Category Archives for "Business"

6 Easy Steps to Start Advertising on Instagram.

Learning the ins and outs of a new advertising platform might seem overwhelming at first.

The good news here is that if you’re advertising on Facebook, there isn’t much to learn.

In fact, Instagram ads can be configured right through the Facebook Ad Manager.

If you’re not advertising on Facebook, don’t fret. We’ll walk you through the process below, and there is also the option to create some simple ads directly within the Instagram app.

Also read: 7 Ways to Build Your Network on Instagram Organically.

Advertisers who are more advanced or running a relatively large ad set can also choose to configure their ads through Power Editor or Facebook’s Marketing API.

Instagram Partners is also available for businesses who need to buy and manage multiple ads, manage a large community, and deliver content at scale.

For this post, we’ll focus on creating ads through Facebook Ad Manager, which is the most common method due to its ease-of-use and the ability to customize these ads to a higher degree than what is possible within the app itself.

Also read: The Ultimate 5 Benefits of Instagram for Your Business.

While configuring Instagram ads is not overly complex, there are quite a few steps to be aware of. Starting with…

1. Navigate to Facebook’s Ad Manager

To navigate to ad manager within Facebook, simply follow this link, assuming you’re logged in to the appropriate Facebook account.

Note: There is no specific Ad Manager for Instagram; Instagram ads are managed through Facebook Ads UI.

2. Set Your Marketing Objective

Now for the fun part, choosing your campaign goal. Luckily, the goals are named in a self-explanatory manner. Need more traffic? Select the traffic goal. Looking to increase brand awareness?

Choose the brand awareness goal. You get the gist.

One thing to be aware of is that Instagram ads only work with the following goals:

  • Brand awareness
  • Reach
  • Traffic (for clicks to your website or to the app store for your app)
  • App installs
  • Engagement (for post engagement only)
  • Video views
  • Conversions (for conversions on your website or app)

While these goals are intuitive, some come along with a few additional configuration steps, which I’ll run through for you.

Brand awareness: This is the most standard goal that will try to show your ads to more potential people likely to be interested. How does Instagram determine this? It’s a secret, but this goal will likely expose some new and relevant folks to your brand.

Reach: If reach is what you’re looking for (as in maximizing how many people see your ads) then you’ll just need to be sure to select your Instagram account when creating the ad itself. It’s also worth noting that if you’re looking to run an Instagram Story ad “reach” is currently the only objective you can chose. The cool thing about this goal is that you can take advantage of Facebook’s split testing feature, which allows you to split test two ads to see which one yields more installs. NOTE: Split testing is also available for Traffic, App Installs, Video Views, Lead Generation, and Conversion goals.

Also read: 7 Post Ideas To Get More Followers On Instagrams.

Traffic: If you’re looking to send more people to your website or app store to download your app, this is the appropriate goal for you. The only additional steps you’ll need to take is choosing between those two options, then enter the URL of choice, and let the traffic jam in!

Engagement: Who doesn’t want more likes, shares, and overall engagement? If your goal is engagement, one thing to note is that you currently can only pay to play for “post engagement” on Instagram. Facebook will allow you to pay for “page engagement” and “event responses,” but this is not currently available to Instagram.

App Installs: If your main goal is app installs, you’ve come to the right place. To configure this you’ll need to choose your app from the app store during set-up.

Video Views: Videos are often an investment of time and money, so not promoting your video on Instagram would be like buying a plane ticket to Hawaii, and leaving it in your desk. Luckily, this goal is very straightforward and doesn’t require additional setup steps.

Lead Generation: Who doesn’t want more leads? If that is your main goal this objective is for you. Just note that lead generation ads do not provide all of the same pre-filled fields as Facebook. Instagram currently only supports email, full name, phone number, and gender. These ads also have more of a barrier than Facebook lead generation ads, since when leads click to open the ad they’ll need to click through to fill out their information. On Facebook, leads can fill out their information without all the additional clicking. The other set-up piece is that you’ll need to create a lead form when creating your ad. If you’re interested in learning more about lead ads check out this post.

Also read: 4 Hacks To Get More Followers and Likes on Instagram.

Conversions: Last, but certainly not least, we have conversions. This goal allows you to drive your leads to take action and convert on your website or within your app. The additional set-up here requires you to configure either a Facebook pixel or app event based on the website or app you’re looking to promote; this will allow you to track conversions.

3. Configure Your Target Audience

Now that you’ve selected your objective, you need to target the appropriate audience to get your ads in front of the right people.

This is the true beauty of Instagram ads since you’ll be using Facebook’s depth of demographic knowledge to reach the right people.

If you’ve done this for Facebook ads before you likely already have several audiences built, and are quite familiar with the process.

If you’re new to this process here’s a run-down of your targeting options, which you can layer to get a precisely targeted audience.

Location: Whether you want to target a country, region, state, city, zip code, exclude or include certain places, location targeting will allow you to do all of this and more.

Age: Allows you to target ranges from age 13 to 65+

Gender: Choose between all, men, or women

Languages: Facebook recommends leaving this blank unless the language you’re targeting is not common to the location your targeting.

Demographics: Under “Detailed Targeting” you’ll find demographics, which has several sub-categories with even more sub-categories under those. For instance, you can target “Demographics” > “Home” > “Home Ownership” > “Renters.”

Interests: Interests is also under “Detailed Targeting” with multiple sub-categories to dig into. For instance, if you’re looking for people interested in distilled beverages, science fiction movies, and aviation, those options are available for you!

