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CMOs Take Note: Everything about Property Marketing in the Big 5 of ASEAN

As we all know the traditional forms of marketing property has  fizzled out ages ago the new era of digital marketing has dawned. Thanks to the global connectivity hub known as the internet, people no longer have to turn to traditional media to market a property or any other form of real estate. Gone are the days where consumers lack transparency into a market that once used to confuse and perplex everyday average individuals looking to buy or sell a property .

 

How property marketing looks in the ASEAN region?

THE BIG 5 OF ASEAN. Photo credit, Kavitha Manimaharan.

There is no doubt that ASEAN’s property market holds great potential in all the 10 member countries. The region as a whole remains as a bright spot amid a subdued global economic outlook, as ASEAN economies continue to grow at 5% per year compared to a global growth rate of 3.5% per year especially with its young people eager to make their mark in the world. However, Global consultancy firm CBRE’s ‘ASEAN Economic Community noted that conducting business in each member country is different. While it’s generally transparent and relatively easy to do business in Singapore and Malaysia, other countries like Myanmar, Laos and Cambodia have a lot of catching up to do in terms of creating a more conducive environment for property businesses.

Due to various reasons like profit margin difference, demographics and so on, it is very difficult to adjust the same property marketing strategy for all of the member states.  This can lead to pricing issues like for higher margin product needs price adjustment downwards. However, like mentioned earlier, the market as a whole in the region is very prospective because Asean on a whole is no longer seen as merely an emerging economies, but it is and need to be  considered bona fide global player that has entered a phase of explosive growth. Real estate market here is experiencing another decade of sustained growth, while there will be market corrections in some cities there is no denying the healthy long term prospect.

Right now let’s take a long at how individual member state of the region is doing in term of property marketing. Take would give you a better picture of the performance of the region as whole. We will be focusing on the top 5 Asean countries which are Singapore, Malaysia, Thailand, Indonesia and the Philippines.

 

ASEAN-5 Property Marketing Insights

Singapore

Singapore- ASEAN’S biggest metropolitan

Singapore is Southeast Asia’s hottest real estate market. Property sales volumes in Singapore has rose by 50.0% in Singapore in the first half of the year to US$5.8 billion which is higher than Asian tigers like Hong Kong and Tokyo who struggled with excess stock, soaring prices and economic uncertainty.Singapore in fact is the  only property market in Asia region in which government efforts to contain price rises have actually been successful.

The outlook for retail property is also though clouded by a drift toward online purchases but the shopping malls are still drawing big investment. Most part of the country is over-supplied with especially with office space, but investors are generally optimistic of Singapore’s prospects because of consistently strong economic growth, rising incomes and urbanization.

Another major factor is the rash of redevelopment deals inked by developers who are looking to replenish their land bank. This has released huge amounts of liquidity and unleashed cash-rich investors in to the Singaporean property market. Research by RHB shows that 87% of property buyers in the second quarter of this year are local residents. The main concern here is that many local buyers are over-committing themselves to loans without thinking about how rising interest rates could affect their ability to service the debt

So, what to expect in future?With rising interest rates and increasing vacancies, investors who bet on rental income are now realising that their investment cash flow is weak, and expectations of capital gains are far out in the unforeseeable future. Try to cool the market is harsh though it may be is the correct thing to do. Reports suggest that, the Singaporean property market to go quiet for the next half of the year as developers and investors wait for the dust to settle.

Malaysia

Kuala lumpur infrastructure

Malaysia has extremely liberal policies related to foreign investment in commercial property and can offer attractive yields.  The prospects of appreciation in the currency which is ringgit and strong economic growth now make Malaysia an outstanding regional investment opportunity. However, the property consultancy cautions that there will be a period of adjustment and consolidation to clear existing stock before any price increases can be seen.

This year for instance has been a challenging year for the property market in the Malaysia. With the political swift within the country the many questions arise such as is whether the uncertainties are finally over? Will the new government’s pledges do the property sector any good? And when will the market glut finally end? It is anticipated that the Malaysian market to have a knee-jerk reaction following the current political situation and the second quarter of 2018 is predicted to be relatively quiet for property transactions. However, the outlook for Malaysia appears to be promising, as the new government sets to work to address some of the institutional problems that have held back Malaysia’s long-term prospects and deterred foreign investment,” it says.

As for the future, what can be foreseen is  that property marketing will firm up in 2019, and it will be early 2020 before developers can respond by stepping up supply. In short, particularly the country’s capital Kuala Lumpur will be the best the spot for property investors and the city has already attracted big names to it site.  In summary, there never been a better time to invest in Malaysia then the coming future.

 

Thailand

Thailand looking bright as ever

Thailand has grown into a very popular place property investment . Main two reasons are the central location and investor friendly government policies. Thailand economy is doing very well especially from last year onwards and their currency the Baht is relatively high to US Dollar.  Thanks to a good economic growth Thai property market is going strong and expect to grow at this rate.

In the first half of the 2018, many consumers delayed their purchases due to economic uncertainty within the country, and were waiting for the government to launch a stimulus package for them so they could buy a property at a lower price but regardless of the slight downfall the Thailand’s GDP growth could end this year at 3.8 percent and top 4 percent in 2018, according to The Centre for Economic and Business Forecasting. Developers are poised to spread their investment across the property  market by the end of 2018 with an increment of 15 percent from the pervious year.

In fact, Thailand property market has been the brightest this year among the other countries in the region. It is expected that even more projects and foreign developers penetrating through the market. The overall market outlook is very good with a very low-risk factor. The key is readjusting the business plan to the constantly changing Thai people buying pattern.

 

Indonesia

Prospectful Indonesia

Indonesia’s economy has to lifted off, with the property sector garnering investor interest. Historically speaking, property market in Indonesia was held back by infrastructure and regulatory challenges. However, the Indonesian administration is making headway in improving infrastructure, easing bureaucracy and encouraging investment.

A recent report by the Indonesian Infrastructure Organization says, the potential has been there for some time as Indonesia offers the scale in terms of demographics and population that is required for logistics to grow. With increased political and economic stability alongside a growth in demand for consumer products, property market is on demand.

Most of the property companies in Indonesia has recorded net profit increases in the double digits this year and THE property market is expected to expand at least 5 % by end of this year. While the government has moved to prevent a real estate bubble, and a commodities price crash and macroeconomic slowdown weighed on growth the sector began to regain its footing in past few years and its property sales forecast to rise for the first time in six years in this year .The biggest contributor to the growth of property market in Indonesia is the  growing middle class and rising levels of urbanisation have. This has been a huge support for the growth of real estate in Indonesia, and there remains substantial room for expansion in the coming years.

Though most part of Indonesia are still untouched but the capital, Jakarta is expected to see more emerging high-quality projects in this coming year. Nevertheless, the Indonesian foreign investment policy is relatively strict, with local developers being in full command, this may turn a few intentional investors away as the law refrains them from profiting off property buying.

 

The Philippines

Philippines going steady

Though  Philippine economy has not  grown in a big margin like the rest of the countries in the list but it has been growing up  by 6 to 7 per cent in the last five years. The country’s foreign policies and incentives that attracted foreign investors especially to major cities like Manila and Cebu. The real estate industry’s steady growth in the past decades is attributed to the increase in demand for residential and commercial properties driven by various factors. These demand drivers, are including rising urban population growth which leads to increased needs of  house in the big cities.

Oxford Business Group (OBG) stated in their annual report that years of investment and strong economic development in the Philippines have fostered a robust real estate sector that now extends outside of the greater Metro Manila region and into secondary markets around the country. Economic development and a growing middle class continue to fuel demand for new, high-grade residential units, while commercial investment drives an ever-increasing amount of retail and office space.”

 

What is the future for property marketing in ASEAN Region?

As further liberalisation takes place down the road among the 10-member Asean states, the region, which currently is the fastest-rising economy in the world, will be the best place to scout for properties due to its huge upside potential, It is the time to take cross border investment and ASEAN is the best spot for that thanks its rich cultural and diversity background. Commercial properties such as shopping malls, hotels and student accommodation will also be a great investment as ASEAN has a huge young demographic. Another advantage to Asean favor is it  could turn out to be the biggest beneficiary because of the current global economic slowdown as many American and European companies decide to cut costs and relocate to cheaper destinations.

Though the vast globalisation in the region made it more lucrative for propertY  investment but it is also challenging to be honest. Today, ASEAN consumers are savvier than ever. As the internet evolved, so has our unfiltered access to information across the spectrum. This has been very beneficial to the real estate market, which has always been one of the most profitable lines of business since the dawn of time. Now we can see an explosive growth of in the field. The are more agents and owners and everyone’s ultimate goal is to get  the buyer’s attention through any form of digital marketing means.Just like every other highly-saturated field, it is no longer simple to gain the customer’s awareness. They’ve learned to weed out the nuisances and cancel the noise as they search for the perfect home on the web. With fierce competition in the marketplace, potential buyers are armed with all the data they could possibly need, forcing real estate agents to compete and set themselves apart more fortuitously than before.

So, that is the the truth there. It’s difficult to sells property today. It’s become excruciatingly painful to set yourself apart from the fray. With the biggest players in the market aggregating themselves through multiple site , most have come to realize that real estate marketing is an extremely complex field that requires weaving together a number of online marketing disciplines. While much of this has little to do with the everyday consumer, real estate agents are constantly searching for ways they can gain an edge in digital real estate marketing.

 

 

 

 

TalentCap #DMICON Digital Marketing Innovation Conference to Deliver Cross-Industry Insights for ASEAN Real Estate CMOs Leading the Experience in a Customer’s World.

TalentCap #DMICON Digital Marketing Innovation Conference to Deliver Cross-Industry Insights for ASEAN Real Estate CMOs Leading the Experience in a Customer’s World.

