While it’s important to be authentic and true to your brand, you don’t want to reach the point where you’re asking yourself, “What now?”
Also read: 7 Ways to Build Your Network on Instagram Organically.
Plan out the basic structure of how you will run your Instagram Live by focusing on the 5 Ws and H:
Who are you targeting with this video? Who will be in the video?
What will you be filming?
When will your video start? When will it end?
Where will this video take place?
Why am I shooting this video?
How will this video benefit potential customers?
2. Promote It Beforehand.
Post on your Instagram Stories to build awareness for your upcoming Live video.
Let users know when your company will be going live, what you will be doing, and why they should join in on the fun.
Also read: The Ultimate 5 Benefits of Instagram for Your Business.
If it’s a bigger event, like a product launch, build up some hype by posting various Stories or feed content endorsing it a few days leading up.
The more buzz you create, the more viewers you can potentially attract.
3. Be Engaging.
Always keep the tempo of your video high: If you communicate in a bland or boring way, you will lose your audience’s attention fast.
Instead, focus on engaging and interacting with the viewers you do have.
Also read: 7 Post Ideas To Get More Followers On Instagrams.
Check your comments frequently – if someone says hi, say hi back; if someone asks a question, answer it to the best of your ability.
Pose questions, and be attentive to their answers. People commonly associate employee interaction with the quality of a brand.
Also read: 4 Hacks To Get More Followers and Likes on Instagram.
Like customer support, a bad experience may put a bad taste in someone’s mouth about the company itself.
Smile often and cultivate a cheerful mood to influence how users perceive your brand. You can even use face filters while you’re live to add some fun to your video!
4. Record High-Quality Footage.
Video quality is the most important factor for 67% of viewers when watching a live video, according to the aforementioned Livestream survey.
Additionally, 23% of people who had poor quality video experience would hesitate to purchase from that brand.
Also read:6 Easy Steps to Start Advertising on Instagram.
Quality matters. Make sure you are filming on an up-to-date phone in an area with good WiFi and reception.
Frequent freezing or fuzzy images can deter viewers from staying on your live video for more than a short period of time.
With these tips and ideas for the video, your business can start implementing Live into your strategy.
Also read: 5 Ways to Utilize Instagram Live Videos for Your Business.
At the end of the day, you should aspire to build more brand awareness and engage with a wider audience with valuable content.
For more tips and tricks to build your brand on Instagram, make sure to follow us.
By now, everyone has preached to your company why social media marketing is an imperative strategy for growing your business. And it’s true.
But have you ever experimented with new things on social?
82% prefer live video over social posts. Ultimately, live video is more appealing than any other brand content.
In the past couple of years, Instagram has hopped on the bandwagon with Instagram Live
So, let’s talk about what Instagram Live is and why your business should be using it as a part of your Instagram marketing strategy.
What Is Instagram Live?
Instagram Live is a real-time video broadcasting feature that was introduced to the platform in November 2016, only a few months after the successful launch of Instagram Stories.
While it’s been around for a while now, companies are just now beginning to really commit to integrating this interactive feature into their social media marketing strategy.
And with 100 million Instagrammers watching or posting on Live every day, the time is
Companies can effectively use Instagram Live to boost interaction with customers and connect with new, larger audiences.
As long as you are staying relevant to your brand and industry, the sky’s the limit.
Now, let’s discuss five easy ways to use Instagram Live to promote and grow your brand.
1. Promote a Product Launch.
Use Instagram Live as a platform to promote a new product arrival to your company.
While traditional social media promotion is important, getting behind a video camera and actually talking about your newest product in real-time will amp up interest and create a buzz about your product.
If you have a huge product releasing and you’ve set a specific launch time, log on to your company’s Instagram 15 minutes beforehand.
Then, go “live” and hype those customers up!
Talk about what makes your product great, how much it costs, where they can get it, and make sure to countdown to the launch – when it’s officially released, encourage people to buy it!
2. Demonstrate a Product in Use.
People love how-to content. It’s an easy way to show others exactly how your products work.
These can be quick videos people can pop in on and watch, or it can be a piece of lengthier content in which you discuss the benefits of the product, different ways it can be used (if applicable), who can use it, etc.
How you film a product demo is important: unlike traditional product demo videos, you don’t have the luxury of cutting to different camera shots and cropping out unnecessary content.
Instagram Live forces you to be a one-take wonder.
Luckily, people don’t expect you to be absolutely perfect – everyone makes mistakes – but make sure you know what you’re talking about and you understand how to effectively demonstrate each step of the process to your audience.
3. Host a Q&A or Interview
Your audience can actively engage with live videos through real-time commenting. As long as you don’t have this function turned off – which you shouldn’t – users can comment on their thoughts and opinions throughout the duration of your video.
