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4 Tips to Get the Most Traffic to Your Instagram Through Live Video.

1. Plan Out the Framework of Your Video.

While it’s important to be authentic and true to your brand, you don’t want to reach the point where you’re asking yourself, “What now?” Also read: 7 Ways to Build Your Network on Instagram Organically. Plan out the basic structure of how you will run your Instagram Live by focusing on the 5 Ws and H:
  • Who are you targeting with this video? Who will be in the video?
  • What will you be filming?
  • When will your video start? When will it end?
  • Where will this video take place?
  • Why am I shooting this video?
  • How will this video benefit potential customers?

2. Promote It Beforehand.

Post on your Instagram Stories to build awareness for your upcoming Live video. Let users know when your company will be going live, what you will be doing, and why they should join in on the fun. Also read: The Ultimate 5 Benefits of Instagram for Your Business. If it’s a bigger event, like a product launch, build up some hype by posting various Stories or feed content endorsing it a few days leading up. The more buzz you create, the more viewers you can potentially attract.

3. Be Engaging.

Always keep the tempo of your video high: If you communicate in a bland or boring way, you will lose your audience’s attention fast. Instead, focus on engaging and interacting with the viewers you do have. Also read: 7 Post Ideas To Get More Followers On Instagrams. Check your comments frequently – if someone says hi, say hi back; if someone asks a question, answer it to the best of your ability. Pose questions, and be attentive to their answers. People commonly associate employee interaction with the quality of a brand. Also read: 4 Hacks To Get More Followers and Likes on Instagram. Like customer support, a bad experience may put a bad taste in someone’s mouth about the company itself. Smile often and cultivate a cheerful mood to influence how users perceive your brand. You can even use face filters while you’re live to add some fun to your video!

4. Record High-Quality Footage.

Video quality is the most important factor for 67% of viewers when watching a live video, according to the aforementioned Livestream survey. Additionally, 23% of people who had poor quality video experience would hesitate to purchase from that brand. Also read: 6 Easy Steps to Start Advertising on Instagram. Quality matters. Make sure you are filming on an up-to-date phone in an area with good WiFi and reception. Frequent freezing or fuzzy images can deter viewers from staying on your live video for more than a short period of time. With these tips and ideas for the video, your business can start implementing Live into your strategy. Also read: 5 Ways to Utilize Instagram Live Videos for Your Business. At the end of the day, you should aspire to build more brand awareness and engage with a wider audience with valuable content. For more tips and tricks to build your brand on Instagram, make sure to follow us.

6 Easy Steps to Start Advertising on Instagram.

Learning the ins and outs of a new advertising platform might seem overwhelming at first.

The good news here is that if you’re advertising on Facebook, there isn’t much to learn.

In fact, Instagram ads can be configured right through the Facebook Ad Manager.

If you’re not advertising on Facebook, don’t fret. We’ll walk you through the process below, and there is also the option to create some simple ads directly within the Instagram app.

Also read: 7 Ways to Build Your Network on Instagram Organically.

Advertisers who are more advanced or running a relatively large ad set can also choose to configure their ads through Power Editor or Facebook’s Marketing API.

Instagram Partners is also available for businesses who need to buy and manage multiple ads, manage a large community, and deliver content at scale.

For this post, we’ll focus on creating ads through Facebook Ad Manager, which is the most common method due to its ease-of-use and the ability to customize these ads to a higher degree than what is possible within the app itself.

Also read: The Ultimate 5 Benefits of Instagram for Your Business.

While configuring Instagram ads is not overly complex, there are quite a few steps to be aware of. Starting with…

1. Navigate to Facebook’s Ad Manager

To navigate to ad manager within Facebook, simply follow this link, assuming you’re logged in to the appropriate Facebook account.

Note: There is no specific Ad Manager for Instagram; Instagram ads are managed through Facebook Ads UI.

2. Set Your Marketing Objective

Now for the fun part, choosing your campaign goal. Luckily, the goals are named in a self-explanatory manner. Need more traffic? Select the traffic goal. Looking to increase brand awareness?

Choose the brand awareness goal. You get the gist.

One thing to be aware of is that Instagram ads only work with the following goals:

  • Brand awareness
  • Reach
  • Traffic (for clicks to your website or to the app store for your app)
  • App installs
  • Engagement (for post engagement only)
  • Video views
  • Conversions (for conversions on your website or app)

While these goals are intuitive, some come along with a few additional configuration steps, which I’ll run through for you.