Singapore – August 15, 2018 –

The TalentCap #DMICON Digital Marketing Innovation Conference delivers practical digital marketing insights from global industry leaders. The highpoints include 20+ speakers from across all industries, 2 panel sessions and 3 workshops by prominent international coaches.

The conference is targeted towards key decision makers, C-levels and marketing professionals from every sector and participants will be able to explore how top digital marketing leaders maintain their edge through 27+ different tactical areas of digital marketing. This includes everything from customer experience, video marketing, social media marketing, omnichannel, artificial intelligence, to data and analytics.

Price and features are no longer giving a company an edge.

Digital marketing is revolutionising the customer experience in every sector with interaction between businesses and consumers are becoming more complex, personalised and more interactive. To remain competitive and meet the increasing demands in today’s digital market, ASEAN companies are reinventing themselves by making customer experience as the main focus in their digital marketing and communication strategy. Price and features are no longer giving a company an edge – as  how a company makes the consumers feel is just as, if not more important.

With the market growing highly saturated with the growing numbers of brands offering similar products and services, CMOs have to exploit the latest technology in digital marketing such as artificial intelligence to explore the insights on their customers. According to Forrester Research, insights-driven businesses are gaining an edge on companies that are not insights-driven as they are able to produce content accustomed to every individual consumer.

ASEAN Real Estate Leaders Are Looking Into Innovative Digital Marketing Strategies To Remain Relevant.

The ASEAN property sector is becoming notoriously known for its slow jump in the digital bandwagon, as they prefer to advertise their products using traditional and offline channels. However, to stay relevant in the competition, today’s real estate leaders and marketers are looking into digital advertising to reach out to potential customers while improving their existing customer service by delivering an exceptional customer experience to potential prospect and existing customer.

One of the reasons why property leaders are finding it difficult to provide an A+ customer experience is because they are failing to identify the various touchpoints experienced by prospects and existing customers when dealing with their company – from the initial engagement until parting ways. Both prospects and existing customers are having completely different expectations, demands and touchpoints, therefore it can be difficult for property companies to successfully target and deliver amazing customer experience at every touchpoint.

Issues such as limited channels for inquiry, difficult transition from web browsing to the application process, limited channels for payment and renters aren’t able to get in touch with the management anytime of the day are some of the issues that can decrease the level of customer satisfaction thus affecting the overall customer experience. Poor customer experience can result in loss of prospect as well as the existing customers as they may look into other real estate companies that can provide for them better services.

It is important for companies to list out every potential contact that consumers may have with the company, and review the current procedure and how it can be improved. For example, companies must make sure that their websites are easy to navigate and provide all of the necessary information so prospects can make decisions a lot faster and easier. Besides that, companies must make sure that someone is always available for consumers to get in touch with, even outside regular business hours. Chatbots is greatly solving this issue, as it is possible for chatbots to respond to any inquiry at any given time of the day, in a very precise manner while keeping the conversation feeling “humanlike”.

Customer experience is the responsibility of the entire organisation. All business units within organisations must work hand in hand with their digital marketing teams to ensure that excellent customer experience continues – even after successfully changing a prospect into a customer. By employing suitable digital marketing strategies and technologies, the company can assist their employees in meeting the needs of their customers therefore ensuring an increase in the overall rating for customer satisfaction and experience.

Staying Ahead by Learning & Implementing Key Tactics from Other Industry Domains. 

Keynote speaker Ahmed El Sanhoury, the Head of Social Media at Mindvalley presents the topic “Leads and Ecommerce Conversions: How Social Engagement and Listening Triggers Conversions”.

Mindvalley is a global school headquartered in Kuala Lumpur where the aim is to deliver transformational education for all ages. With over 3 million students from around the globe, Mindvalley partners with some of the most exceptional teachers, best-selling authors and brilliant minds to produce the best-in-class learning experiences in every area of life. Whether it’s Alan Watts (Zen Philosophy), Robin Sharma (Leadership), Lisa Nichols (Public Speaking), Donna Eden (Energy Medicine) or Neale Donald Walsch (Conscious Evolution), Mindvalley teachers are legendary educators in their field with over 70,000 hours of video content are consumed by fans, every week.

Ahmed highlights, “A user journey of discovery could start with a comment; don’t let it end there. When was the last time your brand really spoke to your target audience? Building a scalable social engagement and listening strategy is a must for any brand that wants to play the social game right. When you combine it with your marketing automation and ad retargeting efforts, you will see a direct increase in your leads and ecommerce conversions.”

Ahmed’s keynote is for decision makers and for anyone else who are interested to learn on how to create a framework for social listening and how to apply advanced social engagement tactics to a brand’s social media marketing. Ahmed will go through the methods that have worked during product launches, events and live streams – including the story of how they made 500 USD by accident. Ahmed will also showcase how social engagement benefits organic and paid content performance directly and how to drive leads to funnels and touchpoints.

Keynote speaker Avis Easteal, the Head of Consumer at Luxasia presents the topic “Data Driven Omnichannel Marketing & Automation: How To Approach Changing To Automation”. Avis highlights. “Broadcast is dead.  Automation and personalised customer journeys is the future.”

Luxasia is Asia’s leader in omnichannel marketing for beauty and luxury lifestyle brands where it carries over 150 of the finest beauty and lifestyle brands from all over the world which include La Prairie, Bvlgari, Guerlain, Prada and Hermes, and successful joint ventures with the likes of LVMH Group, PUIG, Yves Rocher, and Elizabeth Arden. With over 32 years of experience in the business, Luxasia has become a regional beauty brand empire with more than 2,000 staff in 15 countries across the Asia Pacific, and a growing network of over 3000 retail touchpoints in department stores, retail stores, standalone stores and even pop up stores.

Keynote speaker Ronnie Thomas, the Head of Strategy and Planning at PHD presents the topic “B2B Marketing: How To Create A Demand Centre By Looking Internally Rather Than Externally For New Sources Of Growth”.

PHD is one of the most acclaimed media and communication agency networks with numerous recognitions from around the world. Founded in the UK in the year 1990, PHD combines the latest industry insights with the best creative minds to deliver smart strategic thinking and creative innovation for some of the world’s largest advertisers. With over 28 years of experience, PHD is a global network with 6,000 employees and 80 offices in multiple countries, and continue to lead the way in the evolution of communications planning around the world.

The conference feature includes a deep dive workshop facilitated by Ian Rheeder, a Chartered Marketer and an international sales coach with over 30 years of practical sales experience and an obsession with studying neuroscience. To this end, he developed the simple CUSP® Sales & Negotiating System.

Over the past decade, Ian has successfully trained thousands of salespeople – every single delegate strongly agreed that CUSP® is a simple yet powerful persuasion system.  His previous corporate position was marketing & sales director of the global zipper giant, YKK. His sales and marketing management experience includes 30 international FMCG and B2B brands.

At the #DMICON, Ian facilitates the workshop topic, “The Neuroscience of Customer Experience Management.” Ian will get you to fully appreciate the elusive topic of Customer Experience Management (CEM) by presenting actual case studies that have been recorded using hidden cameras. Some of the take away of the workshop include understanding the basics behind customer experience management and insights on how to measure Employee Engagement and what it means for the customer.

Teaming up with the region’s innovative and forward thinking organisation, TalentCap is pleased to welcome on board, PRWIRE Asia as a Strategic Partner at #DMICON Digital Marketing Innovation Conference Singapore, September 2018.

PRWIRE Asia is a leading Asia-focused press release newswire, focusing to develop an impressive identity for their client’s brand while accelerating the brand building process by elevating the story to be highly attractive in online search engines, especially Google.

PRWIRE Asia will support #DMICON by providing international media outreach for the conference and delegates, raising awareness across SEA and worldwide through their highly customizable public relation, branding, marketing, and commercial journalism solution.

Attend the #DMICON Digital Marketing Innovation Conference Singapore to gain latest insights on digital marketing trends and innovation.

With plenty of cross industry learning and networking opportunities, the #DMICON is the perfect place to build a professional network, find business partners, and generate new growth ideas. By learning and implementing key tactics from other industry domains, participants will be able to stay ahead of competitors and increase the overall success of their company.

TalentCap has a vision to become the foremost thought leadership platform in the region, creating unmissable events that feature inspiring speakers sharing their first-hand expertise with delegates. As such, they have gone above and beyond to make this event as impactful as possible.

For those who are interested for the #DMICON Singapore chapter, please refer to the below on event details:

Dates: 26-27 September 2018 (Wednesday & Thursday)
Time: 9am – 5.30pm
Venue: Singapore

Get your tickets here: https://talentcap.com/digital-marketing-2018-singapore/

About TalentCap: TalentCap produces quality information and events for the international conference industry. We recruit the best speakers, provide the best training and offer the best networking in the industry. We produce innovative, inspiring, and indispensable event solutions and services. We provide businesses with insights and contacts they need to grow. We curate content for specific industries and to facilitate dialogue and strategic thinking. We expose sponsors and partners to a highly engaged international audience. We aspire to Inspire and equip business leaders to achieve extraordinary results. For latest, please visit: www.talentcap.com

#DMICON Pre-Event Q&A: Keynote Speaker, Andy Clark, Vice President & Managing Director APAC, Tealium

TalentCap is pleased to Welcome Andy Clark on board the #DMICON! It’s going to be exciting to hear you speak about “Building Customer Loyalty: Why a Customer-Centric Focus Means Ownership of Your Data Supply Chain.”