Comments will be visible to both you and any viewers currently watching your live video. They appear on the bottom right third of the screen, and as more and more filter in, they begin to “disappear;” don’t worry, you can still scroll up and down to view them all.
Hosting a Q&A on Instagram Live is an awesome opportunity to answer customer questions about your products, services, and company culture.
It is rare that people never have a question about something, so being able to actively address it eliminates the need to look it up themselves.
Instagram has even added a feature to make Q&As more face to face. With “Live Request,” users can request to join a live video chat. Use this feature to enjoy face-to-face interaction with your viewers.
4. Highlight Events Your Company Hosts or Attends.
Whether your business is attending an awesome conference, going on an exotic business trip, or hosting an event of your own, share it with your audience!
It can be difficult to showcase a real experience if you’re just posting a static photo on your feed, so branch out and go live to give your followers a true behind-the-scenes, raw experience.
Let’s say your company is hosting a session at your office where community members can come in, meet others, and learn more about your industry.
Rather than limiting your lecture to the individuals in the room, extend your audience to social.
Go live on Instagram to give distant users the opportunity to sit in on the lecture, learn some new things, and even ask their own questions.
You should have a team member monitoring the live comments at all times, in case someone asks a valuable question you think should be answered.
5. Run a Flash Sale or Giveaway.
This fifth tip is more of an integrated approach that can be aligned with the four other Instagram Live tips we discussed above.
Running giveaways or flash sales during your company’s Instagram Live videos is one of the easiest ways to boost and encourage engagement and to push users to buy your products.
With a flash sale, you’ll want to create a discount code that users can use to buy your product.
Select a short time frame during which the discount code is active; a time constraint puts pressure on the buyer, and if the deal is enticing enough, you’ll see results in no time.
A live giveaway, similar to a traditional Instagram contest or giveaway, should include rules and guidelines to encourage users to take a certain action.
Clearly define the guidelines of your giveaway.
Some examples you could include are:
The user has to tag three friends in the live comments.
The user has to comment on their answer to a question you pose.
The user has to comment with a particular emoji to enter (either one of their choosing or one you specify).
The user has to remain on the live video until the end of the video.
The winner has to be present on the live video when they are announced.
With the rules laid out, interested followers will actually stick around and engage if they want to win. Who doesn’t want to win a free giveaway?
Make sure the prize is worth the wait – if it isn’t, you might drive followers away and hurt any good graces you earned with them.
If you want to know further on how to use Instagram Live for your marketing purposes, you should follow our page.
Advertisers who are more advanced or running a relatively large ad set can also choose to configure their ads through Power Editor or Facebook’s Marketing API.
Instagram Partners is also available for businesses who need to buy and manage multiple ads, manage a large community, and deliver content at scale.
For this post, we’ll focus on creating ads through Facebook Ad Manager, which is the most common method due to its ease-of-use and the ability to customize these ads to a higher degree than what is possible within the app itself.
While configuring Instagram ads is not overly complex, there are quite a few steps to be aware of. Starting with…
1. Navigate to Facebook’s Ad Manager
To navigate to ad manager within Facebook, simply follow this link, assuming you’re logged in to the appropriate Facebook account.
Note: There is no specific Ad Manager for Instagram; Instagram ads are managed through Facebook Ads UI.
2. Set Your Marketing Objective
Now for the fun part, choosing your campaign goal. Luckily, the goals are named in a self-explanatory manner. Need more traffic? Select the traffic goal. Looking to increase brand awareness?
Choose the brand awareness goal. You get the gist.
One thing to be aware of is that Instagram ads only work with the following goals:
Traffic (for clicks to your website or to the app store for your app)
Engagement (for post engagement only)
Conversions (for conversions on your website or app)
While these goals are intuitive, some come along with a few additional configuration steps, which I’ll run through for you.
Brand awareness: This is the most standard goal that will try to show your ads to more potential people likely to be interested. How does Instagram determine this? It’s a secret, but this goal will likely expose some new and relevant folks to your brand.
Reach: If reach is what you’re looking for (as in maximizing how many people see your ads) then you’ll just need to be sure to select your Instagram account when creating the ad itself. It’s also worth noting that if you’re looking to run an Instagram Story ad “reach” is currently the only objective you can chose. The cool thing about this goal is that you can take advantage of Facebook’s split testing feature, which allows you to split test two ads to see which one yields more installs. NOTE: Split testing is also available for Traffic, App Installs, Video Views, Lead Generation, and Conversion goals.
Traffic: If you’re looking to send more people to your website or app store to download your app, this is the appropriate goal for you. The only additional steps you’ll need to take is choosing between those two options, then enter the URL of choice, and let the traffic jam in!
