Category Archives for "Business"

5 Ways to Create a Perfect Facebook Post to Get Maximum Engagement.

You post to your Facebook page, hoping you’ve hit upon something that works.

How great would it be known that the post you just published had the best chance of maximizing clicks, likes, and comments?

Also read: The Top 5 Advantages of Facebook Marketing for Your Business

Facebook posts especially—given the dramatic dip in reach—can feel like a mystery. How do you create the perfect Facebook post? Does the perfect Facebook post even exist?

The Anatomy of a Perfect Facebook Post

A perfect Facebook post:

  1. is a link
  2. is brief—40 characters or fewer, if you can swing it
  3. gets published at non-peak times
  4. follows other posts on a regular schedule
  5. timely and newsworthy

Let’s get into a bit more detail about each perfect ingredient.

1. Link post get more conversion

Link posts that use the built-in Facebook link format receive twice as many clicks compared to links typed into a photo update.

The data comes from Facebook itself, which performed studies on the number of clicks for different post types.

Their findings suggest that link format trumps photos and their guidelines point to a post type—status, photo, link, video—that fits the story.

Also read: 4 Tips to Create a High Profit Making Facebook Ad Campaign.

When sharing content on Facebook, the choice is often between sharing as a link and sharing as a photo. It would seem the best results will come from links.

So what does a link post look like compared to a photo post?

Link posts take advantage of meta tags from the webpage, including information on the page’s title, description, and photos.

When you paste a link into the update box on your Facebook page, Facebook will pull this information in automatically and place it in a link format.

Also read: Charity Starts From Facebook, Here Are The 4 Simple Reasons Why?!

Here’s an example of link post:

facebook page composer

To share a link, copy and paste the URL into the composer window.

After a second or two, Facebook will display the link’s meta information—title, description, and photo.

Also read: The Best Guide on How To Promote an Event on Facebook.

Once this happens, you can delete the URL out of the composer window and type in your own catchy intro.

2. Keep the post short as little 40 characters if at all possible

Posts at this length tend to receive a higher rate and comment rate—in other words, more engagement.

A  study found that 40 characters or fewer receive the most engagement on average.


Other studies have confirmed the “shorter is better” maxim. BlitzLocal studied 11,000 Facebook pages and found that engagement increased as posts got shorter.

3. Post at non-peak hours

The thought process goes like this: You compete with hundreds of thousands of posts to be seen in the Facebook News Feeds of your fans.

If you post your updates when few others are posting, your updates stand a better chance of making it through.

Also read: How to Use Facebook Live Smartly for Business.

Best time to post will be on Saturdays and Sundays and post after regular work hours.

In order to land a spot on a user’s Facebook News Feed, try shifting your scheduling strategy from posting during the most popular times in the workweek to the most effective times.

4. Be consistent in posting

Let’s assume you have an audience that is passionate about your page. Let’s also assume that you are publishing good content.

What’s the key third ingredient? Consistency.

The successful pages in this study posted at least once a day, creating an expectation among its fans of consistent, quality content.

Also read: 5 Free and Easy Ways to Make Money Using Facebook.

There are several ways of staying on schedule with your Facebook posts; set up a content calendar. Then start filling your queue with quality content.

5. Post stories that include a newsworthy element

This last point might not apply to some brands whose content and industry don’t lend itself well to timeliness but if there’s ever a way to slip in a newsworthy angle to your Facebook post, do so.

Facebook’s latest tweaks to its News Feed algorithm give a slight boost to timely, trending topics.

The page you are connected to is only interesting at a specific moment, for example when you are both watching the same sports game, or talking about the season premiere of a popular TV show.

Here are the Do’s and Don’ts of Facebook Marketing.

Facebook is making this update in two ways:

  1. Factoring in trending topics
  2. Looking at when people like or comment on a post

The first element is related to Facebook’s “trending” section of the site, which identifies topics and conversations that are popular among users.


The second element factors in the rate at which users are liking or commenting on a post.

Facebook currently looks at a total number of likes and comments as a factor in whether or not to display a post in the News Feed.

Here are the 5 Guaranteed Ways to Get More Followers on Facebook!

With this latest update, another consideration will be when those likes and comments occur.

What does your perfect Facebook post look like?

Hopefully, these best practices have given you some ideas on what to test with your Facebook marketing strategy.

  • Do you get more engagement when you share an optimized link or a photo?
  • What is your perfect Facebook character count?
  • Can you get more reach by posting at night and on the weekends?

I’d love to hear how these tests go for you and if you’ve found perfect practices for your Facebook page already. Please do share in the comments!

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4 Tips to Create a High Profit Making Facebook Ad Campaign.

Many advertisers take a swing at a new ad campaign every day, hoping to finally hit the ball out of the park and win the game.

They test a myriad of demographics and interests, use a lot of different images, and even tweak their copy over, and over, and over again.

We at Talentcap are giving you a FREE OKR EBOOK to help you set attainable goals and reach those goals in no time. Click here to download!

But for some weird, unfair reason, they can’t create a profitable ad. It seems like they are just throwing money out to Facebook’s hands.

In this blog post, I will give you 4 tips that will dramatically change the way you approach Facebook Advertising forever, especially if you’re just starting.

Tip #1: Provide Exciting Offer With Catchy Phrases

Take a look at both of the below two examples:

Just think about it.

Which offer is more attractive?

Offer #1


Offer #2


Both are great offers. I agree with that. But the second one is more appealing to the right emotion.

And why is the 2nd one the better ad, because they sell without selling.

Now, I’m not saying you should start a charity to start selling on Facebook but remember, people don’t like being sold, but they love to buy stuff.

We at Talentcap are giving you a FREE OKR EBOOK to help you set attainable goals and reach those goals in no time. Click here to download!

So your mission is to make them feel that buying whatever you’re selling is their idea, not yours. That’s the basic concept I want you to understand.

Think outside the box and go beyond the typical “free shipping on orders over $50” kind of offers.

Here’s another example of sell without selling. 

Tip #2: Track Sales, Not Vanity Metrics

Clicks and social engagement are important, but what really matters is how much money you make, not how many people share your ad.

If you’re getting a lot of clicks, it’s easy to get false expectations because your ad is apparently “working.”

This is a big mistake – clicks do not necessarily mean it’s a high-performing ad (unless your only goal is to get clicks).

We at WMA are giving you a FREE OKR EBOOK to help you set attainable goals and reach those goals in no time. Click here to download!

The truth is, it doesn’t matter if you’re getting thousands of shares and clicks. If you are not getting sales, something is not working. I

t may be your ad. It may be your landing page. It may be your audience. But whatever the case is, you need to stop the campaign and figure out what’s going on. Otherwise,

The bottom line is this: Sales first. Clicks and engagement, second.

If you take this approach, I guarantee you’ll learn faster and save a ton of advertising money.

Tip #3: Focus on Building a Network, Not Creating Just An Ad.