Andy highlights, “Organizations leverage multiple martech solutions, channels and marketing initiatives in the hopes of being able to reach their audience in a variety of ways. Massive amounts of behavioral profile data is collected at each of these touch-points, which is extremely valuable in driving better decision making around audience and individual targeting. The challenge is that most brands aren’t able to effectively connect all of the data they are receiving, and thus, aren’t able to create a single view of their customer. Brands who have successfully instituted a customer-at-the-center mandate within their business, by connecting their disparate data sources, are seeing powerful results in their now customer-centric campaigns and strategies.”

Andy Clark is the Vice President & Managing Director, APAC at Tealium. A digital technology veteran, with nearly 20 years of building and leading teams in Asia Pacific for dynamic, growth-oriented technology companies. Prior to Tealium, Andy served as Group Vice President, Asia Pacific for Limelight Networks, providing cost-effective, multi-channel digital content delivery platform technology. He has also held senior positions at Crossbeam Systems and RightNow technologies in Japan, as well as led the integration software efforts for IBM in the region. Andy holds a Bachelor of Arts in Japanese Literature from the University of Washington, and studied Japanese Language and Literature at Keio University in Tokyo.

Tealium powers the new era of real-time customer engagement and marketing, enabling global businesses to unlock their customer data and create more meaningful, relevant customer experiences. The company’s industry-leading universal data hub encompasses tag management, API hub, customer data platform, and data management solutions that enable organizations to leverage real-time data to create richer, more personalized digital experiences across every team, technology, and customer touchpoint. More than 800 organizations worldwide trust Tealium to eliminate data silos and build a unified, actionable customer profile. Tealium is backed by top venture investors; Bain Capital, Battery Ventures, Georgian Partners, Presidio Ventures, and Tenaya Capital.

1. How is digital marketing impacting business growth?

As brands continue to spend more budget online, the impact of digital marketing on business growth is clear.

Digital marketing allows for more precise targeting at scale, with greater opportunities to gather insights and deliver meaningful conversations that are driven by data.

Digital marketing should not be isolated within an organization  – to create a genuine 360-degree view of each customers, it is important to stitch data together from all consumer touchpoints, from both offline and online sources.

2. What are your predictions on digital marketing trends in 2018?

There will be a continued explosion of data from a myriad of sources including CRM, Point of Sale, wearable tech, and IoT enabled devices, alongside mobile, desktop, and call centre.

Marketers will embrace machine learning to help them collect, manage, and analyse this volume of data so they can deliver the most relevant and engaging conversations to consumers via their preferred channel, in real time.

Connecting bank-end systems to front-end systems will become an increasing priority for data-driven, digital marketers, so they can connect the dots between historical data, transactional data, demographic data, and behavioral data.

Data compliancy and new regulations will continue to determine how data is collected, stored, and processed, creating an opportunity for marketers to create a 360-degree view of consumers, in turn allowing greater relevancy with the most receptive audience.

3. In building a marketing technology stack, what are the complexities CMOs will face in the process?

The building of a marketing technology stack is never complete – as technologies constantly evolve and customer demands increase, the need to constantly innovate is always high.

CMOs may face challenges with in-house resource, expertise, and the ability to prioritise constant development within the company to maintain custom systems.

4. What should marketers look for when it comes to choosing a digital marketing technology stack?

When choosing a digital marketing technology stack, marketers should look for platforms than can integrate with other vendors across the industry and connect data silos within their organisation, to ensure that all communications with consumers are unified across channels and devices.

A digital marketing technology stack should have the ability to easily transport data to where it needs to be, analyse it quickly, and enable marketers to deliver in-the-moment and intelligent conversations across all customer touchpoints.  

5. How Tealium can significantly increase marketing performance?

Creating a strong data foundation is critical for marketers to be able to deliver a comprehensive and successful marketing strategy.

High quality, accurate data is the basic building block for all communications, and it is imperative for marketers to be able to create a holistic view of each user to provide the greatest customer experience and foster long-term loyalty to their brand.

Tealium is the leading customer data platform and is an enabler for digital transformation – allowing companies to connect their data and bring together different vendors to collaborate within the same data stack.

6. How customers are achieving success with Tealium?

The brands that use us are rethinking the way they work with their customer data, in real-time, across their entire enterprise, allowing them to drive a greater value exchange and deeper relationships with their most valued customers.

7. How will Tealium’s keynote speaker at this year’s #DMICON assist marketers to be successful?

The session will focus on enabling marketers to understand the challenges, issues and tools available in addressing an approach to data driven customer experiences.

 


#DMICON Digital Marketing Innovation Conference Singapore, September 2018

The #DMICON is an exclusive gathering of ASEAN’s biggest brands, industry change agents and influencers that look into different aspects of digital marketing from the future of data, artificial intelligence, to the basics of marketing focusing on leadership, strategy, tech and innovation.

Our annual event draws ~100 C-levels and key decision maker attendees from across industries such as technology, employment, property, FMCG, telecommunications, banks, e-commerce, automotive, advertising, media, radio, government agencies and more.

With plenty of cross industry learning and networking opportunities, the #DMICON is the perfect place to build a professional network, find business partners, and generate new growth ideas.

The #DMICON will help you address your digital marketing challenges and to identify growth opportunities to create the greatest positive impact on your marketing strategy.

For those who are interested for the #DMICON Singapore chapter, please refer to the below on event details:

Dates: 26-27 September 2018 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Singapore

Early bird tickets available here: https://talentcap.com/digital-marketing-2018-singapore/

About TalentCap: TalentCap produces quality information and events for the international conference industry. We recruit the best speakers, provide the best training and offer the best networking in the industry. We produce innovative, inspiring, and indispensable event solutions and services. We provide businesses with insights and contacts they need to grow. We curate content for specific industries and to facilitate dialogue and strategic thinking. We expose sponsors and partners to a highly engaged international audience. We aspire to Inspire and equip business leaders to achieve extraordinary results. For latest, please visit: www.talentcap.com

The Future of Retailing in ASEAN that CMOS Should Know

The biggest change and the most obvious one in ASEAN retail market in past five years year is the switch from offline to online. Online retailing or also known as retail e Commerce is a unique opportunity to connect millions of merchants and consumers across the ASEAN region. To secure future growth, however, further intervention is needed. This article is going to provide and educate you the three things which are the challenges faced by the retailers in the market, the current trends that you need to pay attention to and lastly the future trends which are the opportunities out there. It will be very comprehensive and allows to examine a holistic approach that can help the region unleash the full potential of e-commerce.

e Commerce- The Future of Retail

 

What is retail eCommerce ?

eCommerce refers to any form of business transaction conducted online. The most popular example of e Commerce is online shopping, which is defined as buying and selling of goods via the internet on any device. However, eCommerce can also entail other types of activities, such as online auctions, payment gateways, online ticketing, and internet banking. eCommerce is typically classified into three different types based on the type of participants involved in the transaction: business to business (B2B), business to consumer (B2C) and consumer to consumer (C2C). e Commerce is the fastest growing retail market in the region projected to hit $4.058 trillion in sales in 2020. Mobile commerce, or in short known as Mcommerce, is a rapidly growing in the region too which is largely due to the the expanding market and influence of smartphones and millennials’ comfort with shopping online.

 

What are the current trends in the retail market in ASEAN?  

1)Hyper-personalisation

 According to a recent study by Salesforce 58% of Asian consumers identified personalisation as a crucial factor in purchase intention. That means people are more brand conscious. So, building a bond with  your customer is a crucial part of the company’s strategy. The goal would be to build more loyal customer base and ASEAN is looking bright for that.

Strategies:

  • Identify more clearly which customer segments should be included or excluded from campaigns.
  • Deliver hyper personalised segment-of-one experiences and better match products to customers.
  • Pre-empt customers’ needs and behaviour to take tactical decisions to drive desired behaviour.

2) High access to broadband

WIFI all over ASEAN

ASEAN certainly is enhancing cross-border connectivity, and increasing efforts to raise online awareness. Mostly everywhere there is Wifi accessible hence people are always on the internet. The is great for retailer as you can constantly keep in touch with your customer but remember to always stay updated and come up with creative and interesting content each time

Strategies:

  • Improving access to finance for small and medium enterprises, fostering the integration of digital talent into businesses, and promoting awareness of e-commerce marketplaces.
  • Reinforce online security. For example, like increasing information sharing and bilateral assistance, harmonizing existing legislative frameworks, and creating a regional online dispute-resolution facility.
  • Encourage non-cash transactions, establishing e-payment-specific regulations, and harmonizing e-payment regulations regionally.
  • Make sure  your company is working towards the development of online retail logistics services, facilitating logistics players’ partnerships, accelerating the integration of logistics systems, and ensuring full implementation of the ASEAN Single Window.

 

What are the challenges in ASEAN Retail Market?

 

1)Modern Consumerism in ASEAN: An Ever Evolving Retail Landscape

In contrast with the stagnant retail sectors in many developed markets, the ASEAN retail market is underpinned by optimistic consumers and growing demand. The consumer goods retail sales value of ASEAN-5 which is Malaysia, Singapore, Thailand, Indonesia and the Philippines alone is expected to reach US$900 billion in 2018,which is  about a quarter of that of China. While retail in ASEAN-5 countries largely comprises the informal sector, especially in the Philippines and Indonesia, large shopping malls housing supermarkets, department stores and international brands are increasing in numbers. Many ASEAN consumers visit large shopping malls not only to purchase goods, but also for leisure, social activities and the enjoyment of air conditioning. Middle-class and affluent consumers in ASEAN-5 countries favour imported goods and international brands, and such lifestyle preferences are driving growth in organised retail in major ASEAN cities. Kuala Lumpur, Manila, Bangkok and Jakarta are ASEAN-5’s retail hubs, with Ho Chi Minh City (HCMC) and Hanoi in Vietnam, and Surabaya in Indonesia, rapidly catching up. However, the struggle here would be to always stay in tune to the constant changing evolving consumer patterns.

