Tag Archives for " social media marketing "

3 Simple Ways to Measure Your YouTube Performance and Success.

Are you creating YouTube videos? Wondering how to analyze the impact of your video content?

In this article, you’ll discover how to measure the performance of YouTube videos.

#1: Assess Video Watch Behavior

YouTube provides powerful analytics data that lets you evaluate how your videos are performing and how you might improve your video content in the future.

Also read: Tips to Optimize Youtube Videos for Higher SEO Ranking.

To access your analytics, open your Youtube dashboard and select Analytics in the left navigation.

Open Creator Studio to access your YouTube analytics data.

Under Watch Time Reports, you’ll find data about video watch behaviour and the audience viewing your videos.

Watch Time

“Watch time” refers to the amount of time (in minutes) that viewers have watched a video.

In the Watch Time report, you can see information about watch time and views.

“Views” is the number of times a video has been watched.

This metric used to be the main way to assess a video’s popularity, but don’t be fooled by this number.

While it’s great to have lots of views, this metric only shows the number of times a video player loaded; it doesn’t say much about viewer engagement or whether the viewer wanted to see the video or kept watching.

Audience Retention

Audience retention is an important metric because it indicates how well your video content keeps viewers’ attention.

You can determine on average how long people are watching your videos (in other words, when they’re dropping off).

If the majority of viewers are leaving within the first few seconds of watching, they were likely interested enough to click on the video, but it didn’t hook them.

Also read: 6 Easy Tips to Make More Profit Using YouTube Advertising.

If viewers drop out around the middle of the video, they were interested but something happened.

Maybe it was a technical issue, like the sound dropping out, or maybe the video was just too long. In any case, you can use these insights to improve your future videos.

Demographics

Knowing more about your viewing audience will help you determine if your video is reaching the right people.

On the Demographics report, you can see an overview of the age, gender, and geographic location of your viewers.

When you open this report, you see a chart based on age ranges and gender.

See a breakdown of your YouTube audience based on age and gender.

Devices

The Devices report shows the different devices and operating systems that your audience uses to play your videos.

See the devices viewers are using to watch your YouTube videos.

#2: Evaluate Audience Engagement

YouTube’s Engagement reports give you an overview of the quality of your viewers. There’s no point in having millions of views if people aren’t interacting with your brand.

Subscribers

Of course, you want to have a large number of channel subscribers.

It means those viewers were so captivated by your videos that they didn’t want to miss the next one.

In the Subscribers report, you can track the growth of your channel’s subscribers over time.

Also read: 8 Massive Benefits of Using YouTube For Business.

If you see a significant loss in total subscribers, it may be an indication there’s something wrong with your content.

Likes and Dislikes

On the Likes and Dislikes report, you can find out how many people liked and disliked your videos over time.

This data is a reflection of emotional reactions; however, because videos generally have no more than 1% of viewers register likes and dislikes, this data isn’t very representative.

Unless you notice a huge increase in dislikes, don’t fret over this metric.

Find out how many people liked or disliked your YouTube videos.

Comments

The number of comments for your videos is another good indicator of engagement.

It demonstrates the viewer’s intention to interact with you, which is important for any social network.

You can view the overall Comments report for your channel or for each video.

Remember to always read through the comments to analyze whether you received positive or negative feedback.

Sharing

Shares is an interesting metric because it shows how many times your content has been shared on social media using the Share button.

This metric indicates that viewers not only watched your video but were also engaged enough to share it on Facebook, Twitter, or other sites.

See how many times people shared your YouTube videos using the Share button.

#3: Calculate Referral Traffic

So far, we’ve talked about the main metrics you’ll find in the YouTube analytics dashboard.

This data helps you better understand your audience and how they’re engaging with your content.

If you want to find out how much traffic YouTube is driving to your website, you can connect your Google Analytics account with your YouTube channel..

Conclusion

Analyzing YouTube metrics might seem overwhelming at first, but it’s crucial to assess your channel’s performance.

Find out more about viewers, how they discovered your videos, whether they liked your content or got bored, and more to help you improve your future videos.

What do you think? Do you regularly review your YouTube analytics data? Which YouTube metrics matter to your business? Feel free to comment below!

For more interesting articles on Youtube Marketing, do like, follow and share our page.

6 FREE and Easy Ways to Get More Views on YouTube.

Over 1 billion hours of video are watched on YouTube daily — that’s more than Netflix and Facebook video combined.

But, here’s the kicker…Only 9% of small businesses use Youtube — which is crazy.

Crazy-awesome for you that is — because when used effectively, YouTube is an extremely powerful business tool.

But in order to boost your sales, you’ve got to get more YouTube views.

In this article, you’ll learn 8 ways to get more views on YouTube, build your brand, and boost your dropshipping sales.


1. Create Compelling Content

It won’t matter how many hacks or ads you use if your videos aren’t good.

So how can you create compelling content that will get more views on YouTube? Well, one of the best ways is to create ‘how to’ videos:

Simply identify what your ideal customers most want to know, and then create videos that meet

their needs.

Also read: 3 Simple Ways to Measure Your YouTube Performance and Success.

Does this work? You bet

Bottom-line: Consistently create content that solves your ideal customer’s problems or meets their needs.

It’s the way to develop a loyal community of fans and get more views on YouTube.

2. Encourage Viewers to Subscribe

Have you ever heard the saying, “Your best new customers are your old customers”? In other words, retaining customers can be a powerful way to grow your business.

Well, the same holds true for YouTube views.

Which is why one of the easiest ways to get more views on YouTube is to encourage your current viewers to subscribe because gaining subscribers will increase the number of views on each new video that you release.

How do you get viewers to subscribe? The best way is simply to ask at the beginning and end of each video!

Also read: Tips to Optimize Youtube Videos for Higher SEO Ranking.

But don’t just ask viewers to subscribe to your YouTube channel. Make sure that you also prompt them to turn on the notification bell after they’ve clicked ‘Subscribe.’

This way, once a viewer subscribes, they’ll be notified every time you upload a new video.