Many people believe that successful campaigns are “created,” but they are not.

I mean, you can’t produce a winner ad out of thin air. No. You need to find the right information about your audience so that you can build a campaign based on those findings.

And here’s a keyword: “Build.” If you were to build a building, how would you go about it?

We at Talentcap are giving you a FREE OKR EBOOK to help you set attainable goals and reach those goals in no time. Click here to download!

First of all, you’d start with a solid foundation, then, you’d start putting together a series of building blocks to give shape to your building.

Finally, once the entire building is done, you’d start taking care of the less-important details — like painting and decoration.

My point here is, if you skipped the first steps, your building would fall really quickly.

When it comes to Facebook marketing, you need to take the same approach.

You need to build your campaigns exactly as you’d build a building.

Step by step, you’re collecting and putting together key data points that, eventually, will give shape to your winner ad.

Tip #4: Set Clear Goals

This last one will sound kind of repetitive or dull but, setting goals is crucial but still, so many people overlook this step.

From an advertising standpoint, setting goals is vital because it helps you measure results and discover whether or not your ads and campaigns are following the right direction.

Without a clear path to follow, you’ll never get tangible results. Let’s say you want to increase your sales this year.

We at Talentcap are giving you a FREE OKR EBOOK to help you set attainable goals and reach those goals in no time. Click here to download!

How would you go about it? If I guess right, you’d set a goal like “40,000 units sold within 12 months” or “30,000 product sales by 2018.”

Now, setting “end” goals like these is advisable. They help you visualize the big picture and follow a clear path.

The problem starts when you only set this type of goals. I mean, “40,000” can be a really discouraging number when you’ve never made that amount of sales before.

Worse yet, with “big picture” goals like these, it’s hard to measure results in the short run. Instead, you need to break them down into smaller goals.

We at Talentcap are giving you a FREE OKR EBOOK to help you set attainable goals and reach those goals in no time. Click here to download!

This way, you can analyze data with more speed and modify your strategy along the way, if necessary.

Getting back to the “40,000 units” example, how many sales would you need to make each month to reach your annual goal? The answer is 3,333 sales per month. And how many sales would you need to make each day to reach your monthly goal? Just 111 a day.

In this case, instead of trying to make 40,000 annual sales, you should aim for just 111 per day.

By taking this approach, you can evaluate your campaigns on a daily basis, and therefore, pinpoint possible leaks in your strategy much faster.

The bottom line? When setting your advertising goals, remember to start at the end and break down your “big picture” goals into smaller goals.

It’s Time to Create Your First Unbeatable Ad

You’ve spent so much money on different strategies and methods, and you’re afraid of failing again. But the only way to succeed is to move forward and try different things.

And I want to be completely blunt with you. Even if you implement this information, I can’t guarantee you’ll create a profitable ad.

Why? Because there are way too many factors that can influence your results—like your industry, budget, experience, and even your country.

But you need to give it a shot, don’t you think?

I’d love to know your thoughts, brutal or otherwise. Leave down at the comment sections below.

Top 5 Advantages of Facebook Marketing for Your Business

With more than 1.4 billion users visiting every day, Facebook is definitely the largest social media platform today.

That’s why marketers can’t ignore the potential reach that social networking behemoth can give to businesses.

According to Facebook, 80 million businesses have a presence on their social networking site.

Some marketers, especially those in B2B, argue that Facebook marketing is dead, but that is not necessarily the case.

We at Talencap are giving you a FREE OKR EBOOK to help you set attainable goals and reach those goals in no time. Click here to download!

With over 2.2 billion monthly active users based all over the world, it’s impossible to argue that there’s no value in Facebook as a marketing tool.

For B2B industries, it’s still very much an untapped opportunity.

In fact,  74% of users spend the most time on Facebook than any other social apps and are disproportionately engaged, to boot.

How many times have you checked your own notifications this week?

Yes, Facebook is crowded, but it’s that way for a reason. Facebook is a resource for everyone, and we’re using it constantly.

We at Talentcap are giving you a FREE OKR EBOOK to help you set attainable goals and reach those goals in no time. Click here to download!

It’s become an ingrained part of our lives and culture. While you might want to resist it, Facebook can still be a huge benefit to your business.

Here are some types of key business results that Facebook still has to offer.

1. Grow Brand Awareness & Traffic

OK, it’s true that organic for page posts in the news feed isn’t what it used to be.

Especially for reaching colder, less engaged audiences for things like brand awareness and driving traffic, the tactics that worked a few years ago will be a waste of effort now.

But luckily, when it comes to social media marketing, Facebook offers more than other networks in terms of alternative ways to reach your audience.

We at Talentcap are giving you a FREE OKR EBOOK to help you set attainable goals and reach those goals in no time. Click here to download!

Sponsored posts come with advanced targeting capabilities and options that let you reach new audiences for a brand impression or a click.

For example, lookalike audiences can help you reach new people relevant to your business using your existing email list, website visitors, or customer base.

You can also use organic methods besides your own page to reach people, such as Facebook groups and influencer marketing.

These presences aren’t taking the hit that brands are in the news feed, so using them in tandem with your page can help you get your content seen.

We at Talentcap are giving you a FREE OKR EBOOK to help you set attainable goals and reach those goals in no time. Click here to download!

Once you’re making good use of these tactics at the top of your marketing funnel, helping to drive traffic and build brand awareness, you can start to nurture and convert your audience.

2. Keep Your Existing Audience Engaged

Your audience needs to be warmed up in order to:

  1. Maintain their interest.
  2. Educate them about the advantages of your solution.
  3. Build trust with them.
  4. Ready them for a sales pitch.

Facebook is where your audience is spending most time already, so engaging with them there makes a lot of sense.

Instead of just using the network to drive traffic and leads, taking people away from the Facebook experience that they’re in the midst of enjoying, try driving conversation and actions within the platform itself.

We at Talentcap are giving you a FREE OKR EBOOK to help you set attainable goals and reach those goals in no time. Click here to download!

Keep your brand top of mind, making it easy to nurture your relationship and there have never been more content options for keeping your audience engaged:

  • “Plain old” engaging content like text posts and photos
  • Recorded videos
  • Live videos
  • Facebook groups
  • Messenger bots
  • One of your best bets will be live video.

Some 20% of all Facebook videos are live, so marketers who experiment with this format have a definite advantage.

3. See Anyone’s Analytics Account, in Real Time.

You can literally see real-time sales and conversion data for any website, and which campaigns drove that traffic using Facebook.

It can be used strategically to create regular, original programming delivered directly to your audience.

Tai Lopez - Facebook Live Video

Take entrepreneur Tai Lopez’s Facebook page for example.

When he goes live – almost daily, mind you – his 6.4 million followers see a notification about his content, and it gets prioritized in their news feeds.

The recordings are then automatically saved in an easy-to-access video library as evergreen content, where they continue to drum up engagement and reach people to nurture relationships.

