Category Archives for "Business"

Here’s How You Can SAVE LOTS OF MONEY on Your Balik Kampung Trips!

With the Raya holiday just around the corner,  I am sure you are probably trying to plan your Balik Kampung trip -and possibly getting a headache out of it. 

This is peak travel season, and going anywhere out of town will be a hectic affair.

If not properly planned, you could be looking at spending quite a big amount just to return to your hometowns.

With that in mind, let’s take a look at a few ways you can save some on your balik kampung trip.

1. Consider Carpooling

If you’re from out of town, you probably know a few buddies that are from the same hometown as you. 

They can be a housemate, a colleague, or even mutual friends who intend to head back during the upcoming holidays.

Suggest the idea of carpooling with them, and offer to split the cost even if they don’t live in the same city.

Say you are off to  Penang while your friend is headed to Ipoh, see if they’re open to the idea of taking a slight detour to drop you off.

Be sure to chip in a little extra as basic etiquette.

2. Identify Optimal Driving Times

The traffic conditions a week before CNY will most likely be horrendous.

If you are driving, do consider heading out during non-peak hours – either in the early mornings or even late at night.

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This way, you are less likely to be moving along with the majority of Balik Kampung folk. 

This not only saves you a lot of time, it would save your fuel as you would be able to cruise through rather than sit through hours of traffic congestion.

Make sure you rest well as you need to be both mentally and physically prepared to drive long distances!

3. Check the Highway Reports On All Media Platforms

PLUS usually releases its festive travel advisory about a week before the start of each festive season. 

The highway concessionaire’s advisory shows suggested travel times based on the destination, which means traffic should flow a lot smoother during these times. 

On top of that, both PLUS and Lembaga Lebuhraya Malaysia Twitter pages offer regular traffic updates along the major highways in Malaysia.

While Twitter hashtags like #kltu lets you monitor traffic updates from other Malaysians on the road.

Using Waze as you drive is another important tool, because not only do you get real-time traffic information of what’s ahead of you from other Waze users, you can to report traffic conditions along the way as well.

Finally, you can also tune in to the radio, where all stations have regular traffic updates (usually every half hour).

4. Hunt For Cheaper Tickets

If you are going to balik kampung by train or aeroplane, there is no trick to getting cheap tickets during peak seasons.

What you can do, naturally, is to lock down your CNY break as early as possible, and immediately book your tickets. 

Consider heading back slightly earlier or later compared to the rest of the crowd – tickets would be slightly cheaper.

For flights, websites like Skyscanner lets you search for flights from airlines and travel agencies easily, allowing you to find the cheapest option for your route. 

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Companies like Agoda, Booking.com, and AirAsiaGo usually offer discounts when buying flights and accommodation on their platforms.

Lots of companies now offer easy online booking for express buses, including CatchThatBus, EasyBook, and redBus. Be sure to compare prices between these platforms, as they may differ.

4. Ship Excess Baggage Ahead Of Time

While one way to go about saving money on baggage is to pack light, sometimes we also have things we want to gift to those back home.

Instead of forgoing these items and disappointing everyone at home because it was too expensive to carry, you could send these items via courrier or post. 

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The costs may be lower per KG compared to carrying them as paid baggage in a low-cost carrier flight.

Balik Kampung Time!

Whatever your choice of transport going back home this coming Raya, it is always beneficial to plan ahead.

Get plenty of rest beforehand if you are driving, or arrive early to the airport or station if you are taking a bus, train, or plane to go home – there’s bound to be a lot of people. 

Do you have any other travel tips that will save you some money on your trip home? Share with us in the comments section below!

Also, don’t forget to like and follow my blog for more interesting updates and contents.

Wishing everyone SELAMAT HARI RAYA AND HAPPY HOLIDAY!!!

HUAWEI Gave Up on KPI, Took OKR To Reach Business Success. Why?

OKR is the management method advocated by former Intel CEO Grove. In 2019, it was the first year of the transformation of the HUAWEI organization, and it was fully introduced into OKR management.

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Coincidentally, Huawei and other companies also implement OKR assessment?  Why, because the traditional performance appraisal makes the whole company like a primitive arena, full of battles between you and me.

OKR can inspire everyone’s internal drive, everyone up and down together, fight together and fight.

To understand why KPI is no longer effective, you have to start with the framework itself.

In this system, goal setting is the starting point, performance evaluation is the end point, and process management activities interspersed with performance.

The original intention is to make employees clearly understand the meaning and value of a job, set goals, and find directions until they achieve their goals.

However, in the course of practice, due to the following reasons, it often deviates from the original intention, leading to the phenomenon of performances.

1. Performances: Targets are assigned top-down

For employees, the value of the goal is that it helps employees understand the meaning and value of a job.

To be able to play this role as a beacon, the goal requires subordinates to participate in the development of the target.

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If the subordinates only passively accept the goal of the superior allocation, the subordinates will lose the sense of participation.

I think that I am only a tool to complete the goal of the superior, just a chess piece, which is randomly controlled, thus lacking the sense of ownership.

This situation is accompanied by an increase in the size of the enterprise and a deepening of the organizational hierarchy, and its silo effect will be more serious.

The traditional organizational structure is as follows.

Give up the KPI assessment, why did Huawei Xibei introduce the OKR assessment?

If the goal of the first level organization is to build a great church.

