head, PROGRAMMATIC DIRECT, SEA
Hugo currently leads Programmatic Direct, DoubleClick for South East Asia. Prior to Google, he was the programmatic lead at Rubicon Project in Paris, where he spent over 6 years in the early days of programmatic. Hugo is a pioneer in Programmatic advertising and had worked with leading global brands, as well as publishers to help put together deals that drove significant results for brands. He had also led several educational summits for advertisers and publishers that aimed to drive greater awareness in programmatic.