GROWTH MARKETING CONSULTANT
A passionate marketer with over 20 years of experience at a senior management level across range of industries like Education, Telco, FMCG, Cosmetics & Beauty, Consulting and Start-ups. He builds and leads marketing teams to grow a business through the effective use of modern marketing strategies. On the side he also acts as a speaker and mentor on marketing, personal and employer branding.
Roberto is a multi-generational marketer who blends the 'test, measure, iterate' style of modern digital marketing with the evergreen fundamentals of brand management. He has extensive experience in the full marketing process – strategy, research, product development, pricing, sales distribution and merchandising, advertising, media, events, PR and digital/social marketing.
He has built and led marketing teams from 5 to 25 people at these companies in Malaysia and Indonesia: Celcom, XL Axiata, LÓreal, British American Tobacco, IMU (International Medical University, Vocanic, LUX Asia Pacific & KFIT.