy.

High quality, accurate data is the basic building block for all communications, and it is imperative for marketers to be able to create a holistic view of each user to provide the greatest customer experience and foster long-term loyalty to their brand.

Tealium is the leading customer data platform and is an enabler for digital transformation – allowing companies to connect their data and bring together different vendors to collaborate within the same data stack.

6. How customers are achieving success with Tealium?

The brands that use us are rethinking the way they work with their customer data, in real-time, across their entire enterprise, allowing them to drive a greater value exchange and deeper relationships with their most valued customers.

7. How will Tealium’s keynote speaker at this year’s #DMICON assist marketers to be successful?

The session will focus on enabling marketers to understand the challenges, issues and tools available in addressing an approach to data driven customer experiences.

#DMICON Digital Marketing Innovation Conference Singapore, September 2018

The #DMICON is an exclusive gathering of ASEAN’s biggest brands, industry change agents and influencers that look into different aspects of digital marketing from the future of data, artificial intelligence, to the basics of marketing focusing on leadership, strategy, tech and innovation.

Our annual event draws ~100 C-levels and key decision maker attendees from across industries such as technology, employment, property, FMCG, telecommunications, banks, e-commerce, automotive, advertising, media, radio, government agencies and more.

With plenty of cross industry learning and networking opportunities, the #DMICON is the perfect place to build a professional network, find business partners, and generate new growth ideas.

The #DMICON will help you address your digital marketing challenges and to identify growth opportunities to create the greatest positive impact on your marketing strategy.

For those who are interested for the #DMICON Singapore chapter, please refer to the below on event details:

Dates: 26-27 September 2018 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Singapore

Early bird tickets available here: https://talentcap.com/digital-marketing-2018-singapore/

About TalentCap: TalentCap produces quality information and events for the international conference industry. We recruit the best speakers, provide the best training and offer the best networking in the industry. We produce innovative, inspiring, and indispensable event solutions and services. We provide businesses with insights and contacts they need to grow. We curate content for specific industries and to facilitate dialogue and strategic thinking. We expose sponsors and partners to a highly engaged international audience. We aspire to Inspire and equip business leaders to achieve extraordinary results. For latest, please visit: www.talentcap.com

#DMICON Pre-Event Q&A: Keynote Speaker, Ronnie Thomas, Head Strategy & Planning, PHD

“It is 11.59pm on “AI Eve” and everything is about to explode around us” – Mark Holden, PHD Worldwide Strategy and Planning Director

TalentCap is pleased to Welcome Ronnie Thomas on board the #DMICON! It’s going to be exciting to hear you speak about “B2B Marketing: How To Create a Demand Centre by Looking Internally Rather Than Externally For New Sources of Growth.”

Ronnie highlights, “Challenged with sluggish growth, rising alternatives, and shorter key decision maker lifespans in a category that tends to have long lead times, businesses have to find a better way to spark growth. This case illustrates how businesses are able to change strategy based on a simple insight and to start to look internally rather than externally for new sources of growth. In doing so, businesses can find a treasure trove of semi-forgotten, but incredibly valuable consumers that are able to spark growth and to herald a new approach to B2B marketing.”

Ronnie is the Head of Strategy & Planning for PHD Singapore. His expertise lies in strategic communications planning, as well as the implementation of tech solutions that deliver purposeful innovation. He has worked on the biggest FMCG brands, as well as iconic brands in the tech and alcohol sectors, where he has delivered work that has won innovation and effectiveness awards at Cannes, AMES, WARC and the Festival of Media. A computer engineer by training, he is extremely excited at the merge of marketing and technology, and the many opportunities that this creates.

PHD is one of the most acclaimed media and communication agency networks with numerous recognition from around the world. Founded in the UK in the year 1990, PHD combines the latest industry insights with the best creative minds to deliver smart strategic thinking and creative innovation for some of the world’s largest advertisers. With over 28 years of experience, PHD is a global network with 6,000 employees and 80 offices in multiple countries, and continue to lead the way in the evolution of communications planning around the world.

1. How is digital marketing impacting business growth?

As the consumer experience of the world has become more digital, brands have had to change the way they behave to be successful and drive growth.

Digital Marketing approaches and Digital Channels have been instrumental in driving this change through newer engaging channels, advanced segmentation opportunities, and the ability to forge long-term relationships around passion points.

Now, as we move into a reality where AI and robotics are becoming part of the everyday experience of the world, brands will need to keep evolving and Digital Marketing will continue to be one of the most important elements in driving growth.