Growing your subscribers is vital to getting more YouTube views, so start asking your viewers to subscribe now!

3. Create Playlists to Keep People Watching

YouTube’s own statistics show that “top-performing brands on YouTube build and promote twice as many playlists as the bottom 25%.”

Why do playlists work so well? Auto-play. It takes effort to pull your attention away from videos you’re enjoying when they just keep playing.

In fact, there’s a cognitive bias at work called ‘loss aversion.’

Loss aversion states that the pain of losing something is twice as bad as the pleasure received from gaining something equivalent.

Also read: 6 Easy Tips to Make More Profit Using YouTube Advertising.

For example, loss aversion suggests that people will work twice as hard to keep $100, as they will gain $100.

Auto-play uses loss aversion to reframe the situation.

The question is no longer, “Do you want to watch another video enough to actively click play?” Now, the question is, “Do you want to stop watching enough to actively click away?”

It’s subtle but powerful, and if your content is good, viewers will often keep watching.

Also, playlists can help improve search rankings, as playlist titles are another opportunity to target keywords.

The easiest way to create a YouTube playlist is to navigate to each video you’d like to add and click the ‘+’ icon underneath the video.

Then you can create a new playlist or add it to an existing playlist.

To get more views on YouTube, create a playlist of your best content and start promoting it today!

4. Promote Other Videos with End Screens and Cards

Cards and end screens are tools that you can use to promote your videos to get more views on YouTube.

First, you’ll need to verify your YouTube account to access these features.

To do this click on your profile picture in the top right, and then click ‘Creator Studio’. Next click on the ‘Status and features’ tab:

YouTube Creator Studio

On this page, you’re able to view extra YouTube channel features and set them up.

An end screen is a dedicated frame that you can place at the end of your videos to wrap things up, and highlight calls-to-action.

Cards are a tool that you can set to pop-up anytime in the video.

You can set these to direct people to another video or playlist, or you can create a poll card which is a great way to ask viewers what they’d like to see more.

Also read: 8 Massive Benefits of Using YouTube For Business.

To add end screens and cards to your videos go to the Creator Studio and click ‘Video Manager,’ then click ‘Videos.’

Find the video that you want to add the end screen card and click ‘Edit.’

Once you’re on the video editor page, you can add end screens and cards by clicking the menu items at the top of the page:

End screens and cards are powerful tools, so make sure you use them to present calls-to-action in your YouTube videos.

5. Add a Watermark to Your Videos

Watermarks allow you to gain more subscribers and YouTube views by promoting your channel across all of your videos.

Essentially, a watermark is just an image that you can set to appear on all of your videos — most brands use their logo.

Below is an example:

YouTube Watermark

Once again, you need to verify your YouTube account to be able to upload a watermark.

It’s worth pointing out that you can’t pick and choose which videos display watermarks and which don’t — they either appear on all of your videos or none of them.

To add a watermark to your videos head to the Creator Studio and click ‘Branding.’

Add YouTube Watermark

Then click ‘Add a Watermark’ and upload your image.

In summary, use this simple tool to promote your dropshipping brand on your YouTube channel.

6. Make Sure Your Videos Are Embedding Enabled

Allowing viewers to embed your video on their websites and blogs is an effective way for your brand to reach new audiences and get more views on YouTube.

If a video has embedding enabled, when a viewer clicks ‘Share’ underneath the video window, YouTube will show them the ‘Embed’ option:

Once they click on this, they’ll be able to copy the video’s embedding code and paste it onto their blog or website.

To enable embedding, head to the Creator Studio and navigate to the video’s edit page.

Then click ‘Advanced Settings’ and scroll down to the “Distribution options” and make sure the “Allow Embedding” is ticked:

Bottom-line: Check your videos are embedding enabled to encourage viewers to share your content.

There you have it: 6 ways to get more views on YouTube!

In summary: First, focus on creating great content that your target audience will love.

Then do your best to optimize your content and channel, and promote your content through other channels.

Lastly, get involved in your niche community and nurture relationships with your viewers!

Which one of these tactics are you going to use first to get more YouTube views? Leave a comment below and let us know!

Also don’t forget to like, share and subscribe to our blog for more on Youtube marketing.yo

6 Easy Tips for More Profitable YouTube Advertising.

Did you know that people watch 5 billion videos on YouTube every day? In fact, 300 hundred hours of video are uploaded to YouTube every minute!

But, it’s becoming harder and harder to stand out amongst your competition.

This is why advertising spends does need to be allocated to services like YouTube in order to gain visibility from your target audience.

Although similar to paid search spend, the world of YouTube advertising can seem a bit overwhelming and complicated to navigate at first.

Below are six tips to help you spend your YouTube ad budget in a smart way to actually gain attention from the people that matter the most, your future customers.

1. Choose Your YouTube Ad Format Wisely

The first complicated fact about YouTube advertising is that there are many different ad formats available. From bumper ads to sponsored cards to display ads to skippable or non-skippable video ads.

Where should you start? Well, you should first start by reading about each individual format on the YouTube help page here, and then considering what your main goal is.

For example, if you’re looking to raise brand awareness with an engaging video ad, then it would make more sense to run a TrueView in-stream or discovery ad.

On the other hand, if you’re looking to be more targeted and gain leads to your website that are genuinely interested in your offerings, it might make sense to use sponsored cards.

  1. Segment In-Stream and Discovery Ads into Different Campaigns

Similar to how you should be separating your Google AdWords campaigns into search vs. display network, you should be doing the same with your video ads.

Why? In-stream ads and in-display ads are very distinct from one another,

What’s the difference? In-stream ads play before, during, or after other videos.

In- display ads appear next to related YouTube videos, as part of YouTube search results, or alongside other content across the Display Network.

Because of these differences, you should have a different budget and strategy which is easier to control on the campaign level.

3. Take Advantage of YouTube Targeting Options

Just as you should when advertising on Facebook, Twitter, or Google, you need to pay close attention to the audience that is consuming your messages.

Why waste money on unqualified and irrelevant eyes who are unlikely to be interested in your offerings?

YouTube allows great flexibility to take control over who sees your ads.

