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3 Simple Ways to Measure Your YouTube Performance and Success.

Are you creating YouTube videos? Wondering how to analyze the impact of your video content?

In this article, you’ll discover how to measure the performance of YouTube videos.

#1: Assess Video Watch Behavior

YouTube provides powerful analytics data that lets you evaluate how your videos are performing and how you might improve your video content in the future.

Also read: Tips to Optimize Youtube Videos for Higher SEO Ranking.

To access your analytics, open your Youtube dashboard and select Analytics in the left navigation.

Open Creator Studio to access your YouTube analytics data.

Under Watch Time Reports, you’ll find data about video watch behaviour and the audience viewing your videos.

Watch Time

“Watch time” refers to the amount of time (in minutes) that viewers have watched a video.

In the Watch Time report, you can see information about watch time and views.

“Views” is the number of times a video has been watched.

This metric used to be the main way to assess a video’s popularity, but don’t be fooled by this number.

While it’s great to have lots of views, this metric only shows the number of times a video player loaded; it doesn’t say much about viewer engagement or whether the viewer wanted to see the video or kept watching.

Audience Retention

Audience retention is an important metric because it indicates how well your video content keeps viewers’ attention.

You can determine on average how long people are watching your videos (in other words, when they’re dropping off).

If the majority of viewers are leaving within the first few seconds of watching, they were likely interested enough to click on the video, but it didn’t hook them.

Also read: 6 Easy Tips to Make More Profit Using YouTube Advertising.

If viewers drop out around the middle of the video, they were interested but something happened.

Maybe it was a technical issue, like the sound dropping out, or maybe the video was just too long. In any case, you can use these insights to improve your future videos.

Demographics

Knowing more about your viewing audience will help you determine if your video is reaching the right people.

On the Demographics report, you can see an overview of the age, gender, and geographic location of your viewers.

When you open this report, you see a chart based on age ranges and gender.

See a breakdown of your YouTube audience based on age and gender.

Devices

The Devices report shows the different devices and operating systems that your audience uses to play your videos.

See the devices viewers are using to watch your YouTube videos.

#2: Evaluate Audience Engagement

YouTube’s Engagement reports give you an overview of the quality of your viewers. There’s no point in having millions of views if people aren’t interacting with your brand.

Subscribers

Of course, you want to have a large number of channel subscribers.

It means those viewers were so captivated by your videos that they didn’t want to miss the next one.

In the Subscribers report, you can track the growth of your channel’s subscribers over time.

Also read: 8 Massive Benefits of Using YouTube For Business.

If you see a significant loss in total subscribers, it may be an indication there’s something wrong with your content.

Likes and Dislikes

On the Likes and Dislikes report, you can find out how many people liked and disliked your videos over time.

This data is a reflection of emotional reactions; however, because videos generally have no more than 1% of viewers register likes and dislikes, this data isn’t very representative.

Unless you notice a huge increase in dislikes, don’t fret over this metric.

Find out how many people liked or disliked your YouTube videos.

Comments

The number of comments for your videos is another good indicator of engagement.

It demonstrates the viewer’s intention to interact with you, which is important for any social network.

You can view the overall Comments report for your channel or for each video.

Remember to always read through the comments to analyze whether you received positive or negative feedback.

Sharing

Shares is an interesting metric because it shows how many times your content has been shared on social media using the Share button.

This metric indicates that viewers not only watched your video but were also engaged enough to share it on Facebook, Twitter, or other sites.

See how many times people shared your YouTube videos using the Share button.

#3: Calculate Referral Traffic

So far, we’ve talked about the main metrics you’ll find in the YouTube analytics dashboard.

This data helps you better understand your audience and how they’re engaging with your content.

If you want to find out how much traffic YouTube is driving to your website, you can connect your Google Analytics account with your YouTube channel..

Conclusion

Analyzing YouTube metrics might seem overwhelming at first, but it’s crucial to assess your channel’s performance.

Find out more about viewers, how they discovered your videos, whether they liked your content or got bored, and more to help you improve your future videos.

What do you think? Do you regularly review your YouTube analytics data? Which YouTube metrics matter to your business? Feel free to comment below!

For more interesting articles on Youtube Marketing, do like, follow and share our page.

6 FREE and Easy Ways to Get More Views on YouTube.

Over 1 billion hours of video are watched on YouTube daily — that’s more than Netflix and Facebook video combined.

But, here’s the kicker…Only 9% of small businesses use Youtube — which is crazy.

Crazy-awesome for you that is — because when used effectively, YouTube is an extremely powerful business tool.