Then the goal of the second-level organization may be: to build a prayer room.

By the third grade organization there , the goal might be: to build a very strong foundation.

To the staff there , the target may become: dig a length and width of 20 meters within 10 days, about 10 meters deep in the ground.

Through the decomposition of this level of goals, to the staff, there is no great significance behind the matter.

2. Performance coaching is equivalent to progress monitoring

In performance implementation and performance coaching, supervisors and subordinates should have more interaction.

Supervisors provide counseling and resource support to their subordinates to help subordinates better achieve their goals and improve performance.

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However, more and more enterprises, due to excessive pursuit of efficiency, have turned the entire performance coaching process into one-way progress monitoring and tracking.

The supervisor only knows that he is staring at the progress bar. If he finds that the work of a certain subordinate is lagging behind, he will warn the subordinate to ask him to catch up with the progress by working overtime.

The subordinates are under tremendous pressure to work, and they are constantly driven by the supervisors to meet the progress as the first priority.

They lack the deep thinking and self-awareness of the work and are enslaved for the progress.

3. Mandatory performance ratio

Most companies in the information age have implemented mandatory performance ratio rules and relative evaluation principles.

The mandatory performance ratio rule divides the performance of a team’s internal employees into several grades, and each grade sets a certain proportion distribution requirement.

For example, the employee performance is divided into 5, etc., and the ratio of the first grade is set to 10% to 15%, the second grade is 30% to 40%, the third grade is 30% to 40%, and the fourth grade is 5% to 10%, and the fifth is 0 to 5%.

In this way, both the excellent team and the relatively poor team are forced to apply this proportional distribution principle – forcibly identifying the last 5% to 10% of the team’s personnel and performing the final elimination.

The principle of relative evaluation refers to the performance of employees is compared with people.

A sorting sequence is formed by comparing the work outputs of the employees within the team with each other.

Employees who are ahead of the sequence perform better than the employees who are behind.

Since the result is compared with others, employee A does not need to be more excellent (absolute value), employee A only needs to be a little better than employee B (relative value), and A is safer than B.

In this case, why should A help B? Isn’t B is the equivalent of digging a grave?

Why should A focus on the improvement and cultivation of abilities? A only needs to focus on how to be stronger than B?

Microsoft, which has implemented this system, has an extensive organizational chart on the Internet that describes its internal departmental atmosphere.

4. Strong performance applications

Some companies claim that in order to build high-performance organizations, they reflect the company’s emphasis on performance and apply performance results to all aspects of the company, including compensation, bonuses, and promotions.

In this way, the performance result is actually a code name for material returns.

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The performance results are good, everything is fine; if the performance results are not good, then there is nothing in the enterprise.

This kind of strong performance application seriously ruined the thinking space of employees.

Ren Zhengfei used an image metaphor to describe:

“The pigs are too fat, and even the snoring is gone.

Technology companies are driven by talents. When the company goes through the morning market, a group of people will become millionaires and multi-millionaires, and their work passion will decline.

This is not a good thing for Huawei. It is not a good thing for the employees themselves. Huawei will grow slowly, and even the team will be scattered.

Employees are too rich and too young to become lazy and not good for their personal growth. ”

Therefore, for entrepreneurs, external incentives are like opium. In the early days, employees were tempted, and the stimulating effect was obvious.

But slowly, they found that the same or even greater dose of stimulation, but it is difficult to mobilize the workers to work equally enthusiasm.

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Also, gives us a thumbs up if you like the article and feel free to share and follow my blog for more updates, stories, and similar articles.

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8 Proven Tips Given by Doctors to Get a Better Sleep.

We all know, getting enough sleep each night is important for our health. Time spent sleeping is only part of the equation, though.

Yes, getting a full night’s rest is great, but only if it’s actually restful.

Those seven to nine hours aren’t as restorative if they aren’t uninterrupted, in line with your body’s natural rhythms, and balanced with the right amount of REM (Rapid Eye Movement)

Below, eight sleep experts share their advice for the best ways to set up your bedroom to ensure you get a good night’s rest.  *Answers have been edited for length and clarity.

1. Invest in a good mattress

 

Ideally, the bedroom has the best mattress you can afford.

We’re on that surface for what should be a third of our lives, so investing in a mattress is critical.

Take the time to shop around for your mattress and choose a company that makes research and development its focus.

In addition, you really want to invest in a nice set of sheets so that you’re instantly soothed and relaxed.

You also want a pillow that’s supportive of your head, neck, and spinal column.

2. Wash your sheets often

If you’re not doing it weekly, do it at least every two weeks.

In a National Sleep Foundation survey, one of the top things people said they liked in their bedrooms was the smell of fresh, clean sheets.

3. Ban all screens

There are special receptors in the retina that are specifically there to help us differentiate between night and day.

Those receptors are especially sensitive to certain wavelengths of white light, blue light, and green light.

A number of papers have been published showing that artificial light in the room—whether it’s from a phone, a TV, or a computer screen will interfere good sleeping pattern.

So it’s important to keep your bedroom dark.

4. Cool down

When your body temperature drops, this is one of the cues to your internal clock that it’s time to sleep.

Keeping your bedroom too warm can throw off this balance, so consider keeping it between 19- 22 degrees for optimal sleep.

