As a small business, you must continually think of ways to get your products and services in front of as many people as possible, all without breaking the bank.
Using YouTube for your business can be a cost-effective way to grow it if used regularly as part of your marketing strategy.
Not sure if YouTube can help grow your business? Here are 8 benefits that YouTube can provide to your business.
1. Easily Reach Wide Audience
Online video is growing exponentially, with over 4 billion videos viewed daily.
If you use YouTube for your business, you can easily reach your audience, both by creating videos and advertising on other people’s videos.
- YouTube is the 2nd largest search engine and the 3rd most visited website worldwide, behind only Google and Facebook respectively.
- 1 billion people visit YouTube each month globally
- 100 hours of video are uploaded every 60 seconds to YouTube
- According to Nielsen, YouTube reaches more US adults aged 18-34 than any cable network
Video-streaming platforms like YouTube have become so big you’re guaranteed to find a group of people who will become your raving fans and customers, as long as you educate, entertain and provide solutions to their problems.
2. Get More Backlinks
Due to Google Universal Search, videos, images, news, books and local searches are blended together in Google’s search results, so as to provide the most useful information for people searching.
You might have noticed that videos are appearing more often in Google’s search results. This shows that Google considers video to be as important as text-only pages.
You can take advantage of this by writing high-quality articles on your site and creating complementary videos in YouTube.
Doing this will build backlink to your site, meaning you get found on Google more often by people searching.
By utilising YouTube as part of your marketing strategy for your business, you’re also increasing the authority of your website.
The more authoritative your website is in Google’s eyes, the higher all your pages will rank in the search results.
Fun fact: Over 60% of searchers click on the first 3 results on Google, and over 90% of all Google searches click on the first 10 organic results.
3. Higher SEO Ranking
Every time someone embeds your video on their website, it counts as a vote in favour of your video.
The more people who embed your video, the higher it will rank in the search results, as Google gives more authority to websites that have great content, which is updated regularly.
4. Create A Brand Image
Associating your website with your channel will tell YouTube that you are the official representation of your brand on YouTube.
This results in more relevant video results pointing to your business when someone searches for your brand or terms relating to the services you offer.
5. Get More Shares on Social Media Platforms
Social media metrics are a factor taken into consideration by Google when ranking pages. If you can create high-quality videos that entice others to share, you’re signalling to Google that you are producing content that is valuable to your target audience.
6. Increase Audience Engagement
Youtube provide your audience with a variety of ways to consume information – including text, video illustrations and audio cues – will increase the overall engagement your videos receive, as you are catering to different learning styles.
- 65% of people are visual learners
- 30% of people are aural learners
- 5% of people are kinesthetic learners
7. Saves Time, Money and Effort
Using YouTube for business can help you to repurpose content you’ve already created without the need to spend a lot of time or to invest in expensive equipment.
Repurposing content you have already created is an effective form of content marketing, as you can reach an audience that will love that particular type of content.
For example, one video can easily be repurposed into many formats including:
- Video series
8.Build an Email List in YouTube
Another benefit of using YouTube for business is the ability to build your email list as you continue to provide valuable, engaging content.
Use software that allows you to embed your sign-up form directly into YouTube videos.
A video can be stopped temporarily for a viewer to enter their email address and subscribe to your list before they continue.
Using this approach makes it easier than ever to build your email list, whilst providing engaging video content your audience will love.