Engagement: Who doesn’t want more likes, shares, and overall engagement? If your goal is engagement, one thing to note is that you currently can only pay to play for “post engagement” on Instagram. Facebook will allow you to pay for “page engagement” and “event responses,” but this is not currently available to Instagram.
App Installs: If your main goal is app installs, you’ve come to the right place. To configure this you’ll need to choose your app from the app store during set-up.
Video Views: Videos are often an investment of time and money, so not promoting your video on Instagram would be like buying a plane ticket to Hawaii, and leaving it in your desk. Luckily, this goal is very straightforward and doesn’t require additional setup steps.
Lead Generation: Who doesn’t want more leads? If that is your main goal this objective is for you. Just note that lead generation ads do not provide all of the same pre-filled fields as Facebook. Instagram currently only supports email, full name, phone number, and gender. These ads also have more of a barrier than Facebook lead generation ads, since when leads click to open the ad they’ll need to click through to fill out their information. On Facebook, leads can fill out their information without all the additional clicking. The other set-up piece is that you’ll need to create a lead form when creating your ad. If you’re interested in learning more about lead ads check out this post.
Conversions: Last, but certainly not least, we have conversions. This goal allows you to drive your leads to take action and convert on your website or within your app. The additional set-up here requires you to configure either a Facebook pixel or app event based on the website or app you’re looking to promote; this will allow you to track conversions.
3. Configure Your Target Audience
Now that you’ve selected your objective, you need to target the appropriate audience to get your ads in front of the right people.
This is the true beauty of Instagram ads since you’ll be using Facebook’s depth of demographic knowledge to reach the right people.
If you’ve done this for Facebook ads before you likely already have several audiences built, and are quite familiar with the process.
If you’re new to this process here’s a run-down of your targeting options, which you can layer to get a precisely targeted audience.
Location: Whether you want to target a country, region, state, city, zip code, exclude or include certain places, location targeting will allow you to do all of this and more.
Age: Allows you to target ranges from age 13 to 65+
Gender: Choose between all, men, or women
Languages: Facebook recommends leaving this blank unless the language you’re targeting is not common to the location your targeting.
Demographics: Under “Detailed Targeting” you’ll find demographics, which has several sub-categories with even more sub-categories under those. For instance, you can target “Demographics” > “Home” > “Home Ownership” > “Renters.”
Interests: Interests is also under “Detailed Targeting” with multiple sub-categories to dig into. For instance, if you’re looking for people interested in distilled beverages, science fiction movies, and aviation, those options are available for you!
Behaviours: And yet another “Detailed Targeting” option with multiple sub-categories to explore. Whether it be purchasing behaviours, job roles, anniversaries, or other behaviours the options seem endless.
Connections: Here you’ll be able to target people connected to your page, app, or event.
Custom Audience: Custom audiences let you upload your own list of contacts allowing you to target leads already in your pipeline or customers who you’re looking to upsell.
Lookalike Audience: If your custom audience is tapped to their potential, create a lookalike audience. This will allow Instagram to find people who have similar traits to your other audiences.
Once you’ve configured your audience, Facebook will also provide you with a guide to how specific or broad your audience is (like the one below).
This is an important tool to pay attention to, because you want to strike a balance of your audience not being too huge (since it’s likely not targeted enough), but also not being too specific (in the red zone), since there may not be many people (if any) to reach with so many layered targets.
4. Choose Your Placements
Now that you’re targeting your ideal demographic, it’s time to choose your placements!
This is critical if your goal for a campaign is to only show ads on Instagram. If you choose to ignore this step, Facebook will allow your ads to appear on both platforms.
This isn’t necessarily a negative thing, but if you have content that you’ve created specifically for Instagram, you should select “Edit Placements” here.
From here you can specify Instagram as a placement, as well as if you’d like these ads to appear in the feed and/or the stories section of the platform.
5. Set Your Budget and Ad Schedule
If you are familiar with how budgets work through Facebook, AdWords, and other digital advertising platforms, this step should not be overly challenging for you.
If not, then take a deep breath; while you might not know exactly where to set your daily or lifetime budget when running your first Instagram ad campaign, this comes with trial and error, as well as experience.
And the good thing is you have the control to pause or stop your campaign at any time if you feel your budget is not being properly allocated.
So should you go daily or lifetime? While I typically lean towards daily budgets since it guarantees your budget won’t be spent too quickly, lifetime budgets allow you to schedule your ad delivery, so there are pluses and minuses to both options. I would also advise exploring the advanced options pictured below.
For instance, if you bid manually you’ll have the control to decide how much each lead is worth to you.
As mentioned above, you can also run an ad schedule to target specific times of day and days of the week when you know your audience is most active on the platform.