 

2)ASEAN must demonstrate its relevance

Since its founding 48 years ago, ASEAN has grown to see greater integration among its members and attracts interest, including from global business powers around the world but ASEAN still faces identity crisis in the image of the world. Unlike the European Union(EU), ASEAN is still not worldly recognize. There is still a lack of a sense of ownership of ASEAN among our populations. Our citizens do not as yet identify themselves as ASEAN, unlike the citizens EU, who increasingly identify themselves as Europeans first and their national identities second. ASEAN does not have a common foreign policy, common economic policy, or common security policy. This is perhaps understandable given the history of the association and the diversified political culture of its member countries. So, for a investor it is going be hard to work under one roof to fit all the differences between member states.

 

3)The availability of a secure online payment platform is limited

Though the idea of Ecommerce is widely spread across the whole region but credit-card usage is not as common as in more mature markets. However, this situation is improving with more payment options catering to the needs of ASEAN consumers. As the popularity of credit cards remains low in ASEAN-5 countries and online payment security is a concern, cash on delivery, payment at convenience stores and ATM transfers are available for e-commerce transactions. However, online payment systems for local markets are being developed, such as Tokopedia in Indonesia and Mobivi in Vietnam.

 

The Prediction for the future of Retail in ASEAN?

Mobile phone taking over young Asean

ASEAN has become a major power in its own right. It is an economic leader, and a regional agenda and norm setter. It is becoming a vehicle for change. International brands have spearheaded wide across and there will be more market penetration in the market on the strategies to best exploit the pent-up consumption power of ASEAN consumers. While store-based retail outlets are likely to remain dominant in the top 5 of ASEAN, but each country within the group is going to have increase level of retail development.Countries like Thailand, Singapore and Malaysia which already have a more developed and organised retail sector compared to the rest of the region will see a prospect growth in retail. Large shopping malls and international and local retail chains are common in their urban areas and big cities. Store-based retail growth in these two countries is comparatively moderate as their markets are more mature hence they expect relatively lower economic growth among the other countries.

Even though there is a huge gap between the major platforms in ASEAN and the world giants, online shopping in ASEAN countries has huge potential considering the market of 630 million  people. E-commerce, through mobile devices and social-media platforms, is poised for rapid growth. For example, more than 50% of Lazada’s orders are generated from mobile. ASEAN has an overall mobile penetration of 110% across the region and smartphone penetration is expected to be more than 55% by 2020 in ASEAN-5 countries, which are also increasingly open to 3G and 4G networks.ASEAN is also the world’s second-largest Facebook user community. With its tech-savvy youngsters accounting for a sizeable chunk of the population, online shopping and Facebook shops are gaining popularity in ASEAN countries. This trend is especially noticeable in second- and third-tier cities where the varieties of goods in physical stores are very limited. ASEAN-5 countries are expected to experience a retail boom, with an evolving retail landscape comprising an increasing number of large shopping malls in major cities and a fast-growing e-commerce sector.

The future for retail certainly looks bright in ASEAN region. Remember the key is to always stay updated and keep an eye of the consumer as the rapid growth of young people is the driving factor of the market. If this topic, is something interesting do attend our Digital Marketing Conference #DMICON which will be taking place in September in Singapore. The conference will be featuring some of the most renowned people in field such as Ashley Ong, from Google, Pedro Uria Recio, the Vice President of AXIATA Group and many more. It will a great platform to discover ideas that’ll transform your marketing, your content, and your business. It will allow you to  make connections with the industry’s top digital marketing pros, creators, and people just like you and the perfect place to build a professional network, find business partners, generate new growth ideas, and learn.

 

 

Below are the  #DMICON event details:

Dates: 26-27 September 2018 (Wednesday & Thursday)

Time: 9am – 5pm

Venue: Singapore

Early bird tickets available here: https://talentcap.com/digital-marketing-2018-singapore/

For latest info and update, please visit: www.talentcap.com

 

 

 

 

Key Things CMOs Need To Know About ASEAN Retail Market

Retail sector in the ASEAN region still remains as one of the most remarkably flexible, despite a blowout of sluggish prospects in many industrialised economies and a slowing Chinese economy. Though there are challenges to the retail sector which is mainly due to customer loss of confidence in the company and operating costs plus number of tourists visiting all as some of the reason but there region offers compelling growth opportunities anchored by rising domestic demand and fast-growing incomes.

The expansion of the market  is highly being driven by the strong fundamentals of the ASEAN market including which is a young and fast-growing population, emerging middle-class consumers, and strong GDP growth in each individual member country. Other factors that are stimulating the retail sector include falling unemployment numbers amid a tight labour market and increasing urbanisation. Employment growth clearly adds to a country’s consumption ability, while urbanisation prompts demand for the development of organised retail outlets.

Among the major ASEAN economies, Indonesia and Malaysia appear to be in a strong position to have a booming retail sector.  The four ASEAN biggest retail market nations in the region are Singapore, Indonesia, Malaysia and Thailand. The economies in the region are at significantly different stages of development, with all offering unique opportunities for retail investment. All the countries in the region are in the rapid urbanisation phase where the infrastructure is improving with relatively young populations. Most of the government in the countries are making retail friendly policies to drive the retail growth. Singapore for example, represents a mature retail market with the presence of a high number of international retailers.

Fun facts about ASEAN retail market:

  • Retail sales in Thailand, Singapore, Malaysia, and Indonesia is estimated to grow by an average rate growth of 6%. (The Edge Market, 2018)
  • For the same four countries mentioned above, domestic consumption is expected to increase  to 75% of GDP by 2025. (WorldBank,2016)
  • Singapore, Malaysia, Thailand and Indonesia’s GDP per capita figures are expected to achieve compound annual growth rates (CAGRs) of 5.4%, 9.8%, 5.0%, and 5.0%. (IMF,2018)
  • Countries such as Vietnam, Laos, Myanmar and Cambodia have the lowest labor cost (Canasean, 2016)

What Makes ASEAN the best retail hub?

Malaysia- Asean Pride

1.ASEAN is a powerhouse of economic power

If ASEAN was a country on its own , it would already be the seventh-largest economy in the world, with a combined GDP of $2.57 trillion in 2017 . It is predicted to rank as the fourth-largest economy in the world market by 2050. What makes it the powerhouse though is definitely the labor-force expansion and productivity improvements. It is  home to more than 600 million people, it has a larger population than the European Union (EU) and the United States of  America (USA). Another advantage of the ASEAN region is its youthful population which makes it the best spot for your retail brand

2. ASEAN is not a monolithic market therefore one strategy doesn’t fit all

Monolithic mean big and one however ASEAN is very diverse. Each country is different and each market is needs different strategy. For example, the  GDP per capita in Singapore is more than 30 times higher than in Laos and more than 50 times higher than in Cambodia and Myanmar. While Malaysia and Thailand are seeing positive growth in the retail market, Indonesia and Brunei are falling. For a fact, the standard deviation in average incomes among ASEAN countries is more than seven times that of EU member states. That diversity extends more than just economic. The cultural, language, and religion difference should all be taken in consideration before diving in the ASEAN market. Indonesia, for example, is almost 90 percent Muslim, while the Philippines is more than 80 percent Roman Catholic, and Thailand is more than 95 percent Buddhist. To come up with one for all strategy will not work in the ASEAN Market.  Although ASEAN is becoming more integrated, investors should be aware of local preferences and cultural sensitivities; they cannot rely on a one-size-fits-all strategy across such widely varying markets.

Youth of ASEAN

3. ASEAN is highly E-commerce consumer driven

Believe it or not, ASEAN has outpaced the rest of the world on growth in GDP per capita even since the late 70s. The income growth in most of the countries has remained strong and stable since 2000 . In 2000, 14 percent of the region’s population was below the international poverty line of $1.25 a day but by 2013, that share had fallen to just 3 percent. More than half of the population are part of the working class, with incomes exceeding poverty rate. According to the World Bank report, that number could almost double to 125 millions by 2025. This make ASEAN crowd a pivotal consumer of the future. Though people thinks the consumer are all single minded but  make the words there is no typical ASEAN consumer, though there is a growing preference for modern retail formats, and increment in brand awareness which is largely due to its young demographics.

Singapore- ASEAN Tiger

4. ASEAN is home to many globally competitive companies 

ASEAN includes 227 of the world’s companies with more than $1 billion in revenues, or 3 percent of the world’s total income. Singapore is a standout in the region , ranking fifth in the world for corporate-headquarters density and first for foreign subsidiaries.Consistent with this growth, foreign direct investment in ASEAN has boomed, surpassing the levels of EU. In fact, the ASEAN nations like Indonesia, Malaysia, the Philippines, Singapore, and Thailand attracts more foreign direct investment than China and India. In addition to attracting multinationals, ASEAN has become a launching pad for new companies; the region now accounts for 38 percent of Asia’s market for initial public offerings.

5 ASEAN is united hence easier to penetrate through the market

Despite their distinct cultures, histories, and languages, the ten member states of ASEAN share a common goal. It focuses on prosperity and development as a whole rather than just one nations. Which means investing in one country gives you a easy flow lead into another member state. Household purchasing power is rising, transforming the region into the next frontier of consumer growth. ASEAN’s goal of becoming globally competitive in a wide range of industries an opportunity to create a seamless regional market and production base. If its implementation is successful, ASEAN could prove to be a case in which the whole actually does exceed the sum of its parts.

In conclusion, the urbanization and consumer growth  in ASEAN’s cities are booming. With 22 percent of ASEAN’s population living the in metropolitan cities ASEAN consumers are increasingly moving online, with a heavy mobile penetration and Internet penetration across the region. Its member states combined makes up the world’s second-largest community of Facebook users, behind only USA. All these, makes ASEAN the hub for retail venture.