But in order to boost your sales, you’ve got to get more YouTube views.

In this article, you’ll learn 8 ways to get more views on YouTube, build your brand, and boost your dropshipping sales.


1. Create Compelling Content

It won’t matter how many hacks or ads you use if your videos aren’t good.

So how can you create compelling content that will get more views on YouTube? Well, one of the best ways is to create ‘how to’ videos:

Simply identify what your ideal customers most want to know, and then create videos that meet

their needs.

Also read: 3 Simple Ways to Measure Your YouTube Performance and Success.

Does this work? You bet

Bottom-line: Consistently create content that solves your ideal customer’s problems or meets their needs.

It’s the way to develop a loyal community of fans and get more views on YouTube.

2. Encourage Viewers to Subscribe

Have you ever heard the saying, “Your best new customers are your old customers”? In other words, retaining customers can be a powerful way to grow your business.

Well, the same holds true for YouTube views.

Which is why one of the easiest ways to get more views on YouTube is to encourage your current viewers to subscribe because gaining subscribers will increase the number of views on each new video that you release.

How do you get viewers to subscribe? The best way is simply to ask at the beginning and end of each video!

Also read: Tips to Optimize Youtube Videos for Higher SEO Ranking.

But don’t just ask viewers to subscribe to your YouTube channel. Make sure that you also prompt them to turn on the notification bell after they’ve clicked ‘Subscribe.’

This way, once a viewer subscribes, they’ll be notified every time you upload a new video.

Growing your subscribers is vital to getting more YouTube views, so start asking your viewers to subscribe now!

3. Create Playlists to Keep People Watching

YouTube’s own statistics show that “top-performing brands on YouTube build and promote twice as many playlists as the bottom 25%.”

Why do playlists work so well? Auto-play. It takes effort to pull your attention away from videos you’re enjoying when they just keep playing.

In fact, there’s a cognitive bias at work called ‘loss aversion.’

Loss aversion states that the pain of losing something is twice as bad as the pleasure received from gaining something equivalent.

Also read: 6 Easy Tips to Make More Profit Using YouTube Advertising.

For example, loss aversion suggests that people will work twice as hard to keep $100, as they will gain $100.

Auto-play uses loss aversion to reframe the situation.

The question is no longer, “Do you want to watch another video enough to actively click play?” Now, the question is, “Do you want to stop watching enough to actively click away?”

It’s subtle but powerful, and if your content is good, viewers will often keep watching.

Also, playlists can help improve search rankings, as playlist titles are another opportunity to target keywords.

The easiest way to create a YouTube playlist is to navigate to each video you’d like to add and click the ‘+’ icon underneath the video.

Then you can create a new playlist or add it to an existing playlist.

To get more views on YouTube, create a playlist of your best content and start promoting it today!

4. Promote Other Videos with End Screens and Cards

Cards and end screens are tools that you can use to promote your videos to get more views on YouTube.

First, you’ll need to verify your YouTube account to access these features.

To do this click on your profile picture in the top right, and then click ‘Creator Studio’. Next click on the ‘Status and features’ tab:

YouTube Creator Studio

On this page, you’re able to view extra YouTube channel features and set them up.

An end screen is a dedicated frame that you can place at the end of your videos to wrap things up, and highlight calls-to-action.

Cards are a tool that you can set to pop-up anytime in the video.

You can set these to direct people to another video or playlist, or you can create a poll card which is a great way to ask viewers what they’d like to see more.

Also read: 8 Massive Benefits of Using YouTube For Business.

To add end screens and cards to your videos go to the Creator Studio and click ‘Video Manager,’ then click ‘Videos.’

Find the video that you want to add the end screen card and click ‘Edit.’

Once you’re on the video editor page, you can add end screens and cards by clicking the menu items at the top of the page:

End screens and cards are powerful tools, so make sure you use them to present calls-to-action in your YouTube videos.

5. Add a Watermark to Your Videos

Watermarks allow you to gain more subscribers and YouTube views by promoting your channel across all of your videos.

Essentially, a watermark is just an image that you can set to appear on all of your videos — most brands use their logo.

Below is an example:

YouTube Watermark

Once again, you need to verify your YouTube account to be able to upload a watermark.

It’s worth pointing out that you can’t pick and choose which videos display watermarks and which don’t — they either appear on all of your videos or none of them.

To add a watermark to your videos head to the Creator Studio and click ‘Branding.’

Add YouTube Watermark

Then click ‘Add a Watermark’ and upload your image.