Behaviours: And yet another “Detailed Targeting” option with multiple sub-categories to explore. Whether it be purchasing behaviours, job roles, anniversaries, or other behaviours the options seem endless.

Connections: Here you’ll be able to target people connected to your page, app, or event.

Custom Audience: Custom audiences let you upload your own list of contacts allowing you to target leads already in your pipeline or customers who you’re looking to upsell.

Lookalike Audience: If your custom audience is tapped to their potential, create a lookalike audience. This will allow Instagram to find people who have similar traits to your other audiences.

Once you’ve configured your audience, Facebook will also provide you with a guide to how specific or broad your audience is (like the one below).

This is an important tool to pay attention to, because you want to strike a balance of your audience not being too huge (since it’s likely not targeted enough), but also not being too specific (in the red zone), since there may not be many people (if any) to reach with so many layered targets.

4. Choose Your Placements

Now that you’re targeting your ideal demographic, it’s time to choose your placements!

This is critical if your goal for a campaign is to only show ads on Instagram. If you choose to ignore this step, Facebook will allow your ads to appear on both platforms.

This isn’t necessarily a negative thing, but if you have content that you’ve created specifically for Instagram, you should select “Edit Placements” here.

From here you can specify Instagram as a placement, as well as if you’d like these ads to appear in the feed and/or the stories section of the platform.

5. Set Your Budget and Ad Schedule

If you are familiar with how budgets work through Facebook, AdWords, and other digital advertising platforms, this step should not be overly challenging for you.

If not, then take a deep breath; while you might not know exactly where to set your daily or lifetime budget when running your first Instagram ad campaign, this comes with trial and error, as well as experience.

And the good thing is you have the control to pause or stop your campaign at any time if you feel your budget is not being properly allocated.

So should you go daily or lifetime? While I typically lean towards daily budgets since it guarantees your budget won’t be spent too quickly, lifetime budgets allow you to schedule your ad delivery, so there are pluses and minuses to both options. I would also advise exploring the advanced options pictured below.

For instance, if you bid manually you’ll have the control to decide how much each lead is worth to you.

As mentioned above, you can also run an ad schedule to target specific times of day and days of the week when you know your audience is most active on the platform.

This is a super valuable way to optimize your budget. As a reminder, this is only available for those using a lifetime budget.

6. Create Your Instagram Ad

Now it is time to create your Instagram ad!

Hopefully, after taking the steps above you already have some content in mind for the ad you are looking to promote.

This part of the set-up may look different depending upon your campaign objective, but you’ll always have a few ad format options to choose from.

For more interesting articles on Instagram Marketing check out our main page.

Direct Messaging (DM): An “Instant” Way to Grow Your Business.

The internet has changed the way we communicate and learn. Communication is instant now.

The idea of “instant” has become an expectation for communication, whether we’re communicating with businesses, people or anything else.

Instant connection is what people crave and social media is the key to keeping up with anything and everything in life.

Direct messaging takes this communication style to the next level, giving you the opportunity to reach out to people in ways you would not be able to otherwise: Instant connection!

Also read: 6 Easy Steps to Start Advertising on Instagram.

So why are we not utilizing this more in our marketing efforts? Instant connections with instant audiences which can result in instant actions?

It’s a no brainer!

In this article, we will discuss the art of direct messaging and how you can utilize the customer’s “need to connect” for your business!

What is Direct Message Marketing?

Direct message marketing, or DM marketing, is a strategy that focuses on using social media DM features to privately develop relationships and business initiatives.

Common social media platforms with direct messaging include Twitter, Instagram, LinkedIn, Facebook and Snapchat.

Also read: 7 Ways to Build Your Network on Instagram Organically.

For example, to access Instagram’s direct messaging feature, click on the paper aeroplane located in the top right-hand corner of your main feed page!

Once opened you will see a list of your direct message participants!

To access Facebook’s Direct Messaging feature, open your business Facebook page and click on “Inbox”.

Also read: 7 Post Ideas To Get More Followers On Instagrams.

As you can see above, direct messaging is an easy, organized and “instant” way to connect with your potential customers!

Why Use Direct Messaging?

Despite the power of private messaging, the vast majority of marketers ignore the “instant” opportunities direct messaging brings!

Also read: The Ultimate 5 Benefits of Instagram for Your Business.

Of course, reviews, posts, likes, shares and other engagements are crucial to your social media presence, but not every action needs to be in “plain view”.

This is where direct messaging is particularly useful.

Instant Networking

Networking is definitely a thing in today’s world.

Whether it’s attending evening mixers, conferences or even simply making new friends, we all have experienced wanting to get in touch with the right people!

Also read: 4 Hacks To Get More Followers and Likes on Instagram.

Direct messaging helps people connect with others in ways they never would have otherwise. That level of “reach” is powerful!

Using DM on social media empowers you to connect with the right people and find your dream customers!

You might not know these people directly, but it’s totally socially acceptable to “meet” them digitally!

Promotions

A direct message is a great way to get promotions, sales and other business results in an instant and personalized way!

Whether it’s sharing a URL tagged image, a message to visit your link in bio or something else, direct messaging can be a personalized way to inform people of things coming up, being run or changing in your business!

Communication

Direct messaging allows meaningful communication about your brand, its services and who you are as a business!

Online businesses communicating with customers often use direct messages for order and product questions, telling clients about how they can invest or become involved with your business or simply to reach out for reviews out of the public eye.

Also read: Instagram Vs Facebook: Which One is Better for Online Advertising?