There are also cooling pads that can be placed on mattresses for more precise regulation of temperature during sleep.

Sleep in a dark and cold place.

Sometimes, people try to save money on air conditioning, and they’ll adjust the temperature before going to bed so it becomes warmer.

But a lot of times, that can negatively impact your sleep. If you don’t want the AC on, you can always adjust your temperature by getting a fan, it’s more eco-friendly as well!

5. Think of light as a tool

Natural light is kind of a stimulator of our wake cycle, so getting natural light within about 30 to 60 minutes of waking up in the morning can be a good cue for wakefulness.

People who have a typical sleep schedule should open their windows or curtains in the morning and let the natural light come in.

For those who have trouble waking up in the morning, we like to see a lightbox in the bedroom.

Exposure to light at the same time every day tells your brain it’s time to be awake by signalling the stopping of melatonin production.

If you can find a lightbox with an alarm feature, it’s a great way to wake up.

6. Have a bedtime scent

The most helpful thing people can do is set up a routine that gives their body some environmental cues that it’s time for bed, and aromatherapy can absolutely be useful here.

For a lot of people, scents like lavender, valerian root, and chamomile can be a cue.

If you do it at the same time every day, that starts your bedtime routine and gives you a 20-minute period where you can wind down and get yourself ready for sleep.

7. Clean up

If you have a messy room, then cleaning it is just another thing you could be thinking about in bed.

It’ll just spark things you have to do like if you have laundry on the floor, for example, it’ll spark thoughts about one more thing you have to do.

Room colours should generally be soothing and create a relaxed atmosphere in the bedroom.

It should be a comfortable, cosy den, with colours, furniture, bedding, and soft lighting that make the space special for you.

You have to love your bedroom.

8. Stick to a sleep uniform

Some people sleep in the nude; some people have pyjamas on—whatever the case may be, something consistent is ideal.

The brain really likes being keyed into that bedtime routine. So if you have a good bedtime routine and environment, you’re going to have better quality sleep.

 

3 Simple Ways to Measure Your YouTube Performance and Success.

Are you creating YouTube videos? Wondering how to analyze the impact of your video content?

In this article, you’ll discover how to measure the performance of YouTube videos.

#1: Assess Video Watch Behavior

YouTube provides powerful analytics data that lets you evaluate how your videos are performing and how you might improve your video content in the future.

Also read: Tips to Optimize Youtube Videos for Higher SEO Ranking.

To access your analytics, open your Youtube dashboard and select Analytics in the left navigation.

Open Creator Studio to access your YouTube analytics data.

Under Watch Time Reports, you’ll find data about video watch behaviour and the audience viewing your videos.

Watch Time

“Watch time” refers to the amount of time (in minutes) that viewers have watched a video.

In the Watch Time report, you can see information about watch time and views.

“Views” is the number of times a video has been watched.

This metric used to be the main way to assess a video’s popularity, but don’t be fooled by this number.

While it’s great to have lots of views, this metric only shows the number of times a video player loaded; it doesn’t say much about viewer engagement or whether the viewer wanted to see the video or kept watching.

Audience Retention

Audience retention is an important metric because it indicates how well your video content keeps viewers’ attention.

You can determine on average how long people are watching your videos (in other words, when they’re dropping off).

If the majority of viewers are leaving within the first few seconds of watching, they were likely interested enough to click on the video, but it didn’t hook them.

Also read: 6 Easy Tips to Make More Profit Using YouTube Advertising.

If viewers drop out around the middle of the video, they were interested but something happened.

Maybe it was a technical issue, like the sound dropping out, or maybe the video was just too long. In any case, you can use these insights to improve your future videos.

Demographics

Knowing more about your viewing audience will help you determine if your video is reaching the right people.

On the Demographics report, you can see an overview of the age, gender, and geographic location of your viewers.

When you open this report, you see a chart based on age ranges and gender.

See a breakdown of your YouTube audience based on age and gender.

Devices

The Devices report shows the different devices and operating systems that your audience uses to play your videos.

See the devices viewers are using to watch your YouTube videos.

#2: Evaluate Audience Engagement

YouTube’s Engagement reports give you an overview of the quality of your viewers. There’s no point in having millions of views if people aren’t interacting with your brand.

Subscribers

Of course, you want to have a large number of channel subscribers.

It means those viewers were so captivated by your videos that they didn’t want to miss the next one.

In the Subscribers report, you can track the growth of your channel’s subscribers over time.

Also read: 8 Massive Benefits of Using YouTube For Business.

If you see a significant loss in total subscribers, it may be an indication there’s something wrong with your content.

Likes and Dislikes

On the Likes and Dislikes report, you can find out how many people liked and disliked your videos over time.

This data is a reflection of emotional reactions; however, because videos generally have no more than 1% of viewers register likes and dislikes, this data isn’t very representative.

Unless you notice a huge increase in dislikes, don’t fret over this metric.

Find out how many people liked or disliked your YouTube videos.

Comments

The number of comments for your videos is another good indicator of engagement.

It demonstrates the viewer’s intention to interact with you, which is important for any social network.

You can view the overall Comments report for your channel or for each video.

Remember to always read through the comments to analyze whether you received positive or negative feedback.

Sharing

Shares is an interesting metric because it shows how many times your content has been shared on social media using the Share button.

This metric indicates that viewers not only watched your video but were also engaged enough to share it on Facebook, Twitter, or other sites.