3. Drive Revenue

So you’ve used communities, influencers and advertising to build an audience with engaging live content.

And yes, Facebook can likewise be used to nurture leads all the way through to a sale – with the right setup.

We at Talentcap are giving you a FREE OKR EBOOK to help you set attainable goals and reach those goals in no time. Click here to download!

It’s not hard to create a high converting campaign, giving warm leads what they want at the perfect timing. Not when you’ve built out a funnel that leads them there.

That advanced targeting mentioned earlier lets you pinpoint audiences at each stage of your marketing funnel and personalize your campaigns to their end user accordingly.

Much of this can even be done on autopilot.

4. Educate New Customers

Even after converting a customer, Facebook has benefits to your funnel.

It’s a powerful tool for support and retention, one you can use as a service channel customers won’t hate visiting as much as they do a help desk tool.

You can create organic content focused on educating current customers using video or graphic content.

We at Talentcap are giving you a FREE OKR EBOOK to help you set attainable goals and reach those goals in no time. Click here to download!

It is a proactive approach to customer service, addressing common customer questions to educate and empower them.

Customers new and old know that they can visit the brand’s Facebook page for tutorials and answers to their questions about the app.

5. Provide Customer Support

You can also use more direct and one-on-one communication to provide customer service on Facebook.

Messenger bots, purely human-driven Messenger conversations, and Facebook groups provide a lot of new opportunities in the way of talking to customers and solving their problems.

Facebook made several moves recently to make groups more brand-friendly, places that your audience can come to without you first pushing out content for them to react to.

Top 5 Advantages of Facebook Marketing for Your Business

Given Facebook’s renewed focus on community discussions, hosting a group here gives you the ability to build close relationships with your customers.

This gives brands like CoSchedule, as seen in the above example, an added incentive to create maintain segmented user groups.

Companies with groups have a direct line to their community to ask questions, glean insights, and provide support.

We at Talentcap are giving you a FREE OKR EBOOK to help you set attainable goals and reach those goals in no time. Click here to download!

What’s more, in groups, engaged customers have the chance to help each other.

When it comes to Messenger, customer service bots let you aggregate info customers would otherwise have to hunt for on their own.

For example, customers of eCommerce brand receive order confirmations and shipping updates via Messenger.

Shipping updates via Messenger

From there, it’s easy for customers to reply with support queries, to engage with content about their products for deepened loyalty, or to tap back to the shop for more shopping.

Pay Attention to Your Facebook Funnel

Plenty of marketers don’t want to figure out how Facebook marketing allows them to win, even though it has a clear, proven use at every stage of your sales funnel.

With your audience already there, and their advertising capabilities making things easier each year, the sooner you start building out and optimizing a Facebook funnel the better.

Set Yourself The Right Goal and Work Towards It.

Come up with a plan, and act on it. Use OKR Methodology to set attainable goals and reach those goals in no time.

OKR is the best goal setting methodology designed for 10X growth and success!

We at WMA are giving you a FREE OKR EBOOK to help you learn the method to reach your dream.

OKR has helped moguls such as Bill Gates and Larry Page to reach personal growth and success and reach their life goal.

Click the button below to register for your Free EBook now.

We will send a FREE COPY OF YOUR OWN OKR EBOOK that we guarantee will help your business to 10X its sales and grow bigger and faster!

What you wait for then, hurry up and sign up for your own OKR EBOOK copy.

Also, gives us a thumbs up if you like the article and feel free to share and follow my blog for more updates, stories and similar articles.

7 Common E-Commerce Marketing Misconceptions that Marketers Should Ignore to Ensure an Overall Business Success.

7 Common E-Commerce Marketing Misconceptions that Marketers Should Ignore to Ensure an Overall Business Success.

The sea of informations available on the Internet often creates a sense of fear among marketers that they have invested poorly or executed an ineffective marketing strategy.

The truth is that, most of these e-commerce myths on the internet, hold no values to business growth and success.

The best way to ensure your business uses the most effective e- commerce strategies is first to identify and break the most common e-commerce marketing myths.

Plus, it will also educate you on topics that your customers need answers to.

This article aims to help you with that!


Ecommerce marketing is the process of driving sales and profits by raising awareness about an online brand, product and services.

It is divided into two general initiatives:

  1. Driving website traffic
  2. Optimizing the user experience to convert more shoppers.



1) Pay per Click (PPC)- PPC means buying traffic from search engines like Google, Yahoo and so on for further conversions. Running an effective PPC campaign involves strategic bidding on the keywords or phrases that is the best fit for your ads.

2) Search Engine Optimization (SEO)- SEO traffic help you generates “organic” (unpaid) results. Factors such as social media engagement, inbound links, credibility into consideration before guaranteeing the top spot.

3) Search Engine Marketing (SEM)- SEM is the promotion through paid ads to increase the visibility of your site on search engines results. Google AdWords is the most popular paid search platform used by marketers.

4) Display advertising- Display advertising refers to banners, sidebars and other predominantly visual advertisements that appear on other websites. Display ads are facilitated by ad networks such as Google Display Network.

5) Affiliate marketing- It is the process by which you pay an affiliate a commission for marketing your company through reviews, comparisons or testimonials to drive traffic to your site.

6) Marketplace- This are the sites that allow you to offer your products/services for sale. The consumer purchases these items from the marketplace such as Amazon, Walmart  not your site.

7) Email marketing- Email marketing is used to target current, potential and past customers with newsletters, abandoned cart email notifications and remarketing.

8) Mobile marketing- The use of smartphones has increased universally hence it is strongly recommended that marketers build their brands capabilities in this arena.

9) Social Media marketing–  Social media is significant to marketing. The primary and secondary sales from these channels are huge which is why marketers should start experimenting all the various social media platforms now.

7 Of The Most Common E-Commerce Marketing Myths Debunked.

#1: Social media creates brand recognition but does not bring in customers.

Facebook Advertising

While many people believe that social media is just a platform to get your business name out into the world, but it also holds a great power to your business profits.

Social media marketing give business enhanced profitability and provides an opportunity for business to increase customer base, generate sales, and enhance the overall success of your brand.

Facebook advertising for example is the prove that, there is money can be made through your social media engagements.

#2: Profit and revenue are the only metrics you should watch when you analyze your online success.

Remember, steady growth of profit and revenue aren’t the only measures of a business success!

When it comes to effective e-commerce marketing, you need to look at the bigger picture.

An effective online presence brings in potential growth measurements from many different areas of your analytics such as conversion rates, website traffic, asset values, and social media engagement.

So, track, measure, and analyze these areas of your strategies to evaluate your overall business worth and visualize your business growth potential.

#3: Your website should be the only focus of all your online marketing strategies.

It is difficult to look beyond your website when it comes to marketing online because quality web and graphic designs brings more views

But today success is measured by creating an overall brand experience that is delivered to customers across multiple online platforms.

