DMICON – TalentCap

TalentCap #DMICON Digital Marketing Innovation Conference to Deliver Cross-Industry Insights for ASEAN Real Estate CMOs Leading the Experience in a Customer’s World.

TalentCap #DMICON Digital Marketing Innovation Conference to Deliver Cross-Industry Insights for ASEAN Real Estate CMOs Leading the Experience in a Customer’s World.

Singapore – August 15, 2018 –

The TalentCap #DMICON Digital Marketing Innovation Conference delivers practical digital marketing insights from global industry leaders. The highpoints include 20+ speakers from across all industries, 2 panel sessions and 3 workshops by prominent international coaches.

The conference is targeted towards key decision makers, C-levels and marketing professionals from every sector and participants will be able to explore how top digital marketing leaders maintain their edge through 27+ different tactical areas of digital marketing. This includes everything from customer experience, video marketing, social media marketing, omnichannel, artificial intelligence, to data and analytics.

Price and features are no longer giving a company an edge.

Digital marketing is revolutionising the customer experience in every sector with interaction between businesses and consumers are becoming more complex, personalised and more interactive. To remain competitive and meet the increasing demands in today’s digital market, ASEAN companies are reinventing themselves by making customer experience as the main focus in their digital marketing and communication strategy. Price and features are no longer giving a company an edge – as how a company makes the consumers feel is just as, if not more important.

With the market growing highly saturated with the growing numbers of brands offering similar products and services, CMOs have to exploit the latest technology in digital marketing such as artificial intelligence to explore the insights on their customers. According to Forrester Research, insights-driven businesses are gaining an edge on companies that are not insights-driven as they are able to produce content accustomed to every individual consumer.

ASEAN Real Estate Leaders Are Looking Into Innovative Digital Marketing Strategies To Remain Relevant.

The ASEAN property sector is becoming notoriously known for its slow jump in the digital bandwagon, as they prefer to advertise their products using traditional and offline channels. However, to stay relevant in the competition, today’s real estate leaders and marketers are looking into digital advertising to reach out to potential customers while improving their existing customer service by delivering an exceptional customer experience to potential prospect and existing customer.

One of the reasons why property leaders are finding it difficult to provide an A+ customer experience is because they are failing to identify the various touchpoints experienced by prospects and existing customers when dealing with their company – from the initial engagement until parting ways. Both prospects and existing customers are having completely different expectations, demands and touchpoints, therefore it can be difficult for property companies to successfully target and deliver amazing customer experience at every touchpoint.

Issues such as limited channels for inquiry, difficult transition from web browsing to the application process, limited channels for payment and renters aren’t able to get in touch with the management anytime of the day are some of the issues that can decrease the level of customer satisfaction thus affecting the overall customer experience. Poor customer experience can result in loss of prospect as well as the existing customers as they may look into other real estate companies that can provide for them better services.

It is important for companies to list out every potential contact that consumers may have with the company, and review the current procedure and how it can be improved. For example, companies must make sure that their websites are easy to navigate and provide all of the necessary information so prospects can make decisions a lot faster and easier. Besides that, companies must make sure that someone is always available for consumers to get in touch with, even outside regular business hours. Chatbots is greatly solving this issue, as it is possible for chatbots to respond to any inquiry at any given time of the day, in a very precise manner while keeping the conversation feeling “humanlike”.

Customer experience is the responsibility of the entire organisation. All business units within organisations must work hand in hand with their digital marketing teams to ensure that excellent customer experience continues – even after successfully changing a prospect into a customer. By employing suitable digital marketing strategies and technologies, the company can assist their employees in meeting the needs of their customers therefore ensuring an increase in the overall rating for customer satisfaction and experience.

Staying Ahead by Learning & Implementing Key Tactics from Other Industry Domains.

Keynote speaker Ahmed El Sanhoury, the Head of Social Media at Mindvalley presents the topic “Leads and Ecommerce Conversions: How Social Engagement and Listening Triggers Conversions”.

Mindvalley is a global school headquartered in Kuala Lumpur where the aim is to deliver transformational education for all ages. With over 3 million students from around the globe, Mindvalley partners with some of the most exceptional teachers, best-selling authors and brilliant minds to produce the best-in-class learning experiences in every area of life. Whether it’s Alan Watts (Zen Philosophy), Robin Sharma (Leadership), Lisa Nichols (Public Speaking), Donna Eden (Energy Medicine) or Neale Donald Walsch (Conscious Evolution), Mindvalley teachers are legendary educators in their field with over 70,000 hours of video content are consumed by fans, every week.

Ahmed highlights, “A user journey of discovery could start with a comment; don’t let it end there. When was the last time your brand really spoke to your target audience? Building a scalable social engagement and listening strategy is a must for any brand that wants to play the social game right. When you combine it with your marketing automation and ad retargeting efforts, you will see a direct increase in your leads and ecommerce conversions.”

Ahmed’s keynote is for decision makers and for anyone else who are interested to learn on how to create a framework for social listening and how to apply advanced social engagement tactics to a brand’s social media marketing. Ahmed will go through the methods that have worked during product launches, events and live streams – including the story of how they made 500 USD by accident. Ahmed will also showcase how social engagement benefits organic and paid content performance directly and how to drive leads to funnels and touchpoints.

Keynote speaker Avis Easteal, the Head of Consumer at Luxasia presents the topic “Data Driven Omnichannel Marketing & Automation: How To Approach Changing To Automation”. Avis highlights. “Broadcast is dead. Automation and personalised customer journeys is the future.”

Luxasia is Asia’s leader in omnichannel marketing for beauty and luxury lifestyle brands where it carries over 150 of the finest beauty and lifestyle brands from all over the world which include La Prairie, Bvlgari, Guerlain, Prada and Hermes, and successful joint ventures with the likes of LVMH Group, PUIG, Yves Rocher, and Elizabeth Arden. With over 32 years of experience in the business, Luxasia has become a regional beauty brand empire with more than 2,000 staff in 15 countries across the Asia Pacific, and a growing network of over 3000 retail touchpoints in department stores, retail stores, standalone stores and even pop up stores.

Keynote speaker Ronnie Thomas, the Head of Strategy and Planning at PHD presents the topic “B2B Marketing: How To Create A Demand Centre By Looking Internally Rather Than Externally For New Sources Of Growth”.

PHD is one of the most acclaimed media and communication agency networks with numerous recognitions from around the world. Founded in the UK in the year 1990, PHD combines the latest industry insights with the best creative minds to deliver smart strategic thinking and creative innovation for some of the world’s largest advertisers. With over 28 years of experience, PHD is a global network with 6,000 employees and 80 offices in multiple countries, and continue to lead the way in the evolution of communications planning around the world.

The conference feature includes a deep dive workshop facilitated by Ian Rheeder, a Chartered Marketer and an international sales coach with over 30 years of practical sales experience and an obsession with studying neuroscience. To this end, he developed the simple CUSP® Sales & Negotiating System.

Over the past decade, Ian has successfully trained thousands of salespeople – every single delegate strongly agreed that CUSP® is a simple yet powerful persuasion system. His previous corporate position was marketing & sales director of the global zipper giant, YKK. His sales and marketing management experience includes 30 international FMCG and B2B brands.

At the #DMICON, Ian facilitates the workshop topic, “The Neuroscience of Customer Experience Management.” Ian will get you to fully appreciate the elusive topic of Customer Experience Management (CEM) by presenting actual case studies that have been recorded using hidden cameras. Some of the take away of the workshop include understanding the basics behind customer experience management and insights on how to measure Employee Engagement and what it means for the customer.

Teaming up with the region’s innovative and forward thinking organisation, TalentCap is pleased to welcome on board, PRWIRE Asia as a Strategic Partner at #DMICON Digital Marketing Innovation Conference Singapore, September 2018.

PRWIRE Asia is a leading Asia-focused press release newswire, focusing to develop an impressive identity for their client’s brand while accelerating the brand building process by elevating the story to be highly attractive in online search engines, especially Google.

