The TalentCap Social Media Innovation Conference is a tactical conference to be held on the 25-26th of April 2018 in Renaissance Hotel Kuala Lumpur. The conference to benefit startups to gain traction by actionable growth hacks.
Participants shall discover how innovative global companies maintain their edge via social media marketing. The conference features practical, action-oriented social media marketing sessions from top leading experts and brands. Highlight includes a hands-on workshop by social media coach who has trained 200+ start-ups in the Silicon Valley, US.
The Social Media Innovation Conference is targeted towards key decision makers and C-levels within companies from all industries, covering 20+ different tactical areas of social media which includes everything from video marketing, social media ROI, chatbots, user-generated content to data and analytics.
Growth hacking is all about growing your user base quickly. More often than not inexperienced entrepreneurs will sit down with their idea, create a decent website, and generate some local press, and say, “if we build it they will come.” It doesn’t happen that way. Eventually the social media consistency dies off, the free PR stops running, the website remains static, and your startup is left dead in the water.
Limited resources put startups in a position where they need to find solutions to these shortcomings, often unconventional ones. Desperation leads to innovation. Exactly for this reason, the term of “growth hacking” centered on creativity and the use of unconventional methods to achieve rapid and spectacular growth. It does not involve reinventing the wheel, but rather the use of already popular concepts and practices in a unique way that attracts attention and facilitates rapid dissemination. Products such as Facebook, LinkedIn and YouTube are often given as examples of growth hacking.
The conference feature includes a deep dive workshop facilitated by Sweta Patel, a renown trainer who has coach more than 200 startups in the Silicon Valley, US. At the conference, Sweta facilitates the workshop topic “How B2B and B2C Use Instagram to Win New Customers.”
Sweta will share about the step-by-step method of exactly how she grew her Instagram account from 13 to 80,000 followers in one year. If done the right way, Instagram can be used to generate leads which will later convert into paying customers. The workshop highlights numerous actionable insights on Instagram hacks that can save you time and money.
Sweta highlights, “Social media has increased the discovery for my business and without it I would not be able to gain the reach I would need to ensure my brand is reputable. It helped discover new ways to reach a mass audience without doing so much. Last year I was able to generate over $400,000 through my social media channels. This is why it is important to use these channels wisely so you are able to gain the reach you need to reach your objectives.”
Sweta remarks, “The most common mistakes in social media revolve around this concept of “faking it til you make it.” Businesses are buying likes, comments, and followers without any real strategy to back it up. When a business does this, it makes them look even worse than they would without a strategy. The strategy should focus on helping a business grow real fans- It’s not about the followers. It’s about touching people and making them feel as if they are a part of your brand. What are you doing to make them feel involved? If you make your customers and your fans the heroes of your brand, then you will win.”
When asked about the biggest challenges for social media marketers, Sweta underlines, “Building and growing an organic audience. This remains a challenge because most of the experts do not know what they are doing when it comes to audience building and no one knows their audience better than the business owner themselves. When they are able to tap into their audience’s secret desires, then they will be able to capture the audience’s interest. At this point they understand their audience better than the audience understands themselves. One way of focusing on building an audience is to start small and then focus on scaling up. When you start small you are able to make a bigger impact and share your message through word of mouth.”
Sweta concludes, “You can’t fake it til’ you make it on social media. If you take shortcuts, you will fail faster.”
The conference brings together speakers from Google, LinkedIn, Mindvalley, Axiata, GoCar, and more. Keynote speaker Cally Lo, Regional Account Manager at LinkedIn highlights, “In an era where companies are pushing to increase their interconnectivity with customers, partners and general interests, social media has opened an avenue for more authentic access to individuals that they wish to target. The impact of this wave of streamlined information trading has allowed an increase in transactions, innovation, competition and expansion.”
When asked about the biggest challenges for social media marketers, Cally underlines, “Being one of the same. The market is booming with marketers running different strategies. It is easy to fall into repetitive maneuvers which will blend strategies into the broader web of content. It is important to stay original, and keeping a unique stance. It is challenging during these times, but imperative.”
Keynote speaker Pankaj Khushani, Head of Analytics & Platform Partnerships, SEA, Google presents the topic, “Data Driven: The Role of Social Media in Performance Marketing.” Pankaj highlights, “Since social media has such a large share of online activity, companies are seeing social media as an important component of their digital marketing and wider marketing strategies. And it’s not limited to just marketing. Customer service, recruitment, employer branding and other departments are taking a stake in social, too. This is helping to increase social media’s importance in the organization and spur hiring. Social media is a must-have nowadays, and not a nice-to-have.”