There are so many different ways you can market your products and services. If you primarily stick to your website to market yourself, it is only limit your growth potential.

To find your greatest success online, you need to use your social media presence, mailing lists, PPC campaigns, content marketing strategies, and other online advertising outlets to get your brand in front of the greatest number of customers.

This will you give your business the chance to reach its full online potential.

#4: Email marketing is ineffective.

Although many people think e-mail marketing is a thing of the past, but statistics shows  it is alive and extremely effectual.

E-mail continues to evolve as the greatest form of communication and connection in the business world. The power of e-mail touches both commercial and personal levels.

You should use email marketing to deliver relevant content to your customers and potential customers as it gives you a direct link to your customers.

When you deliver quality content with captivating graphic design, you can create an email marketing strategy that converts viewers to lifelong customers.

#5: Business success is measured by the amount of followers you have.

Instagram Followers

While, it is true that high traffic is driven by large group of followers but, your success is not solely measured by the number of traffic your website draws.

The most effective way to build revenue from your website traffic is to ensure that you target the right group of people.

The goal of all ecommerce marketing is to deliver an online brand presence that creates a quality user experience which converts viewers into customers.

Hence, it is important to identify the right target audiences and deliver effective contents to that audiences to see the greatest return on your investment and watch your business grow exponentially.


#6: Going viral is the best indicator of business success.

Today,  the universal goal of marketers is to create a campaign that goes viral. But in most cases, ‘viral’ does not bring you as much success as you would think it would.

When a brand go viral, it is important to know why it has gone viral. Most time, it might not be the products or services that was engaging with audience but could be the pictures used in ad, or the audio or the music that was catchy or the funny videos that actually went viral.

In this case, your business is getting overlooked and audiences are being carried away by the actual message of the campaign.

This also the reason why in many cases of businesses that going viral fade very quickly. Hence, ignore the 15 minutes of fame and work on creating long term bond!

#7: High-quality products and services market themselves hence digital marketing investments are not necessary.

Apple Products

It is great when you can create products/services is high in demand. But, just because you have a great product does not mean you do not need an effective marketing strategy or other tools to promote your brand.

Even the most profitable businesses continue to market their products and services. Just think how many advertisements you see for Apple, Ford, or Amazon.

Sometimes the best way to advertise a new product is to build suspense before its release. Again, think about the lines of customers who sleep outside of Apple stores when the next tech product is due for release.

Marketing are part of the business that will always be a necessary investment. It is important to continually communicate what your business plans to do next.

If you want real business success, you need to pour effort into your products and services regardless of how great they are.

Remember, customers are always curious to hear about your latest products!


12 Whip Smart Ways to Get Your Content on Front Page Of Google by Increasing Your Click Through Rate.

12 Whip Smart Ways to Get Your Content on Front Page Of Google by Increasing Your Click Through Rate.



CTR is  ratio of how often the people that sees your ads actually click into it. It can also be use a gauge to see the performance of your ads and coherence of your keywords.

Each of your ads and keywords have their own CTRs. A high CTR is a good indication that users find your ads helpful and relevant.

Ad CTRs aren’t exclusive to the ones which appear on search engine results.

Banner ads also have CTR measured but generally, their CTR is not higher than 1% which reduces the effectiveness for using them.

Hence, most marketers have avoided using banner ads.


CTR is calculated by dividing the number of time people click into your ad to the number of times your ad is shown (impression).

For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.



1. Indicates which ads and keywords which are attracting the most people.

You can analyze the behavior of the people clicking your ads in the search engine results through the CTR. You can see which of the ads are being clicked on the most and which keywords are producing the best results. That way, you can change your SEO campaign to work what the people like and want.

2.Boost up your SEO ranking.

Google uses backlinks along with number of click your content get on their website to rank pages. So, a combination of high external and internal clicks will boost SEO ranking.

3. Reduce the Cost per Click .

The higher your CTR is for a particular keyword, the cheaper Google will make your cost per click. That way, you don’t have to pay as much as you used to which drastically reduce the money you spend on the campaign. Lower costs means a higher ROI.

4. Save money by improving the CTR for a particular keyword.

The higher you rank on the keyword, the cheaper you can buy it for. You should keep this point in mind the next time you are bidding for keywords. As you can see, the cost of your campaign will come down substantially if you simply improve your click through rate.


So, here’s are THE TOP 10 WAYS YOU CAN IMPROVE YOUR CTR, which guarantees the most coveted Google Front Page spot!


  1. Use ad extensions as it create more visibility. Google themselves recommended ad extensions to increase your CTR.
  2. Put your special offers, discounts and so on in your headline because it the first and sometimes only thing people read.
  3. Create eccentric ad copy, message, and design to  create curiosity because people will only clicks on your ad if it is engaging and intriguing.
  4. Focus on just one strong primary keyword. It helps in attracting more qualified traffic.
  5. Experiment different types of fonts, numbers, images and just test your ad to figure out what works and what not.
  6. Utilize your main keyword by placing it in your URL to reach a more targeted niche market.
  7. Add a full stop to the end of your description line. The full stop helps  scoop that line into the headline when your ad appears in the Google search list.
  8. Use countdown timers in your ad to generate urgency. This creates the fear of missing out which helps in getting more people to click on your ads.
  9. Write ads that appeal to your target audiences’ desire because people don’t click on ads to just  buy something, they want to a solution hence the emotional approach always payoff.
  10. Tap your audience ideas and preferences and leverage on those opportunities as it helps you understand your market better.
  11. Tie calls to action to the idea of appealing to the customer’s desire. Like using testimonials, past reviews, bonus offers for an emotional payoff
  12. Use strong and active verbs in your headline as they are more eye catching and persuasive.

Why Mobile Advertising is the Most Effecient Marketing Channel for Local Business Despite of Its Fragmented Formats and Standards?

Why Mobile Advertising is the Most Effecient Marketing Channel for Local Business Despite of Its Fragmented Formats and Standards.


The switch from desktops to smartphones, hiking growth of smartphone users globally, makes mobile advertising the new shining star of the marketing.

Now every marketer goal is lure their target audience with various mobile advertising strategies, to ease of the competition and ensure their business stays up in the game.

This article is going help you with that. We will looks in why mobile advertising is extremely important especially for local business, how it helps your business to grow along with tips to help you improve your mobile advertising strategies.


1) Google predicted that mobile search will push 19% more calls to businesses.

2) More calls are getting routed through mobile, and fewer on web search results.

3) A majority of mobile users are looking for what they need nearby their current location.

4) Smartphone users spend the most time making purchases online in comparison to desktop users.

5) 50% of mobile users who do a local search will visit a store within one day, and 18% of those will make the purchase.

6) 30% of mobile users click on the first return search result which can guarantee you at least a 30% of traffic for that search.


1) Create an emotional bond with the target audience.

Every marketers aim is to touch the hearts and minds of their audience, Yahoo has found that mobile ads achieve a more emotional response than traditional television spots.