PRWIRE Asia will support #DMICON by providing international media outreach for the conference and delegates, raising awareness across SEA and worldwide through their highly customizable public relation, branding, marketing, and commercial journalism solution.

Attend the #DMICON Digital Marketing Innovation Conference Singapore to gain latest insights on digital marketing trends and innovation.

With plenty of cross industry learning and networking opportunities, the #DMICON is the perfect place to build a professional network, find business partners, and generate new growth ideas. By learning and implementing key tactics from other industry domains, participants will be able to stay ahead of competitors and increase the overall success of their company.

TalentCap has a vision to become the foremost thought leadership platform in the region, creating unmissable events that feature inspiring speakers sharing their first-hand expertise with delegates. As such, they have gone above and beyond to make this event as impactful as possible.

For those who are interested for the #DMICON Singapore chapter, please refer to the below on event details:

Dates: 26-27 September 2018 (Wednesday & Thursday)
Time: 9am – 5.30pm
Venue: Singapore

Get your tickets here: https://talentcap.com/digital-marketing-2018-singapore/

About TalentCap: TalentCap produces quality information and events for the international conference industry. We recruit the best speakers, provide the best training and offer the best networking in the industry. We produce innovative, inspiring, and indispensable event solutions and services. We provide businesses with insights and contacts they need to grow. We curate content for specific industries and to facilitate dialogue and strategic thinking. We expose sponsors and partners to a highly engaged international audience. We aspire to Inspire and equip business leaders to achieve extraordinary results. For latest, please visit: www.talentcap.com

#DMICON Pre-Event Q&A: Keynote Speaker, Andy Clark, Vice President & Managing Director APAC, Tealium

TalentCap is pleased to Welcome Andy Clark on board the #DMICON! It’s going to be exciting to hear you speak about “Building Customer Loyalty: Why a Customer-Centric Focus Means Ownership of Your Data Supply Chain.”

Andy highlights, “Organizations leverage multiple martech solutions, channels and marketing initiatives in the hopes of being able to reach their audience in a variety of ways. Massive amounts of behavioral profile data is collected at each of these touch-points, which is extremely valuable in driving better decision making around audience and individual targeting. The challenge is that most brands aren’t able to effectively connect all of the data they are receiving, and thus, aren’t able to create a single view of their customer. Brands who have successfully instituted a customer-at-the-center mandate within their business, by connecting their disparate data sources, are seeing powerful results in their now customer-centric campaigns and strategies.”

Andy Clark is the Vice President & Managing Director, APAC at Tealium. A digital technology veteran, with nearly 20 years of building and leading teams in Asia Pacific for dynamic, growth-oriented technology companies. Prior to Tealium, Andy served as Group Vice President, Asia Pacific for Limelight Networks, providing cost-effective, multi-channel digital content delivery platform technology. He has also held senior positions at Crossbeam Systems and RightNow technologies in Japan, as well as led the integration software efforts for IBM in the region. Andy holds a Bachelor of Arts in Japanese Literature from the University of Washington, and studied Japanese Language and Literature at Keio University in Tokyo.

Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading universal data hub encompasses tag management, API hub, customer data platform, and data management solutions that enable organizations to leverage real-time data to create richer, more personalized digital experiences across every team, technology, and customer touchpoint. More than 800 organizations worldwide trust Tealium to eliminate data silos and build a unified, actionable customer profile. Tealium is backed by top venture investors; Bain Capital, Battery Ventures, Georgian Partners, Presidio Ventures, and Tenaya Capital.

1. How is digital marketing impacting business growth?

As brands continue to spend more budget online, the impact of digital marketing on business growth is clear.

Digital marketing allows for more precise targeting at scale, with greater opportunities to gather insights and deliver meaningful conversations that are driven by data.

Digital marketing should not be isolated within an organization – to create a genuine 360-degree view of each customers, it is important to stitch data together from all consumer touchpoints, from both offline and online sources.

2. What are your predictions on digital marketing trends in 2018?

There will be a continued explosion of data from a myriad of sources including CRM, Point of Sale, wearable tech, and IoT enabled devices, alongside mobile, desktop, and call centre.

Marketers will embrace machine learning to help them collect, manage, and analyse this volume of data so they can deliver the most relevant and engaging conversations to consumers via their preferred channel, in real time.

Connecting bank-end systems to front-end systems will become an increasing priority for data-driven, digital marketers, so they can connect the dots between historical data, transactional data, demographic data, and behavioral data.

Data compliancy and new regulations will continue to determine how data is collected, stored, and processed, creating an opportunity for marketers to create a 360-degree view of consumers, in turn allowing greater relevancy with the most receptive audience.

3. In building a marketing technology stack, what are the complexities CMOs will face in the process?

The building of a marketing technology stack is never complete – as technologies constantly evolve and customer demands increase, the need to constantly innovate is always high.

CMOs may face challenges with in-house resource, expertise, and the ability to prioritise constant development within the company to maintain custom systems.

4. What should marketers look for when it comes to choosing a digital marketing technology stack?

When choosing a digital marketing technology stack, marketers should look for platforms than can integrate with other vendors across the industry and connect data silos within their organisation, to ensure that all communications with consumers are unified across channels and devices.

A digital marketing technology stack should have the ability to easily transport data to where it needs to be, analyse it quickly, and enable marketers to deliver in-the-moment and intelligent conversations across all customer touchpoints.

5. How Tealium can significantly increase marketing performance?

Creating a strong data foundation is critical for marketers to be able to deliver a comprehensive and successful marketing strategy.

High quality, accurate data is the basic building block for all communications, and it is imperative for marketers to be able to create a holistic view of each user to provide the greatest customer experience and foster long-term loyalty to their brand.

Tealium is the leading customer data platform and is an enabler for digital transformation – allowing companies to connect their data and bring together different vendors to collaborate within the same data stack.

6. How customers are achieving success with Tealium?

The brands that use us are rethinking the way they work with their customer data, in real-time, across their entire enterprise, allowing them to drive a greater value exchange and deeper relationships with their most valued customers.

7. How will Tealium’s keynote speaker at this year’s #DMICON assist marketers to be successful?

The session will focus on enabling marketers to understand the challenges, issues and tools available in addressing an approach to data driven customer experiences.

#DMICON Digital Marketing Innovation Conference Singapore, September 2018

The #DMICON is an exclusive gathering of ASEAN’s biggest brands, industry change agents and influencers that look into different aspects of digital marketing from the future of data, artificial intelligence, to the basics of marketing focusing on leadership, strategy, tech and innovation.

Our annual event draws ~100 C-levels and key decision maker attendees from across industries such as technology, employment, property, FMCG, telecommunications, banks, e-commerce, automotive, advertising, media, radio, government agencies and more.

With plenty of cross industry learning and networking opportunities, the #DMICON is the perfect place to build a professional network, find business partners, and generate new growth ideas.

The #DMICON will help you address your digital marketing challenges and to identify growth opportunities to create the greatest positive impact on your marketing strategy.

For those who are interested for the #DMICON Singapore chapter, please refer to the below on event details:

Dates: 26-27 September 2018 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Singapore

Early bird tickets available here: https://talentcap.com/digital-marketing-2018-singapore/

#DMICON Pre-Event Q&A: Keynote Speaker, Ronnie Thomas, Head Strategy & Planning, PHD

“It is 11.59pm on “AI Eve” and everything is about to explode around us” – Mark Holden, PHD Worldwide Strategy and Planning Director

TalentCap is pleased to Welcome Ronnie Thomas on board the #DMICON! It’s going to be exciting to hear you speak about “B2B Marketing: How To Create a Demand Centre by Looking Internally Rather Than Externally For New Sources of Growth.”

Ronnie highlights, “Challenged with sluggish growth, rising alternatives, and shorter key decision maker lifespans in a category that tends to have long lead times, businesses have to find a better way to spark growth. This case illustrates how businesses are able to change strategy based on a simple insight and to start to look internally rather than externally for new sources of growth. In doing so, businesses can find a treasure trove of semi-forgotten, but incredibly valuable consumers that are able to spark growth and to herald a new approach to B2B marketing.”

