kevin peng lu
online marketing lead
In the past 6 years, Kevin has been focusing on user acquisition strategy and is obsessed with using technology to transform marketing insights into business success. Currently he is heading the regional performance marketing effort in ShopBack, focusing on market penetration and company growth.
Prior to ShopBack, he was the Senior Manager at ZALORA where he wore multiple marketing related hats, spearheading growth projects in Social Media Marketing and Mobile Marketing. He also holds a Masters degree in Statistics from NUS, which gives him a strong foundation in number crunching.