PEDRO URIA RECIO axiata

PEDRO URIA RECIO
VICE PRESIDENT
AXIATA GROUP BERHAD

EXECUTIVE CREATIVE DIRECTOR
BBDO
MALAYSIA

Michal Golebiewski

Speaker Biography

Pedro URIA RECIO is a strategic and hands-on marketing leader with 15 years track record in technology, focused on advanced analytics and digital in emerging Asia.

Pedro leads analytics across the subsidiaries of Axiata Group, a conglomerate with a diverse portfolio in digital services, mobile networks, and communications infrastructure in ten countries in South and South East Asia. With a cross-functional team of business consultants, data scientists and digital professionals, Pedro focuses on marketing analytics, digital marketing, artificial intelligence, robotic process automation and network analytics.

Prior to this role, Pedro was a management consultant specializing in strategy and marketing, in the telecom, technology and banking industries at McKinsey & Company, where he focused on analytics, process digitization, customer experience, digital go-to-market and transformational programs.

Pedro also worked in IT strategy and architecture in Veolia Water Asia Pacific, as well as in Research & Development in France Telecom. Pedro holds an MBA from the University of Chicago Booth School of Business and a bachelor’s degree in engineering. Pedro is passionate about nature, running and literature.

Michal Golebiewski, Microsoft Malaysia’s Chief Marketing & Operations Officer (CM&OO) is responsible for leading the entire span of the marketing and operations functions of the subsidiary in line with the company’s vision of reinventing productivity in a mobile-first, cloud-first world.

This is an area that he is well acquainted with, after having led various divisions within the marketing and operations team over the last 21 years in Microsoft Poland and Romania. This includes leading the Server and Tools Business, the Customer and Partner Experience, as well as the Business Planning Operations function in Microsoft Poland, in addition to championing the CM&OO in Microsoft Romania – his last role prior to joining the Malaysian subsidiary.

Golebiewski plays a key leadership role in Microsoft Malaysia in directing and managing the overall business and marketing strategy as well as execution locally, overseeing product marketing groups, marketing communications, compete, business operations, enterprise marketing, public relations as well as customer and partner experience efforts. His main priority is to drive Digital Transformation awareness in Malaysia and evangelize technology impact on business for every organization.

Having held this current position for almost two years since 2015, Golebiewski brings wealth of knowledge and experience in the areas of marketing and operations ensuring greater productivity within a Cloud-driven era in Malaysia. Upholding Microsoft’s Digital Transformation vision in Malaysia, he has participated in many speaking engagements and media relations initiatives alongside with key digital drivers such as the Malaysian Development Economy Corporation (MDEC) amongst others to create a cloud first, mobile first nation.

Recently, Golebiewski has shared his views on how Malaysian businesses are embracing digital transformation in news stories - https://news.microsoft.com/en-my/2017/07/07/microsoft-companies-transform-digitally-will-left-behind/ and has also lent his opinions on artificial intelligence’s increasing presence in the workplace to Malaysia’s leading newspaper, The Star -https://news.microsoft.com/en-my/2017/05/25/race-against-the-machine/.

Golebiewski graduated with a degree in Electronics from Warsaw Technical University, and enjoys swimming, and reading books in his spare time.