Ronnie is the Head of Strategy & Planning for PHD Singapore. His expertise lies in strategic communications planning, as well as the implementation of tech solutions that deliver purposeful innovation. He has worked on the biggest FMCG brands, as well as iconic brands in the tech and alcohol sectors, where he has delivered work that has won innovation and effectiveness awards at Cannes, AMES, WARC and the Festival of Media. A computer engineer by training, he is extremely excited at the merge of marketing and technology, and the many opportunities that this creates.

PHD is one of the most acclaimed media and communication agency networks with numerous recognition from around the world. Founded in the UK in the year 1990, PHD combines the latest industry insights with the best creative minds to deliver smart strategic thinking and creative innovation for some of the world’s largest advertisers. With over 28 years of experience, PHD is a global network with 6,000 employees and 80 offices in multiple countries, and continue to lead the way in the evolution of communications planning around the world.

1. How is digital marketing impacting business growth?

As the consumer experience of the world has become more digital, brands have had to change the way they behave to be successful and drive growth.

Digital Marketing approaches and Digital Channels have been instrumental in driving this change through newer engaging channels, advanced segmentation opportunities, and the ability to forge long-term relationships around passion points.

Now, as we move into a reality where AI and robotics are becoming part of the everyday experience of the world, brands will need to keep evolving and Digital Marketing will continue to be one of the most important elements in driving growth.

2. What are your predictions on digital marketing trends in 2018?

2018 has already been a year of “resets” with big cultural issues coming out of the world of Digital Marketing. This shows us the force that Digital can be in the world, and it creates a need amongst marketers, agencies and technology companies to revisit how we use Digital, and how it can shape culture and also brands.

With that in mind, we believe that the following trends have the potential to shape the future of digital, with 2018 being a key year in each of their development

The disruption of e-commerce: E-commerce will continue to cause disruption in our region, with China playing an increasingly pivotal role. As consumers are bombarded with new shopping festivals, they will likely be encouraged to prioritise value and discount above brand value, creating new challenges for marketers.
The blockchain is coming: Blockchain will continue to grow in importance for advertisers due to the number of third-party trackers, viewability issues, malware, as well as bot and fraud concerns. Blockchain will allow marketers to perform extensive testing and learning.
VPAs and the rise of A-Commerce: Consumers will continue to embrace VPAs as we shift away from screens to a voice automated world, which will drive the need for personalisation ever forwards. At the same time, the introduction of 5G internet will allow for the expansion of other pervasive technologies, increasing the opportunities for automation and AI. This itself will drive A-Commerce: automated commerce, which allows consumers to embrace immersive experiences offered by voice technology, AR and AI.
Everything is programmatic: Our ability to use programmatic will expand beyond digital into other mediums, including TV, Audio and OOH.

3. Why setting up a data architecture that allows for regular audits of the data collected across campaigns is vital for businesses that want to spark growth?

This goes to the heart of the case we will present at the conference – As we move into a world where data is being produced every second, organizations need to ensure that they have a robust data architecture in place that allows for better insight mining, but also allows for strategies that are people based, and can potentially lead to reduced costs for prospecting or for converting consumers to buyers.

4. Why should businesses conduct regular audit of available data in internal systems?

Organizations need to implement processes that clearly schedule periodic audits of all the data that exists in their systems, so that analysts and data scientists can identify potential revenue generators or cost savers.

5. How do PHD’s products, services and solutions significantly increase marketing performance?

PHD’s global planning and collaboration platform, SOURCE, combines playful gamification techniques with hard-core strategic principles to deliver innovation. It’s not just a work tool, it’s our business ecosystem.

SOURCE provides the ultimate competition of ideas on every client brief. It allows teams to share briefs across the whole network and incentivises individuals to provide great ideas. So our clients get access to 4000+ minds, not just a few.

Not only does SOURCE benefit from the collective intelligence of the PHD network, it offers an integrated platform that combines cutting-edge thinking from the world of marketing and social sciences, with advanced data and sophisticated optimisation tools and systems.

SOURCE has improved ROI for our clients’ brands while providing an innovative and collaborative working environment – helping us to attract the industry’s best talent.

6. How customers are achieving success with PHD?

Communications Planning is at the heart of what PHD offers, and in an increasingly complex marketing landscape, we believe that this will only continue to grow in importance. This allows us to deliver work that is innovative yet purposeful, creative yet anchored in science and data and is objective rather than being driven by subjectivity or a “that’s how it’s always been done” mindset.

“Marketing Partners or Innovators; it is difficult to pin-point PHD. The team never fails to keep the brand on its toes, with innovative, technology-first recommendations, whilst driving and delivering on our business goals.” – Joey Yam, Audi

“Media today is at its most dynamic, spurred by technology. PHD has the foresight to stay ahead of the curve by retooling its talents with technological and analytical know how to continuously deliver data-driven strategies, ensuring brands like ourselves have the greatest return on investment.” – Christine Chung, Unilever

7. How will PHD’s keynote at this year’s #DMICON assist marketers to be successful?

Our case study will inspire marketers to question “established” processes and models, to innovate with purpose, and to build a digital mindset rather than a digital team. These three points are crucial for marketers to be successful in a world where the next big change is just around the corner.

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#DMICON Digital Marketing Innovation Conference Singapore, September 2018

With plenty of cross industry learning and networking opportunities, the #DMICON is the perfect place to build a professional network, find business partners, and generate new growth ideas.

The #DMICON will help you address your digital marketing challenges and to identify growth opportunities to create the greatest positive impact on your marketing strategy.

For those who are interested for the #DMICON Singapore chapter, please refer to the below on event details:

Dates: 26-27 September 2018 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Singapore

Early bird tickets available here: https://talentcap.com/digital-marketing-2018-singapore/

#DMICON Pre-Event Q&A: Keynote Speaker, Ahmed El Sanhoury, Head of Social Media, Mindvalley

“Digital marketing has taught us a lesson businesses are slowly learning; it’s not about who has the loudest message before an audience. It’s about who says the right message differently to the right audience.” – Ahmed El Sanhoury, Head of Social Media, Mindvalley

TalentCap is pleased to Welcome Ahmed El Sanhoury on board the #DMICON! It’s going to be exciting to hear you speak about “Lead & Ecommerce Conversions: How social engagement and listening triggers conversions.”

Ahmed El Sanhoury is the Head of Social Media at Mindvalley, where he leads the company’s vision of social media. In the previous years, he developed and executed key strategies around social media and brand content partnerships.

Now Mindvalley’s platforms have an expanding reach of 4.5 million, providing highly engaging content across social platforms. Prior to Mindvalley he worked with marketing agencies developing digital solutions for countless brands around content and social media strategies, website optimization, advertising, and performance marketing.

Mindvalley is developing an online university for all ages focused on transformational education. In other words, everything that school forgot to teach us.

1. How is digital marketing impacting business growth?

Acquisition, analytics and automation. Positive Return-On-Sales (ROS) all the way.

Digital marketing enables us to go beyond what is possible with any other form of marketing, especially traditional. Never has it been easier for a business, startup or personal brand to create and distribute content, as well as add value to digital audiences across blogs, websites, and social media platforms.

The ability to see granular shifts in audience behavior – cold audiences especially, once a content piece, sales ad, or a digital message, is the biggest modern day teacher of consumer habits. The market is too fluid and fast paced.

Whether we’re talking about a dive in GA to see a user’s journey across your web pages, or product retargeting ads for uniquely interested niche leads, all the way to setting up parameters for cart abandonment for web store viewers, the impact is there. We no longer hope for the best; we build user experiences to guide people, more optimally, and increase the likelihood of their conversion with tried and tested user behavior tactics, based on what we learn from similar cohorts.

Our ability to measure what works, and double down on it to 10x profits based on ROS indicators for every marketing activity the business spends money on to gain profit; whether it’s in hours worked by team members, spending on tools and services for content creation, analytics, hosting, as well as ad spend (which can even be set on autopilot – kinda!), all the way to proving the ROI of social media actions, and the validity of how split testing delivers more results than flying blind with one main creative visual piece.