To learn more about the ASEAN Markets, Strategies and the Opportunities out there, do attend our Digital Marketing Conference (#DMICON)  this September in Singapore. It is aimed to provide a better picture of the industry and the opportunity in the market for the CMOs and marketers. It will be a great platform to meet people from various industries which will help learn new things and improve your company. Could also land you potential business partners or investors.

Below are the  #DMICON event details:

Dates: 26-27 September 2018 (Wednesday & Thursday)

Time: 9am – 5pm

Venue: Singapore

Early bird tickets available here: https://talentcap.com/digital-marketing-2018-singapore/

 

For latest info and update, please visit: www.talentcap.com

 

#DMICON Pre-Event Q&A: Keynote Speaker, Ronnie Thomas, Head Strategy & Planning, PHD

“It is 11.59pm on “AI Eve” and everything is about to explode around us” – Mark Holden, PHD Worldwide Strategy and Planning Director

TalentCap is pleased to Welcome Ronnie Thomas on board the #DMICON! It’s going to be exciting to hear you speak about “B2B Marketing: How To Create a Demand Centre by Looking Internally Rather Than Externally For New Sources of Growth.”

Ronnie highlights, “Challenged with sluggish growth, rising alternatives, and shorter key decision maker lifespans in a category that tends to have long lead times, businesses have to find a better way to spark growth. This case illustrates how businesses are able to change strategy based on a simple insight and to start to look internally rather than externally for new sources of growth. In doing so, businesses can find a treasure trove of semi-forgotten, but incredibly valuable consumers that are able to spark growth and to herald a new approach to B2B marketing.”

Ronnie is the Head of Strategy & Planning for PHD Singapore. His expertise lies in strategic communications planning, as well as the implementation of tech solutions that deliver purposeful innovation. He has worked on the biggest FMCG brands, as well as iconic brands in the tech and alcohol sectors, where he has delivered work that has won innovation and effectiveness awards at Cannes, AMES, WARC and the Festival of Media. A computer engineer by training, he is extremely excited at the merge of marketing and technology, and the many opportunities that this creates.

PHD is one of the most acclaimed media and communication agency networks with numerous recognition from around the world. Founded in the UK in the year 1990, PHD combines the latest industry insights with the best creative minds to deliver smart strategic thinking and creative innovation for some of the world’s largest advertisers. With over 28 years of experience, PHD is a global network with 6,000 employees and 80 offices in multiple countries, and continue to lead the way in the evolution of communications planning around the world.

1. How is digital marketing impacting business growth?

As the consumer experience of the world has become more digital, brands have had to change the way they behave to be successful and drive growth.

Digital Marketing approaches and Digital Channels have been instrumental in driving this change through newer engaging channels, advanced segmentation opportunities, and the ability to forge long-term relationships around passion points.

Now, as we move into a reality where AI and robotics are becoming part of the everyday experience of the world, brands will need to keep evolving and Digital Marketing will continue to be one of the most important elements in driving growth.

2. What are your predictions on digital marketing trends in 2018?

2018 has already been a year of “resets” with big cultural issues coming out of the world of Digital Marketing. This shows us the force that Digital can be in the world, and it creates a need amongst marketers, agencies and technology companies to revisit how we use Digital, and how it can shape culture and also brands.

With that in mind, we believe that the following trends have the potential to shape the future of digital, with 2018 being a key year in each of their development

  • The disruption of e-commerce: E-commerce will continue to cause disruption in our region, with China playing an increasingly pivotal role. As consumers are bombarded with new shopping festivals, they will likely be encouraged to prioritise value and discount above brand value, creating new challenges for marketers.
  • The blockchain is coming: Blockchain will continue to grow in importance for advertisers due to the number of third-party trackers, viewability issues, malware, as well as bot and fraud concerns. Blockchain will allow marketers to perform extensive testing and learning.
  • VPAs and the rise of A-Commerce: Consumers will continue to embrace VPAs as we shift away from screens to a voice automated world, which will drive the need for personalisation ever forwards. At the same time, the introduction of 5G internet will allow for the expansion of other pervasive technologies, increasing the opportunities for automation and AI. This itself will drive A-Commerce: automated commerce, which allows consumers to embrace immersive experiences offered by voice technology, AR and AI.
  • Everything is programmatic: Our ability to use programmatic will expand beyond digital into other mediums, including TV, Audio and OOH.

3. Why setting up a data architecture that allows for regular audits of the data collected across campaigns is vital for businesses that want to spark growth?

This goes to the heart of the case we will present at the conference – As we move into a world where data is being produced every second, organizations need to ensure that they have a robust data architecture in place that allows for better insight mining, but also allows for strategies that are people based, and can potentially lead to reduced costs for prospecting or for converting consumers to buyers.

4. Why should businesses conduct regular audit of available data in internal systems?  

Organizations need to implement processes that clearly schedule periodic audits of all the data that exists in their systems, so that analysts and data scientists can identify potential revenue generators or cost savers.

5. How do PHD’s products, services and solutions significantly increase marketing performance?

PHD’s global planning and collaboration platform, SOURCE, combines playful gamification techniques with hard-core strategic principles to deliver innovation. It’s not just a work tool, it’s our business ecosystem.

SOURCE provides the ultimate competition of ideas on every client brief. It allows teams to share briefs across the whole network and incentivises individuals to provide great ideas. So our clients get access to 4000+ minds, not just a few.

Not only does SOURCE benefit from the collective intelligence of the PHD network, it offers an integrated platform that combines cutting-edge thinking from the world of marketing and social sciences, with advanced data and sophisticated optimisation tools and systems.

SOURCE has improved ROI for our clients’ brands while providing an innovative and collaborative working environment – helping us to attract the industry’s best talent.

6. How customers are achieving success with PHD?

Communications Planning is at the heart of what PHD offers, and in an increasingly complex marketing landscape, we believe that this will only continue to grow in importance. This allows us to deliver work that is innovative yet purposeful, creative yet anchored in science and data and is objective rather than being driven by subjectivity or a “that’s how it’s always been done” mindset.

“Marketing Partners or Innovators; it is difficult to pin-point PHD. The team never fails to keep the brand on its toes, with innovative, technology-first recommendations, whilst driving and delivering on our business goals.” – Joey Yam, Audi

“Media today is at its most dynamic, spurred by technology. PHD has the foresight to stay ahead of the curve by retooling its talents with technological and analytical know how to continuously deliver data-driven strategies, ensuring brands like ourselves have the greatest return on investment.” – Christine Chung, Unilever

7. How will PHD’s keynote at this year’s #DMICON assist marketers to be successful?

Our case study will inspire marketers to question “established” processes and models, to innovate with purpose, and to build a digital mindset rather than a digital team. These three points are crucial for marketers to be successful in a world where the next big change is just around the corner.

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#DMICON Digital Marketing Innovation Conference Singapore, September 2018

The #DMICON is an exclusive gathering of ASEAN’s biggest brands, industry change agents and influencers that look into different aspects of digital marketing from the future of data, artificial intelligence, to the basics of marketing focusing on leadership, strategy, tech and innovation.

Our annual event draws ~100 C-levels and key decision maker attendees from across industries such as technology, employment, property, FMCG, telecommunications, banks, e-commerce, automotive, advertising, media, radio, government agencies and more.

With plenty of cross industry learning and networking opportunities, the #DMICON is the perfect place to build a professional network, find business partners, and generate new growth ideas.

The #DMICON will help you address your digital marketing challenges and to identify growth opportunities to create the greatest positive impact on your marketing strategy.

For those who are interested for the #DMICON Singapore chapter, please refer to the below on event details:

Dates: 26-27 September 2018 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Singapore

Early bird tickets available here: https://talentcap.com/digital-marketing-2018-singapore/

About TalentCap: TalentCap produces quality information and events for the international conference industry. We recruit the best speakers, provide the best training and offer the best networking in the industry. We produce innovative, inspiring, and indispensable event solutions and services. We provide businesses with insights and contacts they need to grow. We curate content for specific industries and to facilitate dialogue and strategic thinking. We expose sponsors and partners to a highly engaged international audience. We aspire to Inspire and equip business leaders to achieve extraordinary results. For latest, please visit: www.talentcap.com

5 Reasons Your Retail Business Needs an Omnichannel Strategy?

Retail Marketing

Retail basically is the sale of goods and services from businesses to an end user known as a customer. Retail marketing is the process by which retailers promote awareness and interest of their goods and services in an effort to generate sales from their consumers. There are many different approaches and strategies retailers can use to market their goods and services.Retailers use various advertising and communication tools to grow awareness and considerations with future customers. Finding the right marketing mix can lead to a profitable growth and a higher return on investment. By considering the right advertising strategy retailers can persuade consumers to choose to do business with their retail brand.

With iconic organization in ASEAN region such as Toy R’ Us, Blackberry and such are fighting against bankruptcy, you can’t help but assume that some organizations out there are looking at an omnichannel strategy as a luxury rather than a necessity. This is called the era of “retail apocalypse” where everyday we hear news of companies collapsing. Some of the companies are victims of the e-commerce era and falling prey to the new generation. But as we cruise deeper into the era of IoT, can any major brand truly afford to neglect implementing this type of strategy? In the digital era where consumers are just as likely to purchase online as in a brick-and-mortar location, delivering a seamless channel experience has become the new competitive imperative. Retailers are ramping up their investments in omnichannel and multichannel strategies to deliver exceptional experiences, wherever and whenever today’s consumers choose to interact with brands.

 

What is an Omnichannel?

