FOR EFFECTIVE SELLING & PERSUASION MASTERCLASS

Based on the most recent thinking, this 2-Days highly interactive high-trust selling workshop is guaranteed to increase conversion ratios, whilst increasing job satisfaction - using a triangulation of neuroscience, psychology and selling skills.

Crush Sales Quota with Less Stress

Make More Money in Less Time

Crush Sales Quota with Less Stress

Make More Money in Less Time

What makes some salespeople extraordinarily successful, while others, selling the same product and investing the same amount of time and energy, limp along… calling low, missing quota, and getting stuck in their own pipeline?

The most persuasive and effective salespeople – the ones we call “Rockstars” – naturally speak in the language of their customers. The question is, “What do they say?”

The sales team is the primary revenue source for your business. However, this revenue is not without significant cost. If not carefully managed, this revenue source can easily become a money pit.

Drive your sales team on the right track. Transform them into competent sellers. Help them crush their sales quota. Coach your salespeople to become Sales Rockstars.

Failing to understand customer pain points.

Not articulating the problem your product solves.

Not knowing when to close deals.

Making promises you and your company can’t keep.

Allowing prospects to lead the sales process.

Drive your sales team on the right track. Transform them into competent sellers. Help them crush their sales quota. Coach your salespeople to become Sales Rockstars.

Failing to understand customer pain points.

Not articulating the problem your product solves.

Not knowing when to close deals.

Making promises you and your company can’t keep.

Allowing prospects to lead the sales process.

Avoid a toxic sales culture in your business. Resolving mistakes is crucial as ineffective sales leaders can cause lasting damage. A weak salesperson will weaken a sales territory, a bad sales manager will damage their team and dampen results in their region, and a poor sales leader will eventually ruin the entire sales force.

Invest in your Sales Team – Coach them to become Sales Rockstars, our tools and techniques focus on five deliverables:

Build Trust Fast


Enjoy Selling & Negotiating.


Hit Quota without Hard-selling Tactics


Get People to Call You Back


Sell On Value, Not Price


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Select Columns Layout

And when our tools are successfully implemented, your business attains these eleven outcomes:

Boost Productivity

At least 20% more on closing rate. 


Uplift Motivation

Find more enjoyment using proven high-trust selling system.


Increase Ease

30% ease of handling objections (esp. price).


Magnify Value

At least 20% more value from a complex negotiation.


Grow Profits

20% more profitability from your current account.


Nurture
Referral

50% more chance of referrals from satisfied customers.


Enhance
Planning

write short but powerful Key Account Plan.


Reduce
Objections

30% less objections via upfront questions.


Lower CAC

20% drop in customer acquisition costs due to faster and more closure rates.


Decrease Customer Churn

30% less chance of losing your key customers.


Lower Cost

Blue Ocean Strategy to deliver more value with less cost.


Yet there are five barriers to closing every sale

NO NEED

NO MONEY

NO HURRY

NO DESIRE

NO TRUST

NO
NEED

NO
MONEY

NO
HURRY

NO
DESIRE

NO
TRUST

Thus, to overcome these barriers your team must master, using our tools, five fundamentals:

In Selling

Guide your prospects through a high-trust and low-tension experience.

In Persuasion

Get customer’s to view your victory as their victory.

In Negotiation

Anticipate any scenario, whilst remaining calm, assertive and creative.

In Customer Relationship

Secure important long-term partnerships.

In Partnership

Get selected by clients (as opposed to you selecting clients) as trusted advisors for their business.

In Selling

Guide your prospects through a high-trust and low-tension experience.

In Persuasion

Get customer’s to view your victory as their victory.

In Negotiation

Anticipate any scenario, whilst remaining calm, assertive and creative.

In Customer Relationship

Secure important long-term partnerships.

In Partnership

Get selected by clients (as opposed to you selecting clients) as trusted advisors for their business.

With these fundamentals in mind, you’re ready to start closing more sales, whilst experiencing greater job satisfaction.

To discuss and get solutions to your sales challenges and sales training needs, sign up and we shall get in touch with you in the nearest availability.

At the heart of selling is neuroscience and psychology. Neuropsychology is the study of the synthesis between our thoughts, feelings and behaviour, and our brain function. As you will discover, it is this fusion of psychology with neuroscience that makes this refreshingly new and appropriate system impossible to ignore.