It’s a powerful time for all of us involved in the digital marketing world; we move people with our creative visions, effective strategies, and with the strength of the messages we craft and stand by.

2. What are your predictions on digital marketing trends in 2018?

IGTV: Instagram TV was created to keep the interest of teenagers, and had a rushed launch event backed by the biggest IG influencers. But here’s the thing; the platform is lacking. No editing captions, limited reach as well. But YouTube has been the standard and still is for even the influencers IG recruited. I feel like they will borrow the Facebook video swipe down mechanic, and display ads between video ‘skips’
Instagram: Amount of replies to stories could be huge; it’s a vanity metric but it shows how engaged an audience really is. There may be some way of incorporating that as I’m sure it’s something IG is looking into.
SEO: Increase in importance of SEO for web pages – it won’t be enough to rank content on SERP using certain older methods. As Google moves towards an algorithmic approach with detecting brand/creator legitimacy levels for better suggestions, certain gray tactics with traffic building through organic search will start declining. Also means Google will suggest content that dives deep, and follows the SEO optimization checklist, on and off page, but with additional points going for how authoritative the content creator is.
Voice: The rise of the smart voice assistants may have slowed down, but their intelligence is only getting started. At Google I/O they showcased a google assistant AI talking to a real human and booking an appointment – part of a reminder set on a phone. It passed as human instantly.
The business implications are infinite.
Voice: Call up your voice assistant and ask to search for “Recipe for chicken noodle soup”. It will give you either alltherecipes or martha stewart. Optimizing SEO by voice is not small matter. It’s all going to be shaped by our behavior – organic behavior. Something that can be seen on a graph can be influenced.

3. What is social listening and why should business care about social listening?

Social Listening is deriving key insights from the social conversations happening around your brand, business, and content, and using it to improve the way you communicate with or sell to your audiences.

It helps you keep track of mentions outside your owned media, so that includes blog articles, PR mentions, and generally, gives you an understanding in social, and on the web, about the conversations that matter to you and your consumers, as well as how your competitors are faring.

4. What questions does social listening help businesses answer?

What is the general sentiment around a brand and its content (positive or negative)
What are the most common questions that audiences or prospects have about a product or a service
Brand mention volume online, and what causes spikes and dips
Which conversations a brand should participate in and add value to
How to identify opportunities online to engage with leads and drive a conversion
The die-hard fans of a brand, the influencers, and the audience friendly curated content

5. How can social listening significantly increase marketing performance?

Touchpoint to touchpoint conversion: Conversing with leads, providing timely resource or assists on social platforms increases trust and helps remove access to product/service.
Product Feedback and marketing message feedback: how well received a message is as well as the public comment testimonial provides key insights towards crafting a positive experience.
Showcasing the community love for the brand helps create similar behavior. User generated content (UGC) helps warm up the brand voice and increases conversions and content performance.

6. How are customers achieving success with Mindvalley?

Mindvalley is a global school of 3+ million people. We produce some of the world’s top trainings for peak human performance, and we support communities and causes aligned with our vision for mankind.

Our approach to being customer centric as well our unique focus on education has helped us develop a powerful community around the world that consumes our free content, experiences our premium learning journeys, as well as join us for our year round events around the world.

Part of building a brand is building up the community with the proper 1:1 mindset.

7. How will Mindvalley’s keynote at this year’s #DMICON assist marketers to be successful?

Social Listening and Engagement is the missing puzzle piece for a lot of successful, growth oriented social strategies out there. One thing to keep in mind, one may bring in tons of new followers, one may acquire a lot of cold audience leads with ads, but what about conversions?

Marketers will walk away knowing what social listening is, the business benefits, as well as how to set up a simple system and complement it with conversion-centric social engagement strategies.

Time to give brands the human voice.

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#DMICON Digital Marketing Innovation Conference Singapore, September 2018

With plenty of cross industry learning and networking opportunities, the #DMICON is the perfect place to build a professional network, find business partners, and generate new growth ideas.

The #DMICON will help you address your digital marketing challenges and to identify growth opportunities to create the greatest positive impact on your marketing strategy.

For those who are interested for the #DMICON Singapore chapter, please refer to the below on event details:

Dates: 26-27 September 2018 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Singapore

Early bird tickets available here: https://talentcap.com/digital-marketing-2018-singapore/

TalentCap #DMICON Digital Marketing Innovation Conference to Tackle CMOs Concerns and Struggles with Digital Marketing.

TalentCap #DMICON Digital Marketing Innovation Conference to Tackle CMOs Concerns and Struggles with Digital Marketing.

The TalentCap #DMICON Digital Marketing Innovation Conference is a tactical conference to be held on the 26 – 27 September 2018 in Singapore. The conference is set to highlight and address concerns that keep Chief Marketing Officers (CMOs) up at night – propelled by the rise of digital marketing, big data, and the need to engage customers across multiple platforms on a more personal, interactive level.

Kuala Lumpur, Malaysia – July 10, 2018 –

The conference features practical digital marketing insights from top digital marketing leaders. Participants will be able to discover how global industry leaders maintain their edge through digital marketing. The highlight includes 20+ speakers from across all industries, panel sessions, and workshops by renowned international coach.

The #DMICON Digital Marketing Innovation Conference is targeted towards key decision makers, C-levels and marketing professionals from across all industries, covering 20+ different tactical areas of digital marketing which includes everything from customer experience, video marketing, growth hacking, social media marketing, chatbots, omnichannel to data and analytics.

Business have experienced drastic shifts in the marketing world where technologies such as Artificial Intelligence (AI) has reshaped how the world connects, communicates, shops and make decisions especially as consumers. The fast rate of change creates not only pressure for CMOs but also the entire business as departments rely on the ability of the marketing organisation to keep track with the changes and correctly steer the company into the right direction.

CMOs Are Amplifying Their Digital Marketing Efforts.

Marketing is about connecting with your audience at the right time and in the right place. Businesses must meet their potential customers where the customers are spending most of their time – on the internet. Online marketing or digital marketing encompasses any form of marketing efforts that exists on the internet and businesses leverage digital channels such as social media, search engines and websites to connect with current and future potential clients.

Some would suggest that digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. The most common types of digital marketing activities are; paid search or pay-per-click (PPC) advertising, search engine optimisation (SEO), content marketing, social media marketing, email marketing, mobile marketing, and marketing automation.

The number of people online are increasing every year and the way people shop have changed along with it – meaning offline marketing is not as effective as it used to be. The ASEAN market is experiencing a rapid growth of digital marketing, social media and mobile activity. With over 370 million internet users have been recorded by January 2018 and the number continues to rise steadily in most counties of the region, the digital sector is booming and attracting a lot of interest. Indonesia itself has over 132.7 million internet users which demonstrate that the internet is an enormous business platform where it can reach a large number of audiences in a much shorter time frame with higher cost efficiency. It is only wise for companies to exploit this phenomenon by investing in strong digital marketing campaigns.

While there are many benefits in bringing your business online, there are also many challenges faced by CMOs and marketers in dealing with this new era of marketing. According to an article by the management and consulting firm McKinsey & Company, the speed of change in the digital space proves as one of the biggest challenges faced by CMOs across the globe. While top-performing companies have agile ways of working to get things done quickly, the reality is that the customer’s level of expectations have drastically increased with their decision journeys are constantly changing, many times faster than a company can react.

Stated by the research company Gartner, the challenge for CMOs today is not about learning new ways to tackle marketing, but to ‘unlearn’ what they have been practising for years and substitute it with new marketing strategies that are more relevant for today’s market. CEOs, board members and CMOs of brick-and-mortar stores have to come out of their comfort zone and begin promoting their brands online in order to stay relevant in the business. Bill Gates, the Co-Founder and Technology Advisor of Microsoft, reveals, “If your business is not on the internet, then your business will be out of business”.

CMOs Are Taking Control Of Their Customer Experience.

Another key challenge faced by CMOs and marketers today, is identifying the correct data in order to predict and improve their services across all touch points to elevate their customer’s experience. Customer experience can include many elements, but according to the market research company Forrester Research, customer experience is defined as the perception customer has of your brand. Customer experience is an essential part of every digital marketing strategy as it is the primary factor for customers in placing their loyalty to a brand. It also becomes the key differentiator in deciding a business’s fate as a recent research has found that over 89% customers will switch their loyalty due to poor customer’s experience.