Omnichannel seeks to provide the customer with the optimum seamless experience by gathering context and information across all engagement channels throughout the entire customer lifecycle. An omnichannel strategy is not synonymous with a multichannel strategy. A multichannel strategy means that your customer experience spans multiple channels. So, you might have a website, an app as well as a physical store. Then, you  are a multichannel! But, an omnichannel experience means that your brand has a presence across channels and all of those experiences are integrated in a way that enhances customer experience. For example, your customers can sign up to your retail app in their bedroom, become a subscriber on the train by signing up to your email list, and then activate their resulting discount at your flagship store in the city. Multiple channels are involved, but the customer is getting one, seamless experience.  

Omni-channel marketing is a must as customers and organizations have unprecedented access to digital technologies and channels. This fast paced world has created mounds of customer data for companies, if they use it correctly, they will be able to key into customer affinities and behavior to adopt omni-channel strategies and solutions to better manage the data, understand customers, and exceed customers’ expectations at each and every interaction.

Why Your Business Needs an Omnichannel Strategy?

If the words above haven’t yet convinced you to go omnichannel in 2018, maybe these numbers will.

  1. 89 Percent Average Customer Retention In Asia innovation is seen as the process of creating new and novel solutions to fulfil unmet customer needs. Asian businesses prioritise innovation that empowers them to retain their customers (70%) and more than half (53%) are likely to adopt innovation that achieves this goal. Companies in ASEAN region  like in, Singapore (88%), Philippines (88%) and Malaysia (82%) are most likely to invest in technology to boost customer retention.Technology is viewed as a valuable tool in accelerating productivity (62%) and providing better customer support (38%). Hence, organizations with omnichannel customer engagement strategies retain on average 89 percent of their customers, compared to 33 percent for companies with weak omnichannel customer engagement.
  2. Asians Use An Average of 4.3 DevicesYou might think that as new devices emerge, existing ones fade into the background. However, studies showed that the average adult uses 4.3 devices, with 70 percent using smartphones. According to Google, Southeast Asia is poised to be a leader in mobile internet usage in 2018. On average, consumers in Southeast Asia spend 3.6 hours per day on the mobile internet. Thailand leads the pack with 4.2 hours per day, followed by Indonesia at 3.9 hours per day.
  3. Omnichannel Customers Spend 208 Percent MoreOmnichannel customers spend 208 percent more on their gifts than those customers who shop in-store (Deloitte, 2018). It would be fair to link this increase in spend to the greater availability of information and reviews surrounding online shopping, all of which help to enhance a consumer’s confidence in the products they’re considering.
  4. 89 Percent of Customers Left FrustratedOutside of retailing, study have found that 89% of customer get frustrated when they need to repeat their issues to multiple customer support representatives (Accenture,2018). When it comes to overall digital experiences. Customers think brands need to put more effort into providing a consistent experience. Hence, With new channels emerging for retailers, it’s easy to be overwhelmed when trying to prioritize investments. It takes time to understand what channels are right for you and how to best take advantage of them. Instead of scrambling to piece together offerings on the hottest new channel, invest in a solid foundation that can adapt to whatever market changes occur, without requiring major overhauls to your existing infrastructure.
  5. 85 Percent of Retailers Say Omnichannel Is A Top Priority — It’s clear from the numbers above that consumers want omnichannel experiences, and are reaching deeper into their pockets when done correctly. Studies indicate that 85 percent of retailers are making omnichannel experiences their top priority. Which likely means your competitors are building an omnichannel strategy, if they haven’t already.

 

In conclusion, as new technology emerges, agility is crucial for competitive brands that don’t want to fall behind. This requires a cloud-based solution that can be improved upon quickly to handle new challenges, regardless of what those might be.Without establishing a firm foundation, brands can’t handle the challenges that a smooth omnichannel experience entails. However, brands that invest in the right technology and implement proactive measures are more likely to succeed regardless of how sales channels or customer expectations evolve.

So, are you going omnichannel in 2018? We’d love to hear about your efforts!  Join the conversation to learn more about omnichannel Strategies by attending our very exclusive  Digital Marketing Conference in short know as #DMICON. The #DMICON is an extensive assembly of ASEAN’s biggest names and influencers. It is going to be all about the basics of marketing focusing on leadership, strategy, tech and innovation while will also touch different aspects of digital marketing . Our annual event attracts key players in the field from across different industries such as technology, employment, property, telecommunications, banks, e-commerce, automotive, advertising, media, radio, government agencies and more. This would be a golden opportunity to build your networks, find potential business partners and most importantly branch out your name. It will also help to generate new ideas, learn more the current market and ultimately grow through greater heights.

For those who are interested for the #DMICON, please refer to the below on event details:

Dates: 26-27 September 2018 (Wednesday & Thursday)

Time: 9am – 5pm

Venue: Singapore

Early bird tickets available here: https://talentcap.com/digital-marketing-2018-singapore/

 

For latest info and update, please visit: www.talentcap.com

 

#DMICON Pre-Event Q&A: Keynote Speaker, Ahmed El Sanhoury, Head of Social Media, Mindvalley

“Digital marketing has taught us a lesson businesses are slowly learning; it’s not about who has the loudest message before an audience. It’s about who says the right message differently to the right audience.” – Ahmed El Sanhoury, Head of Social Media, Mindvalley

TalentCap is pleased to Welcome Ahmed El Sanhoury on board the #DMICON! It’s going to be exciting to hear you speak about “Lead & Ecommerce Conversions: How social engagement and listening triggers conversions.”

Ahmed highlights, “A user journey of discovery could start with a comment; don’t let it end there. When was the last time your brand really spoke to your target audience? Building a scalable social engagement and listening strategy is a must for any brand that wants to play the social game right. When you combine it with your marketing automation and ad retargeting efforts, you will see a direct increase in your leads and ecommerce conversions.”

Ahmed El Sanhoury is the Head of Social Media at Mindvalley, where he leads the company’s vision of social media. In the previous years, he developed and executed key strategies around social media and brand content partnerships.

Now Mindvalley’s platforms have an expanding reach of 4.5 million, providing highly engaging content across social platforms. Prior to Mindvalley he worked with marketing agencies developing digital solutions for countless brands around content and social media strategies, website optimization, advertising, and performance marketing.

Mindvalley is developing an online university for all ages focused on transformational education. In other words, everything that school forgot to teach us.

1. How is digital marketing impacting business growth?

Acquisition, analytics and automation. Positive Return-On-Sales (ROS) all the way.

Digital marketing enables us to go beyond what is possible with any other form of marketing, especially traditional. Never has it been easier for a business, startup or personal brand to create and distribute content, as well as add value to digital audiences across blogs, websites, and social media platforms.

The ability to see granular shifts in audience behavior – cold audiences especially, once a content piece, sales ad, or a digital message, is the biggest modern day teacher of consumer habits. The market is too fluid and fast paced.

Whether we’re talking about a dive in GA to see a user’s journey across your web pages, or product retargeting ads for uniquely interested niche leads, all the way to setting up parameters for cart abandonment for web store viewers, the impact is there. We no longer hope for the best; we build user experiences to guide people, more optimally, and increase the likelihood of their conversion with tried and tested user behavior tactics, based on what we learn from similar cohorts.

Our ability to measure what works, and double down on it to 10x profits based on ROS indicators for every marketing activity the business spends money on to gain profit; whether it’s in hours worked by team members, spending on tools and services for content creation, analytics, hosting, as well as ad spend (which can even be set on autopilot – kinda!), all the way to proving the ROI of social media actions, and the validity of how split testing delivers more results than flying blind with one main creative visual piece.

It’s a powerful time for all of us involved in the digital marketing world; we move people with our creative visions, effective strategies, and with the strength of the messages we craft and stand by.

2. What are your predictions on digital marketing trends in 2018?

  • IGTV: Instagram TV was created to keep the interest of teenagers, and had a rushed launch event backed by the biggest IG influencers. But here’s the thing; the platform is lacking. No editing captions, limited reach as well. But YouTube has been the standard and still is for even the influencers IG recruited. I feel like they will borrow the Facebook video swipe down mechanic, and display ads between video ‘skips’
  • Instagram: Amount of replies to stories could be huge; it’s a vanity metric but it shows how engaged an audience really is. There may be some way of incorporating that as I’m sure it’s something IG is looking into.
  • SEO: Increase in importance of SEO for web pages – it won’t be enough to rank content on SERP using certain older methods. As Google moves towards an algorithmic approach with detecting brand/creator legitimacy levels for better suggestions, certain gray tactics with traffic building through organic search will start declining. Also means Google will suggest content that dives deep, and follows the SEO optimization checklist, on and off page, but with additional points going for how authoritative the content creator is.
  • Voice: The rise of the smart voice assistants may have slowed down, but their intelligence is only getting started. At Google I/O they showcased a google assistant AI talking to a real human and booking an appointment – part of a reminder set on a phone. It passed as human instantly.
    The business implications are infinite.
  • Voice: Call up your voice assistant and ask to search for “Recipe for chicken noodle soup”. It will give you either alltherecipes or martha stewart. Optimizing SEO by voice is not small matter. It’s all going to be shaped by our behavior – organic behavior. Something that can be seen on a graph can be influenced.

3. What is social listening and why should business care about social listening?

Social Listening is deriving key insights from the social conversations happening around your brand, business, and content, and using it to improve the way you communicate with or sell to your audiences.

It helps you keep track of mentions outside your owned media, so that includes blog articles, PR mentions, and generally, gives you an understanding in social, and on the web, about the conversations that matter to you and your consumers, as well as how your competitors are faring.