See how many times people shared your YouTube videos using the Share button.

#3: Calculate Referral Traffic

So far, we’ve talked about the main metrics you’ll find in the YouTube analytics dashboard.

This data helps you better understand your audience and how they’re engaging with your content.

If you want to find out how much traffic YouTube is driving to your website, you can connect your Google Analytics account with your YouTube channel..

Conclusion

Analyzing YouTube metrics might seem overwhelming at first, but it’s crucial to assess your channel’s performance.

Find out more about viewers, how they discovered your videos, whether they liked your content or got bored, and more to help you improve your future videos.

What do you think? Do you regularly review your YouTube analytics data? Which YouTube metrics matter to your business? Feel free to comment below!

For more interesting articles on Youtube Marketing, do like, follow and share our page.

6 FREE and Easy Ways to Get More Views on YouTube.

Over 1 billion hours of video are watched on YouTube daily — that’s more than Netflix and Facebook video combined.

But, here’s the kicker…Only 9% of small businesses use Youtube — which is crazy.

Crazy-awesome for you that is — because when used effectively, YouTube is an extremely powerful business tool.

But in order to boost your sales, you’ve got to get more YouTube views.

In this article, you’ll learn 8 ways to get more views on YouTube, build your brand, and boost your dropshipping sales.


1. Create Compelling Content

It won’t matter how many hacks or ads you use if your videos aren’t good.

So how can you create compelling content that will get more views on YouTube? Well, one of the best ways is to create ‘how to’ videos:

Simply identify what your ideal customers most want to know, and then create videos that meet

their needs.

Also read: 3 Simple Ways to Measure Your YouTube Performance and Success.

Does this work? You bet

Bottom-line: Consistently create content that solves your ideal customer’s problems or meets their needs.

It’s the way to develop a loyal community of fans and get more views on YouTube.

2. Encourage Viewers to Subscribe

Have you ever heard the saying, “Your best new customers are your old customers”? In other words, retaining customers can be a powerful way to grow your business.

Well, the same holds true for YouTube views.

Which is why one of the easiest ways to get more views on YouTube is to encourage your current viewers to subscribe because gaining subscribers will increase the number of views on each new video that you release.

How do you get viewers to subscribe? The best way is simply to ask at the beginning and end of each video!

Also read: Tips to Optimize Youtube Videos for Higher SEO Ranking.

But don’t just ask viewers to subscribe to your YouTube channel. Make sure that you also prompt them to turn on the notification bell after they’ve clicked ‘Subscribe.’

This way, once a viewer subscribes, they’ll be notified every time you upload a new video.

Growing your subscribers is vital to getting more YouTube views, so start asking your viewers to subscribe now!

3. Create Playlists to Keep People Watching

YouTube’s own statistics show that “top-performing brands on YouTube build and promote twice as many playlists as the bottom 25%.”

Why do playlists work so well? Auto-play. It takes effort to pull your attention away from videos you’re enjoying when they just keep playing.

In fact, there’s a cognitive bias at work called ‘loss aversion.’

Loss aversion states that the pain of losing something is twice as bad as the pleasure received from gaining something equivalent.

Also read: 6 Easy Tips to Make More Profit Using YouTube Advertising.

For example, loss aversion suggests that people will work twice as hard to keep $100, as they will gain $100.

Auto-play uses loss aversion to reframe the situation.

The question is no longer, “Do you want to watch another video enough to actively click play?” Now, the question is, “Do you want to stop watching enough to actively click away?”

It’s subtle but powerful, and if your content is good, viewers will often keep watching.

Also, playlists can help improve search rankings, as playlist titles are another opportunity to target keywords.

The easiest way to create a YouTube playlist is to navigate to each video you’d like to add and click the ‘+’ icon underneath the video.

Then you can create a new playlist or add it to an existing playlist.

To get more views on YouTube, create a playlist of your best content and start promoting it today!

4. Promote Other Videos with End Screens and Cards

Cards and end screens are tools that you can use to promote your videos to get more views on YouTube.

First, you’ll need to verify your YouTube account to access these features.

To do this click on your profile picture in the top right, and then click ‘Creator Studio’. Next click on the ‘Status and features’ tab:

YouTube Creator Studio

On this page, you’re able to view extra YouTube channel features and set them up.

An end screen is a dedicated frame that you can place at the end of your videos to wrap things up, and highlight calls-to-action.

Cards are a tool that you can set to pop-up anytime in the video.

You can set these to direct people to another video or playlist, or you can create a poll card which is a great way to ask viewers what they’d like to see more.

Also read: 8 Massive Benefits of Using YouTube For Business.

To add end screens and cards to your videos go to the Creator Studio and click ‘Video Manager,’ then click ‘Videos.’

Find the video that you want to add the end screen card and click ‘Edit.’

Once you’re on the video editor page, you can add end screens and cards by clicking the menu items at the top of the page:

End screens and cards are powerful tools, so make sure you use them to present calls-to-action in your YouTube videos.

5. Add a Watermark to Your Videos

Watermarks allow you to gain more subscribers and YouTube views by promoting your channel across all of your videos.

Essentially, a watermark is just an image that you can set to appear on all of your videos — most brands use their logo.

Below is an example:

YouTube Watermark

Once again, you need to verify your YouTube account to be able to upload a watermark.

