Eileen Ooi, Head of PHD Malaysia, PHD

Eileen Ooi
Head of PHD Malaysia
PHD

EXECUTIVE CREATIVE DIRECTOR
BBDO
MALAYSIA

Michal Golebiewski

Speaker Biography

Eileen’s advertising journey started with Starcom Mediavest on Procter & Gamble business. Digital at heart, Eileen created Malaysia’s first social campaign for Head & Shoulders in partnership with Friendster in 2005 in an era when the term social media was not even coined yet – the campaign went on to be recognized by Campaign Asia as the Most Innovative Digital Campaign.

Eileen Ooi joined PHD at the back-end of 2016, taking over PHD Malaysia’s leadership. Full of energy, she spends her days advocating for rising media talents in Malaysia and creating new industry conventions. Since taking helm, she has led PHD Malaysia to numerous new business, doubled digital billings, piloted new beta digital projects in the areas of data marketing, dynamic creatives and AI-led chat bots, and witnessed agency headcount growth of 150%.

Michal Golebiewski, Microsoft Malaysia’s Chief Marketing & Operations Officer (CM&OO) is responsible for leading the entire span of the marketing and operations functions of the subsidiary in line with the company’s vision of reinventing productivity in a mobile-first, cloud-first world.

This is an area that he is well acquainted with, after having led various divisions within the marketing and operations team over the last 21 years in Microsoft Poland and Romania. This includes leading the Server and Tools Business, the Customer and Partner Experience, as well as the Business Planning Operations function in Microsoft Poland, in addition to championing the CM&OO in Microsoft Romania – his last role prior to joining the Malaysian subsidiary.

Golebiewski plays a key leadership role in Microsoft Malaysia in directing and managing the overall business and marketing strategy as well as execution locally, overseeing product marketing groups, marketing communications, compete, business operations, enterprise marketing, public relations as well as customer and partner experience efforts. His main priority is to drive Digital Transformation awareness in Malaysia and evangelize technology impact on business for every organization.

Having held this current position for almost two years since 2015, Golebiewski brings wealth of knowledge and experience in the areas of marketing and operations ensuring greater productivity within a Cloud-driven era in Malaysia. Upholding Microsoft’s Digital Transformation vision in Malaysia, he has participated in many speaking engagements and media relations initiatives alongside with key digital drivers such as the Malaysian Development Economy Corporation (MDEC) amongst others to create a cloud first, mobile first nation.

Recently, Golebiewski has shared his views on how Malaysian businesses are embracing digital transformation in news stories - https://news.microsoft.com/en-my/2017/07/07/microsoft-companies-transform-digitally-will-left-behind/ and has also lent his opinions on artificial intelligence’s increasing presence in the workplace to Malaysia’s leading newspaper, The Star -https://news.microsoft.com/en-my/2017/05/25/race-against-the-machine/.

Golebiewski graduated with a degree in Electronics from Warsaw Technical University, and enjoys swimming, and reading books in his spare time.