Keynote speaker Vadim Fink, Head of Marketing at Mindvalley presents the topic “How to use Video on Social Media to drive REAL Business Results.” Vadim highlights, “Social Media is no longer something any business can overlook. Every single day 1.4 billion people log into Facebook – and Youtube is about to surpass TV as the most watched format in the U.S. this year. At the same time consumers’ attention is moving towards video, away from written content.”
Keynote speaker Pedro Uria Recio, Vice President at Axiata Group presents the topic “Applying Artificial Social Intelligence to Customer Service and Sales.” Pedro highlights, “Customer service and sales has traditionally been a field that relies on the empathic abilities of a human being to resolve issues. Yet as the costs for human staffed call-centres have grown, automation has become imperative and led to the introduction of Artificial Social Intelligence. Today’s AI is becoming increasingly complex and functional.”
Keynote speaker Alan Cheah, Chief Executive Officer of GoCar presents the topic “Team Culture: How to Align Team Culture to Your Marketing Strategy.” Alan highlights, “Apart from strategies, marketing tools, and knowledge; team culture plays a huge part in leading the marketing direction for GoCar. The team’s values, passion, and vision for GoCar dictates how we choose to pursue certain partnerships, what kind of digital campaigns to run, which community events to organise, and how we communicate with our users. Once we have that aligned, it’s clear to see how we managed to grow the company from 5 GoCars in 5 locations in 2016 to 180 GoCars in 80 locations in 2017. It all begins with the team culture.”
Teaming up with the region’s forward thinking and innovative organisation, TalentCap is pleased to welcome on-board MPH Bookstores as the Official Bookstore at the Social Media Innovation Conference Kuala Lumpur April 2018.
MPH Bookstores Sdn. Bhd. is one of the leading bookstore chains in Malaysia offering an extensive selection of international and local selection of books, stationery, lifestyle gifts, educational toys and games, as well as IT and Multimedia. With a variety of quality offerings, MPH Bookstores aims to be a one-stop enrichment centre for its surrounding communities. Also known as “Malaysia’s No.1 Online Bookstore”, MPH Online is the leading bookstore in the digital world serving the Malaysian and regional market. MPH Bookstores is also committed to playing a major role in cultivating good reading habits amongst Malaysians and strongly believes that the right foundation must start from young with core values in promoting reading to children.
Hailing from a humble background, MPH Bookstores has developed far across the nation, and with this expansion, networking with other corporations is a characteristic step in the process. It is only natural that MPH Bookstores reached out to TalentCap to be a part of their Social Media Innovation Conference 2018, as MPH Bookstores begins wading through the currents of globalisation and digitalisation.
Jeremy Yow, MPH Bookstores Assistant Manager of Marketing shares “MPH Bookstores participation in the conference will be especially beneficial and insightful, seeing as MPH Bookstores will be expanding its digital platforms further and digitalising it’s business frame.”
This collaboration with TalentCap allows for MPH Bookstores to have a glimpse of what is in store in the future of social networking. In return, this exchange allows for TalentCap to spread word of this conference to a wider audience across multiple channels. TalentCap can also expect a promotion booth with relevant and necessary publications for the participants.
TalentCap has a vision to become the foremost thought leadership platform in the region, creating unmissable events that feature inspiring speakers sharing their first-hand expertise with delegates. As such, they have gone above and beyond to make this event as impactful as possible.
For those who are interested for the Social Media Innovation Conference 2018, please refer to the below on event details:
Dates: 25-26 April 2018 (Wednesday & Thursday)
Time: 9am – 5pm
Venue: Renaissance Hotel Kuala Lumpur
Limited tickets available here: http://talentcap.com/social-media-innovation-conference
About TalentCap: TalentCap produces quality information and events for the international conference industry. We recruit the best speakers, provide the best training and offer the best networking in the industry. We produce innovative, inspiring, and indispensable event solutions and services. We provide businesses with insights and contacts they need to grow. We curate content for specific industries and to facilitate dialogue and strategic thinking. We expose sponsors and partners to a highly engaged international audience. We aspire to Inspire and equip business leaders to achieve extraordinary results. For latest, please visit: www.talentcap.com
Source:
https://www.reuters.com/brandfeatures/venture-capital/article?id=33382