Starting with demographic targeting, you can then layer on affinity audiences (to target people interested in a certain topic), custom affinity audiences, and in-market audiences.

For example, if you’re selling golf lessons in a certain location it would make sense to advertise in that region to the demographics of your typical customers who are already interested in golf.

4. Set Up Video Remarketing

Remarketing is by far the most effective targeting method in my opinion because you have the security of knowing this audience has already expressed interest in your company by visiting your website.

If you’re unfamiliar with remarketing, it’s a way to follow your website visitors with advertisements in other places (think social networks, websites via the display network, and YouTube of course).

It might sound creepy, but it’s effective and has likely even worked on you before.

For example, the time that new pair of shoes kept showing up on your Facebook feed so you finally purchased them. Yup, that was remarketing!

The great thing about remarketing is it’s relatively easy to set up, and once configured there isn’t much you need to do aside from tracking the effectiveness (which I’m sure you’ll be content with!).

5. Create Compelling, Human Content that Feels Native

With so much video content on the internet, and the option to skip over and x-out of most YouTube advertisements, it’s important to focus on producing high-quality video content.

Think of quality as something that does not feel like your typical advertisement, as in it’s not an annoyance or disturbance.

Whether it be a compelling story that pulls at the heartstrings or a joke/prank that has your audience on the floor laughing.

Including people and making a relatable experience that feels natural and native is what you should aim for.

6. Drive Action by Adding Interactive Elements to Your Ads

Did you know that you can link up your shopping cart with a TrueView video ad?

You can also add calls-to-action, cards to showcase products, or even auto-end screens encouraging the viewer to download your app.

Whether your business model is B2B or B2C, you have some goal in mind that has led you to advertise, so why not capitalize on these features to drive action?

Having a great ad is one thing, but actually getting tangible results and new business from that ad is another, so explore these actionable features to reach your video ad goals faster.

So, Here’s How to Create More Profitable YouTube Ads [Summary]:

In sum, for more profitable YouTube advertising, follow these six tips:

  1. Choose the right ad format based on your goal
  2. Segment in-stream and discovery ads into separate campaigns
  3. Use advanced YouTube targeting options
  4. Set up a video remarketing campaign
  5. Create compelling, emotional video ads that tell stories
  6. Drive action with interactive links in your videos

 

8 Massive Benefits of Using YouTube For Business.

As a small business, you must continually think of ways to get your products and services in front of as many people as possible, all without breaking the bank.

Using YouTube for your business can be a cost-effective way to grow it if used regularly as part of your marketing strategy.

Not sure if YouTube can help grow your business? Here are 8 benefits that YouTube can provide to your business.


1. Easily Reach Wide Audience

Online video is growing exponentially, with over 4 billion videos viewed daily.

If you use YouTube for your business, you can easily reach your audience, both by creating videos and advertising on other people’s videos.

  • YouTube is the 2nd largest search engine and the 3rd most visited website worldwide, behind only Google and Facebook respectively.
  • 1 billion people visit YouTube each month globally
  • 100 hours of video are uploaded every 60 seconds to YouTube
  • According to Nielsen, YouTube reaches more US adults aged 18-34 than any cable network

Video-streaming platforms like YouTube have become so big you’re guaranteed to find a group of people who will become your raving fans and customers, as long as you educate, entertain and provide solutions to their problems.

2. Get More Backlinks

Due to Google Universal Search, videos, images, news, books and local searches are blended together in Google’s search results, so as to provide the most useful information for people searching.

You might have noticed that videos are appearing more often in Google’s search results. This shows that Google considers video to be as important as text-only pages.

You can take advantage of this by writing high-quality articles on your site and creating complementary videos in YouTube.

Doing this will build backlink to your site, meaning you get found on Google more often by people searching.

By utilising YouTube as part of your marketing strategy for your business, you’re also increasing the authority of your website.

The more authoritative your website is in Google’s eyes, the higher all your pages will rank in the search results.

Fun fact: Over 60% of searchers click on the first 3 results on Google, and over 90% of all Google searches click on the first 10 organic results.

3. Higher SEO Ranking

Every time someone embeds your video on their website, it counts as a vote in favour of your video.

The more people who embed your video, the higher it will rank in the search results, as Google gives more authority to websites that have great content, which is updated regularly.

4. Create A Brand Image

Associating your website with your channel will tell YouTube that you are the official representation of your brand on YouTube.

This results in more relevant video results pointing to your business when someone searches for your brand or terms relating to the services you offer.

5. Get More Shares on Social Media Platforms

Social media metrics are a factor taken into consideration by Google when ranking pages. If you can create high-quality videos that entice others to share, you’re signalling to Google that you are producing content that is valuable to your target audience.

6. Increase Audience Engagement

Youtube provide your audience with a variety of ways to consume information – including text, video illustrations and audio cues – will increase the overall engagement your videos receive, as you are catering to different learning styles.

Fun Fact:

  • 65% of people are visual learners
  • 30% of people are aural learners
  • 5% of people are kinesthetic learners

7. Saves Time, Money and Effort

Using YouTube for business can help you to repurpose content you’ve already created without the need to spend a lot of time or to invest in expensive equipment.

Repurposing content you have already created is an effective form of content marketing, as you can reach an audience that will love that particular type of content.

For example, one video can easily be repurposed into many formats including:

  • Podcasts
  • Infographics
  • Presentations
  • Video series

8.Build an Email List in YouTube

Another benefit of using YouTube for business is the ability to build your email list as you continue to provide valuable, engaging content.

Use software that allows you to embed your sign-up form directly into YouTube videos.

A video can be stopped temporarily for a viewer to enter their email address and subscribe to your list before they continue.

Using this approach makes it easier than ever to build your email list, whilst providing engaging video content your audience will love.

5 Ways to Utilize Instagram Live Videos for Your Business.

By now, everyone has preached to your company why social media marketing is an imperative strategy for growing your business. And it’s true. But have you ever experimented with new things on social? 82% prefer live video over social posts. Ultimately, live video is more appealing than any other brand content. In the past couple of years, Instagram has hopped on the bandwagon with Instagram Live So, let’s talk about what Instagram Live is and why your business should be using it as a part of your Instagram marketing strategy.