2. What are your predictions on digital marketing trends in 2018?

2018 has already been a year of “resets” with big cultural issues coming out of the world of Digital Marketing. This shows us the force that Digital can be in the world, and it creates a need amongst marketers, agencies and technology companies to revisit how we use Digital, and how it can shape culture and also brands.

With that in mind, we believe that the following trends have the potential to shape the future of digital, with 2018 being a key year in each of their development

• The disruption of e-commerce: E-commerce will continue to cause disruption in our region, with China playing an increasingly pivotal role. As consumers are bombarded with new shopping festivals, they will likely be encouraged to prioritise value and discount above brand value, creating new challenges for marketers.
• The blockchain is coming: Blockchain will continue to grow in importance for advertisers due to the number of third-party trackers, viewability issues, malware, as well as bot and fraud concerns. Blockchain will allow marketers to perform extensive testing and learning.
• VPAs and the rise of A-Commerce: Consumers will continue to embrace VPAs as we shift away from screens to a voice automated world, which will drive the need for personalisation ever forwards. At the same time, the introduction of 5G internet will allow for the expansion of other pervasive technologies, increasing the opportunities for automation and AI. This itself will drive A-Commerce: automated commerce, which allows consumers to embrace immersive experiences offered by voice technology, AR and AI.
• Everything is programmatic: Our ability to use programmatic will expand beyond digital into other mediums, including TV, Audio and OOH.

3. Why setting up a data architecture that allows for regular audits of the data collected across campaigns is vital for businesses that want to spark growth?

This goes to the heart of the case we will present at the conference – As we move into a world where data is being produced every second, organizations need to ensure that they have a robust data architecture in place that allows for better insight mining, but also allows for strategies that are people based, and can potentially lead to reduced costs for prospecting or for converting consumers to buyers.

4. Why should businesses conduct regular audit of available data in internal systems?  

Organizations need to implement processes that clearly schedule periodic audits of all the data that exists in their systems, so that analysts and data scientists can identify potential revenue generators or cost savers.

5. How do PHD’s products, services and solutions significantly increase marketing performance?

PHD’s global planning and collaboration platform, SOURCE, combines playful gamification techniques with hard-core strategic principles to deliver innovation. It’s not just a work tool, it’s our business ecosystem.

SOURCE provides the ultimate competition of ideas on every client brief. It allows teams to share briefs across the whole network and incentivises individuals to provide great ideas. So our clients get access to 4000+ minds, not just a few.

Not only does SOURCE benefit from the collective intelligence of the PHD network, it offers an integrated platform that combines cutting-edge thinking from the world of marketing and social sciences, with advanced data and sophisticated optimisation tools and systems.

SOURCE has improved ROI for our clients’ brands while providing an innovative and collaborative working environment – helping us to attract the industry’s best talent.

6. How customers are achieving success with PHD?

Communications Planning is at the heart of what PHD offers, and in an increasingly complex marketing landscape, we believe that this will only continue to grow in importance. This allows us to deliver work that is innovative yet purposeful, creative yet anchored in science and data and is objective rather than being driven by subjectivity or a “that’s how it’s always been done” mindset.

“Marketing Partners or Innovators; it is difficult to pin-point PHD. The team never fails to keep the brand on its toes, with innovative, technology-first recommendations, whilst driving and delivering on our business goals.” – Joey Yam, Audi

“Media today is at its most dynamic, spurred by technology. PHD has the foresight to stay ahead of the curve by retooling its talents with technological and analytical know how to continuously deliver data-driven strategies, ensuring brands like ourselves have the greatest return on investment.” – Christine Chung, Unilever

7. How will PHD’s keynote at this year’s #DMICON assist marketers to be successful?

Our case study will inspire marketers to question “established” processes and models, to innovate with purpose, and to build a digital mindset rather than a digital team. These three points are crucial for marketers to be successful in a world where the next big change is just around the corner.

—————————————————————–

#DMICON Digital Marketing Innovation Conference Singapore, September 2018

The #DMICON is an exclusive gathering of ASEAN’s biggest brands, industry change agents and influencers that look into different aspects of digital marketing from the future of data, artificial intelligence, to the basics of marketing focusing on leadership, strategy, tech and innovation.

Our annual event draws ~100 C-levels and key decision maker attendees from across industries such as technology, employment, property, FMCG, telecommunications, banks, e-commerce, automotive, advertising, media, radio, government agencies and more.