This can be a meaningful way to create a positive and unique customer experience that can set your business apart from the others.

Dealing with Negativity

No business has gone without a negative review or experience with customers. It will happen and you cannot escape the fact that you cannot make everyone happy…but you can try!

Public negativity towards your business can have a significant impact on sales!

No business wants that, so it’s important to resolve issues whenever you can.

Though it’s important for brands to address negative criticism, you don’t always have to air your dirty laundry out for the social media world to see!

It can get ugly!

Direct messaging can be a great way to resolve issues privately, effectively and personally with unhappy customers.

The efforts will be appreciated and remembered.

How Can I Creatively Use Direct Messaging to Build my Business?

So how can you use these principles effectively in your direct messaging? Let’s get creative!

As I’ve mentioned several times, direct messaging can add a lot to your customer service, brand awareness, promotional and business efforts.

But how do you make the most of direct messaging?

The vast majority of marketers ignore DM opportunities, choosing instead to spam every new follower with a worthless, automated spiel but this will not be you!

Below are some creative ways you can use direct messaging to create brand awareness and networking opportunities.

A Conclusion: Your Business “Instantly” Better

Now that you know more about creating “instant” connections with your current and potential clients using direct messaging, you can take your business to the next level.

It is time marketers took the art of direct message marketing seriously and now you have the tools to do so!

Communicate with your audience the way they want to: instantly!

What are some of the best direct messaging tactics you have seen?  Leave your thoughts in the comments!

For more interesting articles on Instagram Marketing check out our main page

7 Ways to Build Your Network on Instagram Organically.

One way to succeed on Instagram is to network with others who have accounts similar to yours.

Instagram is a supportive online community, one that inspires business and brand growth through professional connections if you show your desire to support other accounts.

It’s a give and take.

Here are the 7 ways you can network and create beneficial Instagram relationships.


1. Start an Instagram Chat

Reply to another account’s Instagram Story.

Specifically, send a direct message to accounts that share similar interests with your brand.

Also read: The Ultimate 5 Benefits of Instagram for Your Business.

But don’t send a message that uses heavy marketing lingo or connotations.

Be genuine and weave in comments about the Story or other details you’ve noticed about the brand to show real interest and a desire to network with it.

2. Connect Through Instagram Groups

Join a group chat or Instagram group consisting of accounts with similar goals that allows users to share content they want to boost in Instagram’s feed.

You can find many of these groups, also known as Instagram pods, on Facebook. In these groups, you can ask for likes or comments to your content.

Also read: 7 Post Ideas To Get More Followers On Instagrams.

Consequently, your content will appear higher up in Instagram’s feed thanks to its algorithm, which prioritizes content with strong engagement.

Instagram groups give accounts of the opportunity to work together to boost engagement.

3. Find Similar Accounts Using Hashtags

Hashtags make it easier to find other Instagram accounts that share similar posts. You can find other accounts by searching for the hashtags.

Also read: 4 Hacks To Get More Followers and Likes on Instagram.

If you want other accounts to find you, add relevant hashtags to your own posts.

To make sure you are including the right hashtags in your posts, do a search and see what hashtags other accounts are using.

4. Tag Friends

Tag a new friend or Instagram contact in the comments section of an inspirational quote or silly meme to establish rapport.

It’s a fun and relaxed way to network with similar accounts.

5. Use Explore

Instagram’s Explore uses an algorithm that highlights accounts you should be following. It’s a great starting point for all Instagram networking.

Take advantage of the resource and network away.

6.  Comment on Posts

To attract the attention of accounts that you want to network with, make your presence known by commenting on their posts.

If you do this frequently, the brand will notice your interest and loyalty to its account.

After you establish your presence, you can then send the brand a private message.

Brands will be more receptive to hearing out other users who have already interacted with them in the past.

7. Follow the Account

Sometimes, if you follow an account, that account will follow you back. This is especially true for accounts with a small following.

Happy Insta-Networking! For more cool tips on building your brand on Instagram, please do follow our page.

5 Effective Ways to Use Facebook to Find Top Job Candidates.

There are 1.09 billion people active on Facebook every day.

Your dream candidate may not be actively searching job boards for work, but there’s a good chance they’ve got a Facebook account.

Also read: 5 Ways to Create a Perfect Facebook Post to Get Maximum Engagement.

Using Facebook ads for recruiting employees might be a good option if you’re in a tough job market.

It’s one thing to post a job on Facebook, it’s another to have it successfully recruit quality applicants.

Also read: 6 Tips To Improve Your Paid Facebook Ads For Fundraising Events.

We’ll show you our top tips on how to post jobs on Facebook with the Facebook jobs feature.


1. Create attention-grabbing job postings.

There’s a lot competing for your ideal candidate’s attention on Facebook. So how do you compete?

To get started, you’ll want to do some quick research: Talk to your colleagues and find out what they love most about the job.

Also read: The Best Guide on How To Promote an Event on Facebook.

This could be the relationships they have with coworkers, the location, the equipment, the benefits, etc.

Now, take everything you’ve learned and make that the focus of your Facebook recruiting strategy.

2. Use Facebook to promote your job fair.

If you’re preparing to do a lot of hiring, a job fair or a smaller job event may be right for you. But how do you make sure it’s well attended?

Here’s another place Facebook can help, with their event-specific ads.

Also read: Why Facebook Messenger is an Absolute Must for Business.

To create these, first, you’ll need to create an event with Facebook.

When you run the ad, Facebook will automatically create a call to action that allows people to say if they’re interested in attending the event and confirm if they plan to attend or not.