In summary, use this simple tool to promote your dropshipping brand on your YouTube channel.

6. Make Sure Your Videos Are Embedding Enabled

Allowing viewers to embed your video on their websites and blogs is an effective way for your brand to reach new audiences and get more views on YouTube.

If a video has embedding enabled, when a viewer clicks ‘Share’ underneath the video window, YouTube will show them the ‘Embed’ option:

Once they click on this, they’ll be able to copy the video’s embedding code and paste it onto their blog or website.

To enable embedding, head to the Creator Studio and navigate to the video’s edit page.

Then click ‘Advanced Settings’ and scroll down to the “Distribution options” and make sure the “Allow Embedding” is ticked:

Bottom-line: Check your videos are embedding enabled to encourage viewers to share your content.

There you have it: 6 ways to get more views on YouTube!

In summary: First, focus on creating great content that your target audience will love.

Then do your best to optimize your content and channel, and promote your content through other channels.

Lastly, get involved in your niche community and nurture relationships with your viewers!

Which one of these tactics are you going to use first to get more YouTube views? Leave a comment below and let us know!

Also don’t forget to like, share and subscribe to our blog for more on Youtube marketing.yo

Tips to Optimize Youtube Videos for Higher SEO Ranking.

According to the 2018 State of Inbound report, 45% of marketers are investing more on YouTube over the course of this year — more than any other marketing channel available to them.

And with the rise of other content formats comes the need to optimize them for search.

Also read: 8 Massive Benefits of Using YouTube For Business.

But how does YouTube SEO work? What are the steps you need to take to optimize your YouTube channel for search? We’ve outlined some major tips and tools below.

1. Rename your video file using a target keyword.

Just like you would when optimizing written content, you’ll use an SEO tool to first identify keywords you’d like your video to focus on.

When a keyword is identified, insert the keyword in your title before you even upload it to YouTube. Why?

YouTube can’t actually “watch” your video to see how relevant it is to your target keyword, so it safely inserts this keyword on your video’s viewing page once it’s published.

Also read: 6 Easy Tips to Make More Profit Using YouTube Advertising.

But, YouTube can read your video’s file name and all the code that comes with it when it’s uploaded.

With that in mind, replace the “business_ad_003FINAL.mov” filename (don’t be embarrassed … we’ve all been there during post-production) with your desired keyword.

If your keyword is “house painting tips,” for example, your video’s file name should be “house-painting-tips” followed by your preferred video file type (MOV, MP4, and WMV are some of the most common that are compatible with YouTube).

2. Insert your keyword naturally in the video title.

When we search for videos, one of the first things that our eyes are drawn to is the title.

That’s often what determines whether or not the viewer will click to watch your video, so the title should not only be compelling, but also clear and concise.

Although your keyword plays a big part in your video title, it also helps if the title closely matches what the viewer is searching for.

Research conducted by Backlinko found that videos with an exact keyword match in the title have only a slight advantage over those that don’t.

Here’s a linear representation of those findings:

exact-match-title.png

Source: Backlinko

Nonetheless, it’s a good idea to optimize your title for this keyword so long as it fits naturally into a title that tells viewers exactly what they’re about to see.

Lastly, make sure to keep your title fairly short, recommended limiting it to 60 characters to help keep it from getting cut off in results pages.

3. Optimize your video description.

First things first: According to Google, the official character limit for YouTube video descriptions is 1,000 characters.

And while it’s okay to use all of that space, remember that your viewer most likely came here to watch a video, not to read an essay.

If you do choose to write a longer description, keep in mind that YouTube only displays the first two or three lines of text — that amounts to about 100 characters.

After that point, viewers have to click “show more” to see the full description.

As for optimizing the video itself, it doesn’t hurt to add a transcript of the video, especially for those who have to watch it without volume.

That said, Backlinko’s research also found no correlation between descriptions that were optimized for a certain keyword and the rankings for that term.

keyword-in-description.png

Source: Backlinko

4. Tag your video with popular keywords that relate to your topic.

YouTube’s suggests using tags to let viewers know what your video is about.

But you’re not just informing your viewers — you’re also informing YouTube itself. The platform uses tags “to understand the content and context of your video.”

That way, YouTube figures out how to associate your video with similar videos, which can broaden your content’s reach.

But choose your tags wisely. Don’t use an irrelevant tag because you think it’ll get you more views — in fact, Google might penalize you for that.

And similar to your description, lead with the most important keywords, including a good mix of those that are common and more long-tail.

5. Categorize your video.

Once you upload a video, you can categorize it under “Advanced settings.”

