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Tips to Optimize Youtube Videos for Higher SEO Ranking.

According to the 2018 State of Inbound report, 45% of marketers are investing more on YouTube over the course of this year — more than any other marketing channel available to them.

And with the rise of other content formats comes the need to optimize them for search.

Also read: 8 Massive Benefits of Using YouTube For Business.

But how does YouTube SEO work? What are the steps you need to take to optimize your YouTube channel for search? We’ve outlined some major tips and tools below.

1. Rename your video file using a target keyword.

Just like you would when optimizing written content, you’ll use an SEO tool to first identify keywords you’d like your video to focus on.

When a keyword is identified, insert the keyword in your title before you even upload it to YouTube. Why?

YouTube can’t actually “watch” your video to see how relevant it is to your target keyword, so it safely inserts this keyword on your video’s viewing page once it’s published.

Also read: 6 Easy Tips to Make More Profit Using YouTube Advertising.

But, YouTube can read your video’s file name and all the code that comes with it when it’s uploaded.

With that in mind, replace the “business_ad_003FINAL.mov” filename (don’t be embarrassed … we’ve all been there during post-production) with your desired keyword.

If your keyword is “house painting tips,” for example, your video’s file name should be “house-painting-tips” followed by your preferred video file type (MOV, MP4, and WMV are some of the most common that are compatible with YouTube).

2. Insert your keyword naturally in the video title.

When we search for videos, one of the first things that our eyes are drawn to is the title.

That’s often what determines whether or not the viewer will click to watch your video, so the title should not only be compelling, but also clear and concise.

Although your keyword plays a big part in your video title, it also helps if the title closely matches what the viewer is searching for.

Research conducted by Backlinko found that videos with an exact keyword match in the title have only a slight advantage over those that don’t.

Here’s a linear representation of those findings:

exact-match-title.png

Source: Backlinko

Nonetheless, it’s a good idea to optimize your title for this keyword so long as it fits naturally into a title that tells viewers exactly what they’re about to see.

Lastly, make sure to keep your title fairly short, recommended limiting it to 60 characters to help keep it from getting cut off in results pages.

3. Optimize your video description.

First things first: According to Google, the official character limit for YouTube video descriptions is 1,000 characters.

And while it’s okay to use all of that space, remember that your viewer most likely came here to watch a video, not to read an essay.

If you do choose to write a longer description, keep in mind that YouTube only displays the first two or three lines of text — that amounts to about 100 characters.

After that point, viewers have to click “show more” to see the full description.

As for optimizing the video itself, it doesn’t hurt to add a transcript of the video, especially for those who have to watch it without volume.

That said, Backlinko’s research also found no correlation between descriptions that were optimized for a certain keyword and the rankings for that term.

keyword-in-description.png

Source: Backlinko

4. Tag your video with popular keywords that relate to your topic.

YouTube’s suggests using tags to let viewers know what your video is about.

But you’re not just informing your viewers — you’re also informing YouTube itself. The platform uses tags “to understand the content and context of your video.”

That way, YouTube figures out how to associate your video with similar videos, which can broaden your content’s reach.

But choose your tags wisely. Don’t use an irrelevant tag because you think it’ll get you more views — in fact, Google might penalize you for that.

And similar to your description, lead with the most important keywords, including a good mix of those that are common and more long-tail.

5. Categorize your video.

Once you upload a video, you can categorize it under “Advanced settings.”

Choosing a category is another way to group your video with similar content on YouTube so it winds up in different playlists and gains exposure to more viewers who identify with your audience.

It might not be as simple as it looks. In fact, YouTube suggests marketers go through a comprehensive process to determine which category each video belongs in.

It’s helpful, the guide writes, “to think about what is working well for each category” you’re considering by answering questions like:

6. Upload a custom thumbnail image for your video’s result link.

Your video thumbnail is the main image viewers see when scrolling through a list of video results.

Along with the video’s title, that thumbnail sends a signal to the viewer about the video’s content, so it can impact the number of clicks and views your video receives.

While you can always pick one of the thumbnail options auto-generated by YouTube, we highly recommend uploading a custom thumbnail.

A report shows that “90% of the best performing videos on YouTube have custom thumbnails,” recommending the use of images that are 1280×720 pixels — representing a 16:9 ratio — that is saved as 2MB or smaller .jpg, gif, .bmp, or png files.