What Is Instagram Live?

Instagram Live is a real-time video broadcasting feature that was introduced to the platform in November 2016, only a few months after the successful launch of Instagram Stories. While it’s been around for a while now, companies are just now beginning to really commit to integrating this interactive feature into their social media marketing strategy. And with 100 million Instagrammers watching or posting on Live every day, the time is now. Companies can effectively use Instagram Live to boost interaction with customers and connect with new, larger audiences. As long as you are staying relevant to your brand and industry, the sky’s the limit. Now, let’s discuss five easy ways to use Instagram Live to promote and grow your brand. via GIPHY

1. Promote a Product Launch.

Use Instagram Live as a platform to promote a new product arrival to your company. While traditional social media promotion is important, getting behind a video camera and actually talking about your newest product in real-time will amp up interest and create a buzz about your product. If you have a huge product releasing and you’ve set a specific launch time, log on to your company’s Instagram 15 minutes beforehand. Then, go “live” and hype those customers up! Talk about what makes your product great, how much it costs, where they can get it, and make sure to countdown to the launch – when it’s officially released, encourage people to buy it!

2. Demonstrate a Product in Use.

People love how-to content. It’s an easy way to show others exactly how your products work. These can be quick videos people can pop in on and watch, or it can be a piece of lengthier content in which you discuss the benefits of the product, different ways it can be used (if applicable), who can use it, etc. How you film a product demo is important: unlike traditional product demo videos, you don’t have the luxury of cutting to different camera shots and cropping out unnecessary content. Instagram Live forces you to be a one-take wonder. Luckily, people don’t expect you to be absolutely perfect – everyone makes mistakes – but make sure you know what you’re talking about and you understand how to effectively demonstrate each step of the process to your audience.

3. Host a Q&A or Interview

Your audience can actively engage with live videos through real-time commenting. As long as you don’t have this function turned off  – which you shouldn’t – users can comment on their thoughts and opinions throughout the duration of your video. Comments will be visible to both you and any viewers currently watching your live video. They appear on the bottom right third of the screen, and as more and more filter in, they begin to “disappear;” don’t worry, you can still scroll up and down to view them all. Hosting a Q&A on Instagram Live is an awesome opportunity to answer customer questions about your products, services, and company culture. It is rare that people never have a question about something, so being able to actively address it eliminates the need to look it up themselves. Instagram has even added a feature to make Q&As more face to face. With “Live Request,” users can request to join a live video chat. Use this feature to enjoy face-to-face interaction with your viewers. via GIPHY

4. Highlight Events Your Company Hosts or Attends.

Whether your business is attending an awesome conference, going on an exotic business trip, or hosting an event of your own, share it with your audience! It can be difficult to showcase a real experience if you’re just posting a static photo on your feed, so branch out and go live to give your followers a true behind-the-scenes, raw experience. Let’s say your company is hosting a session at your office where community members can come in, meet others, and learn more about your industry. Rather than limiting your lecture to the individuals in the room, extend your audience to social. Go live on Instagram to give distant users the opportunity to sit in on the lecture, learn some new things, and even ask their own questions. You should have a team member monitoring the live comments at all times, in case someone asks a valuable question you think should be answered.

5. Run a Flash Sale or Giveaway.

This fifth tip is more of an integrated approach that can be aligned with the four other Instagram Live tips we discussed above. Running giveaways or flash sales during your company’s Instagram Live videos is one of the easiest ways to boost and encourage engagement and to push users to buy your products. With a flash sale, you’ll want to create a discount code that users can use to buy your product. Select a short time frame during which the discount code is active; a time constraint puts pressure on the buyer, and if the deal is enticing enough, you’ll see results in no time. A live giveaway, similar to a traditional Instagram contest or giveaway, should include rules and guidelines to encourage users to take a certain action. Clearly define the guidelines of your giveaway. Some examples you could include are:
  • The user has to tag three friends in the live comments.
  • The user has to comment on their answer to a question you pose.
  • The user has to comment with a particular emoji to enter (either one of their choosing or one you specify).
  • The user has to remain on the live video until the end of the video.
  • The winner has to be present on the live video when they are announced.
With the rules laid out, interested followers will actually stick around and engage if they want to win. Who doesn’t want to win a free giveaway? Make sure the prize is worth the wait – if it isn’t, you might drive followers away and hurt any good graces you earned with them. If you want to know further on how to use Instagram Live for your marketing purposes, you should follow our page.

6 Easy Steps to Start Advertising on Instagram.

Learning the ins and outs of a new advertising platform might seem overwhelming at first.

The good news here is that if you’re advertising on Facebook, there isn’t much to learn.

In fact, Instagram ads can be configured right through the Facebook Ad Manager.

If you’re not advertising on Facebook, don’t fret. We’ll walk you through the process below, and there is also the option to create some simple ads directly within the Instagram app.

Also read: 7 Ways to Build Your Network on Instagram Organically.

Advertisers who are more advanced or running a relatively large ad set can also choose to configure their ads through Power Editor or Facebook’s Marketing API.

Instagram Partners is also available for businesses who need to buy and manage multiple ads, manage a large community, and deliver content at scale.

For this post, we’ll focus on creating ads through Facebook Ad Manager, which is the most common method due to its ease-of-use and the ability to customize these ads to a higher degree than what is possible within the app itself.

Also read: The Ultimate 5 Benefits of Instagram for Your Business.

While configuring Instagram ads is not overly complex, there are quite a few steps to be aware of. Starting with…

1. Navigate to Facebook’s Ad Manager

To navigate to ad manager within Facebook, simply follow this link, assuming you’re logged in to the appropriate Facebook account.

Note: There is no specific Ad Manager for Instagram; Instagram ads are managed through Facebook Ads UI.

2. Set Your Marketing Objective

Now for the fun part, choosing your campaign goal. Luckily, the goals are named in a self-explanatory manner. Need more traffic? Select the traffic goal. Looking to increase brand awareness?