It’s worth pointing out that you can’t pick and choose which videos display watermarks and which don’t — they either appear on all of your videos or none of them.

To add a watermark to your videos head to the Creator Studio and click ‘Branding.’

Add YouTube Watermark

Then click ‘Add a Watermark’ and upload your image.

In summary, use this simple tool to promote your dropshipping brand on your YouTube channel.

6. Make Sure Your Videos Are Embedding Enabled

Allowing viewers to embed your video on their websites and blogs is an effective way for your brand to reach new audiences and get more views on YouTube.

If a video has embedding enabled, when a viewer clicks ‘Share’ underneath the video window, YouTube will show them the ‘Embed’ option:

Once they click on this, they’ll be able to copy the video’s embedding code and paste it onto their blog or website.

To enable embedding, head to the Creator Studio and navigate to the video’s edit page.

Then click ‘Advanced Settings’ and scroll down to the “Distribution options” and make sure the “Allow Embedding” is ticked:

Bottom-line: Check your videos are embedding enabled to encourage viewers to share your content.

There you have it: 6 ways to get more views on YouTube!

In summary: First, focus on creating great content that your target audience will love.

Then do your best to optimize your content and channel, and promote your content through other channels.

Lastly, get involved in your niche community and nurture relationships with your viewers!

Which one of these tactics are you going to use first to get more YouTube views? Leave a comment below and let us know!

Also don’t forget to like, share and subscribe to our blog for more on Youtube marketing.yo

Tips to Optimize Youtube Videos for Higher SEO Ranking.

According to the 2018 State of Inbound report, 45% of marketers are investing more on YouTube over the course of this year — more than any other marketing channel available to them.

And with the rise of other content formats comes the need to optimize them for search.

Also read: 8 Massive Benefits of Using YouTube For Business.

But how does YouTube SEO work? What are the steps you need to take to optimize your YouTube channel for search? We’ve outlined some major tips and tools below.

1. Rename your video file using a target keyword.

Just like you would when optimizing written content, you’ll use an SEO tool to first identify keywords you’d like your video to focus on.

When a keyword is identified, insert the keyword in your title before you even upload it to YouTube. Why?

YouTube can’t actually “watch” your video to see how relevant it is to your target keyword, so it safely inserts this keyword on your video’s viewing page once it’s published.

Also read: 6 Easy Tips to Make More Profit Using YouTube Advertising.

But, YouTube can read your video’s file name and all the code that comes with it when it’s uploaded.

With that in mind, replace the “business_ad_003FINAL.mov” filename (don’t be embarrassed … we’ve all been there during post-production) with your desired keyword.

If your keyword is “house painting tips,” for example, your video’s file name should be “house-painting-tips” followed by your preferred video file type (MOV, MP4, and WMV are some of the most common that are compatible with YouTube).

2. Insert your keyword naturally in the video title.

When we search for videos, one of the first things that our eyes are drawn to is the title.

That’s often what determines whether or not the viewer will click to watch your video, so the title should not only be compelling, but also clear and concise.

Although your keyword plays a big part in your video title, it also helps if the title closely matches what the viewer is searching for.

Research conducted by Backlinko found that videos with an exact keyword match in the title have only a slight advantage over those that don’t.

Here’s a linear representation of those findings:

exact-match-title.png

Source: Backlinko

Nonetheless, it’s a good idea to optimize your title for this keyword so long as it fits naturally into a title that tells viewers exactly what they’re about to see.

Lastly, make sure to keep your title fairly short, recommended limiting it to 60 characters to help keep it from getting cut off in results pages.

3. Optimize your video description.

First things first: According to Google, the official character limit for YouTube video descriptions is 1,000 characters.

And while it’s okay to use all of that space, remember that your viewer most likely came here to watch a video, not to read an essay.

If you do choose to write a longer description, keep in mind that YouTube only displays the first two or three lines of text — that amounts to about 100 characters.

After that point, viewers have to click “show more” to see the full description.

As for optimizing the video itself, it doesn’t hurt to add a transcript of the video, especially for those who have to watch it without volume.

That said, Backlinko’s research also found no correlation between descriptions that were optimized for a certain keyword and the rankings for that term.

keyword-in-description.png

Source: Backlinko

4. Tag your video with popular keywords that relate to your topic.

YouTube’s suggests using tags to let viewers know what your video is about.

But you’re not just informing your viewers — you’re also informing YouTube itself. The platform uses tags “to understand the content and context of your video.”

That way, YouTube figures out how to associate your video with similar videos, which can broaden your content’s reach.

But choose your tags wisely. Don’t use an irrelevant tag because you think it’ll get you more views — in fact, Google might penalize you for that.

And similar to your description, lead with the most important keywords, including a good mix of those that are common and more long-tail.

5. Categorize your video.

Once you upload a video, you can categorize it under “Advanced settings.”

Choosing a category is another way to group your video with similar content on YouTube so it winds up in different playlists and gains exposure to more viewers who identify with your audience.

It might not be as simple as it looks. In fact, YouTube suggests marketers go through a comprehensive process to determine which category each video belongs in.

It’s helpful, the guide writes, “to think about what is working well for each category” you’re considering by answering questions like:

6. Upload a custom thumbnail image for your video’s result link.

Your video thumbnail is the main image viewers see when scrolling through a list of video results.