If you follow those parameters, it can help to ensure that your thumbnail appears with equally high quality across multiple viewing platforms.

It’s important to note that your YouTube account has to be verified in order to upload a custom thumbnail image.

To do that, visit youtube.com/verify and follow the instructions listed there.

For interesting tips, tricks and articles on Youtube marketing, do follow our page

SEO in a Nutshell

SEO Marketing

SEO is a very complex content to understand is what most people would say. However, it is much simpler than you think. SEO which stands for Search Engine Optimization is the name given to all the activities that attempt to improve your content’s search engine rankings.

All major search engines such as Google, Yahoo and so on have a primary search result where each time you search something there’s a list  comes up. The list can go on and on but the first few links actually make it to the top 10 list. So, how is this formed? The ranking is no paid for expect for the ads and it is ranked based on what each of the search engine think is relevant and authoritative. Authority here is measured by the number of links from other pages and this is known as backlinks. So, the more people link to your page to more authority u gain hence Google would think your page is interesting and you can be on top of their list. It’s that simple!

Though search engines like for instance Google rank you based on the authority but it is your job to make your page an authoritative page. How to do this? Simple, just come up with good and credible content to people would find it useful and share in their own pages like Facebook, Gmail, Twitter and so on. So, by improving your SEO you can improve your visibility in search engines. This helps you to reach out to more people and builds your brand image and ultimately increase the sales.Okay, now that we know what SEO is let’s look at some of the factors that can affect your SEO ranking. It is impossible to crack the algorithm all these giant search engines sites like Google and Yahoo use to rank the list but by knowing what would get you higher rank you can make your way to the top. The simplest and best way to get your article on to the top is coming up with quality content. Your content drives your traffic. Quality content helps both in attracting the search engines and also building more consumers. The secret to creative attractive contents to both the search engines and your potential customer is to come up with variety types of contents that are not just well written but also something relevant to your audience.

Another factor you should take in note is the ffreshness of the content. There are more than a million articles online of the same topic, so how are you going to make yours  stand out of the rest? The only way to that, is to must make sure your content is fresh and creative. By freshness here, I mean how regularly you post up articles online, consistency matters. Also bear in mind, coming up with new content is good but keeping it fresh matters more therefore always make sure the article is updated and precise and is something relatable to the present time. For example, if your article is about marketing strategy and is written in 2016 most probably it will not work for the time being hence updating it to the current trend would get you more views. It is a very tedious and time-consuming task but it worths the time.

So, now we know the factors that gets you to the top of the list let’s now switch focus to how to make it work. Optimizing SEO can be done in two ways. Firstly, is On-Page SEO. On-Page SEO are those elements that happens within your website which you have control over it. By this it means you can always go back and forth and work on improving it to generate more traffic and sales. Example of On Page SEO are heading and subheading. Heading and subheading provides the consumer with a glimpse of what the article is going to be about and it is also the thing a reader notice. So, if you can keep your heading and subheading interesting yet informative it would really impressed the search engines and also helps your consumer understand the content better. Adding on, another factor that you should consider is internal links. Building internal links or hyperlinks to another content on your page can actually help search engine to learn more about your site.

Another way to optimize SEO is Off-Page SEO. Unlike On-Page SEO you do not have direct control over these Off- Page SEO but there are way where you can get it to work in your favor. One of the of example of Off-Page SEO is trust. Trust is without a question the most important factor to get you on top of search list. Trust is extremely fragile and trust is an important factor especially in Google’s search list ranking. Google determines whether you have a legitimate site that visitors can trust. Best way to improve trust is by building quality backlinks. Speaking of backlinks, it is the most popular Off-Page SEO building factor. But be careful, you do not want to be spamming as that would get you banned from the search engine sites. Instead, start building strong bonds between your reader and customer so that they will link you back in their content.

In conclusion, optimizing SEO is not easy but it is achievable if you put in effort and understand the whole process. However, do bear in mind to not overdo it. For example, over-optimization and excessive use of keywords can led to serious trouble like Google would penalize you for that. Therefore, like I mentioned earlier stick to one or two keywords this helps you to keep your content organized and clear and trouble-free. Also remember, web design is as important as web content. It is only with a good design, search engines can easily scan and browse through to your website. Make it easy to use and make sure it is also unique this can draw lots of attention to your site and attention in marketing is all a good thing.

 

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