Brand awareness: This is the most standard goal that will try to show your ads to more potential people likely to be interested. How does Instagram determine this? It’s a secret, but this goal will likely expose some new and relevant folks to your brand.

Reach: If reach is what you’re looking for (as in maximizing how many people see your ads) then you’ll just need to be sure to select your Instagram account when creating the ad itself. It’s also worth noting that if you’re looking to run an Instagram Story ad “reach” is currently the only objective you can chose. The cool thing about this goal is that you can take advantage of Facebook’s split testing feature, which allows you to split test two ads to see which one yields more installs. NOTE: Split testing is also available for Traffic, App Installs, Video Views, Lead Generation, and Conversion goals.

Also read: 7 Post Ideas To Get More Followers On Instagrams.

Traffic: If you’re looking to send more people to your website or app store to download your app, this is the appropriate goal for you. The only additional steps you’ll need to take is choosing between those two options, then enter the URL of choice, and let the traffic jam in!

Engagement: Who doesn’t want more likes, shares, and overall engagement? If your goal is engagement, one thing to note is that you currently can only pay to play for “post engagement” on Instagram. Facebook will allow you to pay for “page engagement” and “event responses,” but this is not currently available to Instagram.

App Installs: If your main goal is app installs, you’ve come to the right place. To configure this you’ll need to choose your app from the app store during set-up.

Video Views: Videos are often an investment of time and money, so not promoting your video on Instagram would be like buying a plane ticket to Hawaii, and leaving it in your desk. Luckily, this goal is very straightforward and doesn’t require additional setup steps.

Lead Generation: Who doesn’t want more leads? If that is your main goal this objective is for you. Just note that lead generation ads do not provide all of the same pre-filled fields as Facebook. Instagram currently only supports email, full name, phone number, and gender. These ads also have more of a barrier than Facebook lead generation ads, since when leads click to open the ad they’ll need to click through to fill out their information. On Facebook, leads can fill out their information without all the additional clicking. The other set-up piece is that you’ll need to create a lead form when creating your ad. If you’re interested in learning more about lead ads check out this post.

Also read: 4 Hacks To Get More Followers and Likes on Instagram.

Conversions: Last, but certainly not least, we have conversions. This goal allows you to drive your leads to take action and convert on your website or within your app. The additional set-up here requires you to configure either a Facebook pixel or app event based on the website or app you’re looking to promote; this will allow you to track conversions.

3. Configure Your Target Audience

Now that you’ve selected your objective, you need to target the appropriate audience to get your ads in front of the right people.

This is the true beauty of Instagram ads since you’ll be using Facebook’s depth of demographic knowledge to reach the right people.

If you’ve done this for Facebook ads before you likely already have several audiences built, and are quite familiar with the process.

If you’re new to this process here’s a run-down of your targeting options, which you can layer to get a precisely targeted audience.

Location: Whether you want to target a country, region, state, city, zip code, exclude or include certain places, location targeting will allow you to do all of this and more.

Age: Allows you to target ranges from age 13 to 65+

Gender: Choose between all, men, or women

Languages: Facebook recommends leaving this blank unless the language you’re targeting is not common to the location your targeting.

Demographics: Under “Detailed Targeting” you’ll find demographics, which has several sub-categories with even more sub-categories under those. For instance, you can target “Demographics” > “Home” > “Home Ownership” > “Renters.”

Interests: Interests is also under “Detailed Targeting” with multiple sub-categories to dig into. For instance, if you’re looking for people interested in distilled beverages, science fiction movies, and aviation, those options are available for you!

Behaviours: And yet another “Detailed Targeting” option with multiple sub-categories to explore. Whether it be purchasing behaviours, job roles, anniversaries, or other behaviours the options seem endless.

Connections: Here you’ll be able to target people connected to your page, app, or event.

Custom Audience: Custom audiences let you upload your own list of contacts allowing you to target leads already in your pipeline or customers who you’re looking to upsell.

Lookalike Audience: If your custom audience is tapped to their potential, create a lookalike audience. This will allow Instagram to find people who have similar traits to your other audiences.

Once you’ve configured your audience, Facebook will also provide you with a guide to how specific or broad your audience is (like the one below).

This is an important tool to pay attention to, because you want to strike a balance of your audience not being too huge (since it’s likely not targeted enough), but also not being too specific (in the red zone), since there may not be many people (if any) to reach with so many layered targets.

4. Choose Your Placements

Now that you’re targeting your ideal demographic, it’s time to choose your placements!