Here are the 5 Guaranteed Ways to Get More Followers on Facebook!

People can also like, share and comment on it.

How To Create An Event In Facebook

How to Create an Event in Facebook for a Job Fair:

  • Login to Facebook.
  • Click “Create Event” under “Events” on the left side of the page.
  • Add basic event information.
  • Add a 1920 x 1080 pixel image.
  • Mark the event “public.”
  • To boost attendance, promote the event with a Facebook ad.

3. Make a video ad candidates and Facebook will love.

The word is that Facebook has been giving video posts a lot of love in the feed, showing them more often than other posts.

So, video content should be part of your efforts.

Also read: How to Use Facebook Live Smartly for Business.

Does producing video sound expensive and scary? It used to be much harder than it is now.

But these days we’ve got great little cameras tucked into all our phones.

Following a few simple tips, you can create videos to promote your jobs and company work culture on Facebook.

Tips For Making A Recruiting Video

Tips for Making a Recruiting Video:

  • Use a mobile phone made in the last few years.
  • Have good lighting on the faces of your subjects (avoid backlighting).
  • Hold your phone in the landscape (horizontal) position.
  • Try to limit background noise.
  • Start fast with a video of employees talking about why they like the company.
Facebook Video Upload

To create a video ad, begin the process of creating an ad.

Also read: The Top 5 Advantages of Facebook Marketing for Your Business

After you’ve selected the type of ad you want (it doesn’t have to be a video views ad) and targeted your audience, you’ll see the option to upload a video in the “Media” section.

Facebook Video Upload 2

4. Tap into your employee’s network of friends.

People tend to build networks of friends with similar interests.

By getting your employees to like your Facebook page, you’re connecting yourself to a network of people who work in your industry.

The most manual method is to invite them individually by going to your Facebook home page, copying and pasting the website address (the URL), and emailing it to employees.

Also read: 4 Tips to Create a High Profit Making Facebook Ad Campaign.

If you’re friends with employees or colleagues on Facebook, you can use the “Invite Friends” feature.

If you’re not connected to people you work with on Facebook, you may want to consider using your email account to connect with them.

Similar article: Do’s and Don’ts of Facebook Marketing.

5. Use Facebook Live to meet potential candidates.

Would you like to be able to connect with potential candidates live, via video?

You could show them what a few minutes on the job are like, introduce some co-workers, or do a question and answer session about a job opening.

Also read: 5 Free and Easy Ways to Make Money Using Facebook.

Facebook has just come out with a tool that allows you to broadcast live videos right in your Facebook feed. To use it, you’ll need to have Facebook set up on your phone.

How To Use Facebook Live For Recruiting

How to Use Facebook Live for Recruiting:

  • Start promoting the day and time of the live session on social media a week before.
  • When you’re ready for the event, open the Facebook app on your phone.
  • Navigate to the Facebook page you’re posting to, and tap “Publish.”
  • Tap “Live Video.”
  • Tap the blue “Go Live” button.
  • Let visitors know you’re answering employment questions.
  • Watch for questions and comments to appear below the video feed, and answer them with your voice.

When you’re finished, a recorded version of the video will automatically be added to your timeline.

Advice on How to Recruit Employees on Facebook.

Recruiting through Facebook for hard to fill jobs can be very effective.

The key is knowing as much as you can about your ideal employee so that your Facebook job posting is well-targeted to them.

Also read: 5 People Who Became Famous Using Social Media and What We Can Learn From Them.

Plus, the cost of testing it is free, plus you can set the budget very low on ads if you decide to test them.

The targeting features that let you narrow your ads to show to people who really fit your employee, also make using Facebook attractive for recruiting for small businesses.

For tips on Facebook Marketing, do follow our page.

Similar article: Is Donating to a Fundraiser on Facebook Trustworthy? All Your Doubts About Facebook Fundraising Answered Here!

7 Post Ideas To Get More Followers On Instagram.

For many small business owners, there’s no question that they should be building a presence on Instagram.

They sign up for an account and set up their profile, but then they hit a hurdle: What exactly should you post?

If this sounds familiar, you aren’t alone.

Also read: The Ultimate 5 Benefits of Instagram for Your Business.

The good news, though, is that there are plenty of different ways to approach Instagram to keep your feed fresh and your followers engaged.

In this post, we’re going to look at what you can post on Instagram, ideas and examples that you can adapt for your own business, along with how to create a posting schedule to bring your Instagram strategy to life.


1. Show off with product posts

Pictures and videos of your products will likely be one of the easiest and most expected places to start on Instagram.

Sharing content featuring your products in all their glory will, of course, help you drive sales and promote your business on Instagram.

These posts can focus on your products alone or feature them as part of a lifestyle photo or in a flat lay shot with complementary products.

There’s plenty of room to get creative.

Also read: 4 Hacks To Get More Followers and Likes on Instagram.

These product posts, however, need to be executed properly to avoid coming across as spammy.

They need to feature rich, interesting captions instead of just the product name and a few hashtags.

Instead, you can consider treating the post like an opportunity to pitch the product, discussing features and benefits or highlighting what makes it special.

2. Convert customers with product tags

Product tags and stickers are unique formats for posts and stories respectively that enable direct purchases through Instagram.

Users can click on product tags, for example, to get more information about a product, like its name or price. If they click again, they’ll be taken to a screen where they can make a purchase.

Also read: Instagram Vs Facebook: Which One is Better for Online Advertising?