Thus mobile provides you an appropriate channel to connect on a personal level with your audience and generate a long term relationship with the customer.

2) Direct ads precisely to the relevant group of audience.

For example if you are selling a cosmetic product specific to young women, while using a traditional media you cannot direct your ads specifically to young women population but the same is indeed possible in mobile.

Mobile advertising makes information delivery simple, understandable, appropriate and relevant.

3) Target your audience segment worldwide.

With more and more number of people shifting to smartphones, the mobile inventory is increasing by leaps and bounds every year.

The easiest, affordable and quickest way to target large population today is by buying mobile inventory.

4) Save money while creating brand awareness.

While it ensures that people viewed your ad-impressions, it is comparatively less expensive than any other traditional media.

By effective usage of frequency capping feature, a brand can decide on how many times they want their ads to be visible.

5) Improve your brand’s customer service.

The top reason customers don’t shop in stores is because of poor customer service.

This is an issue that can be solved with mobile advertising for example you can respond to issues via social media, online help desk, or you can even contact the customer face to face via Skype or FaceTime.

Great service and customer support often leads to positive word of mouth which is what a local business need to grow big.


  1. Use geo data and predictive analytics tools to reach more users even when they are on the go.
  2. Enhance the flexibility of ads by adjusting the sizes of the ads to different sizes of mobile screens.  
  3. Encourage in-ad sign-ups for email or offer claiming which increases click through rates.
  4. Do a background research of you target audience then start making mobile ad to ensure a reasonable and repeatable business growth.
  5. Make sure to time your campaign according to when you want a user to take an action.
  6. Provide attractive incentives like complimentary coupons or discount that are effective when the user being within a certain radius of a store or experience.
  7. Explore the wide range of ad formats like banner, video, rewarded video, etc. and make sure you are using the right format for the content.
  8. Use advance technology to form a granular user profile database.
  9. Build a solid marketing strategy forehand to reduce Cost Per Action (CPA).
  10. Provide a phone number for users to click and call, all they have to do when they see your ad is tap on the phone number. It is very user friendly and a great lead for you

How Marketers Can Use Influencer Marketing for a Higher ROI Even Without A Big Budget or Large Customer Base?

How Marketers Can Use Influencer Marketing for a Higher ROI Even Without A Big Budget or Large Customer Base?


Influencer marketing is not new and in fact, it’s has been around for many years now.

It is the process of identifying the right person or people who can create a high impact and engaging conversations with customers about your brand, products or services.

Unlike like celebrity endorsement, influencer could be anyone and it does not revolve around the idea of paying someone money to promote.

What makes them influential is their large followings on the web and social media.


Despite the value of influence over customers is not a novel concept in marketing but as online customer conversations continue to evolve so drastically today, influencers are playing a critical role in helping marketers.

They have broken online clutter creating relevant customer dialogue and bringing trust to the table for brands and marketers alike hence creating a wide range of customer base.  

They offers brands the potential to unify their marketing, PR, sales, product, digital marketing, and social media through powerful and relevant relationship-based communication.


  1. According to eMarketer, influencer marketing is rated as the fastest growing online customer acquisition with 81% of marketer acknowledged influencer engagements were effective for their sales growth.
  2. Report by Neilsen says, 83% of consumer trust recommendations and 66%consumer trust opinion posted online.
  3. Based on Google Click Rate result, 25% of search result for large brands are generated by social media posts from user accounts.
  4. Forbes said, 37% of customers are most likely to remain loyal when inspired by mouth to mouth marketing.
  5. Research by Tecnorati shows that, 54% of marketers agree that niche communities allow for more influence.
  6. According to Facebook, 70% of the total time spent on social media are consumer below the age of 32.


1. Your brand will lose its trust and credibility.

With the increase in social media activities your brand is what the consumer thinks of it. This can easily be changed with influencer marketing. Consumers trust the content and recommendations the influencers post.

2. You won’t have a opinion leader to speak to your target audience.

Opinion leaders here are the influencers where the consumers get an honest opinion without one you cannot target a group that are interested in your products.

3. Your social media growth will be stagned.

Social media channels are the key to sales today and are where influencers mostly connect with consumers.  This marketing strategy is essential for a brands marketing strategy.

4. You will Lose customer and won’t be able to make new ones.

Because more people are now days blocking your advertisement on the Internet. So, stop wasting your money on ads that you consumers block and focus on channels that people trust and as mentioned before, consumers trust influencers.


1. Align your marketing strategy to your business goal.

  • Create and develop a campaign around one business goal that you want to achieve using the influencer.
  • The goal could be to increase brand awareness, generate more sales or leads and so on.

2. Consider your brand and have a game plan before you seek out for an influencers.

  • First consider the scope your industries have for influencer.
  • Fashion and beauty brands are already using influencer marketing, with 60% having a strategy in place.
  • Other brands that work well with influencer marketing include food and beverage, technology, and health and wellness.

3. Find the right influencers with proper research.

  • 73% marketers say finding the right influencers is the hardest part of influencer marketing.
  • Once you’ve tapped someone to share your products, that person becomes an extension of your brand.
  • So, investigate an influencer’s previous posts to determine that they’ll be a good reflection of your brand’s mission and vision.
  • While you can afford to work with influencers that don’t have large followings, you may never recover from a social media blunder.

4. Do not merely choose someone to influence based on the number of followers.

  • While a social media celebrity might be the ideal influencer on paper, look beyond the A-list.
  • Remember that 72% consumers  say that relevancy of a brand is more important than number of likes.
  • If your influencers are reaching the target market for your brand, then you’ve hit the jackpot, so the size of their  audience does not matter.

5. Track your metrics to know the success of the campaign

  • You can’t make changes if you don’t know what’s working and what isn’t.
  • Google Analytics and other automated software show you exactly where your traffic is coming from.
  • If one of your influencers isn’t producing results, you’ll know early enough to make necessary adjustments to your campaigns.

6. Give full freedom of speech and opinion to your influencer

  • Once you’ve determined your influencer that matches your brand standards let that influencer fly free.
  • An influencer will speak about not just the good but also the bad because their job is not to promote your product but the share their experience.
  • If you try to impose rules and regulations, the credibility is gone.
  • Worse, you might dampen the spirit of that influencer’s posts, which means their followers won’t engage anymore.

7. Make use of your online paid ads to amplify content

  • Do not ignore all your other ads instead make use of it to maximize to use of your social media platforms.
  • Those data can provide you informations such as number of scrappy users, competitor’s insights and so on.
  • With those informations you can create a better campaign with your influencer.

8. Borrow their reach to widen your reach.

  • This is the best way to use influencer marketing today.
  • The best influencer marketing does not involve financial compensation. Instead, it requires understanding that influencers want to be recognized too.
  • So offer them your product and service in return connect with the fan base.