Choose the brand awareness goal. You get the gist.

One thing to be aware of is that Instagram ads only work with the following goals:

  • Brand awareness
  • Reach
  • Traffic (for clicks to your website or to the app store for your app)
  • App installs
  • Engagement (for post engagement only)
  • Video views
  • Conversions (for conversions on your website or app)

While these goals are intuitive, some come along with a few additional configuration steps, which I’ll run through for you.

Brand awareness: This is the most standard goal that will try to show your ads to more potential people likely to be interested. How does Instagram determine this? It’s a secret, but this goal will likely expose some new and relevant folks to your brand.

Reach: If reach is what you’re looking for (as in maximizing how many people see your ads) then you’ll just need to be sure to select your Instagram account when creating the ad itself. It’s also worth noting that if you’re looking to run an Instagram Story ad “reach” is currently the only objective you can chose. The cool thing about this goal is that you can take advantage of Facebook’s split testing feature, which allows you to split test two ads to see which one yields more installs. NOTE: Split testing is also available for Traffic, App Installs, Video Views, Lead Generation, and Conversion goals.

Also read: 7 Post Ideas To Get More Followers On Instagrams.

Traffic: If you’re looking to send more people to your website or app store to download your app, this is the appropriate goal for you. The only additional steps you’ll need to take is choosing between those two options, then enter the URL of choice, and let the traffic jam in!

Engagement: Who doesn’t want more likes, shares, and overall engagement? If your goal is engagement, one thing to note is that you currently can only pay to play for “post engagement” on Instagram. Facebook will allow you to pay for “page engagement” and “event responses,” but this is not currently available to Instagram.

App Installs: If your main goal is app installs, you’ve come to the right place. To configure this you’ll need to choose your app from the app store during set-up.

Video Views: Videos are often an investment of time and money, so not promoting your video on Instagram would be like buying a plane ticket to Hawaii, and leaving it in your desk. Luckily, this goal is very straightforward and doesn’t require additional setup steps.

Lead Generation: Who doesn’t want more leads? If that is your main goal this objective is for you. Just note that lead generation ads do not provide all of the same pre-filled fields as Facebook. Instagram currently only supports email, full name, phone number, and gender. These ads also have more of a barrier than Facebook lead generation ads, since when leads click to open the ad they’ll need to click through to fill out their information. On Facebook, leads can fill out their information without all the additional clicking. The other set-up piece is that you’ll need to create a lead form when creating your ad. If you’re interested in learning more about lead ads check out this post.

Also read: 4 Hacks To Get More Followers and Likes on Instagram.

Conversions: Last, but certainly not least, we have conversions. This goal allows you to drive your leads to take action and convert on your website or within your app. The additional set-up here requires you to configure either a Facebook pixel or app event based on the website or app you’re looking to promote; this will allow you to track conversions.

3. Configure Your Target Audience

Now that you’ve selected your objective, you need to target the appropriate audience to get your ads in front of the right people.

This is the true beauty of Instagram ads since you’ll be using Facebook’s depth of demographic knowledge to reach the right people.

If you’ve done this for Facebook ads before you likely already have several audiences built, and are quite familiar with the process.

If you’re new to this process here’s a run-down of your targeting options, which you can layer to get a precisely targeted audience.

Location: Whether you want to target a country, region, state, city, zip code, exclude or include certain places, location targeting will allow you to do all of this and more.

Age: Allows you to target ranges from age 13 to 65+

Gender: Choose between all, men, or women

Languages: Facebook recommends leaving this blank unless the language you’re targeting is not common to the location your targeting.

Demographics: Under “Detailed Targeting” you’ll find demographics, which has several sub-categories with even more sub-categories under those. For instance, you can target “Demographics” > “Home” > “Home Ownership” > “Renters.”

Interests: Interests is also under “Detailed Targeting” with multiple sub-categories to dig into. For instance, if you’re looking for people interested in distilled beverages, science fiction movies, and aviation, those options are available for you!

Behaviours: And yet another “Detailed Targeting” option with multiple sub-categories to explore. Whether it be purchasing behaviours, job roles, anniversaries, or other behaviours the options seem endless.

Connections: Here you’ll be able to target people connected to your page, app, or event.

Custom Audience: Custom audiences let you upload your own list of contacts allowing you to target leads already in your pipeline or customers who you’re looking to upsell.

Lookalike Audience: If your custom audience is tapped to their potential, create a lookalike audience. This will allow Instagram to find people who have similar traits to your other audiences.

Once you’ve configured your audience, Facebook will also provide you with a guide to how specific or broad your audience is (like the one below).

This is an important tool to pay attention to, because you want to strike a balance of your audience not being too huge (since it’s likely not targeted enough), but also not being too specific (in the red zone), since there may not be many people (if any) to reach with so many layered targets.

4. Choose Your Placements

Now that you’re targeting your ideal demographic, it’s time to choose your placements!

This is critical if your goal for a campaign is to only show ads on Instagram. If you choose to ignore this step, Facebook will allow your ads to appear on both platforms.

This isn’t necessarily a negative thing, but if you have content that you’ve created specifically for Instagram, you should select “Edit Placements” here.

From here you can specify Instagram as a placement, as well as if you’d like these ads to appear in the feed and/or the stories section of the platform.

5. Set Your Budget and Ad Schedule

If you are familiar with how budgets work through Facebook, AdWords, and other digital advertising platforms, this step should not be overly challenging for you.

If not, then take a deep breath; while you might not know exactly where to set your daily or lifetime budget when running your first Instagram ad campaign, this comes with trial and error, as well as experience.

And the good thing is you have the control to pause or stop your campaign at any time if you feel your budget is not being properly allocated.

So should you go daily or lifetime? While I typically lean towards daily budgets since it guarantees your budget won’t be spent too quickly, lifetime budgets allow you to schedule your ad delivery, so there are pluses and minuses to both options. I would also advise exploring the advanced options pictured below.

For instance, if you bid manually you’ll have the control to decide how much each lead is worth to you.