Product tags make it easier and more convenient for users to purchase immediately on mobile, increasing the likelihood that they will follow through.

You might consider using product tags when you’re running a sale or offering a discount.

Instagram recently released product stickers for Instagram Stories, which let users click on the sticker in order to view product information and then decide whether to buy.

3. Run a contest or giveaway

Want to get a lot of engagement quickly and generate excitement around your brand? Contests and giveaways are the way to go.

Contests will get people talking about your brand, and they can often yield strong social proof or user-generated content, if not both all at once.

For best results, offer a prize that’s most relevant to your target audience, even if the general population wouldn’t be that interested.

After all, anyone would comment for a free iPhone, but it’s more important to get engagement and entries from users who could actually become customers.

4. Encourage followers to tag a friend

The tag-a-friend approach is sometimes used in tandem with contest posts, but they can exist on their own, too.

These posts will encourage followers to “tag a friend” in the comments who they think would genuinely like the product or who might relate to the subject of your post.

An incentive may be offered as in the case of a contest, but it’s not a necessity.

That being said, you want to use this sparingly or you’ll risk looking like you’re just spamming Instagram for followers. Try to think of creative ways to encourage users to tag their friends.

5. Partner with influencers for content

If you want to help your brand garner some extra credibility and attention quickly, influencer marketing is a good way to go.

Big name influencers with hundreds of thousands of followers aren’t necessary.

In fact, it will actually be better in most cases for merchants to reach out to smaller micro-influencers.

These influencers may only have tens of thousands of followers, but they’ll be trusted by their audience.

They’re also likely to be more open to working with small businesses, and more affordable if they agree.

6. Ask questions and provide answers

If you’re looking for another way to offer value to your followers, you can’t go wrong with a Q&A.

Answering customer questions on Instagram will encourage more people to follow you, especially if there’s a chance for you to answer their own questions.

You can have Q&As written out in a text-based image, having one question and answer to a post.

Remember that the character limit for captions is 2,200 characters, so you can actually squeeze quite a bit of writing into your post, if you want to.

Instagram even released a Questions Sticker that you can use to solicit answers from your audience and share your response as a photo or video.

Video can be an especially efficient way to answer questions. You can share it after it’s recorded or film it live.

Choosing Instagram Live can even let followers ask you questions in real-time, which can drive up responses significantly.

7. Give your employees the spotlight

Content that focuses on or, even better, is created by employees is a great option for Instagram.

This is another way to show users the human side of your brand, making it easier for them to form an emotional connection to you and trust you more.

This not only makes them relatable but emphasizes the hand-crafted aspect of their brand, reminding potential customers that their furniture wasn’t just churned out by a machine.

Consistency in Voice, Diversity in Content.

If you’re feeling stumped, take a look at the different posts on our list and ask yourself which types of content you’re not using yet and why.

After all, the best Instagram profiles are those that manage to mix it up. This keeps your profile from feeling too one-note or overly promotional.

Ultimately, you want your brand to be consistent on the platform, but your content and individual posts should be diversified to keep your followers interested.

A balanced content calendar and plenty of different ideas is a good place to start.

For more on Instagram marketing tips, be sure to check out our page. 

To Be Your Most Productive, You Need to Set the Right Goals!

Many business owners begin the week with good intentions, then fall into a pattern of slipping behind.

Soon, they’re ending every day feeling even more overwhelmed than the last.

The outcome generally involves too much stress on the individual and unnecessary strain on the business, too.

So, here’s how you can develop more self-awareness in your work and be more productive.


Self Awareness and Productivity.

However, productivity doesn’t look the same for everyone.

Self-awareness is the key when it comes to actually get stuff done. Develop that, and you can use it to create a blueprint to structure your day.

To cultivate this kind of self-awareness, start by taking a hard look at the behaviour patterns that motivate you as well as the ones holding you back.

OKR, is only goal setting method in the world that is proven to help reach your goal in less than 3-month! Download your FREE OKR EBOOK, the designed especially for 10X growth and success!

Are you really good at digging into deep work in the afternoon? Or are you all about checking off small items as soon as you get in?

Knowing when you naturally tackle different types of projects will enable you to prioritize tasks and plan your day in a way that drives you to produce your best work.

Look not only at the when, but the how behind your work.

OKR, is only goal setting method in the world that is proven to help reach your goal in less than 3-month! Download your FREE OKR EBOOK, the designed especially for 10X growth and success!

Do you need to put all notifications on do not disturb? Do you have set times when you need to take breaks?

As an entrepreneur, you aren’t going to have the same built-in structure that might otherwise plan your day.

It’s up to you to identify the right structures, put them into place and communicate them to others.


Set the right goals.

The next step in turning productivity into a sustainable habit is to set daily goals that take advantage of how you work best.

OKR, is only goal setting method in the world that is proven to help reach your goal in less than 3-month! Download your FREE OKR EBOOK, the designed especially for 10X growth and success!

When you’re planning what you need to get done, consider just these three things:

1. Aim for a target you can hit.

It’s extremely counterproductive and damaging to set unrealistic expectations and then fail to attain them, day after day.

OKR, is only goal setting method in the world that is proven to help reach your goal in less than 3-month! Download your FREE OKR EBOOK, the designed especially for 10X growth and success!

Rather than tackling what could be accomplished, you’ll end up spending valuable time stressing about all the things you never got around to doing.

2. Create a timeline.

Even an achievable list can seem daunting when it contains so many possible start points.

Eliminate the decision paralysis: Schedule beforehand when you’ll tackle each task.