We are now in an ‘on-demand’ economy where the attention span and tolerance of consumers are far lower than before. Consumers nowadays are accustomed in doing business with establishments that can provide them with seamless experience across the supplier’s lines of business and channels, offer flexibility and tailored to the client’s preferences and terms.

While customer experience is recognised as a crucial factor in deciding the fate of a business, companies are still struggling in effectively elevating their customer experience. Some of the reason are due to the fact that customers’ expectations have increased dramatically over the years and customer experience is a subjective matter, where it can be rated differently for each customer. For instance, a customer may place a greater value in good customer service such as responding to a complaint swiftly while others may prefer business that have multiple channels to make a purchase, such as over the phone or through a physical store.

Forrester Research states that companies must ensure that every area in the business transaction is strong, not just one area in particular. While it is challenging to achieve success in overall customer experience, CMOs and marketers can apply new technologies such as Artificial Intelligence in their business strategies as it has been proven beneficial and able to assist in the company’s growth and success.

CMOs Are Incorporating Artificial Intelligence (AI) In Their Digital Marketing Budgets.

Rising customer expectations are driving changes across all industries at an unimaginable scale. Customers are expecting seamless shopping experience across different channels, business transactions on their own terms instead of only from the vendors and content marketing personalised for them. With the purpose of fulfilling the customer’s expectations, it is imperative for CMOs to adopt artificial intelligence into their business as AI can not only assist business to meet these expectations, but also gaining an edge over their more stagnant, “wait and see” competitors.

Data and content are the most important aspects for digital marketing. AI can help companies in extracting valuable data from their own collections that were unreachable before plus getting deeper insights from a multitude of applications. This enables CMOs to understand their buying behaviours and serve the customers better.

Every time someone browses on the internet, new data is generated and collected for AI analysis. This data can reveal a comprehensive profile on the consumer behaviour, preference and motivation. Based on the consumer profile information, marketing can be optimized to supply and provide the most relevant information to the customer. Customized campaigns can also be conducted to every single customer and prospect based on the data collected such as searches, buying behaviour and interest.

It will be a wise move for CMOs to further align their marketing strategies with AI as it can bring the marketer and customer closer – as the customer will have better understanding of a product while marketer can have a better understanding of their customers.

CMOs Are Taking Charge Of Big Data.

Every business owner knows marketing is vital to the growth of a business. Without marketing, it would be challenging to get your brand’s name out there and even more challenging to capture the interest of potential clients. With the amount of options readily available in the market, consumers have unlimited choices for almost every product or service that they may require. Thus, CMOs and marketers have to come up with innovative marketing campaigns in order to grab the consumer’s attention and ensuring the success and growth of their business.

With technologies nowadays, CMOs have the ability to customise marketing campaigns to each one of their customers based on their specific preference and needs. One of the technologies that contribute to the advancement is big data as it enables marketers to learn vital information about their clients through analytics from previous buys, search engine and other online activities. However, many business owners are still uncomfortable in using new technologies and techniques in their marketing strategies. Companies that choose not to harness the power of big data and other artificial intelligence technologies are surely going to get left behind in todays’ fast pace changing economy.

The global research and advisory firm Gartner defines big data as “high volume, velocity and variety of information that demand innovative forms of processing for enhanced decision-making, business insights or process optimization.” With the right software, big data can assist companies in making more informed decisions about their marketing campaigns – increasing the quality of sale leads and data, improving prospecting list accuracy, win rate and many more.

With all the benefits of big data, using it in business strategy is anything but easy. As the speed of business continues to accelerate and the amount of data increases in size, the incredibly complex undertaking only gets harder to manage. Undetected flaws or gaps will lead to poor results and it can become incredibly overwhelming and frustrating if the user does not understand how to collect and analyse the bountiful amount of data available. However, the ability to process and analyse large of data effectively will surely be profitable to a business, as according to the McKinsey & Company’s research, companies that make use of customer analytics extensively, see a 126% profit improvement over their competitors.

CMOs Are Driving Omnichannel Marketing In Letting The Customer Create Their Own Experience.

Omnichannel marketing is the key to marketing success for today’s economy. Consumers are demanding a seamless shopping experience by being able to engage with companies through variety of ways such as walking in a physical store, calling on the phones, through online websites and social apps.

While it is very challenging for any business to make the interactions and experiences at each point as consistent, seamless and as effective as possible for every customer, it is imperative for companies to employ omnichannel strategies to meet customers wherever they are, regardless of the channel or device. Companies that refuse to keep up with the shift in technology will struggle to stay profitable and lose potential clients to their competitors in today’s ever-changing digital ecosystem.

The shift to omnichannel marketing is not easy and requires a shift in the entire work organisation and company culture. One of the most significant struggle many CMOs faced when implementing omnichannel strategies is making the jump from being business-centric to customer-centric as they have to orchestrate a consistent, seamless and integrated customer experience across all touch points.

Business owners must eliminate traditional channel boundaries where customers are not able to switch channels as they please. For instance, when a customer buys a mobile phone online but are not able to return it at a physical store due to it being part of a different P&L, it is very likely that the customer would be puzzled, surprised or even frustrated by this issue as they see the brand as being a big single company. Therefore, customers are expecting that they are able to buy and return items at any available channel they prefer.

This is an example of how omnichannel is not multiple channel marketing, but is a single channel with multiple touch points, able to deliver a seamless and unified customer experience across all channels and devices.

Attend the #DMICON Digital Marketing Innovation Conference Singapore to gain latest insights on trends and innovation.

The #DMICON conference participants are expected to gain cross industry learning on leadership, strategy, technology and innovations in digital marketing to stay ahead of competitors by implementing and learning from other industry domains. Keynote presentation sharing aims to move the audience to action with the right message, the right tools, and the right delivery, making the audience understand why their world needs to change, and not only show them how to do it, but to get inspired to do it well.

For those who are interested for the #DMICON Singapore chapter, please refer to the below on event details:

Dates: 26-27 September 2018 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Singapore

Early bird tickets available here: https://talentcap.com/digital-marketing-2018-singapore/

About TalentCap: TalentCap produces quality information and events for the international conference industry. We recruit the best speakers, provide the best training and offer the best networking in the industry. We produce innovative, inspiring, and indispensable event solutions and services. We provide businesses with insights and contacts they need to grow. We curate content for specific industries and to facilitate dialogue and strategic thinking. We expose sponsors and partners to a highly engaged international audience. We aspire to Inspire and equip business leaders to achieve extraordinary results. For latest, please visit: www.talentcap.com

TalentCap Call for Speakers is Now Open! Submit your proposal by 25 June 2018 to speak at the #DMICON Digital Marketing Innovation Conference Singapore.

TalentCap Call for Speakers is Now Open! Submit your proposal by 25 June 2018 to speak at the #DMICON Digital Marketing Innovation Conference Singapore.

TalentCap is celebrating the completion of Social Media Marketing Innovation Conference in April 2018, its second international conference in Southeast Asia. Held in Kuala Lumpur, the conference brought together speakers from LinkedIn, Google, Mindvalley, Axiata, Nespresso, and more. The conference included talks from digital marketing experts to discuss new innovations and strategies that could assist businesses in transforming their growth, productivity and performance.

The first ever #DMICON in November 2017 succeeded in making a genuine impact on the Southeast Asian SME culture. The event was geared toward emphasizing the importance of digital disruption as an invaluable tool to bricks and mortar businesses, who risk being left behind if they do not adapt to the realities of the new market.

Exit interviews confirmed that the great enthusiasm for the lessons learned at the event, with both attendees and keynote speakers looking forward to the upcoming #DMICON Singapore’s event.