This is a super valuable way to optimize your budget. As a reminder, this is only available for those using a lifetime budget.
6. Create Your Instagram Ad
Now it is time to create your Instagram ad!
Hopefully, after taking the steps above you already have some content in mind for the ad you are looking to promote.
This part of the set-up may look different depending upon your campaign objective, but you’ll always have a few ad format options to choose from.
For more interesting articles on Instagram Marketing check out our main page.
Direct messaging helps people connect with others in ways they never would have otherwise. That level of “reach” is powerful!
Using DM on social media empowers you to connect with the right people and find your dream customers!
You might not know these people directly, but it’s totally socially acceptable to “meet” them digitally!
A direct message is a great way to get promotions, sales and other business results in an instant and personalized way!
Whether it’s sharing a URL tagged image, a message to visit your link in bio or something else, direct messaging can be a personalized way to inform people of things coming up, being run or changing in your business!
Direct messaging allows meaningful communication about your brand, its services and who you are as a business!
Online businesses communicating with customers often use direct messages for order and product questions, telling clients about how they can invest or become involved with your business or simply to reach out for reviews out of the public eye.
The good news, though, is that there are plenty of different ways to approach Instagram to keep your feed fresh and your followers engaged.
In this post, we’re going to look at what you can post on Instagram, ideas and examples that you can adapt for your own business, along with how to create a posting schedule to bring your Instagram strategy to life.
1. Show off with product posts
Pictures and videos of your products will likely be one of the easiest and most expected places to start on Instagram.
Sharing content featuring your products in all their glory will, of course, help you drive sales and promote your business on Instagram.
These posts can focus on your products alone or feature them as part of a lifestyle photo or in a flat lay shot with complementary products.
These days, consumers tend to judge a business’ credibility based on their presence or absence from social media.
But which social platforms are truly worth the time and the effort that it takes to be successful?
Today we’re focusing on an incredibly popular and powerful platform where many businesses are enjoying numerous benefits.
Let’s give it up for Facebook’s younger, faster growing, and arguably prettier sister, Instagram.
Take a look at the following proven, professional benefits to being on this platform and decide for yourself: Is your business ready for “The Gram?”
1. Instagram has the most engaged audience.
In terms of overall popularity, Facebook still wears the pants in the social media world.
But social media is ever-evolving and statistics prove that Instagram’s users are indeed much more engaged and impressionable than any other social media platforms.
What does this mean exactly? Recent reports indicate that Instagram has 58 times more engagement per follower than Facebook.
Studies also show that Facebook users tend to shy away from advertisements much more frequently than Instagram’s users: 32% of Facebook users regularly engage with brands, while 68% of Instagram users do.
These high engagement rates make Instagram an absolute heaven for businesses looking to engage consumers.
2. Instagram welcomes creativity.
Newsfeeds on Instagram are often comparable to art galleries. It’s no secret that this social platform is filled with an abundance of colorful, high quality, fun, and visually appealing photos and videos.
Businesses can jump on the creative bandwagon by using Instagram to promote their products and services.
You can also show behind-the-scenes glimpses of their company’s daily workings, and give followers exclusive tastes of their company culture.
3. Instagram offers “stories.”
An Instagram story is a unique feature that allows users to post customizable photos or videos that vanish after 24 hours.
These stories are prominently displayed atop a user’s main newsfeed.
Stories offer even more creative elements, such as drawing and writing tools, augmented reality filter options, and the ability to include locations, hashtags, and mentions of other users.
More recently, Instagram has added the ability to have “featured stories.” These can be hosted on a business’ profile and are able to be viewed once the initial 24-hour period ends.
There are limitless business benefits to Instagram stories! They are great places to showcase behind-the-scenes “footage,” as well as fun, timely content that is sure to get noticed.
4. Instagram offers ads.
Similar to Facebook, business accounts on Instagram have the option of paying to promote their content.
This practice is very beneficial, especially considering the above statistics that demonstrate how receptive Instagram’s audience is to these types of advertisements.
Another benefit to advertising on Instagram is that the ads are capable of being highly targeted based on a user’s location, age, gender or interests.
Businesses can also include links in their promoted posts, enabling users to click to learn more about them.
Businesses are also able to feature ads in their stories.
5. Instagram provides useful analytics.
Measuring success on Instagram is quite simple.
Of course, businesses can monitor their follower count and overall engagements activities, like views and clicks.
But taking it a step further, built-in analytic reports help businesses easily interpret the results of their Instagram advertising campaigns.
Useful analytics like these help businesses quickly identify which types of Instagram posts work best, setting them up for sustained success.
Hopefully this list helps your business decide if adding this social platform or becoming more active on it!
Want to learn more about optimizing other social media platforms for business growth and success? Follow our page.