Why Facebook Messenger is an Absolute Must for Business.

Can your business afford to miss out on a Facebook feature that has 1.2 billion users a month?

If you’re even hesitant answering then it might be time to start exploring opportunities with Facebook Messenger for business.

In the past, Facebook Messenger was just a way to chat with friends or keep in touch with relatives.

Also read: The Top 5 Advantages of Facebook Marketing for Your Business

Now Facebook Messenger could be one of the most powerful tools online for brand presence and customer engagement.

A Nielsen survey showed that messaging is the second-most popular form of communication for customers when interacting with brands.

With consumers sending around 1 billion messages to businesses every month, you can’t afford to miss out on valuable opportunities to communicate and connect with your target audience.

Let’s look at the ways to take advantage of the feature.

The good news is using Facebook Messenger for business can offer an alternative way to engage your audience, earn loyalty and improve social reach.

It’s important to know Facebook Messenger:

  • Earns 15X more engagement than standard ads
  • Appeals to 73% of your customers, which is more than the phone (44%) or email support (61%)
  • Helps resolve issues faster and often within 42 seconds

Let’s look at the ways to take advantage of the feature.

1. Facebook Messenger for Business & Brand Awareness

In the past, Facebook Messenger for business wasn’t seen as a viable source to engage customers.

Facebook took note of this and began making changes.

Also read: 4 Tips to Create a High Profit Making Facebook Ad Campaign.

Now the Facebook Messenger 2.0 comes with a feature called Discover, which helps customers learn more about any business, start conversations or book an appointment.

Facebook Messenger Bots are certainly one of the most important features brands can use immediately to reduce tedious tasks.

2. Facebook Messenger & Customer Satisfaction

Today’s customers don’t enjoy using the phone for customer service. When you’re on the phone, it’s tough to multi-task, so you feel like you’re wasting important time.

Waiting for an email can feel painfully slow, and online forms are too frustrating.

That’s why Facebook has made it easier than ever for brands to engage with their customers through chatbots and chat extensions.

Also read: 5 Ways to Create a Perfect Facebook Post to Get Maximum Engagement.

Facebook’s chatbot features like “Smart Replies” and “Auto Response”, c give customers the simplified social customer service they’ve been searching for, without spending extra time and money on training countless new agents.

In simple terms, you get more opportunities for conversion at a lower price point.

3. Facebook Messenger & Communication Management

Speaking of boosting customer satisfaction, if you want to delight your followers, then you need to be able to respond quickly to incoming queries.

Again, chatbots help with automated responses, but staying organized can be the reason your communication management is successful.

Using an all-in-one, a single-stream solution to all your Facebook, Whatsapp, Instagram or LinkedIn channels can make the difference.

Also read: How to Use Facebook Live Smartly for Business.

This provides brands with a simple solution to centralize communication on every Facebook-owned property along with your other core social channels because everything is connected in the same place.

Ultimately, the outcome is faster response times and enhanced customer experiences.

Working within a single inbox adds context to communications too.

A couple of clicks is all it takes to help you give your clients a more personalized service.

4. Facebook Messenger & AI

We’ve already touched on the power of chatbots in Facebook Messenger, but the social network has also stepped further into artificial intelligence (AI) solutions.

In fact, Facebook recently announced its own AI personal assistant called M.

This feature helps suggest certain conversations with Facebook Messenger, remind you about important birthdays or even recommend getting a Grab if you’re leaving from a certain location.

Also read: The Best Guide on How To Promote an Event on Facebook.

Some businesses have already begun to build their brands through integration with M.

For instance, if you type “recipe” into messenger, you’ll get a collection of recipes straight from Food Network to scroll through at the bottom of your screen.

Similar partnerships are expected to start rolling out throughout 2018.

This is the fundamental AI layer that Facebook has begun to bring to its business services.

Though the AI brain is relatively limited in the kind of suggestions it can offer right now, it should eventually become a 100% AI-powered system.

Are You Using Facebook Messenger to Its Fullest Potential?

As an application that reaches a billion people, Facebook Messenger has a lot to offer growing companies.

Not only can you use this system to generate more awareness, but you can deliver stronger customer experiences.

For your followers, this only enhances brand loyalty.

While social media is the preferred platform for customer service, it’s only recently companies tapped into the right resources.

This helps properly serve audiences without having to break the bank. Keep exploring how Facebook’s updates can help your business succeed.

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