This is critical if your goal for a campaign is to only show ads on Instagram. If you choose to ignore this step, Facebook will allow your ads to appear on both platforms.

This isn’t necessarily a negative thing, but if you have content that you’ve created specifically for Instagram, you should select “Edit Placements” here.

From here you can specify Instagram as a placement, as well as if you’d like these ads to appear in the feed and/or the stories section of the platform.

5. Set Your Budget and Ad Schedule

If you are familiar with how budgets work through Facebook, AdWords, and other digital advertising platforms, this step should not be overly challenging for you.

If not, then take a deep breath; while you might not know exactly where to set your daily or lifetime budget when running your first Instagram ad campaign, this comes with trial and error, as well as experience.

And the good thing is you have the control to pause or stop your campaign at any time if you feel your budget is not being properly allocated.

So should you go daily or lifetime? While I typically lean towards daily budgets since it guarantees your budget won’t be spent too quickly, lifetime budgets allow you to schedule your ad delivery, so there are pluses and minuses to both options. I would also advise exploring the advanced options pictured below.

For instance, if you bid manually you’ll have the control to decide how much each lead is worth to you.

As mentioned above, you can also run an ad schedule to target specific times of day and days of the week when you know your audience is most active on the platform.

This is a super valuable way to optimize your budget. As a reminder, this is only available for those using a lifetime budget.

6. Create Your Instagram Ad

Now it is time to create your Instagram ad!

Hopefully, after taking the steps above you already have some content in mind for the ad you are looking to promote.

This part of the set-up may look different depending upon your campaign objective, but you’ll always have a few ad format options to choose from.

For more interesting articles on Instagram Marketing check out our main page.

Direct Messaging (DM): An “Instant” Way to Grow Your Business.

The internet has changed the way we communicate and learn. Communication is instant now.

The idea of “instant” has become an expectation for communication, whether we’re communicating with businesses, people or anything else.

Instant connection is what people crave and social media is the key to keeping up with anything and everything in life.

Direct messaging takes this communication style to the next level, giving you the opportunity to reach out to people in ways you would not be able to otherwise: Instant connection!

Also read: 6 Easy Steps to Start Advertising on Instagram.

So why are we not utilizing this more in our marketing efforts? Instant connections with instant audiences which can result in instant actions?

It’s a no brainer!

In this article, we will discuss the art of direct messaging and how you can utilize the customer’s “need to connect” for your business!

What is Direct Message Marketing?

Direct message marketing, or DM marketing, is a strategy that focuses on using social media DM features to privately develop relationships and business initiatives.

Common social media platforms with direct messaging include Twitter, Instagram, LinkedIn, Facebook and Snapchat.

Also read: 7 Ways to Build Your Network on Instagram Organically.

For example, to access Instagram’s direct messaging feature, click on the paper aeroplane located in the top right-hand corner of your main feed page!

Once opened you will see a list of your direct message participants!

To access Facebook’s Direct Messaging feature, open your business Facebook page and click on “Inbox”.

Also read: 7 Post Ideas To Get More Followers On Instagrams.

As you can see above, direct messaging is an easy, organized and “instant” way to connect with your potential customers!

Why Use Direct Messaging?

Despite the power of private messaging, the vast majority of marketers ignore the “instant” opportunities direct messaging brings!

Also read: The Ultimate 5 Benefits of Instagram for Your Business.

Of course, reviews, posts, likes, shares and other engagements are crucial to your social media presence, but not every action needs to be in “plain view”.

This is where direct messaging is particularly useful.

Instant Networking

Networking is definitely a thing in today’s world.

Whether it’s attending evening mixers, conferences or even simply making new friends, we all have experienced wanting to get in touch with the right people!

Also read: 4 Hacks To Get More Followers and Likes on Instagram.

Direct messaging helps people connect with others in ways they never would have otherwise. That level of “reach” is powerful!

Using DM on social media empowers you to connect with the right people and find your dream customers!

You might not know these people directly, but it’s totally socially acceptable to “meet” them digitally!

Promotions

A direct message is a great way to get promotions, sales and other business results in an instant and personalized way!

Whether it’s sharing a URL tagged image, a message to visit your link in bio or something else, direct messaging can be a personalized way to inform people of things coming up, being run or changing in your business!

Communication

Direct messaging allows meaningful communication about your brand, its services and who you are as a business!

