HEAD OF INTEGRATED MARKETING APAC
As Head of Integrated Marketing for Microsoft, Vanessa leads Consumer, Developer, SMB, Corporate and Enterprise audience marketing efforts across APAC.
Promoting a portfolio of Microsoft most recognized brands including Azure, Dynamics365, Surface, Hololens, Windows, Office365, and their newest edition Microsoft 365, Vanessa leads a high performing regional marketing team, with specialist expertise in brand marketing, digital & social, experiential, commercial pipeline & lead generation, category management & retail marketing.
Prior to Microsoft, Vanessa has spent more than 18 years leading brand marketing at some of the regions most respected B2B & B2C brands including Unilever, Sony Consumer Electronics, Spark NZ and WPP.
Beyond Microsoft, Vanessa is co-founder of the give-back project - In Good Company. A community of senior marketing and communications specialists from big corporate who donate their time and share their expertise to help start-ups bring their ideas to market and supporting the innovation economy.