With plenty of cross industry learning and networking opportunities, the #DMICON is the perfect place to build a professional network, find business partners, and generate new growth ideas.

The #DMICON will help you address your digital marketing challenges and to identify growth opportunities to create the greatest positive impact on your marketing strategy.

For those who are interested for the #DMICON Singapore chapter, please refer to the below on event details:

Dates: 26-27 September 2018 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Singapore

Early bird tickets available here: https://talentcap.com/digital-marketing-2018-singapore/

About TalentCap: TalentCap produces quality information and events for the international conference industry. We recruit the best speakers, provide the best training and offer the best networking in the industry. We produce innovative, inspiring, and indispensable event solutions and services. We provide businesses with insights and contacts they need to grow. We curate content for specific industries and to facilitate dialogue and strategic thinking. We expose sponsors and partners to a highly engaged international audience. We aspire to Inspire and equip business leaders to achieve extraordinary results. For latest, please visit: www.talentcap.com

#DMICON Pre-Event Q&A: Keynote Speaker, Ahmed El Sanhoury, Head of Social Media, Mindvalley

“Digital marketing has taught us a lesson businesses are slowly learning; it’s not about who has the loudest message before an audience. It’s about who says the right message differently to the right audience.” – Ahmed El Sanhoury, Head of Social Media, Mindvalley

TalentCap is pleased to Welcome Ahmed El Sanhoury on board the #DMICON! It’s going to be exciting to hear you speak about “Lead & Ecommerce Conversions: How social engagement and listening triggers conversions.”

Ahmed highlights, “A user journey of discovery could start with a comment; don’t let it end there. When was the last time your brand really spoke to your target audience? Building a scalable social engagement and listening strategy is a must for any brand that wants to play the social game right. When you combine it with your marketing automation and ad retargeting efforts, you will see a direct increase in your leads and ecommerce conversions.”

Ahmed El Sanhoury is the Head of Social Media at Mindvalley, where he leads the company’s vision of social media. In the previous years, he developed and executed key strategies around social media and brand content partnerships.

Now Mindvalley’s platforms have an expanding reach of 4.5 million, providing highly engaging content across social platforms. Prior to Mindvalley he worked with marketing agencies developing digital solutions for countless brands around content and social media strategies, website optimization, advertising, and performance marketing.

Mindvalley is developing an online university for all ages focused on transformational education. In other words, everything that school forgot to teach us.

1. How is digital marketing impacting business growth?

Acquisition, analytics and automation. Positive Return-On-Sales (ROS) all the way.

Digital marketing enables us to go beyond what is possible with any other form of marketing, especially traditional. Never has it been easier for a business, startup or personal brand to create and distribute content, as well as add value to digital audiences across blogs, websites, and social media platforms.

The ability to see granular shifts in audience behavior – cold audiences especially, once a content piece, sales ad, or a digital message, is the biggest modern day teacher of consumer habits. The market is too fluid and fast paced.

Whether we’re talking about a dive in GA to see a user’s journey across your web pages, or product retargeting ads for uniquely interested niche leads, all the way to setting up parameters for cart abandonment for web store viewers, the impact is there. We no longer hope for the best; we build user experiences to guide people, more optimally, and increase the likelihood of their conversion with tried and tested user behavior tactics, based on what we learn from similar cohorts.

Our ability to measure what works, and double down on it to 10x profits based on ROS indicators for every marketing activity the business spends money on to gain profit; whether it’s in hours worked by team members, spending on tools and services for content creation, analytics, hosting, as well as ad spend (which can even be set on autopilot – kinda!), all the way to proving the ROI of social media actions, and the validity of how split testing delivers more results than flying blind with one main creative visual piece.

It’s a powerful time for all of us involved in the digital marketing world; we move people with our creative visions, effective strategies, and with the strength of the messages we craft and stand by.