OKR, is only goal setting method in the world that is proven to help reach your goal in less than 3-month! Download your FREE OKR EBOOK, the designed especially for 10X growth and success!

Use your newfound self-knowledge to identify which times of day you’re most effective.

Plot breaks as needed and communicate your plan to your team. Making yourself available when you’re at your best is better for everyone anyway.

3. Build in accountability checks.

Check in with yourself throughout the day to take stock of what’s working and what’s not.

Be ruthlessly honest.

This check-in process also should take place at the end of every month and quarter to measure your longer-term goals, both personal and professional.

You need to make sure you’re headed in the right direction.

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Even the most disciplined entrepreneur can benefit from an occasional external gut-check.

Think about colleagues and peers you confide in, and how well they know your goals and challenges.

Set Yourself The Right Goal and Work Towards It.

Come up with a plan, and act on it. Use OKR Methodology  to set attainable goals and reach those goals in no time.

OKR is the best goal setting methodology designed for 10X growth and success!

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Also, gives us a thumbs up if you like the article and feel free to share and follow my blog for more updates, stories and similar articles.

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The Ultimate 5 Reason Why Your Need Instagram.

These days, consumers tend to judge a business’ credibility based on their presence or absence from social media.

But which social platforms are truly worth the time and the effort that it takes to be successful?

Today we’re focusing on an incredibly popular and powerful platform where many businesses are enjoying numerous benefits.

Let’s give it up for Facebook’s younger, faster growing, and arguably prettier sister, Instagram.

Take a look at the following proven, professional benefits to being on this platform and decide for yourself: Is your business ready for “The Gram?”


1. Instagram has the most engaged audience.

In terms of overall popularity, Facebook still wears the pants in the social media world.

But social media is ever-evolving and statistics prove that Instagram’s users are indeed much more engaged and impressionable than any other social media platforms.

What does this mean exactly? Recent reports indicate that Instagram has 58 times more engagement per follower than Facebook.

Studies also show that Facebook users tend to shy away from advertisements much more frequently than Instagram’s users: 32% of Facebook users regularly engage with brands, while 68% of Instagram users do.

These high engagement rates make Instagram an absolute heaven for businesses looking to engage consumers.

2. Instagram welcomes creativity.

Newsfeeds on Instagram are often comparable to art galleries. It’s no secret that this social platform is filled with an abundance of colorful, high quality, fun, and visually appealing photos and videos.

Businesses can jump on the creative bandwagon by using Instagram to promote their products and services.

You can also show behind-the-scenes glimpses of their company’s daily workings, and give followers exclusive tastes of their company culture.

3. Instagram offers “stories.”

An Instagram story is a unique feature that allows users to post customizable photos or videos that vanish after 24 hours.

These stories are prominently displayed atop a user’s main newsfeed.

Stories offer even more creative elements, such as drawing and writing tools, augmented reality filter options, and the ability to include locations, hashtags, and mentions of other users.

More recently, Instagram has added the ability to have “featured stories.” These can be hosted on a business’ profile and are able to be viewed once the initial 24-hour period ends.

There are limitless business benefits to Instagram stories! They are great places to showcase behind-the-scenes “footage,” as well as fun, timely content that is sure to get noticed.

4. Instagram offers ads.

Similar to Facebook, business accounts on Instagram have the option of paying to promote their content.

This practice is very beneficial, especially considering the above statistics that demonstrate how receptive Instagram’s audience is to these types of advertisements.

Another benefit to advertising on Instagram is that the ads are capable of being highly targeted based on a user’s location, age, gender or interests.

Businesses can also include links in their promoted posts, enabling users to click to learn more about them.

Businesses are also able to feature ads in their stories.

5. Instagram provides useful analytics.

Measuring success on Instagram is quite simple.

Of course, businesses can monitor their follower count and overall engagements activities, like views and clicks.

But taking it a step further, built-in analytic reports help businesses easily interpret the results of their Instagram advertising campaigns.

Useful analytics like these help businesses quickly identify which types of Instagram posts work best, setting them up for sustained success.


Hopefully this list helps your business decide if adding this social platform  or becoming more active on it!

Want to learn more about optimizing other social media platforms for business growth and success? Follow our page.

The Best Guide on How To Promote an Event on Facebook.

As many event organizers and event marketers can attest, Facebook can be a great way to promote an event, but it won’t just work for you by default.

Organizers and marketers must learn how to promote an event on Facebook before buzz can be generated and registrations can be increased.

Fortunately, this article will provide readers with 5 principles to follow when promoting an event on Facebook.

Let’s begin.


1. Optimize Your Facebook Events Page

Maybe it seems obvious, but the success of a Facebook event promotion initiative will live or die with a Facebook events page, set it up well, and it will be easier to find success.

Choose a cover photo that’s 1920×1080 pixels. Your cover photo should feel exciting and should be eye-catching, since it will show up if attendees choose to share your event with others on Facebook.

Also read: Why Facebook Messenger is an Absolute Must for Business.

Make sure to pick a short and memorable event name. According to Facebook’s events team, events with longer names tend to perform worse on the platform.

One reason for this might be that 54% of all users only use Facebook through a mobile device – longer titles typically won’t look good on smaller screens.

Add data to help Facebook share your event. Facebook has an algorithm that will recommend events to users based on a number of factors.

Also read: How to Use Facebook Live Smartly for Business.

It’s important that event organizers input the correct information about where the event is being held, and when it’s starting so that the algorithm can promote the event.