Sales and negotiating skills - are so closely interwined that they should be taught together. In fact, we need to know the basics of selling before every negotiation. This is what makes this 2-Days workshop unique.


Discover how to build trust fast, manage emotions and body language whilst keeping the blood in the prefrontal cortex. Without these EQ skills, it’s impossible to think clearly, let alone handle objections without a fight-or-flight response.


DAY 1

Selling Skills

High-Trust Selling using Neuroscience.

You will discover the mindset and attitude of high performing salespeople. You will learn to guide your customers through a high-trust, low-tension experience: a win-win system of selling that puts your customer before the sale. You will overcome buyer distrust, fighting fires, dropping the ball, playing defence and standing on your heels. This is a step-by-step guide to securing deals. You will achieve closing deals through calm, confident sales techniques rather than hard selling.

DAY 2

Negotiating Skills

Adapting the Neuroscience of Selling to Negotiations.

You will discover how to manage your actions and stages of dealing to achieve bottom line and beyond. You will engage and guide your negotiating partner to a win-win position achieving long-term goals. You will apply negotiations as means of resolving potential conflict (e.g. price or delivery) with the intention of reaching agreement. You will overcome various types of price objections and price resistance. You will achieve closing your sales faster than previously anticipated – through explicit tactics.

Are you seeking to discover actionable steps you can take, and discuss why your organization is ready for exponential growths?

Begin your sales & business transformation now.

The CUSP® Sales System

CUSP® is an intuitive, undeniably easy to grasp, easy to remember and easy to implement. The system is heavily grounded in the latest research in the neuroscience of persuasion. REDS objection handling is also based on understanding the way our brain works, whilst always maintaining mutual-trust.

customer's trust

  • Prepare
  • Small Talk
  • Body Language

uncover

  • needs
  • wants

solutions

  • develop solutions
  • propose the best solution

propose

  • objection
  • negotiation
  • summarize
  • close

"CUSP was the best sales course in my 20-years of sales.

"

Berlene Ras,
Sales Manager,
Guvon Hotel Group

"Your talk was absolutely priceless, and thought provoking to hear how you make marketing so practical, they way it should be, and left out the fluff that marketers, so often get caught up

"

tina gouws,
Sales Consultant,
Vodacom

"As fellow Chartered Marketer, I can recommend Ian as a marketer’s marketer. I have worked with Ian on range of successful client projects. Ian is always prepared, his research is thorough, and his delivery is outstanding. Feedback on Ian’s marketing sessions are always overwhelmingly positive!

"

DR ANDY Brough,
Owner,
Brough Associates

"I have attended many seminars, training sessions, motivational talks, lectures and conferences during my career but none have been as awe-inspiring as Ian’s talk.

"

tony tsuen,
Head Technical Market,
Discovery Insure

"This is undoubtedly the most effective, high-impact training that I have received thus far in my working career. I am convinced that Ian’s impact on my business will enable it to become the 100 year company that I hope to build.

"

sean charteris
CEO,,
Yellow Tree Environ

Motivational Speaker


Ian Rheeder draws on 30-years of practical sales experience and an obsession with studying neuroscience. To this end, he developed the simple CUSP® Sales & Negotiating System.

Over the past decade, Ian has successfully trained thousands of salespeople – every single delegate strongly agreed that CUSP® is a simple yet powerful persuasion system. His previous corporate position was marketing & sales director of the global zipper giant, YKK.

He is a Chartered Marketer and holds an MSc in Persuasion Science (cum laude). Ian’s high-trust CUSP® Sales & Negotiating System is heavily supported up by the latest neuroscientific discoveries. He has consulted in most industries and is currently completing his PhD in The Neuroscience of Persuasion.

Besides all that, Ian was nominated in 2010 as the Johannesburg Chapter President of the Professional Speakers Association, voted as the best speaker at International Marketing Conferences in 2009 and 2012, is a founding member of The Marketing Association of South Africa, and has published dozens of Sales and Marketing Management articles.

Enrol Now to The Neuroscience for Effective Selling & Persuasion Masterclass

event info

date

29-30 Sept 2018

time

8.30am – 5.30pm

venue

Kuala Lumpur

fee

USD 1,100/pax


Certificate of Completion will be awarded to participants completed the 2 days masterclass.

contact

Deepak @ +6016 772 8818
deepak@talentcap.com

signup now

Enrol Now to The Neuroscience for Effective Selling & Persuasion Masterclass

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