2. What are your predictions on digital marketing trends in 2018?

• IGTV: Instagram TV was created to keep the interest of teenagers, and had a rushed launch event backed by the biggest IG influencers. But here’s the thing; the platform is lacking. No editing captions, limited reach as well. But YouTube has been the standard and still is for even the influencers IG recruited. I feel like they will borrow the Facebook video swipe down mechanic, and display ads between video ‘skips’
• Instagram: Amount of replies to stories could be huge; it’s a vanity metric but it shows how engaged an audience really is. There may be some way of incorporating that as I’m sure it’s something IG is looking into.
• SEO: Increase in importance of SEO for web pages – it won’t be enough to rank content on SERP using certain older methods. As Google moves towards an algorithmic approach with detecting brand/creator legitimacy levels for better suggestions, certain gray tactics with traffic building through organic search will start declining. Also means Google will suggest content that dives deep, and follows the SEO optimization checklist, on and off page, but with additional points going for how authoritative the content creator is.
• Voice: The rise of the smart voice assistants may have slowed down, but their intelligence is only getting started. At Google I/O they showcased a google assistant AI talking to a real human and booking an appointment – part of a reminder set on a phone. It passed as human instantly.
  The business implications are infinite.
• Voice: Call up your voice assistant and ask to search for “Recipe for chicken noodle soup”. It will give you either alltherecipes or martha stewart. Optimizing SEO by voice is not small matter. It’s all going to be shaped by our behavior – organic behavior. Something that can be seen on a graph can be influenced.

3. What is social listening and why should business care about social listening?

Social Listening is deriving key insights from the social conversations happening around your brand, business, and content, and using it to improve the way you communicate with or sell to your audiences.

It helps you keep track of mentions outside your owned media, so that includes blog articles, PR mentions, and generally, gives you an understanding in social, and on the web, about the conversations that matter to you and your consumers, as well as how your competitors are faring.

4. What questions does social listening help businesses answer?

• What is the general sentiment around a brand and its content (positive or negative)
• What are the most common questions that audiences or prospects have about a product or a service
• Brand mention volume online, and what causes spikes and dips
• Which conversations a brand should participate in and add value to
• How to identify opportunities online to engage with leads and drive a conversion
• The die-hard fans of a brand, the influencers, and the audience friendly curated content

5. How can social listening significantly increase marketing performance?

• Touchpoint to touchpoint conversion: Conversing with leads, providing timely resource or assists on social platforms increases trust and helps remove access to product/service.
• Product Feedback and marketing message feedback: how well received a message is as well as the public comment testimonial provides key insights towards crafting a positive experience.
• Showcasing the community love for the brand helps create similar behavior. User generated content (UGC) helps warm up the brand voice and increases conversions and content performance.

6. How are customers achieving success with Mindvalley?

Mindvalley is a global school of 3+ million people. We produce some of the world’s top trainings for peak human performance, and we support communities and causes aligned with our vision for mankind.

Our approach to being customer centric as well our unique focus on education has helped us develop a powerful community around the world that consumes our free content, experiences our premium learning journeys, as well as join us for our year round events around the world.

Part of building a brand is building up the community with the proper 1:1 mindset.

7. How will Mindvalley’s keynote at this year’s #DMICON assist marketers to be successful? 

Social Listening and Engagement is the missing puzzle piece for a lot of successful, growth oriented social strategies out there. One thing to keep in mind, one may bring in tons of new followers, one may acquire a lot of cold audience leads with ads, but what about conversions?

Marketers will walk away knowing what social listening is, the business benefits, as well as how to set up a simple system and complement it with conversion-centric social engagement strategies.

Time to give brands the human voice.

—————————————————————–

#DMICON Digital Marketing Innovation Conference Singapore, September 2018

The #DMICON is an exclusive gathering of ASEAN’s biggest brands, industry change agents and influencers that look into different aspects of digital marketing from the future of data, artificial intelligence, to the basics of marketing focusing on leadership, strategy, tech and innovation.

Our annual event draws ~100 C-levels and key decision maker attendees from across industries such as technology, employment, property, FMCG, telecommunications, banks, e-commerce, automotive, advertising, media, radio, government agencies and more.

With plenty of cross industry learning and networking opportunities, the #DMICON is the perfect place to build a professional network, find business partners, and generate new growth ideas.

The #DMICON will help you address your digital marketing challenges and to identify growth opportunities to create the greatest positive impact on your marketing strategy.

For those who are interested for the #DMICON Singapore chapter, please refer to the below on event details:

Dates: 26-27 September 2018 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Singapore

Early bird tickets available here: https://talentcap.com/digital-marketing-2018-singapore/

About TalentCap: TalentCap produces quality information and events for the international conference industry. We recruit the best speakers, provide the best training and offer the best networking in the industry. We produce innovative, inspiring, and indispensable event solutions and services. We provide businesses with insights and contacts they need to grow. We curate content for specific industries and to facilitate dialogue and strategic thinking. We expose sponsors and partners to a highly engaged international audience. We aspire to Inspire and equip business leaders to achieve extraordinary results. For latest, please visit: www.talentcap.com