Ian Rheeder draws on 30-years of practical sales experience and an obsession with studying neuroscience. To this end, he developed the simple CUSP® Sales & Negotiating System.
Over the past decade, Ian has successfully trained thousands of salespeople – every single delegate strongly agreed that CUSP® is a simple yet powerful persuasion system. His previous corporate position was marketing & sales director of the global zipper giant, YKK.
He is a Chartered Marketer and holds an MSc in Persuasion Science (cum laude). Ian’s high-trust CUSP® Sales & Negotiating System is heavily supported up by the latest neuroscientific discoveries. He has consulted in most industries and is currently completing his PhD in The Neuroscience of Persuasion.
Besides all that, Ian was nominated in 2010 as the Johannesburg Chapter President of the Professional Speakers Association, voted as the best speaker at International Marketing Conferences in 2009 and 2012, is a founding member of The Marketing Association of South Africa, and has published dozens of Sales and Marketing Management articles.