4. What questions does social listening help businesses answer?

  • What is the general sentiment around a brand and its content (positive or negative)
  • What are the most common questions that audiences or prospects have about a product or a service
  • Brand mention volume online, and what causes spikes and dips
  • Which conversations a brand should participate in and add value to
  • How to identify opportunities online to engage with leads and drive a conversion
  • The die-hard fans of a brand, the influencers, and the audience friendly curated content

5. How can social listening significantly increase marketing performance?

  • Touchpoint to touchpoint conversion: Conversing with leads, providing timely resource or assists on social platforms increases trust and helps remove access to product/service.
  • Product Feedback and marketing message feedback: how well received a message is as well as the public comment testimonial provides key insights towards crafting a positive experience.
  • Showcasing the community love for the brand helps create similar behavior. User generated content (UGC) helps warm up the brand voice and increases conversions and content performance.

6. How are customers achieving success with Mindvalley?

Mindvalley is a global school of 3+ million people. We produce some of the world’s top trainings for peak human performance, and we support communities and causes aligned with our vision for mankind.

Our approach to being customer centric as well our unique focus on education has helped us develop a powerful community around the world that consumes our free content, experiences our premium learning journeys, as well as join us for our year round events around the world.

Part of building a brand is building up the community with the proper 1:1 mindset.

7. How will Mindvalley’s keynote at this year’s #DMICON assist marketers to be successful? 

Social Listening and Engagement is the missing puzzle piece for a lot of successful, growth oriented social strategies out there. One thing to keep in mind, one may bring in tons of new followers, one may acquire a lot of cold audience leads with ads, but what about conversions?

Marketers will walk away knowing what social listening is, the business benefits, as well as how to set up a simple system and complement it with conversion-centric social engagement strategies.

Time to give brands the human voice.

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#DMICON Digital Marketing Innovation Conference Singapore, September 2018

The #DMICON is an exclusive gathering of ASEAN’s biggest brands, industry change agents and influencers that look into different aspects of digital marketing from the future of data, artificial intelligence, to the basics of marketing focusing on leadership, strategy, tech and innovation.

Our annual event draws ~100 C-levels and key decision maker attendees from across industries such as technology, employment, property, FMCG, telecommunications, banks, e-commerce, automotive, advertising, media, radio, government agencies and more.

With plenty of cross industry learning and networking opportunities, the #DMICON is the perfect place to build a professional network, find business partners, and generate new growth ideas.

The #DMICON will help you address your digital marketing challenges and to identify growth opportunities to create the greatest positive impact on your marketing strategy.

For those who are interested for the #DMICON Singapore chapter, please refer to the below on event details:

Dates: 26-27 September 2018 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Singapore

Early bird tickets available here: https://talentcap.com/digital-marketing-2018-singapore/

About TalentCap: TalentCap produces quality information and events for the international conference industry. We recruit the best speakers, provide the best training and offer the best networking in the industry. We produce innovative, inspiring, and indispensable event solutions and services. We provide businesses with insights and contacts they need to grow. We curate content for specific industries and to facilitate dialogue and strategic thinking. We expose sponsors and partners to a highly engaged international audience. We aspire to Inspire and equip business leaders to achieve extraordinary results. For latest, please visit: www.talentcap.com

TalentCap #DMICON Digital Marketing Innovation Conference to Tackle CMOs Concerns and Struggles with Digital Marketing.

TalentCap #DMICON Digital Marketing Innovation Conference to Tackle CMOs Concerns and Struggles with Digital Marketing.

The TalentCap #DMICON Digital Marketing Innovation Conference is a tactical conference to be held on the 26 – 27 September 2018 in Singapore. The conference is set to highlight and address concerns that keep Chief Marketing Officers (CMOs) up at night – propelled by the rise of digital marketing, big data, and the need to engage customers across multiple platforms on a more personal, interactive level.

Kuala Lumpur, Malaysia – July 10, 2018 –

The conference features practical digital marketing insights from top digital marketing leaders. Participants will be able to discover how global industry leaders maintain their edge through digital marketing. The highlight includes 20+ speakers from across all industries, panel sessions, and workshops by renowned international coach.

The #DMICON Digital Marketing Innovation Conference is targeted towards key decision makers, C-levels and marketing professionals from across all industries, covering 20+ different tactical areas of digital marketing which includes everything from customer experience, video marketing, growth hacking, social media marketing, chatbots, omnichannel to data and analytics.

Business have experienced drastic shifts in the marketing world where technologies such as Artificial Intelligence (AI) has reshaped how the world connects, communicates, shops and make decisions especially as consumers. The fast rate of change creates not only pressure for CMOs but also the entire business as departments rely on the ability of the marketing organisation to keep track with the changes and correctly steer the company into the right direction.

CMOs Are Amplifying Their Digital Marketing Efforts.

Marketing is about connecting with your audience at the right time and in the right place. Businesses must meet their potential customers where the customers are spending most of their time – on the internet. Online marketing or digital marketing encompasses any form of marketing efforts that exists on the internet and businesses leverage digital channels such as social media, search engines and websites to connect with current and future potential clients.

Some would suggest that digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. The most common types of digital marketing activities are; paid search or pay-per-click (PPC) advertising, search engine optimisation (SEO), content marketing, social media marketing, email marketing, mobile marketing, and marketing automation.

The number of people online are increasing every year and the way people shop have changed along with it – meaning offline marketing is not as effective as it used to be. The ASEAN market is experiencing a rapid growth of digital marketing, social media and mobile activity. With over 370 million internet users have been recorded by January 2018 and the number continues to rise steadily in most counties of the region, the digital sector is booming and attracting a lot of interest. Indonesia itself has over 132.7 million internet users which demonstrate that the internet is an enormous business platform where it can reach a large number of audiences in a much shorter time frame with higher cost efficiency. It is only wise for companies to exploit this phenomenon by investing in strong digital marketing campaigns.

While there are many benefits in bringing your business online, there are also many challenges faced by CMOs and marketers in dealing with this new era of marketing. According to an article by the management and consulting firm McKinsey & Company, the speed of change in the digital space proves as one of the biggest challenges faced by CMOs across the globe. While top-performing companies have agile ways of working to get things done quickly, the reality is that the customer’s level of expectations have drastically increased with their decision journeys are constantly changing, many times faster than a company can react.

Stated by the research company Gartner, the challenge for CMOs today is not about learning new ways to tackle marketing, but to ‘unlearn’ what they have been practising for years and substitute it with new marketing strategies that are more relevant for today’s market. CEOs, board members and CMOs of brick-and-mortar stores have to come out of their comfort zone and begin promoting their brands online in order to stay relevant in the business. Bill Gates, the Co-Founder and Technology Advisor of Microsoft, reveals, “If your business is not on the internet, then your business will be out of business”.

CMOs Are Taking Control Of Their Customer Experience.

Another key challenge faced by CMOs and marketers today, is identifying the correct data in order to predict and improve their services across all touch points to elevate their customer’s experience. Customer experience can include many elements, but according to the market research company Forrester Research, customer experience is defined as the perception customer has of your brand. Customer experience is an essential part of every digital marketing strategy as it is the primary factor for customers in placing their loyalty to a brand. It also becomes the key differentiator in deciding a business’s fate as a recent research has found that over 89% customers will switch their loyalty due to poor customer’s experience.

We are now in an ‘on-demand’ economy where the attention span and tolerance of consumers are far lower than before. Consumers nowadays are accustomed in doing business with establishments that can provide them with seamless experience across the supplier’s lines of business and channels, offer flexibility and tailored to the client’s preferences and terms.

While customer experience is recognised as a crucial factor in deciding the fate of a business, companies are still struggling in effectively elevating their customer experience. Some of the reason are due to the fact that customers’ expectations have increased dramatically over the years and customer experience is a subjective matter, where it can be rated differently for each customer. For instance, a customer may place a greater value in good customer service such as responding to a complaint swiftly while others may prefer business that have multiple channels to make a purchase, such as over the phone or through a physical store.

Forrester Research states that companies must ensure that every area in the business transaction is strong, not just one area in particular. While it is challenging to achieve success in overall customer experience, CMOs and marketers can apply new technologies such as Artificial Intelligence in their business strategies as it has been proven beneficial and able to assist in the company’s growth and success.

CMOs Are Incorporating Artificial Intelligence (AI) In Their Digital Marketing Budgets.

Rising customer expectations are driving changes across all industries at an unimaginable scale. Customers are expecting seamless shopping experience across different channels, business transactions on their own terms instead of only from the vendors and content marketing personalised for them. With the purpose of fulfilling the customer’s expectations, it is imperative for CMOs to adopt artificial intelligence into their business as AI can not only assist business to meet these expectations, but also gaining an edge over their more stagnant,  “wait and see” competitors.

Data and content are the most important aspects for digital marketing. AI can help companies in extracting valuable data from their own collections that were unreachable before plus getting deeper insights from a multitude of applications. This enables CMOs to understand their buying behaviours and serve the customers better.

Every time someone browses on the internet, new data is generated and collected for AI analysis. This data can reveal a comprehensive profile on the consumer behaviour, preference and motivation. Based on the consumer profile information, marketing can be optimized to supply and provide the most relevant information to the customer. Customized campaigns can also be conducted to every single customer and prospect based on the data collected such as searches, buying behaviour and interest.

It will be a wise move for CMOs to further align their marketing strategies with AI as it can bring the marketer and customer closer – as the customer will have better understanding of a product while marketer can have a better understanding of their customers.

CMOs Are Taking Charge Of Big Data.

Every business owner knows marketing is vital to the growth of a business. Without marketing, it would be challenging to get your brand’s name out there and even more challenging to capture the interest of potential clients. With the amount of options readily available in the market, consumers have unlimited choices for almost every product or service that they may require. Thus, CMOs and marketers have to come up with innovative marketing campaigns in order to grab the consumer’s attention and ensuring the success and growth of their business.