Guruchathram Ledchumanan, Senior Officer, Digital Communication from WWF Malaysia explained his impressions of the event, “I found the TalentCap conference very rewarding and definitely a valuable investment. My favourite speaker was Vadim Fink, Head of Marketing, Mindvalley. He talked about how to use video on social media to drive real business results. And I’d highly recommend anyone to attend this conference because of the value you get from the conference is a lot more than the ticket price. The TalentCap conference is a great opportunity to network and to expand your social circle of digital marketing influencers. Thanks a lot to TalentCap for organizing this great conference!”

Dheeraj Raina, Managing Director from ADA Malaysia was optimistic about the impact of the event, saying, “It’s been a wonderful experience to attend the TalentCap conference, especially interesting because it has a great mix of advertising agencies, tech companies, and some of the clients who are really grappling with the challenges on doing a digital transformation. I think this is a great forum for professionals to come together and really share learnings, and best practices across. Thank you so much TalentCap for inviting us – this is definitely a very good initiative.”

Tim Sae Koo, CEO & Co-Founder from TINT travelled all the way from San Francisco, California to participate at the TalentCap conference in Kuala Lumpur Malaysia. Tim shares his wonderful experience, “Overall my experience at the conference has been excellent. Listening in to all the different types of topics around digital marketing has expanded my thoughts and perspectives on how to approach marketing holistically. I really enjoyed all the different types of speakers and the attendees who has participated at this event – in just getting to know them, hearing their story and seeing what challenges they are facing and explore how we can all help each other and to learn best practices. And thank you so much to the TalentCap team for inviting me and hosting this. I’ve had a really great experience!”

Casie Lane–Millhouse Singh, Facebook Ad Strategist from Two Lane shared her delight, “I came up here to Kuala Lumpur from Singapore for the TalentCap conference and I love it! One – because I love social media. And two – because I love people who are hungry to learn. The speakers are fantastic, I’ve learned a lot, and I’d definitely tell all my friends to come to the #DMICON Singapore and hang-out with me. I would say that anybody who wants to have a deep dive into digital marketing should definitely attend. The TalentCap conference features some great expert speakers sharing valuable insights. You have an intimate setting where you can definitely speak to them face-to-face after their talk.”

Roberto Cumaraswamy, a Growth Marketing Consultant, explained a possible focus for the upcoming conference, “The data is beginning to increase, and our ability to use that data with new services is increasing as well. It will be very interesting to see how AI takes thing forward with machine learning.”

Dr. Farouk, Chief Data Scientist from Innovation Advisory Group explained how omnichannel marketing, a key theme at the conference, could be invaluable to Southeast Asia’s growth, “I think Southeast Asia is primed to leap frog a lot of western societies, because we are more agile, we can adapt quicker to new technologies, and we’re more open.”

Deepak Menon, #DMICON Producer from TalentCap shares, “We are thrilled to have had such a successful event, and we are already full of ideas for how we can make the Singapore chapter event bigger and better still. We are so pleased to have had PRWire Asia with us, documenting and proliferating the latest news and developments to the widest possible audience. Their work has definitely helped make this event as successful as it has been. We at TalentCap work hard to meet expectations from sponsors and partners, and we’re happy to hear that we are hitting the mark with them.”

Following the success, TalentCap announces #DMICON Singapore Call For Speakers. TalentCap is pleased to announce that it is accepting presenter proposals for the Digital Marketing Innovation Conference, a two-day tactical conference happening on September 2018 at Singapore.

TalentCap is looking for compelling Digital Marketing presentations that that can ignite passion by giving the audience an experience, not just information via sample stories (parables) on victories, best practices and lesson learned. TalentCap is reaching out to speakers who can move the audience to action with the right message, the right tools, and the right delivery, making their audience understand why their world needs to change, and then not only show them how to do it, but how to get inspired to do it well.

The conference focus topics include; Digital Strategy, Video Marketing, Social Media Marketing, Influencer Marketing, Customer Experience, Growth Hacking, Mobile Retargeting, Chatbots, and Omnichannel Marketing – among others.

Super early bird tickets available here: http://talentcap.com/dmicon

DMICON Set To Help Businesses Define Digital Marketing Strategy for 2018

Digital Marketing Innovation Conference (DMICON) is an actionable, tactical conference designed to help businesses of all scales define their 2018 digital marketing strategy and budget, based on the latest best practice information.

Kuala Lumpur, Malaysia – November 22, 2017 /PRWIRE.asia/ —

Digital Marketing Innovation Conference DMICON is a digital marketing conference to be held on the 29-30th of November 2017 in Kuala Lumpur, and offers SMEs throughout the ASEAN the opportunity to define their digital marketing strategy and budget using the latest and best insights from industry heavyweights like Microsoft, Google, Axiata and more. The conference will use keynotes, seminars, panel discussions and question answer sessions to take deep dives into topics including omnichannel marketing, data and analytics, product research, category management, consumer experience, growth hacking and more.

The conference is designed to give bricks and mortar businesses all the information they need to begin a transition to an omnichannel strategy that utilizes the best aspects of both physical and digital marketing. The flagship approach is to create a unified experience that provides new routes to purchase, modelled on the reality of modern consumer behavior.

DMICON is targeted toward key decision makers and C-levels within companies from all industries, and will cover sixteen different tactical areas of digital marketing , including everything from social media marketing, to automation, to customer loyalty development, to copywriting optimization.

Keynote Speaker Jonathan Adams, Chief Marketing Officer, iCar Asia will be examining the complexity of the role CMO affected by the ever-changing operation and role convergence within the C-Suite and the company environment, critically shaping the vision and direction of the business in his talk on ‘Keeping Ahead of the Game: The Evolutionary Role of Marketing in the C-Suite’.

Emphasizing on the foundation of marketing processes, technology, skills, and organizational structures to dramatically improve on managing a customer’s lifecycle, Achim Granzen, Chief Technologist Analytics AMEA & ANZ, DXC Technology will be delivering on ‘Analytics enabled Customer Lifecycle Management’ to benefit businesses through leveraging analytics and big data.

Google Head Analytics & Platform Partnership SEA Pankaj Khushani will be sharing on techniques to successfully take advantage of today’s greatest asset and challenge to fuel business decisions and help drive incredible growth. ‘From Marketing to Data-Driven Marketing’ will provide insights on organizing teams around the customer, organizing and applying data to marketing strategies, and measuring the impact of media by making the customer the center of a company’s marketing strategy.

Touching one of the hottest topics of today, Appier Chief Revenue Officer Fabrizio Caruso’s ‘On The Cusp of Real Breakthrough in Digital Marketing: Artificial Intelligence’ discusses the unique phenomenon that is the complex path of consumer conversion triggered by Asia’s growing device ownership affected by the confluence of the rise of mobility and cloud computing. Marketers need to achieve true understanding of their customers, from identity to what is decisively relevant to them now and in the future.

DMICON has a vision to become the foremost thought leadership platform in the region, creating unmissable events that feature inspiring speakers sharing their first-hand expertise with delegates. As such, they have gone above and beyond to make this first event as impactful as possible.

A spokesperson for DMICON explained, “When we spoke with SMEs and ASEAN businesses, they absolutely knew how to run their business in every area, except digital marketing. This new frontier has caught many off guard. Because it is so competitive, disruptive, and rapidly evolving, a slow response is as bad as no response, and this can threaten bricks and mortar businesses’ survival. We believe passionately in the role these businesses play in developing the ASEAN economy, so we wanted to create an event that would give decision makers all the tools, knowledge and networking they could need to make their 2018 digital marketing strategy a success.”

For those who are interested for the Digital Marketing Innovation Conference (DMICON), please refer to the below on event details:

Dates: 29-30 November 2017 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Grand Millennium Kuala Lumpur

Limited tickets available here: https://event.wma.my/dmicon/

About DMICON: Digital Marketing Innovation Conference (DMICON) is a business conference held on the 29-30 November 2017. The emphasis will be on Innovation, Leadership & Strategy, featuring Key Strategic Thinkers representing the region’s biggest brands, influencers, industry disruptors, and business change agents across all industries, from Indonesia, Malaysia, Singapore, Philippines, Sri Lanka, Hong Kong, Shanghai and more. For the latest, please visit: www.talentcap.com/dmicon

Source:
http://www.nbc12.com/story/36903172/news

DMICON To Emphasize Role of Omnichannel Marketing In Transforming Brick and Mortar SMEs

Digital Marketing Innovation Conference (DMICON) will feature talks on omnichannel marketing – an integrated, multi-platform approach that mirrors modern consumer behaviour – as an opportunity for small businesses to transform their success.

