WINNIE CHEN
HEAD GM MARKETING BD
FAVE GROUPON

EXECUTIVE CREATIVE DIRECTOR
BBDO
MALAYSIA

Michal Golebiewski


Speaker Biography

Winnie is the General Manager of Fave Malaysia, leading Marketing and Business Development in the local operations. Winnie has over 17 years of tech and digital-centric Business Management and Consumer Marketing experience, managing multiple brands from local start-ups to large multi-national MNCs. Her background includes prominent roles as Head of Mobile Advertising in Celcom Malaysia, Head of Marketing in Air Asia X and ZALORA Malaysia, Group Chief Marketing Officer in Room Service, and most recently as Business Director in MediaCom managing brands like Volkswagen, Shell Retail and more. She is also a Lifestyle Tech Blogger in her spare time, and serves as a Marketing mentor for Cradle Fund investment program, MaGIC Global Accelerator Program and local startup events.


 Michal Golebiewski, Microsoft Malaysia’s Chief Marketing & Operations Officer (CM&OO) is responsible for leading the entire span of the marketing and operations functions of the subsidiary in line with the company’s vision of reinventing productivity in a mobile-first, cloud-first world.

This is an area that he is well acquainted with, after having led various divisions within the marketing and operations team over the last 21 years in Microsoft Poland and Romania. This includes leading the Server and Tools Business, the Customer and Partner Experience, as well as the Business Planning Operations function in Microsoft Poland, in addition to championing the CM&OO in Microsoft Romania – his last role prior to joining the Malaysian subsidiary.

Golebiewski plays a key leadership role in Microsoft Malaysia in directing and managing the overall business and marketing strategy as well as execution locally, overseeing product marketing groups, marketing communications, compete, business operations, enterprise marketing, public relations as well as customer and partner experience efforts. His main priority is to drive Digital Transformation awareness in Malaysia and evangelize technology impact on business for every organization.

Having held this current position for almost two years since 2015, Golebiewski brings wealth of knowledge and experience in the areas of marketing and operations ensuring greater productivity within a Cloud-driven era in Malaysia. Upholding Microsoft’s Digital Transformation vision in Malaysia, he has participated in many speaking engagements and media relations initiatives alongside with key digital drivers such as the Malaysian Development Economy Corporation (MDEC) amongst others to create a cloud first, mobile first nation.

Recently, Golebiewski has shared his views on how Malaysian businesses are embracing digital transformation in news stories - https://news.microsoft.com/en-my/2017/07/07/microsoft-companies-transform-digitally-will-left-behind/ and has also lent his opinions on artificial intelligence’s increasing presence in the workplace to Malaysia’s leading newspaper, The Star -https://news.microsoft.com/en-my/2017/05/25/race-against-the-machine/

Golebiewski graduated with a degree in Electronics from Warsaw Technical University, and enjoys swimming, and reading books in his spare time.

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