With technologies nowadays, CMOs have the ability to customise marketing campaigns to each one of their customers based on their specific preference and needs. One of the technologies that contribute to the advancement is big data as it enables marketers to learn vital information about their clients through analytics from previous buys, search engine and other online activities. However, many business owners are still uncomfortable in using new technologies and techniques in their marketing strategies. Companies that choose not to harness the power of big data and other artificial intelligence technologies are surely going to get left behind in todays’ fast pace changing economy.

The global research and advisory firm Gartner defines big data as “high volume, velocity and variety of information that demand innovative forms of processing for enhanced decision-making, business insights or process optimization.” With the right software, big data can assist companies in making more informed decisions about their marketing campaigns – increasing the quality of sale leads and data, improving prospecting list accuracy, win rate and many more.

With all the benefits of big data, using it in business strategy is anything but easy. As the speed of business continues to accelerate and the amount of data increases in size, the incredibly complex undertaking only gets harder to manage. Undetected flaws or gaps will lead to poor results and it can become incredibly overwhelming and frustrating if the user does not understand how to collect and analyse the bountiful amount of data available. However, the ability to process and analyse large of data effectively will surely be profitable to a business, as according to the McKinsey & Company’s research, companies that make use of customer analytics extensively, see a 126% profit improvement over their competitors.

CMOs Are Driving Omnichannel Marketing In Letting The Customer Create Their Own Experience.

Omnichannel marketing is the key to marketing success for today’s economy. Consumers are demanding a seamless shopping experience by being able to engage with companies through variety of ways such as walking in a physical store, calling on the phones, through online websites and social apps.

While it is very challenging for any business to make the interactions and experiences at each point as consistent, seamless and as effective as possible for every customer, it is imperative for companies to employ omnichannel strategies to meet customers wherever they are, regardless of the channel or device. Companies that refuse to keep up with the shift in technology will struggle to stay profitable and lose potential clients to their competitors in today’s ever-changing digital ecosystem.

The shift to omnichannel marketing is not easy and requires a shift in the entire work organisation and company culture. One of the most significant struggle many CMOs faced when implementing omnichannel strategies is making the jump from being business-centric to customer-centric as they have to orchestrate a consistent, seamless and integrated customer experience across all touch points.

Business owners must eliminate traditional channel boundaries where customers are not able to switch channels as they please. For instance, when a customer buys a mobile phone online but are not able to return it at a physical store due to it being part of a different P&L, it is very likely that the customer would be puzzled, surprised or even frustrated by this issue as they see the brand as being a big single company. Therefore, customers are expecting that they are able to buy and return items at any available channel they prefer.

This is an example of how omnichannel is not multiple channel marketing, but is a single channel with multiple touch points, able to deliver a seamless and unified customer experience across all channels and devices.

Attend the #DMICON Digital Marketing Innovation Conference Singapore to gain latest insights on trends and innovation.

The #DMICON conference participants are expected to gain cross industry learning on leadership, strategy, technology and innovations in digital marketing to stay ahead of competitors by implementing and learning from other industry domains. Keynote presentation sharing aims to move the audience to action with the right message, the right tools, and the right delivery, making the audience understand why their world needs to change, and not only show them how to do it, but to get inspired to do it well.

TalentCap has a vision to become the foremost thought leadership platform in the region, creating unmissable events that feature inspiring speakers sharing their first-hand expertise with delegates. As such, they have gone above and beyond to make this event as impactful as possible.

For those who are interested for the #DMICON Singapore chapter, please refer to the below on event details:

Dates: 26-27 September 2018 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Singapore

Early bird tickets available here: https://talentcap.com/digital-marketing-2018-singapore/

About TalentCap: TalentCap produces quality information and events for the international conference industry. We recruit the best speakers, provide the best training and offer the best networking in the industry. We produce innovative, inspiring, and indispensable event solutions and services. We provide businesses with insights and contacts they need to grow. We curate content for specific industries and to facilitate dialogue and strategic thinking. We expose sponsors and partners to a highly engaged international audience. We aspire to Inspire and equip business leaders to achieve extraordinary results. For latest, please visit: www.talentcap.com

TalentCap Call for Speakers is Now Open! Submit your proposal by 25 June 2018 to speak at the #DMICON Digital Marketing Innovation Conference Singapore.

TalentCap Call for Speakers is Now Open! Submit your proposal by 25 June 2018 to speak at the #DMICON Digital Marketing Innovation Conference Singapore.

TalentCap is celebrating the completion of Social Media Marketing Innovation Conference in April 2018, its second international conference in Southeast Asia. Held in Kuala Lumpur, the conference brought together speakers from LinkedIn, Google, Mindvalley, Axiata, Nespresso, and more. The conference included talks from digital marketing experts to discuss new innovations and strategies that could assist businesses in transforming their growth, productivity and performance.

The first ever #DMICON in November 2017 succeeded in making a genuine impact on the Southeast Asian SME culture. The event was geared toward emphasizing the importance of digital disruption as an invaluable tool to bricks and mortar businesses, who risk being left behind if they do not adapt to the realities of the new market.

Exit interviews confirmed that the great enthusiasm for the lessons learned at the event, with both attendees and keynote speakers looking forward to the upcoming #DMICON Singapore’s event.

Guruchathram Ledchumanan, Senior Officer, Digital Communication from WWF Malaysia explained his impressions of the event, “I found the TalentCap conference very rewarding and definitely a valuable investment. My favourite speaker was Vadim Fink, Head of Marketing, Mindvalley. He talked about how to use video on social media to drive real business results. And I’d highly recommend anyone to attend this conference because of the value you get from the conference is a lot more than the ticket price. The TalentCap conference is a great opportunity to network and to expand your social circle of digital marketing influencers. Thanks a lot to TalentCap for organizing this great conference!”

Dheeraj Raina, Managing Director from ADA Malaysia was optimistic about the impact of the event, saying, “It’s been a wonderful experience to attend the TalentCap conference, especially interesting because it has a great mix of advertising agencies, tech companies, and some of the clients who are really grappling with the challenges on doing a digital transformation. I think this is a great forum for professionals to come together and really share learnings, and best practices across. Thank you so much TalentCap for inviting us – this is definitely a very good initiative.”

Tim Sae Koo, CEO & Co-Founder from TINT travelled all the way from San Francisco, California to participate at the TalentCap conference in Kuala Lumpur Malaysia. Tim shares his wonderful experience, “Overall my experience at the conference has been excellent. Listening in to all the different types of topics around digital marketing has expanded my thoughts and perspectives on how to approach marketing holistically. I really enjoyed all the different types of speakers and the attendees who has participated at this event – in just getting to know them, hearing their story and seeing what challenges they are facing and explore how we can all help each other and to learn best practices. And thank you so much to the TalentCap team for inviting me and hosting this. I’ve had a really great experience!”

Casie Lane–Millhouse Singh, Facebook Ad Strategist from Two Lane shared her delight, “I came up here to Kuala Lumpur from Singapore for the TalentCap conference and I love it! One – because I love social media. And two – because I love people who are hungry to learn. The speakers are fantastic, I’ve learned a lot, and I’d definitely tell all my friends to come to the #DMICON Singapore and hang-out with me. I would say that anybody who wants to have a deep dive into digital marketing should definitely attend. The TalentCap conference features some great expert speakers sharing valuable insights. You have an intimate setting where you can definitely speak to them face-to-face after their talk.”

Roberto Cumaraswamy, a Growth Marketing Consultant, explained a possible focus for the upcoming conference, “The data is beginning to increase, and our ability to use that data with new services is increasing as well. It will be very interesting to see how AI takes thing forward with machine learning.”

Dr. Farouk, Chief Data Scientist from Innovation Advisory Group explained how omnichannel marketing, a key theme at the conference, could be invaluable to Southeast Asia’s growth, “I think Southeast Asia is primed to leap frog a lot of western societies, because we are more agile, we can adapt quicker to new technologies, and we’re more open.”

Deepak Menon, #DMICON Producer from TalentCap shares, “We are thrilled to have had such a successful event, and we are already full of ideas for how we can make the Singapore chapter event bigger and better still. We are so pleased to have had PRWire Asia with us, documenting and proliferating the latest news and developments to the widest possible audience. Their work has definitely helped make this event as successful as it has been. We at TalentCap work hard to meet expectations from sponsors and partners, and we’re happy to hear that we are hitting the mark with them.”

Following the success, TalentCap announces #DMICON Singapore Call For Speakers. TalentCap is pleased to announce that it is accepting presenter proposals for the Digital Marketing Innovation Conference, a two-day tactical conference happening on September 2018 at Singapore.

TalentCap is looking for compelling Digital Marketing presentations that that can ignite passion by giving the audience an experience, not just information via sample stories (parables) on victories, best practices and lesson learned. TalentCap is reaching out to speakers who can move the audience to action with the right message, the right tools, and the right delivery, making their audience understand why their world needs to change, and then not only show them how to do it, but how to get inspired to do it well.

The conference focus topics include; Digital Strategy, Video Marketing, Social Media Marketing, Influencer Marketing, Customer Experience, Growth Hacking, Mobile Retargeting, Chatbots, and Omnichannel Marketing – among others.

Super early bird tickets available here: http://talentcap.com/dmicon

About TalentCap: TalentCap produces quality information and events for the international conference industry. We recruit the best speakers, provide the best training and offer the best networking in the industry. We produce innovative, inspiring, and indispensable event solutions and services. We provide businesses with insights and contacts they need to grow. We curate content for specific industries and to facilitate dialogue and strategic thinking. We expose sponsors and partners to a highly engaged international audience. We aspire to Inspire and equip business leaders to achieve extraordinary results. For latest, please visit: www.talentcap.com

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