Choosing a category is another way to group your video with similar content on YouTube so it winds up in different playlists and gains exposure to more viewers who identify with your audience.

It might not be as simple as it looks. In fact, YouTube suggests marketers go through a comprehensive process to determine which category each video belongs in.

It’s helpful, the guide writes, “to think about what is working well for each category” you’re considering by answering questions like:

6. Upload a custom thumbnail image for your video’s result link.

Your video thumbnail is the main image viewers see when scrolling through a list of video results.

Along with the video’s title, that thumbnail sends a signal to the viewer about the video’s content, so it can impact the number of clicks and views your video receives.

While you can always pick one of the thumbnail options auto-generated by YouTube, we highly recommend uploading a custom thumbnail.

A report shows that “90% of the best performing videos on YouTube have custom thumbnails,” recommending the use of images that are 1280×720 pixels — representing a 16:9 ratio — that is saved as 2MB or smaller .jpg, gif, .bmp, or png files.

If you follow those parameters, it can help to ensure that your thumbnail appears with equally high quality across multiple viewing platforms.

It’s important to note that your YouTube account has to be verified in order to upload a custom thumbnail image.

To do that, visit youtube.com/verify and follow the instructions listed there.

For interesting tips, tricks and articles on Youtube marketing, do follow our page

6 Easy Tips for More Profitable YouTube Advertising.

Did you know that people watch 5 billion videos on YouTube every day? In fact, 300 hundred hours of video are uploaded to YouTube every minute!

But, it’s becoming harder and harder to stand out amongst your competition.

This is why advertising spends does need to be allocated to services like YouTube in order to gain visibility from your target audience.

Although similar to paid search spend, the world of YouTube advertising can seem a bit overwhelming and complicated to navigate at first.

Below are six tips to help you spend your YouTube ad budget in a smart way to actually gain attention from the people that matter the most, your future customers.

1. Choose Your YouTube Ad Format Wisely

The first complicated fact about YouTube advertising is that there are many different ad formats available. From bumper ads to sponsored cards to display ads to skippable or non-skippable video ads.

Where should you start? Well, you should first start by reading about each individual format on the YouTube help page here, and then considering what your main goal is.

For example, if you’re looking to raise brand awareness with an engaging video ad, then it would make more sense to run a TrueView in-stream or discovery ad.

On the other hand, if you’re looking to be more targeted and gain leads to your website that are genuinely interested in your offerings, it might make sense to use sponsored cards.

  1. Segment In-Stream and Discovery Ads into Different Campaigns

Similar to how you should be separating your Google AdWords campaigns into search vs. display network, you should be doing the same with your video ads.

Why? In-stream ads and in-display ads are very distinct from one another,

What’s the difference? In-stream ads play before, during, or after other videos.

In- display ads appear next to related YouTube videos, as part of YouTube search results, or alongside other content across the Display Network.

Because of these differences, you should have a different budget and strategy which is easier to control on the campaign level.

3. Take Advantage of YouTube Targeting Options

Just as you should when advertising on Facebook, Twitter, or Google, you need to pay close attention to the audience that is consuming your messages.

Why waste money on unqualified and irrelevant eyes who are unlikely to be interested in your offerings?

YouTube allows great flexibility to take control over who sees your ads.

Starting with demographic targeting, you can then layer on affinity audiences (to target people interested in a certain topic), custom affinity audiences, and in-market audiences.

For example, if you’re selling golf lessons in a certain location it would make sense to advertise in that region to the demographics of your typical customers who are already interested in golf.

4. Set Up Video Remarketing

Remarketing is by far the most effective targeting method in my opinion because you have the security of knowing this audience has already expressed interest in your company by visiting your website.

If you’re unfamiliar with remarketing, it’s a way to follow your website visitors with advertisements in other places (think social networks, websites via the display network, and YouTube of course).

It might sound creepy, but it’s effective and has likely even worked on you before.

For example, the time that new pair of shoes kept showing up on your Facebook feed so you finally purchased them. Yup, that was remarketing!

The great thing about remarketing is it’s relatively easy to set up, and once configured there isn’t much you need to do aside from tracking the effectiveness (which I’m sure you’ll be content with!).

5. Create Compelling, Human Content that Feels Native

With so much video content on the internet, and the option to skip over and x-out of most YouTube advertisements, it’s important to focus on producing high-quality video content.

Think of quality as something that does not feel like your typical advertisement, as in it’s not an annoyance or disturbance.

Whether it be a compelling story that pulls at the heartstrings or a joke/prank that has your audience on the floor laughing.