Kuala Lumpur, Malaysia – November 20, 2017 —

Digital Marketing Innovation Conference (DMICON) is a two-day conference designed to help SMEs in Southeast Asia transform their success by leveraging the power of digital tech. One of the key areas that will be focused on during the conference is omnichannel marketing – creating multiple routes to purchase by combining traditional resources like bricks and mortar locations and paper advertising with digital media, including social campaigns, app browsing and purchases, click and collect methodologies, and more.

DMICON has previously published a whitepaper briefing individuals who are attending the conference on the differences between omnichannel and multichannel marketing. At the conference itself, speakers will take a deep dive into the tactical innovations required to create an omnichannel strategy, as well as outlining the opportunities and potential ROI for SME’s converting to omnichannel.

The conference will feature two days of talks by industry disruptors on how to use digital technologies, as well as tactical applications of online marketing techniques, to help bricks and mortar businesses modernize and compete in the 21st century market, which is dominated by disruptive online forces.

Omnichannel marketing is the first of six headlining topics, which also include data and analytics, product research, category management, customer experience and growth hacking.

Speaking at the event, Chief Marketing & Operation of Microsoft Malaysia Michal Golebiewski will be exploring ‘Digital Transformation and How Does It Impact Marketers’ by analyzing the changing roles within the marketing funnel with the goal of customizing the buyer’s experience at every turn. He believes that marketers must create data-driven metrics through customer feedback to effectively measure success and that with the right technology, marketing strategies can be implemented to educate and inspire customers, establishing a lasting and loyal customer base.

Dr Keeratpal Singh, Chief Data Scientist of Axiata Digital will be sharing tactical insights on identifying pain points of businesses using machine learning, social media tools and artificial intelligence, and a variety of data sources and algorithm assembled via Big Data Analytics. “Near real time measures are taken to identify crowd gathering, sentiment analysis, demographic movement through seasonal and random effects, and analyze patterns effecting the different segment of buyers or travelers in predefined areas,” he says on his topic on ‘Growth Hacking and Identifying Opportunities through the Use of Big Data Analytics’.

Focusing on the human element, VJ Anand, Exec Creative Director, BBDO/Proximity will be demonstrating the power of creativity, ideas, and how it can win the hearts and ultimately loosen the purse strings of consumers through connection and engagement of audiences in his talk on ‘The Human-side: Reaching out to Hearts, Minds, and Wallets of Tomorrow’s Consumers’.

These pillars will support a broad range of talks, seminars, interviews and question answer sessions ideal for Vice Presidents, Managing Directors, General Managers, Directors, Heads of Department, Senior Managers, and Managers looking to harness the positive power of digital disruption for their own businesses.

A spokesperson for DMICON explained, “We are excited to share the secrets of omnichannel marketing approaches with delegates across a broad range of industries. We are confident that innovation within the digital sector is the key to creating greater success for bricks and mortar SMEs. With speakers from Google, Microsoft, Axiata, Groupon and more, we are providing an incredible opportunity for business leaders to get insights from those on the cutting edge of this revolution. SMEs in 2017 face a stark choice – adapt or be left behind. Fortunately, we can help them define and evolve their digital marketing strategy for 2018, to help create a more prosperous future.”

The Digital Marketing Innovation Conference (DMICON) will be held on:
Dates: 29-30 November 2017 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Grand Millennium Kuala Lumpur

Tickets are available here: https://event.wma.my/dmicon/

Source:
https://www.reuters.com/brandfeatures/venture-capital/article?id=21462

Reimagining Southeast Asia’s Digital Marketing Leadership & Strategy For The New Paradigm

Kuala Lumpur, Malaysia – October 23, 2017 —

Outbound marketing has held sway for more than a hundred years. Paid advertising, whether in newspapers, on the radio, on TV and billboards, or across every webpage, has been business as usual even in the 21st century. This advertising amounts to an intrusion into people’s worlds – an interruption of their activities to demand their attention and instruct them as to what they should buy, usually through manipulating what they think, feel and do.

That time is at an end. Customers have become more savvy to the existing marketing channels, and ferocious competition has meant individuals have become very adept at switching off the ‘white noise’ of paid advertising – seeing it only as nuisance, never as opportunity.

The answer to this crisis is personalization. For businesses in South East Asia, this revolutionary new attitude to advertising represents an untapped opportunity. There is still space for businesses to become pioneers in omnichannel marketing, and deliver outstanding customer experience to their audiences.

Today, DMICON will be previewing some of the latest industry insights and inspirations on how brands can redefine their identities for the 21st century, creating a more responsive approach that allows brands to be what each customer needs them to be. Drawing on real life inspiration from this market will help to establish a new mindset among SEA business, enabling a convergence around a better style of post-modern marketing.

Success Stories Of Omnichannel Marketing

L’OREAL

L’Oreal is one hundred years old, and yet their marketing looks as if it was invented this morning, across more than 30 iconic brands.

They have created Snapchat filters that apply makeup to selfies, creating an augmented reality that previews their product in use with extreme personalisation.

They have created a YouTube channel with rapid-fire tutorials, teaching people how to contour in 20 seconds, solving problems and building confidence in their target consumers.

They have shifted from solely celebrity endorsements to more relatable influencers, moving with how their market has evolved.

When you talk to their marketing teams, they refer to this as “changing the way we tell our stories”, and that’s the most important thing to be learned from them.

New touch points, new strategies, new ways of engagement, all prioritizing the relatable, personal, empowering aspects of modern marketing.

SEPHORA

Sephora are using omnichannel marketing to create new, integrated experiences. Designed like a showroom, their new Toronto store offers people free makeovers using digital apps informed by Sephora + Pantone Color IQ touchscreen tablets. This allows the company to give personal recommendations to shoppers on what shades and brands of foundation, blush, and more they should be using. There is even a Fragrance IQ to allow people to discover new perfumes.

This seamlessly blends the digital and real worlds, with products available in store, after a journey guided by technology. The company talks about evolving the experience for the client, in response to shifts in consumer behavior.

The company has also developed Sephora to Go, a mobile app that emulates the knowledge of a personal shopping assistant to provide valuable recommendations. This app was developed after consumer data revealed shoppers used their smartphones to look for reviews while in store. The app is there to provide confidence in consumer decision making.

Their “pocket contour class” performs a similar function – people won’t buy products they don’t know how to use. The class provides real value for free, while showcasing the product advantages and filling in the knowledge gap, allowing people to feel confident in using the product. This both removes fear, and creates need.

By integrating their retail and online customer experience, they are enriching the brands impact on consumers in a way that directly benefits them. Selling products is now a small part of a whole world.

DECATHLON: eXperience

Decathlon is a worlwide sports store that has just opened a new location in Singapore. Unassuming and utilitarian, the store places its emphasis on products and an open-world, sandbox approach similar to popular games like Minecraft. You can try our or combine any items available, enabling you to bounce on the trampolines and ride bikes around the store.

Singapore’s head of marketing Clarence Chew is just 28 years old. He is part of the millennial market that promises to prove so lucrative in the decades to come. Instead of buying and carting large and unwieldy sporting equipment home, after negotiating queues at busy checkouts, individuals can try out everything they like, then place an order through an integrated platform and have the items delivered direct to their homes.

This new kind of hybrid online and real-world space has been described as “click and mortar”, allowing people to browse 13,000 products for sixty five different sports without feeling utterly overwhelmed. Using data collected from user experience in the industry’s third largest R&D facility worldwide is allowing the company to change their approach based on feedback, to align their provision with user behavior informed by Growth Hacking methodologies.

The ways in which these brands are transforming their approach to consumer-focused business is making clear the revolution that is about to hit the mainstream. Businesses can learn from these inspiring examples and action similar approaches for their own products and services.