Along with the video’s title, that thumbnail sends a signal to the viewer about the video’s content, so it can impact the number of clicks and views your video receives.

While you can always pick one of the thumbnail options auto-generated by YouTube, we highly recommend uploading a custom thumbnail.

A report shows that “90% of the best performing videos on YouTube have custom thumbnails,” recommending the use of images that are 1280×720 pixels — representing a 16:9 ratio — that is saved as 2MB or smaller .jpg, gif, .bmp, or png files.

If you follow those parameters, it can help to ensure that your thumbnail appears with equally high quality across multiple viewing platforms.

It’s important to note that your YouTube account has to be verified in order to upload a custom thumbnail image.

To do that, visit youtube.com/verify and follow the instructions listed there.

For interesting tips, tricks and articles on Youtube marketing, do follow our page

6 Easy Tips for More Profitable YouTube Advertising.

Did you know that people watch 5 billion videos on YouTube every day? In fact, 300 hundred hours of video are uploaded to YouTube every minute!

But, it’s becoming harder and harder to stand out amongst your competition.

This is why advertising spends does need to be allocated to services like YouTube in order to gain visibility from your target audience.

Although similar to paid search spend, the world of YouTube advertising can seem a bit overwhelming and complicated to navigate at first.

Below are six tips to help you spend your YouTube ad budget in a smart way to actually gain attention from the people that matter the most, your future customers.

1. Choose Your YouTube Ad Format Wisely

The first complicated fact about YouTube advertising is that there are many different ad formats available. From bumper ads to sponsored cards to display ads to skippable or non-skippable video ads.

Where should you start? Well, you should first start by reading about each individual format on the YouTube help page here, and then considering what your main goal is.

For example, if you’re looking to raise brand awareness with an engaging video ad, then it would make more sense to run a TrueView in-stream or discovery ad.

On the other hand, if you’re looking to be more targeted and gain leads to your website that are genuinely interested in your offerings, it might make sense to use sponsored cards.

  1. Segment In-Stream and Discovery Ads into Different Campaigns

Similar to how you should be separating your Google AdWords campaigns into search vs. display network, you should be doing the same with your video ads.

Why? In-stream ads and in-display ads are very distinct from one another,

What’s the difference? In-stream ads play before, during, or after other videos.

In- display ads appear next to related YouTube videos, as part of YouTube search results, or alongside other content across the Display Network.

Because of these differences, you should have a different budget and strategy which is easier to control on the campaign level.

3. Take Advantage of YouTube Targeting Options

Just as you should when advertising on Facebook, Twitter, or Google, you need to pay close attention to the audience that is consuming your messages.

Why waste money on unqualified and irrelevant eyes who are unlikely to be interested in your offerings?

YouTube allows great flexibility to take control over who sees your ads.

Starting with demographic targeting, you can then layer on affinity audiences (to target people interested in a certain topic), custom affinity audiences, and in-market audiences.

For example, if you’re selling golf lessons in a certain location it would make sense to advertise in that region to the demographics of your typical customers who are already interested in golf.

4. Set Up Video Remarketing

Remarketing is by far the most effective targeting method in my opinion because you have the security of knowing this audience has already expressed interest in your company by visiting your website.

If you’re unfamiliar with remarketing, it’s a way to follow your website visitors with advertisements in other places (think social networks, websites via the display network, and YouTube of course).

It might sound creepy, but it’s effective and has likely even worked on you before.

For example, the time that new pair of shoes kept showing up on your Facebook feed so you finally purchased them. Yup, that was remarketing!

The great thing about remarketing is it’s relatively easy to set up, and once configured there isn’t much you need to do aside from tracking the effectiveness (which I’m sure you’ll be content with!).

5. Create Compelling, Human Content that Feels Native

With so much video content on the internet, and the option to skip over and x-out of most YouTube advertisements, it’s important to focus on producing high-quality video content.

Think of quality as something that does not feel like your typical advertisement, as in it’s not an annoyance or disturbance.

Whether it be a compelling story that pulls at the heartstrings or a joke/prank that has your audience on the floor laughing.

Including people and making a relatable experience that feels natural and native is what you should aim for.

6. Drive Action by Adding Interactive Elements to Your Ads

Did you know that you can link up your shopping cart with a TrueView video ad?

You can also add calls-to-action, cards to showcase products, or even auto-end screens encouraging the viewer to download your app.

Whether your business model is B2B or B2C, you have some goal in mind that has led you to advertise, so why not capitalize on these features to drive action?

Having a great ad is one thing, but actually getting tangible results and new business from that ad is another, so explore these actionable features to reach your video ad goals faster.

So, Here’s How to Create More Profitable YouTube Ads [Summary]:

In sum, for more profitable YouTube advertising, follow these six tips:

  1. Choose the right ad format based on your goal
  2. Segment in-stream and discovery ads into separate campaigns
  3. Use advanced YouTube targeting options
  4. Set up a video remarketing campaign
  5. Create compelling, emotional video ads that tell stories
  6. Drive action with interactive links in your videos

 

8 Massive Benefits of Using YouTube For Business.

As a small business, you must continually think of ways to get your products and services in front of as many people as possible, all without breaking the bank.

Using YouTube for your business can be a cost-effective way to grow it if used regularly as part of your marketing strategy.

