PEDRO URIA RECIO
AXIATA GROUP BERHAD
Pedro URIA RECIO is a strategic and hands-on marketing leader with 15 years track record in technology, focused on advanced analytics and digital in emerging Asia.
Pedro leads analytics across the subsidiaries of Axiata Group, a conglomerate with a diverse portfolio in digital services, mobile networks, and communications infrastructure in ten countries in South and South East Asia. With a cross-functional team of business consultants, data scientists and digital professionals, Pedro focuses on marketing analytics, digital marketing, artificial intelligence, robotic process automation and network analytics.
Prior to this role, Pedro was a management consultant specializing in strategy and marketing, in the telecom, technology and banking industries at McKinsey & Company, where he focused on analytics, process digitization, customer experience, digital go-to-market and transformational programs.
Pedro also worked in IT strategy and architecture in Veolia Water Asia Pacific, as well as in Research & Development in France Telecom. Pedro holds an MBA from the University of Chicago Booth School of Business and a bachelor’s degree in engineering. Pedro is passionate about nature, running and literature.