The Three Commandments Of Omnichannel Marketing

Unification and Alignment – all teams and departments, from R&D to marketing and PR to customer services, must work together to help create the different dimensions that contribute to a single experience, based on the same information about customers, the same principles, and driving toward the same outcomes.

Data Analysis – Actions should be informed by data & analytics on user behavior, experience and feedback. Use data to analyze and assess problems and generate innovative solutions harnessing a combination of technology, staff and products.

Impact – With a vision and information informing action, obstacles to action must be removed or heavily streamlined to allow for rapid results. Things are evolving more quickly than ever, and maximizing alignment between teams, insights and actions will allow companies to more rapidly express compelling experiences.

Expressions Of These Commandments In Business

RCT Comms – make sure that in addition to reflecting the tone of voice and aspirations of the brand, communication is Relevant, Compelling and Timely.

Push Relevance – relevance is the first thing on this list, and it must be the first priority informing your approach to any business challenge. In omnichannel marketing, this means catering to a customer’s shopping habits, including when, where and how they like to shop. It means tracking customer data and keeping it accessible, so order history can be used to predict future needs and behavior. It means creating new products based on an analysis of needs currently being met, and needs being fulfilled elsewhere.

Loyalty – Creating an omnichannel campaign is about leveraging every touchpoint to create a sense of community and cohesion around a brand for warm followers and new audiences alike. A brand must be a mission and a personality, as well as a solution. Loyalty programs are the classic expression of this tendency, rewarding those who keep coming back for more. But much more can be done, and personalized experiences based on actionable insights around individuals will create the engagement that is now missing from traditional marketing.

A Huge Opportunity

Omnichannel marketing is an opportunity for us to reimagine and redefine what South East Asian business looks and feels like to consumers. It is also a cutting-edge world in which this region has the potential to lead the world. This in an opportunity not to be missed.

If you want to learn more about this augmented approach to leadership and strategy in the new age of consumer marketing, the Digital Marketing Innovation Conference (DMICON) is a 2-Day event in Kuala Lumpur, 29-30 November. At DMICON, the emphasis will be on Innovation, Leadership & Strategy, featuring Key Strategic Thinkers representing the region’s biggest brands, influencers, industry disruptors, and business change agents across all industries, from Indonesia, Malaysia, Singapore, Philippines, Sri Lanka, Hong Kong, Shanghai and more. For the latest, please visit: www.talentcap.com/dmicon

Source:
Reuters, Tue Oct 24, 2017 – 03:45am UTC
http://www.reuters.com/brandfeatures/venture-capital/article?id=19081

What Next In 2018? Riding the Wave of Digital Marketing Southeast Asia

Kuala Lumpur, Malaysia – October 10, 2017

Digital marketing revolution has long since taken place, and companies must now compete in a whole different world. The markets are more turbulent than they have been for generations, creating both opportunities and risks, and the pace of new product and service development has accelerated considerably.

Globalization and the digitalisation of many businesses is making the market more anarchic than ever, creating fierce competition where new players enter the game every day with something new and innovative to offer. This is all happening around you right now, and that means only one thing: stagnant businesses will die.

Today, we offer a preview of how the digital marketing landscape will look in the coming year, and how businesses can effectively catch the next great wave in digital best practice to keep pace with the competition and make themselves stand out from the crowd.

Before we begin, we’ll give you the marquee term for the next twelve months: omnichannel marketing.

This will be your key to audience development, conversion and business success in the future.

What is Omnichannel Marketing?

Omni (all) channel (touchpoints) – omnichannel simply means using every platform available to you to promote your products. The mastery comes in delivering a consistent experience across all of these platforms, and making that experience seamless.

Nowadays, individuals are starting their consumer journey on one platform, but may well complete that journey on a separate platform, device, or even in person. Someone may see an ad on Facebook on their phone during their commute, check out the website on their laptop when they get home, then visit the store to make a purchase.

Omnichannel really means every channel, and that includes new and emerging channels as well. Both virtual and augmented reality have emerged into the mainstream market for the first time in 2017, and can be used to create outstanding and unique customer experiences.

Ensuring you can guide people toward these actions across all of these different platforms with a consistent tone, messaging and brand is what makes omnichannel marketing so compelling.

The key to success in omnichannel marketing is effectively bridging the offline and online world, creating a consistent and cohesive campaign across all touchpoints, and most importantly, delivering a personalised experience.

Customer Experience

The primary objective of omnichannel marketing is to create a seamless customer experience. That said, this experience must also be positive and compelling. If you feel your business has had a lapse in strategic vision, making this the center of your efforts will doubtless help you reverse this trend in the coming year.

To begin creating a compelling experience, you need to know who your customers are, what your customers buy, and why they buy it. You need to understand their needs and fears, and how your products or services fulfill those needs and alleviate those fears.

There’s a wonderful scene in The Prestige that talks about the importance of showmanship (or experience) in selling a trick (or product) to an audience. Magic excites because it feels extraordinary – more real than real. It plays on the need to believe in something greater, on our in-built curiosity and imagination. In also alleviates our fear of the banal – that life is insignificant, ordinary, and terrifying. It gives hope, and childlike wonder. People don’t watch magic for the illusions, they watch it because of what it makes them feel. The experience. That’s how magicians ‘sell’ – how will you do it?

So, how do you go about finding all this out?

Big Data and Analytics

In order to better understand the people you are providing an experience for, you need to analyse data. Before, this market research would be difficult, time consuming, expensive, and riddled with problems in methodology. Now, Data & Analytics are more accessible than ever.

The current trend is to do away with trends – stop looking at data sets as a global analysis and start breaking them down into smaller niches that will give more clues as to how to compel people more specifically.

By crunching the data down, you can begin to provide 1:1 marketing – personalised experiences for individual clients. By following a person’s path across social media, websites, stores and even phone calls, and collating that data into a journey, you can better understand how to integrate that journey using originality, storytelling, and optimization.

The technology is now available to track these journeys, using machine learning algorithms to stitch together data from disparate sources. This enables you to remove roadblocks on your path to marketing innovation. It can even help you create better products.

Growth Hacking

The omni-ness of omnichannel marketing means that the flow of information created can go both ways. As well as understanding and providing better experiences for your customers, you can also utilize their feedback, insights and responses to shape and iterate your products and services.

This is known as growth hacking – pivoting quickly in response to rapid experimentation, identifying the most efficient way to grow your business in response to user needs.

Growth hacking can help you jump-start your business from growth stalls and stagnation, by throwing away your old assumptions and starting with a blank slate, with the direction dictated by concrete results.

Growth hacking borrows a lot of cues from the scientific method of testing hypotheses to collect data, then build actions based on the interpretation of that data. As in science, there is a lot of ‘failure’, but this is seen as an opportunity to learn and redirect energy in response to feedback. Failure isn’t failure, it’s the acquisition of knowledge that better illuminates the path toward better results.

Data capture and interpretation can help streamline this process. It provides the insight needed to use growth hacking methodology when developing every aspect of the business, from campaigns to products and services.

2018’s Holy Trinity

Omnichannel marketing, data analysis, and growth hacking. These are the three keys that will unlock greater success in 2018’s ferociously competitive market. Using this unique combination can transform your company’s processes in both public facing and internal applications. If there’s one takeaway from this article I want you to remember, it’s personalisation. The more you can deliver experiences that positively affect individuals in a real and meaningful way, the more success you will have.

If you want to learn more about this augmented approach to marketing and innovation, the Digital Marketing Innovation Conference (DMICON) is a 2-Day event in Kuala Lumpur, 29-30 November. At DMICON, the emphasis will be on Innovation, Leadership & Strategy, featuring Key Strategic Thinkers representing the region’s biggest brands, influencers, industry disruptors, and business change agents across all industries, from Indonesia, Malaysia, Singapore, Philippines, Sri Lanka, Hong Kong, Shanghai and more. For the latest, please visit: www.talentcap.com/dmicon

Source:
Reuters, Tue Oct 10, 2017 – 05:15am UTC
http://www.reuters.com/brandfeatures/venture-capital/article?id=17871

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