Online businesses communicating with customers often use direct messages for order and product questions, telling clients about how they can invest or become involved with your business or simply to reach out for reviews out of the public eye.

Also read: Instagram Vs Facebook: Which One is Better for Online Advertising?

This can be a meaningful way to create a positive and unique customer experience that can set your business apart from the others.

Dealing with Negativity

No business has gone without a negative review or experience with customers. It will happen and you cannot escape the fact that you cannot make everyone happy…but you can try!

Public negativity towards your business can have a significant impact on sales!

No business wants that, so it’s important to resolve issues whenever you can.

Though it’s important for brands to address negative criticism, you don’t always have to air your dirty laundry out for the social media world to see!

It can get ugly!

Direct messaging can be a great way to resolve issues privately, effectively and personally with unhappy customers.

The efforts will be appreciated and remembered.

How Can I Creatively Use Direct Messaging to Build my Business?

So how can you use these principles effectively in your direct messaging? Let’s get creative!

As I’ve mentioned several times, direct messaging can add a lot to your customer service, brand awareness, promotional and business efforts.

But how do you make the most of direct messaging?

The vast majority of marketers ignore DM opportunities, choosing instead to spam every new follower with a worthless, automated spiel but this will not be you!

Below are some creative ways you can use direct messaging to create brand awareness and networking opportunities.

A Conclusion: Your Business “Instantly” Better

Now that you know more about creating “instant” connections with your current and potential clients using direct messaging, you can take your business to the next level.

It is time marketers took the art of direct message marketing seriously and now you have the tools to do so!

Communicate with your audience the way they want to: instantly!

What are some of the best direct messaging tactics you have seen?  Leave your thoughts in the comments!

For more interesting articles on Instagram Marketing check out our main page

7 Ways to Build Your Network on Instagram Organically.

One way to succeed on Instagram is to network with others who have accounts similar to yours.

Instagram is a supportive online community, one that inspires business and brand growth through professional connections if you show your desire to support other accounts.

It’s a give and take.

Here are the 7 ways you can network and create beneficial Instagram relationships.


1. Start an Instagram Chat

Reply to another account’s Instagram Story.

Specifically, send a direct message to accounts that share similar interests with your brand.

Also read: The Ultimate 5 Benefits of Instagram for Your Business.

But don’t send a message that uses heavy marketing lingo or connotations.

Be genuine and weave in comments about the Story or other details you’ve noticed about the brand to show real interest and a desire to network with it.

2. Connect Through Instagram Groups

Join a group chat or Instagram group consisting of accounts with similar goals that allows users to share content they want to boost in Instagram’s feed.

You can find many of these groups, also known as Instagram pods, on Facebook. In these groups, you can ask for likes or comments to your content.

Also read: 7 Post Ideas To Get More Followers On Instagrams.

Consequently, your content will appear higher up in Instagram’s feed thanks to its algorithm, which prioritizes content with strong engagement.

Instagram groups give accounts of the opportunity to work together to boost engagement.

3. Find Similar Accounts Using Hashtags

Hashtags make it easier to find other Instagram accounts that share similar posts. You can find other accounts by searching for the hashtags.

Also read: 4 Hacks To Get More Followers and Likes on Instagram.

If you want other accounts to find you, add relevant hashtags to your own posts.

To make sure you are including the right hashtags in your posts, do a search and see what hashtags other accounts are using.

4. Tag Friends

Tag a new friend or Instagram contact in the comments section of an inspirational quote or silly meme to establish rapport.

It’s a fun and relaxed way to network with similar accounts.

5. Use Explore

Instagram’s Explore uses an algorithm that highlights accounts you should be following. It’s a great starting point for all Instagram networking.

Take advantage of the resource and network away.

6.  Comment on Posts

To attract the attention of accounts that you want to network with, make your presence known by commenting on their posts.

If you do this frequently, the brand will notice your interest and loyalty to its account.

After you establish your presence, you can then send the brand a private message.

Brands will be more receptive to hearing out other users who have already interacted with them in the past.

7. Follow the Account

Sometimes, if you follow an account, that account will follow you back. This is especially true for accounts with a small following.

Happy Insta-Networking! For more cool tips on building your brand on Instagram, please do follow our page.

7 Post Ideas To Get More Followers On Instagram.

For many small business owners, there’s no question that they should be building a presence on Instagram.

They sign up for an account and set up their profile, but then they hit a hurdle: What exactly should you post?

If this sounds familiar, you aren’t alone.

Also read: The Ultimate 5 Benefits of Instagram for Your Business.