Not sure if YouTube can help grow your business? Here are 8 benefits that YouTube can provide to your business.


1. Easily Reach Wide Audience

Online video is growing exponentially, with over 4 billion videos viewed daily.

If you use YouTube for your business, you can easily reach your audience, both by creating videos and advertising on other people’s videos.

  • YouTube is the 2nd largest search engine and the 3rd most visited website worldwide, behind only Google and Facebook respectively.
  • 1 billion people visit YouTube each month globally
  • 100 hours of video are uploaded every 60 seconds to YouTube
  • According to Nielsen, YouTube reaches more US adults aged 18-34 than any cable network

Video-streaming platforms like YouTube have become so big you’re guaranteed to find a group of people who will become your raving fans and customers, as long as you educate, entertain and provide solutions to their problems.

2. Get More Backlinks

Due to Google Universal Search, videos, images, news, books and local searches are blended together in Google’s search results, so as to provide the most useful information for people searching.

You might have noticed that videos are appearing more often in Google’s search results. This shows that Google considers video to be as important as text-only pages.

You can take advantage of this by writing high-quality articles on your site and creating complementary videos in YouTube.

Doing this will build backlink to your site, meaning you get found on Google more often by people searching.

By utilising YouTube as part of your marketing strategy for your business, you’re also increasing the authority of your website.

The more authoritative your website is in Google’s eyes, the higher all your pages will rank in the search results.

Fun fact: Over 60% of searchers click on the first 3 results on Google, and over 90% of all Google searches click on the first 10 organic results.

3. Higher SEO Ranking

Every time someone embeds your video on their website, it counts as a vote in favour of your video.

The more people who embed your video, the higher it will rank in the search results, as Google gives more authority to websites that have great content, which is updated regularly.

4. Create A Brand Image

Associating your website with your channel will tell YouTube that you are the official representation of your brand on YouTube.

This results in more relevant video results pointing to your business when someone searches for your brand or terms relating to the services you offer.

5. Get More Shares on Social Media Platforms

Social media metrics are a factor taken into consideration by Google when ranking pages. If you can create high-quality videos that entice others to share, you’re signalling to Google that you are producing content that is valuable to your target audience.

6. Increase Audience Engagement

Youtube provide your audience with a variety of ways to consume information – including text, video illustrations and audio cues – will increase the overall engagement your videos receive, as you are catering to different learning styles.

Fun Fact:

  • 65% of people are visual learners
  • 30% of people are aural learners
  • 5% of people are kinesthetic learners

7. Saves Time, Money and Effort

Using YouTube for business can help you to repurpose content you’ve already created without the need to spend a lot of time or to invest in expensive equipment.

Repurposing content you have already created is an effective form of content marketing, as you can reach an audience that will love that particular type of content.

For example, one video can easily be repurposed into many formats including:

  • Podcasts
  • Infographics
  • Presentations
  • Video series

8.Build an Email List in YouTube

Another benefit of using YouTube for business is the ability to build your email list as you continue to provide valuable, engaging content.

Use software that allows you to embed your sign-up form directly into YouTube videos.

A video can be stopped temporarily for a viewer to enter their email address and subscribe to your list before they continue.

Using this approach makes it easier than ever to build your email list, whilst providing engaging video content your audience will love.

4 Tips to Get the Most Traffic to Your Instagram Through Live Video.

1. Plan Out the Framework of Your Video.

While it’s important to be authentic and true to your brand, you don’t want to reach the point where you’re asking yourself, “What now?” Also read: 7 Ways to Build Your Network on Instagram Organically. Plan out the basic structure of how you will run your Instagram Live by focusing on the 5 Ws and H:
  • Who are you targeting with this video? Who will be in the video?
  • What will you be filming?
  • When will your video start? When will it end?
  • Where will this video take place?
  • Why am I shooting this video?
  • How will this video benefit potential customers?

2. Promote It Beforehand.

Post on your Instagram Stories to build awareness for your upcoming Live video. Let users know when your company will be going live, what you will be doing, and why they should join in on the fun. Also read: The Ultimate 5 Benefits of Instagram for Your Business. If it’s a bigger event, like a product launch, build up some hype by posting various Stories or feed content endorsing it a few days leading up. The more buzz you create, the more viewers you can potentially attract.

3. Be Engaging.

Always keep the tempo of your video high: If you communicate in a bland or boring way, you will lose your audience’s attention fast. Instead, focus on engaging and interacting with the viewers you do have. Also read: 7 Post Ideas To Get More Followers On Instagrams. Check your comments frequently – if someone says hi, say hi back; if someone asks a question, answer it to the best of your ability. Pose questions, and be attentive to their answers. People commonly associate employee interaction with the quality of a brand. Also read: 4 Hacks To Get More Followers and Likes on Instagram. Like customer support, a bad experience may put a bad taste in someone’s mouth about the company itself. Smile often and cultivate a cheerful mood to influence how users perceive your brand. You can even use face filters while you’re live to add some fun to your video!