Be sure to also select the appropriate event category. Popular categories include:

  • Conference
  • Festival
  • Meet-up
  • and Concert.

Lastly, add tags that you think people might be searching for. In the case of SXSW Interactive, tags like “technology,” “new media,” and “entrepreneurship” would be appropriate.

Also read: The Top 5 Advantages of Facebook Marketing for Your Business

Optimize your event notifications. It might be tempting to notify event attendees about event updates using a Facebook Events page, but organizers should avoid using notifications to engage with registered attendees.

According to Facebook’s own research, events that send more than a few notifications experience considerable audience disengagement, as people turn notifications off when they find them to be annoying.

2. Use A Company Page To Promote The Event

While an event Facebook page will come and go (event pages aren’t relevant after the event happens) a company page should have a longstanding following.

Event marketers should utilize Facebook company pages as a way to promote an upcoming event to an audience of people already interested in the services or products the company provides.

3. Make Upcoming Events A Prominent Part Of Your Company Page.

On the left side of all company pages is a column with various modules. One of the modules that can be moved up or down is called “Upcoming Events.”

By simply moving this module close to the top of a company page, event organizers will be able to provide an upcoming event with more added exposure.

Also read: 4 Tips to Create a High Profit Making Facebook Ad Campaign.

Facebook also gives those interested the ability to get notified about upcoming events by clicking the “Subscribe” button.

It’s also a good idea to make the “Event” tab more prominent on company pages as well. Typically, the Event tab gets hidden behind a drop-down arrow that visitors need to click first.

But the tabs on company pages can be reordered to make the Event tab much more clickable.

4. Post upcoming events to the timeline.

Simply sharing an upcoming event with those who are following a company page can be a good way to generate interest, especially if shared multiple times well in advance of the event.

Facebook_Audeince.png

Organizers can also consider using Facebook’s “Preferred Audience” settings to market an upcoming event to people in a specific region, or who speak a specific language.

This can be a good tactic for those weary of inundating followers with promotional messages.

5. Share Content To Generate Buzz Among Existing Attendees

Enable existing attendees to act as evangelists.

For those who have already signed up for your event, they are excited about who else is attending and are interested in seeing the behind the scenes work that goes into executing something spectacular.

Also read: 5 Ways to Create a Perfect Facebook Post to Get Maximum Engagement.

Sharing pre-event content to further excite existing attendees is a great idea because it further engages them and because providing your most excited audience with awesome content will encourage them to share your event with their friends.

In short, sharing exciting content will help to generate pre-event buzz by giving your most loyal audience something they can use to spread the word.

Conclusion

With so many highly-engaged users, Facebook is a fantastic resource for event marketers hoping to generate event buzz.

Furthermore, Facebook has indicated that they want people to engage with the platform before, during and after live events, meaning that they have and will continue to invest in providing organizers with tools to create successful events.

In order to reach the right audience organizers must create a well-optimized Facebook page, they should also incorporate the Facebook Event page into an existing Facebook company page.

Using content, advertising, and embracing an omnichannel event promotion strategy are great ways to get more people interested in attending.

Want to learn more about optimizing other social media platforms for event success? Follow our page.

Why Facebook Messenger is an Absolute Must for Business.

Can your business afford to miss out on a Facebook feature that has 1.2 billion users a month?

If you’re even hesitant answering then it might be time to start exploring opportunities with Facebook Messenger for business.

In the past, Facebook Messenger was just a way to chat with friends or keep in touch with relatives.

Also read: The Top 5 Advantages of Facebook Marketing for Your Business

Now Facebook Messenger could be one of the most powerful tools online for brand presence and customer engagement.

A Nielsen survey showed that messaging is the second-most popular form of communication for customers when interacting with brands.

With consumers sending around 1 billion messages to businesses every month, you can’t afford to miss out on valuable opportunities to communicate and connect with your target audience.

Let’s look at the ways to take advantage of the feature.

The good news is using Facebook Messenger for business can offer an alternative way to engage your audience, earn loyalty and improve social reach.

It’s important to know Facebook Messenger:

  • Earns 15X more engagement than standard ads
  • Appeals to 73% of your customers, which is more than the phone (44%) or email support (61%)
  • Helps resolve issues faster and often within 42 seconds

Let’s look at the ways to take advantage of the feature.

1. Facebook Messenger for Business & Brand Awareness

In the past, Facebook Messenger for business wasn’t seen as a viable source to engage customers.

Facebook took note of this and began making changes.

Also read: 4 Tips to Create a High Profit Making Facebook Ad Campaign.

Now the Facebook Messenger 2.0 comes with a feature called Discover, which helps customers learn more about any business, start conversations or book an appointment.

Facebook Messenger Bots are certainly one of the most important features brands can use immediately to reduce tedious tasks.

2. Facebook Messenger & Customer Satisfaction

Today’s customers don’t enjoy using the phone for customer service. When you’re on the phone, it’s tough to multi-task, so you feel like you’re wasting important time.

Waiting for an email can feel painfully slow, and online forms are too frustrating.

That’s why Facebook has made it easier than ever for brands to engage with their customers through chatbots and chat extensions.

Also read: 5 Ways to Create a Perfect Facebook Post to Get Maximum Engagement.

Facebook’s chatbot features like “Smart Replies” and “Auto Response”, c give customers the simplified social customer service they’ve been searching for, without spending extra time and money on training countless new agents.

In simple terms, you get more opportunities for conversion at a lower price point.