9. Have access to valuable information of their followers (potential customer).

  • Always be the first to know of any news on your influencer’s space. For example, peak time to post, number of likes, user demographics and so on.
  • This helps to strengthen their influence which then strengthen your bond with their fan base.
  • Plus, a marketer with an interesting, useful product should have no problem finding information and knowledge of value to influencers.

10. Ensure a transparent and authentic bond with the influencer.

  • An influencer speaks about your product not because they are being paid to do so, but because they want to.
  • Because they find your company interesting and the information useful to their readers.
  • By building sincere personal relationships with influencers and sharing useful and exclusive information results in awareness, improved perception and action.


WhatsApp Will Delete Your Chats, Photos and Videos If You Don’t Back It Up Soon – Here’s How.

 WhatsApp will delete your chats, photos and videos if you don’t back it up soon – here’s how.


WhatsApp users have been warned earlier this year about a change coming to the world renowned messaging service. The change is now here and it has high potential of valuable information leakage with no proper guidance and protection.

Fom the 12th of November 2018,  WhatsApp users will be required to update backups that haven’t been touched in a year or it will get permanently deleted. Whatsapp announced that a system update that could see all your chats, pictures videos and audio files be deleted.

The changes are part of a deal between Google and Whatsapp, with Google agreeing users can backup their accounts and messages on their Google Drive account.

However, tech site ZDNet reports that while the Google Drive backups may be free for users, communication records will not be protected in the same way.

This is poles apart to Whatsapp’s data protection, which features the highest level of end-to-end encryption.

Though, this is not the first time that WhatsApp have said messages or media stored in backups aren’t encrypted. But with the new November 12 deadline approaching it’s worth a reminder.

Google is also advising WhatsApp users to manually back up content in the chat app before this date or risk losing precious files.

This means if users do not fully ensure all of their data, both past and present, backed up to Google Drive before November 12 they could lose all photos, chat history, video and other media after such time.


1) Key way for your audience to share content via ‘dark social’- Dark social is a term to describe when people share content through private channels such as email or chat apps like WhatsApp, as opposed to more public networks like Facebook.

2) Most widely used social network at the moment- Many of your customers are probably already using it. Whatsapp, which is only 5 years old, already has 700 million active users and more than 60 billion messages are sent through WhatsApp every single day. Officially overtaking its competitor Facebook Messenger.

3) Broad reach with a young demographics- 42% of smartphone owners between 18 and 29 years old use WhatsApp for their day to day communication, compared with only 19% of smartphone owners who are 50 or older.

4) Incredible engagement rates- 98% of mobile messages are opened and read everyday  with 90% of them getting opened within three seconds of being received.

5) Significant for information sharing-  84% of information sharing now takes place on Whatsapp. So, even if you’re not using WhatsApp to market your business, your prospects are likely using it to extend your content’s reach already.


The most critical thing about Whatsapp is that you CANNOT push messages to consumers you do not know. You need to get invited by consumers to become their contact which makes it even harder to market.

Hence here are a list of 7 seven effective Whatsapp marketing tips that can help you:

1. Create an engaging brand persona with its own Whatsapp number

People don’t like to chat with impersonal company representatives. In fact,  the most popular brands and companies have the most visible and lively company cultures.

So, try to be more intimate and personal while communicating with customers on Whatsapp.  

2. Create an identity for the person in charge of your Whatsapp channel

For instance the brand Rarepink has a Whatsapp number managed by its customer service managers who are available at all times to engage with customers.

Busy business people find it easy to engage with this person on Whatsapp, exchanging pictures of products they are interested in, asking questions and even agreeing payment and delivery terms.

3. Create a fictional Whatsapp character to build interest and engagement.

For example, Absolut Vodka created a fictional character called doorman Sven to engage with their young audience.

The whatsapp number was released in all the Absolut media and advertising and users started sending messages, songs and even indecent proposals to Sven in order to get in to the party.

Once the persona is created, the character can be used again and again for different events to bring consumers in.

4. Offer one-on-one help to inspire new uses for a product

Hellmann’s in Brazil wanted to inspire people to think of mayonnaise as a cooking ingredient, not just a condiment. So they invited visitors to their website to submit their phone numbers along with a picture of the contents of their refrigerator.

They were then connected through WhatsApp with real chefs, who came up with a recipe using Hellmann’s and the other ingredients in their fridge.

A total of 13,000 participants spent an average of 65 minutes interacting with the brand, and 99.5% of them approved of the service.

5. Make sure to constantly deliver instant and functional customer service

Whatsapp has a 70% opening rate, which means you are almost guaranteed exposure of your message if you customer is on Whatsapp with you.

Leveraging this, Banco Santander Bank in Spain, has created Open Bank, a whatsapp customer service number where you can chat with the bank, post queries, solve issues.

With 17,000 customers using the service, 99% of consumers found the service very useful and 98% said they would continue to use it.

6. Make sure your contents are relevant and free

Whatsapp has a 84% of information sharing, so you need to offer users great content on relevant topics to ensure that they are engaged with you.

A great example of this is Dr Amrik Singh, Agriculture scientist in India, who has created a WhatsApp group called Young Progressive Farmers to educate farmers on modern methods of farming for rice which use less water and get higher yield like the information below on wedding.

This method is very low cost, and you can create multiple groups for a personal bond. But remember,  as the numbers grow, one has to think of how to resource for managing a large database of whatsapp users.

7. Design an attractive promotion to get users to share their number with you

Whatsapp will remain ad free and hence in order to build a base of users, you need to offer them something of value in exchange for their phone number. This can be a promotion, a freebie, a free service or valuable information.


  • ‘Dark social’ as mentioned earlier is when people share content through private channels such as instant messaging programs, messaging apps, and email.
  • Dark social describes any web traffic that is not attributed to a known source, such as a social network or a Google search.
  • Referral traffic is usually identified by certain “tags” attached to the link whenever it’s shared.
  • Dark social links, however, don’t contain referrer data.
  • Common examples of dark social include links copied and pasted into emails or instant messages, or shared via text message.


1. Dark social is everywhere- For the past year-and-a-half, the majority of responses (clickbacks) to dark social shares have come from mobile devices.

2. Dark social has a huge impact on traffic- According to marketing firm RadiumOne, in the last year-and-a-half, dark social shares as a percent of on-site shares jumped from 69 to 84% globally.

3.Dark social data gives a detailed representation of consumers’ real interests- Familiarizing yourself with this information will allow your business to access a targeted audience of connections.

4. Dark social reaches unique demographics- 46% of consumers age 55 and older share only via dark social, as opposed to those in the 16 to 34 age group, where only 19% do so.

5. Dark social sharing is prevalent in many industries- If your business is in personal finance, food and drink, travel, or executive search, more than 70% of social sharing is done through dark social.