As mentioned above, you can also run an ad schedule to target specific times of day and days of the week when you know your audience is most active on the platform.

This is a super valuable way to optimize your budget. As a reminder, this is only available for those using a lifetime budget.

6. Create Your Instagram Ad

Now it is time to create your Instagram ad!

Hopefully, after taking the steps above you already have some content in mind for the ad you are looking to promote.

This part of the set-up may look different depending upon your campaign objective, but you’ll always have a few ad format options to choose from.

For more interesting articles on Instagram Marketing check out our main page.

5 Effective Ways to Use Facebook to Find Top Job Candidates.

There are 1.09 billion people active on Facebook every day.

Your dream candidate may not be actively searching job boards for work, but there’s a good chance they’ve got a Facebook account.

Also read: 5 Ways to Create a Perfect Facebook Post to Get Maximum Engagement.

Using Facebook ads for recruiting employees might be a good option if you’re in a tough job market.

It’s one thing to post a job on Facebook, it’s another to have it successfully recruit quality applicants.

Also read: 6 Tips To Improve Your Paid Facebook Ads For Fundraising Events.

We’ll show you our top tips on how to post jobs on Facebook with the Facebook jobs feature.


1. Create attention-grabbing job postings.

There’s a lot competing for your ideal candidate’s attention on Facebook. So how do you compete?

To get started, you’ll want to do some quick research: Talk to your colleagues and find out what they love most about the job.

Also read: The Best Guide on How To Promote an Event on Facebook.

This could be the relationships they have with coworkers, the location, the equipment, the benefits, etc.

Now, take everything you’ve learned and make that the focus of your Facebook recruiting strategy.

2. Use Facebook to promote your job fair.

If you’re preparing to do a lot of hiring, a job fair or a smaller job event may be right for you. But how do you make sure it’s well attended?

Here’s another place Facebook can help, with their event-specific ads.

Also read: Why Facebook Messenger is an Absolute Must for Business.

To create these, first, you’ll need to create an event with Facebook.

When you run the ad, Facebook will automatically create a call to action that allows people to say if they’re interested in attending the event and confirm if they plan to attend or not.

Here are the 5 Guaranteed Ways to Get More Followers on Facebook!

People can also like, share and comment on it.

How To Create An Event In Facebook

How to Create an Event in Facebook for a Job Fair:

  • Login to Facebook.
  • Click “Create Event” under “Events” on the left side of the page.
  • Add basic event information.
  • Add a 1920 x 1080 pixel image.
  • Mark the event “public.”
  • To boost attendance, promote the event with a Facebook ad.

3. Make a video ad candidates and Facebook will love.

The word is that Facebook has been giving video posts a lot of love in the feed, showing them more often than other posts.

So, video content should be part of your efforts.

Also read: How to Use Facebook Live Smartly for Business.

Does producing video sound expensive and scary? It used to be much harder than it is now.

But these days we’ve got great little cameras tucked into all our phones.

Following a few simple tips, you can create videos to promote your jobs and company work culture on Facebook.

Tips For Making A Recruiting Video

Tips for Making a Recruiting Video:

  • Use a mobile phone made in the last few years.
  • Have good lighting on the faces of your subjects (avoid backlighting).
  • Hold your phone in the landscape (horizontal) position.
  • Try to limit background noise.
  • Start fast with a video of employees talking about why they like the company.
Facebook Video Upload

To create a video ad, begin the process of creating an ad.

Also read: The Top 5 Advantages of Facebook Marketing for Your Business

After you’ve selected the type of ad you want (it doesn’t have to be a video views ad) and targeted your audience, you’ll see the option to upload a video in the “Media” section.

Facebook Video Upload 2

4. Tap into your employee’s network of friends.

People tend to build networks of friends with similar interests.

By getting your employees to like your Facebook page, you’re connecting yourself to a network of people who work in your industry.

The most manual method is to invite them individually by going to your Facebook home page, copying and pasting the website address (the URL), and emailing it to employees.

Also read: 4 Tips to Create a High Profit Making Facebook Ad Campaign.

If you’re friends with employees or colleagues on Facebook, you can use the “Invite Friends” feature.

If you’re not connected to people you work with on Facebook, you may want to consider using your email account to connect with them.

Similar article: Do’s and Don’ts of Facebook Marketing.

5. Use Facebook Live to meet potential candidates.

Would you like to be able to connect with potential candidates live, via video?

You could show them what a few minutes on the job are like, introduce some co-workers, or do a question and answer session about a job opening.

Also read: 5 Free and Easy Ways to Make Money Using Facebook.

Facebook has just come out with a tool that allows you to broadcast live videos right in your Facebook feed. To use it, you’ll need to have Facebook set up on your phone.

How To Use Facebook Live For Recruiting

How to Use Facebook Live for Recruiting:

  • Start promoting the day and time of the live session on social media a week before.
  • When you’re ready for the event, open the Facebook app on your phone.
  • Navigate to the Facebook page you’re posting to, and tap “Publish.”
  • Tap “Live Video.”
  • Tap the blue “Go Live” button.
  • Let visitors know you’re answering employment questions.
  • Watch for questions and comments to appear below the video feed, and answer them with your voice.

When you’re finished, a recorded version of the video will automatically be added to your timeline.

Advice on How to Recruit Employees on Facebook.

Recruiting through Facebook for hard to fill jobs can be very effective.

The key is knowing as much as you can about your ideal employee so that your Facebook job posting is well-targeted to them.

Also read: 5 People Who Became Famous Using Social Media and What We Can Learn From Them.

Plus, the cost of testing it is free, plus you can set the budget very low on ads if you decide to test them.

The targeting features that let you narrow your ads to show to people who really fit your employee, also make using Facebook attractive for recruiting for small businesses.

For tips on Facebook Marketing, do follow our page.

Similar article: Is Donating to a Fundraiser on Facebook Trustworthy? All Your Doubts About Facebook Fundraising Answered Here!

7 Post Ideas To Get More Followers On Instagram.

For many small business owners, there’s no question that they should be building a presence on Instagram.