4. Record High-Quality Footage.

Video quality is the most important factor for 67% of viewers when watching a live video, according to the aforementioned Livestream survey. Additionally, 23% of people who had poor quality video experience would hesitate to purchase from that brand. Also read: 6 Easy Steps to Start Advertising on Instagram. Quality matters. Make sure you are filming on an up-to-date phone in an area with good WiFi and reception. Frequent freezing or fuzzy images can deter viewers from staying on your live video for more than a short period of time. With these tips and ideas for the video, your business can start implementing Live into your strategy. Also read: 5 Ways to Utilize Instagram Live Videos for Your Business. At the end of the day, you should aspire to build more brand awareness and engage with a wider audience with valuable content. For more tips and tricks to build your brand on Instagram, make sure to follow us.

5 Ways to Utilize Instagram Live Videos for Your Business.

By now, everyone has preached to your company why social media marketing is an imperative strategy for growing your business. And it’s true. But have you ever experimented with new things on social? 82% prefer live video over social posts. Ultimately, live video is more appealing than any other brand content. In the past couple of years, Instagram has hopped on the bandwagon with Instagram Live So, let’s talk about what Instagram Live is and why your business should be using it as a part of your Instagram marketing strategy.

What Is Instagram Live?

Instagram Live is a real-time video broadcasting feature that was introduced to the platform in November 2016, only a few months after the successful launch of Instagram Stories. While it’s been around for a while now, companies are just now beginning to really commit to integrating this interactive feature into their social media marketing strategy. And with 100 million Instagrammers watching or posting on Live every day, the time is now. Companies can effectively use Instagram Live to boost interaction with customers and connect with new, larger audiences. As long as you are staying relevant to your brand and industry, the sky’s the limit. Now, let’s discuss five easy ways to use Instagram Live to promote and grow your brand. via GIPHY

1. Promote a Product Launch.

Use Instagram Live as a platform to promote a new product arrival to your company. While traditional social media promotion is important, getting behind a video camera and actually talking about your newest product in real-time will amp up interest and create a buzz about your product. If you have a huge product releasing and you’ve set a specific launch time, log on to your company’s Instagram 15 minutes beforehand. Then, go “live” and hype those customers up! Talk about what makes your product great, how much it costs, where they can get it, and make sure to countdown to the launch – when it’s officially released, encourage people to buy it!

2. Demonstrate a Product in Use.

People love how-to content. It’s an easy way to show others exactly how your products work. These can be quick videos people can pop in on and watch, or it can be a piece of lengthier content in which you discuss the benefits of the product, different ways it can be used (if applicable), who can use it, etc. How you film a product demo is important: unlike traditional product demo videos, you don’t have the luxury of cutting to different camera shots and cropping out unnecessary content. Instagram Live forces you to be a one-take wonder. Luckily, people don’t expect you to be absolutely perfect – everyone makes mistakes – but make sure you know what you’re talking about and you understand how to effectively demonstrate each step of the process to your audience.

3. Host a Q&A or Interview

Your audience can actively engage with live videos through real-time commenting. As long as you don’t have this function turned off  – which you shouldn’t – users can comment on their thoughts and opinions throughout the duration of your video. Comments will be visible to both you and any viewers currently watching your live video. They appear on the bottom right third of the screen, and as more and more filter in, they begin to “disappear;” don’t worry, you can still scroll up and down to view them all. Hosting a Q&A on Instagram Live is an awesome opportunity to answer customer questions about your products, services, and company culture. It is rare that people never have a question about something, so being able to actively address it eliminates the need to look it up themselves. Instagram has even added a feature to make Q&As more face to face. With “Live Request,” users can request to join a live video chat. Use this feature to enjoy face-to-face interaction with your viewers. via GIPHY

4. Highlight Events Your Company Hosts or Attends.

Whether your business is attending an awesome conference, going on an exotic business trip, or hosting an event of your own, share it with your audience! It can be difficult to showcase a real experience if you’re just posting a static photo on your feed, so branch out and go live to give your followers a true behind-the-scenes, raw experience. Let’s say your company is hosting a session at your office where community members can come in, meet others, and learn more about your industry. Rather than limiting your lecture to the individuals in the room, extend your audience to social. Go live on Instagram to give distant users the opportunity to sit in on the lecture, learn some new things, and even ask their own questions. You should have a team member monitoring the live comments at all times, in case someone asks a valuable question you think should be answered.

5. Run a Flash Sale or Giveaway.

This fifth tip is more of an integrated approach that can be aligned with the four other Instagram Live tips we discussed above. Running giveaways or flash sales during your company’s Instagram Live videos is one of the easiest ways to boost and encourage engagement and to push users to buy your products. With a flash sale, you’ll want to create a discount code that users can use to buy your product. Select a short time frame during which the discount code is active; a time constraint puts pressure on the buyer, and if the deal is enticing enough, you’ll see results in no time. A live giveaway, similar to a traditional Instagram contest or giveaway, should include rules and guidelines to encourage users to take a certain action. Clearly define the guidelines of your giveaway. Some examples you could include are:
  • The user has to tag three friends in the live comments.
  • The user has to comment on their answer to a question you pose.
  • The user has to comment with a particular emoji to enter (either one of their choosing or one you specify).
  • The user has to remain on the live video until the end of the video.
  • The winner has to be present on the live video when they are announced.
With the rules laid out, interested followers will actually stick around and engage if they want to win. Who doesn’t want to win a free giveaway? Make sure the prize is worth the wait – if it isn’t, you might drive followers away and hurt any good graces you earned with them. If you want to know further on how to use Instagram Live for your marketing purposes, you should follow our page.
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