3. Facebook Messenger & Communication Management

Speaking of boosting customer satisfaction, if you want to delight your followers, then you need to be able to respond quickly to incoming queries.

Again, chatbots help with automated responses, but staying organized can be the reason your communication management is successful.

Using an all-in-one, a single-stream solution to all your Facebook, Whatsapp, Instagram or LinkedIn channels can make the difference.

Also read: How to Use Facebook Live Smartly for Business.

This provides brands with a simple solution to centralize communication on every Facebook-owned property along with your other core social channels because everything is connected in the same place.

Ultimately, the outcome is faster response times and enhanced customer experiences.

Working within a single inbox adds context to communications too.

A couple of clicks is all it takes to help you give your clients a more personalized service.

4. Facebook Messenger & AI

We’ve already touched on the power of chatbots in Facebook Messenger, but the social network has also stepped further into artificial intelligence (AI) solutions.

In fact, Facebook recently announced its own AI personal assistant called M.

This feature helps suggest certain conversations with Facebook Messenger, remind you about important birthdays or even recommend getting a Grab if you’re leaving from a certain location.

Also read: The Best Guide on How To Promote an Event on Facebook.

Some businesses have already begun to build their brands through integration with M.

For instance, if you type “recipe” into messenger, you’ll get a collection of recipes straight from Food Network to scroll through at the bottom of your screen.

Similar partnerships are expected to start rolling out throughout 2018.

This is the fundamental AI layer that Facebook has begun to bring to its business services.

Though the AI brain is relatively limited in the kind of suggestions it can offer right now, it should eventually become a 100% AI-powered system.

Are You Using Facebook Messenger to Its Fullest Potential?

As an application that reaches a billion people, Facebook Messenger has a lot to offer growing companies.

Not only can you use this system to generate more awareness, but you can deliver stronger customer experiences.

For your followers, this only enhances brand loyalty.

While social media is the preferred platform for customer service, it’s only recently companies tapped into the right resources.

This helps properly serve audiences without having to break the bank. Keep exploring how Facebook’s updates can help your business succeed.

How to Use Facebook Live Smartly for Business.

If you are on Facebook even occasionally, you know that video is king. As a user, you will likely see dozens of videos or animated posts every time you scroll through your feed. But what does this mean for your business?

First, it means you should be sharing videos of your product or service on a regular basis.

Also read: Why Facebook Messenger is an Absolute Must for Business.

It also means when you aren’t sharing your own videos you should be using animated or video-based posts to catch the attention of those who follow or like your page.

But if you really want to take your business to the next level, you must start using Facebook Live.

Facebook Marketing for the 21st Century

One of the things people appreciate about Facebook Live its sense of authenticity.

There are no editing tricks or slick production values for most live video – and that’s what people love.

Also read: The Best Guide on How To Promote an Event on Facebook.

This means Facebook Live video is accessible for anyone who is truly proud of their business.

All you need to begin immediately broadcasting are a smartphone, decent lighting, a relatively quiet space and a good internet connection.

Even the smallest company can afford to go outside and talk into their phone for a few minutes.

By doing this consistently and talking to your audience while you broadcast it is possible to increase engagement with your posts, which tells the Facebook algorithm to promote your content more aggressively to those who follow your page.

Also read: 5 Ways to Create a Perfect Facebook Post to Get Maximum Engagement.

The gift of Facebook Live doesn’t end with your broadcast. As soon as you stop filming, Facebook converts the video from live to a recorded video that your followers can watch at any time.

Content Ideas

Unlike many other forms of content, it can be difficult for companies to generate compelling ideas for live video.

If you get in front of the camera and do not have a goal in mind and a general idea of what you will say, it is unlikely your followers will continue watching, which can hurt the statistics of the video and may cause Facebook to not promote it as heavily.

Also read: The Top 5 Advantages of Facebook Marketing for Your Business

Fortunately, there are several great topics most businesses can utilize to create compelling live video content on a regular basis.

  • Inside Look – No matter what kind of business you have, your customers want to know more about what it takes to make it work. Whether this means a behind the scenes look at a day in the office or a walk down the production line, there are ample opportunities to capture unique footage.
  • Answer Questions – Regardless of your industry, you receive regular questions. Use your Facebook Live session as a way to answer some of the most commonly asked questions first. Then send out a request to your email list or online community for questions they’d like answered and address a few at a time across the span of several Facebook Live sessions.
  • Promotions – If you have an upcoming event, special or launch, Facebook Live is an excellent way to build interest. Show people a little of what is to come or give them an excited verbal preview.

Call to Action

While Facebook engagement is good, it is not enough to simply have people watch your video if it isn’t somehow benefitting your business.

Use the attention you gain from Facebook Live to move people into a funnel. There are several methods you can use to accomplish this:

  • Offer to explain a topic in more detail on a blog post and provide a link to the post in the comments and description of the video.
  • Provide a coupon code for a product or service that is good for a limited time. Be sure to link to the sales page to make it easy for them to utilize the code.
  • Mention if they would like more free content like this they can sign up for your email list. Again, provide a link so they can do so easily.
  • Create a free printable that goes with the topic of the Facebook Live and at the end describe it and provide a link. Be sure to use this as an email list builder.

Facebook Live has far greater potential than most businesses assume. By becoming an early adopter of the technology, you have the potential to reach a greater percentage of your target demographic and substantially increase your reach.

Also read: 4 Tips to Create a High Profit Making Facebook Ad Campaign.

Think about some of the ways you could implement Facebook Live into your marketing strategy and start broadcasting today.

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