They sign up for an account and set up their profile, but then they hit a hurdle: What exactly should you post?

If this sounds familiar, you aren’t alone.

Also read: The Ultimate 5 Benefits of Instagram for Your Business.

The good news, though, is that there are plenty of different ways to approach Instagram to keep your feed fresh and your followers engaged.

In this post, we’re going to look at what you can post on Instagram, ideas and examples that you can adapt for your own business, along with how to create a posting schedule to bring your Instagram strategy to life.


1. Show off with product posts

Pictures and videos of your products will likely be one of the easiest and most expected places to start on Instagram.

Sharing content featuring your products in all their glory will, of course, help you drive sales and promote your business on Instagram.

These posts can focus on your products alone or feature them as part of a lifestyle photo or in a flat lay shot with complementary products.

There’s plenty of room to get creative.

Also read: 4 Hacks To Get More Followers and Likes on Instagram.

These product posts, however, need to be executed properly to avoid coming across as spammy.

They need to feature rich, interesting captions instead of just the product name and a few hashtags.

Instead, you can consider treating the post like an opportunity to pitch the product, discussing features and benefits or highlighting what makes it special.

2. Convert customers with product tags

Product tags and stickers are unique formats for posts and stories respectively that enable direct purchases through Instagram.

Users can click on product tags, for example, to get more information about a product, like its name or price. If they click again, they’ll be taken to a screen where they can make a purchase.

Also read: Instagram Vs Facebook: Which One is Better for Online Advertising?

Product tags make it easier and more convenient for users to purchase immediately on mobile, increasing the likelihood that they will follow through.

You might consider using product tags when you’re running a sale or offering a discount.

Instagram recently released product stickers for Instagram Stories, which let users click on the sticker in order to view product information and then decide whether to buy.

3. Run a contest or giveaway

Want to get a lot of engagement quickly and generate excitement around your brand? Contests and giveaways are the way to go.

Contests will get people talking about your brand, and they can often yield strong social proof or user-generated content, if not both all at once.

For best results, offer a prize that’s most relevant to your target audience, even if the general population wouldn’t be that interested.

After all, anyone would comment for a free iPhone, but it’s more important to get engagement and entries from users who could actually become customers.

4. Encourage followers to tag a friend

The tag-a-friend approach is sometimes used in tandem with contest posts, but they can exist on their own, too.

These posts will encourage followers to “tag a friend” in the comments who they think would genuinely like the product or who might relate to the subject of your post.

An incentive may be offered as in the case of a contest, but it’s not a necessity.

That being said, you want to use this sparingly or you’ll risk looking like you’re just spamming Instagram for followers. Try to think of creative ways to encourage users to tag their friends.

5. Partner with influencers for content

If you want to help your brand garner some extra credibility and attention quickly, influencer marketing is a good way to go.

Big name influencers with hundreds of thousands of followers aren’t necessary.

In fact, it will actually be better in most cases for merchants to reach out to smaller micro-influencers.

These influencers may only have tens of thousands of followers, but they’ll be trusted by their audience.

They’re also likely to be more open to working with small businesses, and more affordable if they agree.

6. Ask questions and provide answers

If you’re looking for another way to offer value to your followers, you can’t go wrong with a Q&A.

Answering customer questions on Instagram will encourage more people to follow you, especially if there’s a chance for you to answer their own questions.

You can have Q&As written out in a text-based image, having one question and answer to a post.

Remember that the character limit for captions is 2,200 characters, so you can actually squeeze quite a bit of writing into your post, if you want to.

Instagram even released a Questions Sticker that you can use to solicit answers from your audience and share your response as a photo or video.

Video can be an especially efficient way to answer questions. You can share it after it’s recorded or film it live.

Choosing Instagram Live can even let followers ask you questions in real-time, which can drive up responses significantly.

7. Give your employees the spotlight

Content that focuses on or, even better, is created by employees is a great option for Instagram.

This is another way to show users the human side of your brand, making it easier for them to form an emotional connection to you and trust you more.

This not only makes them relatable but emphasizes the hand-crafted aspect of their brand, reminding potential customers that their furniture wasn’t just churned out by a machine.

Consistency in Voice, Diversity in Content.

If you’re feeling stumped, take a look at the different posts on our list and ask yourself which types of content you’re not using yet and why.

After all, the best Instagram profiles are those that manage to mix it up. This keeps your profile from feeling too one-note or overly promotional.

Ultimately, you want your brand to be consistent on the platform, but your content and individual posts should be diversified to keep your followers interested.

A balanced content calendar and plenty of different ideas is a good place to start.

For more on Instagram marketing tips, be sure to check out our page. 

The Ultimate 5 Reason Why Your Need Instagram.

These days, consumers tend to judge a business’ credibility based on their presence or absence from social media.

But which social platforms are truly worth the time and the effort that it takes to be successful?

Today we’re focusing on an incredibly popular and powerful platform where many businesses are enjoying numerous benefits.

Let’s give it up for Facebook’s younger, faster growing, and arguably prettier sister, Instagram.

Take a look at the following proven, professional benefits to being on this platform and decide for yourself: Is your business ready for “The Gram?”


1. Instagram has the most engaged audience.

In terms of overall popularity, Facebook still wears the pants in the social media world.

But social media is ever-evolving and statistics prove that Instagram’s users are indeed much more engaged and impressionable than any other social media platforms.

What does this mean exactly? Recent reports indicate that Instagram has 58 times more engagement per follower than Facebook.

Studies also show that Facebook users tend to shy away from advertisements much more frequently than Instagram’s users: 32% of Facebook users regularly engage with brands, while 68% of Instagram users do.

These high engagement rates make Instagram an absolute heaven for businesses looking to engage consumers.

2. Instagram welcomes creativity.

Newsfeeds on Instagram are often comparable to art galleries. It’s no secret that this social platform is filled with an abundance of colorful, high quality, fun, and visually appealing photos and videos.

Businesses can jump on the creative bandwagon by using Instagram to promote their products and services.

You can also show behind-the-scenes glimpses of their company’s daily workings, and give followers exclusive tastes of their company culture.