Including people and making a relatable experience that feels natural and native is what you should aim for.

6. Drive Action by Adding Interactive Elements to Your Ads

Did you know that you can link up your shopping cart with a TrueView video ad?

You can also add calls-to-action, cards to showcase products, or even auto-end screens encouraging the viewer to download your app.

Whether your business model is B2B or B2C, you have some goal in mind that has led you to advertise, so why not capitalize on these features to drive action?

Having a great ad is one thing, but actually getting tangible results and new business from that ad is another, so explore these actionable features to reach your video ad goals faster.

So, Here’s How to Create More Profitable YouTube Ads [Summary]:

In sum, for more profitable YouTube advertising, follow these six tips:

  1. Choose the right ad format based on your goal
  2. Segment in-stream and discovery ads into separate campaigns
  3. Use advanced YouTube targeting options
  4. Set up a video remarketing campaign
  5. Create compelling, emotional video ads that tell stories
  6. Drive action with interactive links in your videos

 

8 Massive Benefits of Using YouTube For Business.

As a small business, you must continually think of ways to get your products and services in front of as many people as possible, all without breaking the bank.

Using YouTube for your business can be a cost-effective way to grow it if used regularly as part of your marketing strategy.

Not sure if YouTube can help grow your business? Here are 8 benefits that YouTube can provide to your business.


1. Easily Reach Wide Audience

Online video is growing exponentially, with over 4 billion videos viewed daily.

If you use YouTube for your business, you can easily reach your audience, both by creating videos and advertising on other people’s videos.

  • YouTube is the 2nd largest search engine and the 3rd most visited website worldwide, behind only Google and Facebook respectively.
  • 1 billion people visit YouTube each month globally
  • 100 hours of video are uploaded every 60 seconds to YouTube
  • According to Nielsen, YouTube reaches more US adults aged 18-34 than any cable network

Video-streaming platforms like YouTube have become so big you’re guaranteed to find a group of people who will become your raving fans and customers, as long as you educate, entertain and provide solutions to their problems.

2. Get More Backlinks

Due to Google Universal Search, videos, images, news, books and local searches are blended together in Google’s search results, so as to provide the most useful information for people searching.

You might have noticed that videos are appearing more often in Google’s search results. This shows that Google considers video to be as important as text-only pages.

You can take advantage of this by writing high-quality articles on your site and creating complementary videos in YouTube.

Doing this will build backlink to your site, meaning you get found on Google more often by people searching.

By utilising YouTube as part of your marketing strategy for your business, you’re also increasing the authority of your website.

The more authoritative your website is in Google’s eyes, the higher all your pages will rank in the search results.

Fun fact: Over 60% of searchers click on the first 3 results on Google, and over 90% of all Google searches click on the first 10 organic results.

3. Higher SEO Ranking

Every time someone embeds your video on their website, it counts as a vote in favour of your video.

The more people who embed your video, the higher it will rank in the search results, as Google gives more authority to websites that have great content, which is updated regularly.

4. Create A Brand Image

Associating your website with your channel will tell YouTube that you are the official representation of your brand on YouTube.

This results in more relevant video results pointing to your business when someone searches for your brand or terms relating to the services you offer.

5. Get More Shares on Social Media Platforms

Social media metrics are a factor taken into consideration by Google when ranking pages. If you can create high-quality videos that entice others to share, you’re signalling to Google that you are producing content that is valuable to your target audience.

6. Increase Audience Engagement

Youtube provide your audience with a variety of ways to consume information – including text, video illustrations and audio cues – will increase the overall engagement your videos receive, as you are catering to different learning styles.

Fun Fact:

  • 65% of people are visual learners
  • 30% of people are aural learners
  • 5% of people are kinesthetic learners

7. Saves Time, Money and Effort

Using YouTube for business can help you to repurpose content you’ve already created without the need to spend a lot of time or to invest in expensive equipment.

Repurposing content you have already created is an effective form of content marketing, as you can reach an audience that will love that particular type of content.

For example, one video can easily be repurposed into many formats including:

  • Podcasts
  • Infographics
  • Presentations
  • Video series

8.Build an Email List in YouTube

Another benefit of using YouTube for business is the ability to build your email list as you continue to provide valuable, engaging content.

Use software that allows you to embed your sign-up form directly into YouTube videos.

A video can be stopped temporarily for a viewer to enter their email address and subscribe to your list before they continue.

Using this approach makes it easier than ever to build your email list, whilst providing engaging video content your audience will love.

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