Measuring dark social should be an essential part of your social media ROI framework.Here’s a short list of how to do so:

  1. Use shortened URLs for outbound links in your content to get a deeper analysis of the engagement rates.
  2. Use Hootsuite’s built-in URL shortener which allows you to upload images, track real-time clicks and have the ability to post to your various social networks sites.
  3. Thoughtfully arrange the share buttons on your website so that they are easy for visitors to spot.
  4. Distinguish which are the “follow” buttons and which are “share” buttons.The sophistication of your share buttons should match the quality of your content.
  5. Use dark social tools that allow marketing professionals to track dark social traffic origins and analyze their outcomes.
  6. Check for a simultaneous spike in link traffic coming from Facebook or Reddit.
  7. Try digging into user agent data, which includes a line of code users leave after visiting a website, which identifies their operating system and browser type.
  8. Ensure all your content gets shared by creating interesting, informative and original materials. 


How To Increase Your Sales, Revenue & Profits Without Burning Out Your Sales Team

How To Increase Your Sales, Revenue & Profits Without Burning Out Your Sales Team


Without a doubt, sales organization these days are relentless due the unbearable pressure of the current market.

Infirm economy and shrinking margins, make it even harder to drive revenue and gain profit.

The sales representatives are the first responders to the pressure as they are those carrying the future profits of the company on their backs. They are taking on bigger territories, facing higher quotas, and making more customer contacts than ever.

Unfortunately, in many organizations they are still losing ground because there is not proper guidance. For example, where does the sales rep turn to for direction, motivation, and performance support in the middle of such challenging times?

The answer, is their team leader (sales manager), who is in charge with providing the insights, resources, accountability, and coaching the sales representative to success.

However, most sales managers today  have their own set of pressures to deal with. So, in the face of all this pressure, sales manager gets overwhelmed and distracted to such a degree that they have nothing left in the tank to feed the sales representatives.

Eventually, sales reps especially those who haven’t achieved the star status will  stumble, feeling uncertain of their own goals, their value to the team, and clueless on how to fix the situation.

Ultimately, production that is already underperforming continues to gradually trend further down and the pressure on everyone keeps growing and getting worse.



1. Lead your team, not manage.

Sales managers rely too much on metrics and deadlines to drive performance neglecting the teams’ mental health.

It would be more effective to motivate and reward your team in a social format that brings out the best in them in a way that inspires everyone.

2. Set social goals along with business goals to drive sales team performance.

Every team should have a sales process then set a goal and measure pipeline. Somehow you have to align these organizational goals to a social goal.

Example of social goals are like protecting the environment, improving the standard of living of the sales professional and so on.

Leveraging social goals gives sales professionals targets that are practical, comfortable, and therefore more natural.

3. Committed to hiring the best fit for your business goal.

If you want the best, hire the best. This saves time and money on training while protecting yourself from failure six months down the road.

It does costs more now, but it definitely pays off over time.  

Look for individuals with social goals that are already more aligned with your organizational goals.

4. Set and manage every component of the sales and management process.

A sales team thrives when everyone is in tune and follow regular standards and schedules.

If sales managers have the tools, real-time tracking and instantaneous feedback, sales reps won’t feel a need to stop and doubt themselves.

So, make sure you know what is going on the whole time so you can give  instant feedback with deals in motion and bring more positive energy to team.

5. Keep the communication clear and  expectations well defined.

An integral part of a consistent winning is the tone and the topics of your communications with your sales team.

It important to remind your team know what is expected of them and when it is expected. So, the team members know what to aim for, and understand what will happen if they hit it or not.

6. Know the difference between pipeline and forecasting.

 Pipeline consists of all prospects at all stages in the sales cycle. From the beginning phase of introducing your company to presenting a pricing proposal. Unqualified leads will not be in a sales pipeline but all unclosed sales belongs in it.

The sales forecast on the other hand, is the salesperson’s best estimation of which sales will close in a given time frame. Forecasting is focused on late stage deals.

A  significant difference between the two is that the sales forecast is used to estimate a company’s short term revenue and cash flow. In other words, sales forecasts help a company determine whether or not they can pay their bills, pipelines do not.

Most managers don’t differentiate or understand the difference between the two. Keep this in mind when aligning new goals.

7. Use the tech and tools available to track performance in real time.

Every sales team works within a standardized process that defines how to approach, qualify, work with, and close the customer.

Up- to- date tracking let the manager make immediate adjustments and giving the teams flexible guidelines that is optimal in modern dynamic sales environments.

8. Coach and provide feedback that will build confidence and drive production

Coaching is the responsibility most neglected by sales managers mainly because it is time consuming but placing a high priority on coaching will boost team morale and sale.

Therefore, take advantage of every opportunity, scheduled or unscheduled, to provide feedback that will make their sales reps perform better.

9. Motivate and reward your team to maximize performance and minimize conflict

The highly competitive field is a challenge to work in and confrontation are unavoidable. 

Effective sales managers know how to handle these situations, thus taking a good sales professional making them great.

You can also leverage social networking. For example, using the success of high performers to motivate others, turning great individual performers into great performing teams.

10. Think ahead and take note of every little thing.

Try to recognize what small trends indicate before they become big problems.

In doing so, you can prevent weaker performances from becoming anchored as bad habits that sap overall yearly productivity and sales.

11. Practice good time management habit.

Make sure your sales teams is making the most of their time by eliminating usage of time that don’t directly help drive revenue.

Aligned goals and activities that can be quickly evaluated. Activities that don’t support these goals can be eliminated or updated to bring them into alignment.

12. Dispel some of the pressure off by celebrating big or small victory.

This ought to be self-explanatory, but do not wait too long or not celebrate enough.

Reward the team even for small successes and celebrate as often as possible. It as an opportunity to give everyone a little boost.

A little celebration creates motivation and that goes a long way.


These are some of the best tools designed  to improve sales team performance. When sales reps are equip with the best tools, it enable them to work efficiently and sales managers can achieve lean management and increase profit.

1. Ambition Sales Performance Management Platform- The only platform that scores overall user performance in real-time.

Cost: Free trial available

2.Sales Cloud by Salesforce- Helps the team to sell smarter and fasters.

Cost: Free trial available

 3. Yesware- Helps team keep track of emails and work more effectively and efficiently from their Gmail or Outlook inboxes.

Cost: Free 100 email tracking events per month, personal email templates, and reports

4. OnePageCRM- OnePageCRM keeps all contacts and sales information in one place and has a proven follow-up system. 

Cost: Free 30-day trial available

5. Clari- A sales productivity platform, Clari combines mobile, design, and data science to help sales managers guide their teams through the selling process.

Cost: Free trial available

6. NetSuite- It is the only cloud solution that delivers a real-time 360-degree view of your customer. Helps sales teamwork their way throughout the customer lifecycle and offers suitable  quote.

Cost: Contact for a quote

7. DemoChimp- Help teams stay lean and efficient by automating sales and marketing conversations and then measuring them.

Cost: Contact for a quote

8. LevelEleven- Utilizes the competitive nature of salespeople, uses real-time leaderboards and performance recognition, and integrates with Salesforce data to make it simple for sales managers to increase sales with motivated sales professionals.