The good news, though, is that there are plenty of different ways to approach Instagram to keep your feed fresh and your followers engaged.

In this post, we’re going to look at what you can post on Instagram, ideas and examples that you can adapt for your own business, along with how to create a posting schedule to bring your Instagram strategy to life.


1. Show off with product posts

Pictures and videos of your products will likely be one of the easiest and most expected places to start on Instagram.

Sharing content featuring your products in all their glory will, of course, help you drive sales and promote your business on Instagram.

These posts can focus on your products alone or feature them as part of a lifestyle photo or in a flat lay shot with complementary products.

There’s plenty of room to get creative.

Also read: 4 Hacks To Get More Followers and Likes on Instagram.

These product posts, however, need to be executed properly to avoid coming across as spammy.

They need to feature rich, interesting captions instead of just the product name and a few hashtags.

Instead, you can consider treating the post like an opportunity to pitch the product, discussing features and benefits or highlighting what makes it special.

2. Convert customers with product tags

Product tags and stickers are unique formats for posts and stories respectively that enable direct purchases through Instagram.

Users can click on product tags, for example, to get more information about a product, like its name or price. If they click again, they’ll be taken to a screen where they can make a purchase.

Also read: Instagram Vs Facebook: Which One is Better for Online Advertising?

Product tags make it easier and more convenient for users to purchase immediately on mobile, increasing the likelihood that they will follow through.

You might consider using product tags when you’re running a sale or offering a discount.

Instagram recently released product stickers for Instagram Stories, which let users click on the sticker in order to view product information and then decide whether to buy.

3. Run a contest or giveaway

Want to get a lot of engagement quickly and generate excitement around your brand? Contests and giveaways are the way to go.

Contests will get people talking about your brand, and they can often yield strong social proof or user-generated content, if not both all at once.

For best results, offer a prize that’s most relevant to your target audience, even if the general population wouldn’t be that interested.

After all, anyone would comment for a free iPhone, but it’s more important to get engagement and entries from users who could actually become customers.

4. Encourage followers to tag a friend

The tag-a-friend approach is sometimes used in tandem with contest posts, but they can exist on their own, too.

These posts will encourage followers to “tag a friend” in the comments who they think would genuinely like the product or who might relate to the subject of your post.

An incentive may be offered as in the case of a contest, but it’s not a necessity.

That being said, you want to use this sparingly or you’ll risk looking like you’re just spamming Instagram for followers. Try to think of creative ways to encourage users to tag their friends.

5. Partner with influencers for content

If you want to help your brand garner some extra credibility and attention quickly, influencer marketing is a good way to go.

Big name influencers with hundreds of thousands of followers aren’t necessary.

In fact, it will actually be better in most cases for merchants to reach out to smaller micro-influencers.

These influencers may only have tens of thousands of followers, but they’ll be trusted by their audience.

They’re also likely to be more open to working with small businesses, and more affordable if they agree.

6. Ask questions and provide answers

If you’re looking for another way to offer value to your followers, you can’t go wrong with a Q&A.

Answering customer questions on Instagram will encourage more people to follow you, especially if there’s a chance for you to answer their own questions.

You can have Q&As written out in a text-based image, having one question and answer to a post.

Remember that the character limit for captions is 2,200 characters, so you can actually squeeze quite a bit of writing into your post, if you want to.

Instagram even released a Questions Sticker that you can use to solicit answers from your audience and share your response as a photo or video.

Video can be an especially efficient way to answer questions. You can share it after it’s recorded or film it live.

Choosing Instagram Live can even let followers ask you questions in real-time, which can drive up responses significantly.

7. Give your employees the spotlight

Content that focuses on or, even better, is created by employees is a great option for Instagram.

This is another way to show users the human side of your brand, making it easier for them to form an emotional connection to you and trust you more.

This not only makes them relatable but emphasizes the hand-crafted aspect of their brand, reminding potential customers that their furniture wasn’t just churned out by a machine.

Consistency in Voice, Diversity in Content.

If you’re feeling stumped, take a look at the different posts on our list and ask yourself which types of content you’re not using yet and why.

After all, the best Instagram profiles are those that manage to mix it up. This keeps your profile from feeling too one-note or overly promotional.

Ultimately, you want your brand to be consistent on the platform, but your content and individual posts should be diversified to keep your followers interested.

A balanced content calendar and plenty of different ideas is a good place to start.

For more on Instagram marketing tips, be sure to check out our page. 

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