3. Instagram offers “stories.”

An Instagram story is a unique feature that allows users to post customizable photos or videos that vanish after 24 hours.

These stories are prominently displayed atop a user’s main newsfeed.

Stories offer even more creative elements, such as drawing and writing tools, augmented reality filter options, and the ability to include locations, hashtags, and mentions of other users.

More recently, Instagram has added the ability to have “featured stories.” These can be hosted on a business’ profile and are able to be viewed once the initial 24-hour period ends.

There are limitless business benefits to Instagram stories! They are great places to showcase behind-the-scenes “footage,” as well as fun, timely content that is sure to get noticed.

4. Instagram offers ads.

Similar to Facebook, business accounts on Instagram have the option of paying to promote their content.

This practice is very beneficial, especially considering the above statistics that demonstrate how receptive Instagram’s audience is to these types of advertisements.

Another benefit to advertising on Instagram is that the ads are capable of being highly targeted based on a user’s location, age, gender or interests.

Businesses can also include links in their promoted posts, enabling users to click to learn more about them.

Businesses are also able to feature ads in their stories.

5. Instagram provides useful analytics.

Measuring success on Instagram is quite simple.

Of course, businesses can monitor their follower count and overall engagements activities, like views and clicks.

But taking it a step further, built-in analytic reports help businesses easily interpret the results of their Instagram advertising campaigns.

Useful analytics like these help businesses quickly identify which types of Instagram posts work best, setting them up for sustained success.


Hopefully this list helps your business decide if adding this social platform  or becoming more active on it!

Want to learn more about optimizing other social media platforms for business growth and success? Follow our page.

The Best Guide on How To Promote an Event on Facebook.

As many event organizers and event marketers can attest, Facebook can be a great way to promote an event, but it won’t just work for you by default.

Organizers and marketers must learn how to promote an event on Facebook before buzz can be generated and registrations can be increased.

Fortunately, this article will provide readers with 5 principles to follow when promoting an event on Facebook.

Let’s begin.


1. Optimize Your Facebook Events Page

Maybe it seems obvious, but the success of a Facebook event promotion initiative will live or die with a Facebook events page, set it up well, and it will be easier to find success.

Choose a cover photo that’s 1920×1080 pixels. Your cover photo should feel exciting and should be eye-catching, since it will show up if attendees choose to share your event with others on Facebook.

Also read: Why Facebook Messenger is an Absolute Must for Business.

Make sure to pick a short and memorable event name. According to Facebook’s events team, events with longer names tend to perform worse on the platform.

One reason for this might be that 54% of all users only use Facebook through a mobile device – longer titles typically won’t look good on smaller screens.

Add data to help Facebook share your event. Facebook has an algorithm that will recommend events to users based on a number of factors.

Also read: How to Use Facebook Live Smartly for Business.

It’s important that event organizers input the correct information about where the event is being held, and when it’s starting so that the algorithm can promote the event.

Be sure to also select the appropriate event category. Popular categories include:

  • Conference
  • Festival
  • Meet-up
  • and Concert.

Lastly, add tags that you think people might be searching for. In the case of SXSW Interactive, tags like “technology,” “new media,” and “entrepreneurship” would be appropriate.

Also read: The Top 5 Advantages of Facebook Marketing for Your Business

Optimize your event notifications. It might be tempting to notify event attendees about event updates using a Facebook Events page, but organizers should avoid using notifications to engage with registered attendees.

According to Facebook’s own research, events that send more than a few notifications experience considerable audience disengagement, as people turn notifications off when they find them to be annoying.

2. Use A Company Page To Promote The Event

While an event Facebook page will come and go (event pages aren’t relevant after the event happens) a company page should have a longstanding following.

Event marketers should utilize Facebook company pages as a way to promote an upcoming event to an audience of people already interested in the services or products the company provides.

3. Make Upcoming Events A Prominent Part Of Your Company Page.

On the left side of all company pages is a column with various modules. One of the modules that can be moved up or down is called “Upcoming Events.”

By simply moving this module close to the top of a company page, event organizers will be able to provide an upcoming event with more added exposure.

Also read: 4 Tips to Create a High Profit Making Facebook Ad Campaign.

Facebook also gives those interested the ability to get notified about upcoming events by clicking the “Subscribe” button.

It’s also a good idea to make the “Event” tab more prominent on company pages as well. Typically, the Event tab gets hidden behind a drop-down arrow that visitors need to click first.

But the tabs on company pages can be reordered to make the Event tab much more clickable.

4. Post upcoming events to the timeline.

Simply sharing an upcoming event with those who are following a company page can be a good way to generate interest, especially if shared multiple times well in advance of the event.

Facebook_Audeince.png

Organizers can also consider using Facebook’s “Preferred Audience” settings to market an upcoming event to people in a specific region, or who speak a specific language.

This can be a good tactic for those weary of inundating followers with promotional messages.

5. Share Content To Generate Buzz Among Existing Attendees

Enable existing attendees to act as evangelists.

For those who have already signed up for your event, they are excited about who else is attending and are interested in seeing the behind the scenes work that goes into executing something spectacular.

Also read: 5 Ways to Create a Perfect Facebook Post to Get Maximum Engagement.

Sharing pre-event content to further excite existing attendees is a great idea because it further engages them and because providing your most excited audience with awesome content will encourage them to share your event with their friends.

In short, sharing exciting content will help to generate pre-event buzz by giving your most loyal audience something they can use to spread the word.

Conclusion

With so many highly-engaged users, Facebook is a fantastic resource for event marketers hoping to generate event buzz.

Furthermore, Facebook has indicated that they want people to engage with the platform before, during and after live events, meaning that they have and will continue to invest in providing organizers with tools to create successful events.

In order to reach the right audience organizers must create a well-optimized Facebook page, they should also incorporate the Facebook Event page into an existing Facebook company page.

Using content, advertising, and embracing an omnichannel event promotion strategy are great ways to get more people interested in attending.

Want to learn more about optimizing other social media platforms for event success? Follow our page.

Top