Cost: RM 2000/month  

9. Infor- Provide a complete 360° customer view for their sales teams to turn their organizations into streamlined, efficient sales leaders.

Cost: Contact for a quote

10. Yooba- Turns sales and marketing materials into apps and adapts to your sales teams’ best practices.

Cost: Contact for a quote

11. Brainshark- Enables sales managers to produce content and training tailored to their own teams every time.

Cost: Contact for a quote

12. LivePlan- Simplifies business planning, budgeting, forecasting, and performance tracking for small businesses and startups.

Cost: Free 60-day trial available




  1. Practice active listening to identify customer pain points.
  2. Seek out feature requests and product criticisms.
  3. Use data to decide which problems are most profitable to prioritize and solve.
  4. Inform potential customers about your offerings, trends that apply to their business, and how your product is the perfect solution for their needs.
  5. Send your first email within 90 minutes of sign-up.
  6. Share an in-depth how-to guide to get started.
  7. Personalize each of your emails to users and sign off with brand contact information.
  8. Include a clear and obvious call to action.
  9. Send multiple emails throughout the trial period and lighten the pace of email delivery after the user’s trial ends.
  10. Host a weekly or monthly webinar so users have an opportunity to walk through different ways of using your product and so they may ask questions.
  11. Offer free trial extensions to customers who have not yet signed up as paying customers.
  12. Source feedback to understand buyers’ biggest reservations, which prevent them from purchasing.

How To Use Current Malaysian Economical Meltdown To Boost Sales and Increase Market Share Without Reducing Your Price

How To Use Current Malaysian Economical Meltdown To Boost Sales and Increase Market Share Without Reducing Your Price.

Despite the World Bank’s current data, that projected Malaysia’s economy to grow at 5.4% in 2018 from an estimated 5.9% in 2017, there’s no denying that the current economy of the nation is beyond substandard.

From the recent political changeover to the whole 1MD crisis, everything played a role in the current turmoil. As result, the financial sector faces huge breakdown and trying to cope with the whole stir is not facile and possible.

This article, will breakdown the challenges in Malaysian finance sector in 2018 and how that tough time affect sales. Every problem has a solution, so not to worry. We will also look into some strategies that is handy during tough times like this.



1. Struggle in establishing a connection with the emerging millennial population.

Malaysian millennials those born between 1980 and 1996  are becoming a dominant presence in the financial market today.  Nearly 7 in 10 Malaysian millennials  are indifferent toward their main banks.

On average, Malaysian millennials consistently use just two banking channels, giving banks only a small window of opportunity to engage with them and. So, Malaysian banks especially are doomed to stagnant growth if they fail to appeal to these young consumers.

2. Failure to establish a trust based relationship with customers.

Malaysian banking customers want more than products from their banks. They want their banks to look out for their financial well being and advice on how to fulfill their financial goals and demonstrate a commitment to their financial futures not just products.

Recent poll by the Malaysian National Bank shows that people are not happy with the service their primary bank is providing. Hence, their expectations for building a positive relationship with their banks are unmet.

3. Lack of competent and skilled employees to make up for talent shortage.

Based on the report of Asian Institute of Finance Symposium, revealed that shockingly 76% of employers in the industry are struggling to find the right talents.

It also underscored that, 93% of financial employers reported that talent shortages are affecting their business productivity. Both skills and talent shortages have a long term impact on the growth and sustainability of the financial sector.

Failure to develop strategic approach to address these issues would result in a loss of productivity and competitiveness long term.

4. Implementation of global regulatory causes changes to the market.

While the global reform are well-intended, the complexity and impact of the reforms to our local financial sector should not be underestimated.

Increasingly, there seems to be a trend on the “extraterritorial” application of laws and regulatory requirements which has effect on existing financial practices.

It also involve substantial costs in terms of system change and improving monitoring capabilities.

5. Increased and conflicting regulatory and legal requirements across the different jurisdictions.

The oversight of financial groups with cross border operations is getting complex and demanding. Financial institutions are becoming larger and more complex as they grow in size and expand abroad.

For example, the six domestic banking groups in our country has overseas operations in 22 countries worldwide, including in all ASEAN member countries.

The board and management have to deal with increased and conflicting regulatory and legal requirements across the different jurisdictions.


  1. Talent circulation- This would definitely benefit Malaysia finance industry through knowledge transfer in terms of skills enhancement, personnel of professional networks and fostering innovation and promoting trade.
  2. Establish accountability – This would avoid the business becoming “too-big-to-manage”.
  3. Diversify the market-  Cross border presence might also be necessary as the operating environment becomes more complex.
  4. Encourage new innovations- For example, the introduction of new financing structures based on different Islamic contracts such as equity-based or risk-sharing concepts are looking more robust.
  5.  Drive the corporate governance agenda forward- Weak governance causes the failure of financial institutions. Hence, work on better financial policies.
  6. Customer engagement matters-  Though satisfaction and advocacy show some links to improved sales,  customer engagement is the only predictive of high sales return.


1. Focus on building customer engagement first

First and foremost, Malaysian financial leader should understand customer bring in the money. So, the focus should be to please the customer first and then make money.

Leaders should aim to differentiate their brand and leverage a variety of strategies for engaging customers, including emphasizing customers’ financial health and focusing on building meaningful relationships with customers.

2. Switch from omnichannel to ‘optichannel’

Omnichannel is a multi- channel marketing and selling strategy that creates an integrated and cohesive customer experience no matter how or where a customer reaches out.

‘Optichannel’ on the other hand, is a transaction-driven strategy which focuses on individual customer. It aims to determine the optimal channel that a customer prefers for specific activities.

For example, using customer information, banks can predict what each individual need.  

3. Combine digitalization with human interactions

The goal is to be  attracting and engaging to all customers across a range of  various demographics.

Though digital interactions are increasing, but for example branch experiences are still paramount, because younger customers tend to seek advice and support in person.

4. Find a balance between financial innovation and unnecessary risk taking

Though an  equilibrium is not easy to attain or would happen accidentally. But an equilibrium can be realised through careful design, taking into consideration an institution’s internal structures and behavioural norms.

5. Educate and instill new generation of financial advisors, bankers and so on the importance of integrity, ethics and professionalism

Send new workers to industry training institutes to cultivate a higher standards of governance, ethics and professionalism. The importance of the contributions by these institutions cannot be underestimated.

After all, graduates starting off their careers in the financial sector will be the leaders and captains of the industry in years to come.

This will also be crucial in helping them to acquire new knowledge and skills that enable board members to effectively discharge their duties and responsibilities.

6. Have a dedicated budget for the development and training of financial advisors

We are all aware that recent legal and regulatory developments in corporate governance have significantly raised the responsibilities and potential liabilities of board members.

So equipping them with the right skills will prepare them for the future economic meltdown hence allocate a budget for training.