Many advertisers take a swing at a new ad campaign every day, hoping to finally hit the ball out of the park and win the game.
They test a myriad of demographics and interests, use a lot of different images, and even tweak their copy over, and over, and over again.
But for some weird, unfair reason, they can’t create a profitable ad. It seems like they are just throwing money out to Facebook’s hands.
In this blog post, I will give you 4 tips that will dramatically change the way you approach Facebook Advertising forever, especially if you’re just starting.
Tip #1: Provide Exciting Offer With Catchy Phrases
Take a look at both of the below two examples:
Just think about it.
Which offer is more attractive?
Both are great offers. I agree with that. But the second one is more appealing to the right emotion.
And why is the 2nd one the better ad, because they sell without selling.
Now, I’m not saying you should start a charity to start selling on Facebook but remember, people don’t like being sold, but they love to buy stuff.
So your mission is to make them feel that buying whatever you’re selling is their idea, not yours. That’s the basic concept I want you to understand.
Think outside the box and go beyond the typical “free shipping on orders over $50” kind of offers.
Here’s another example of sell without selling.
Tip #2: Track Sales, Not Vanity Metrics
Clicks and social engagement are important, but what really matters is how much money you make, not how many people share your ad.
If you’re getting a lot of clicks, it’s easy to get false expectations because your ad is apparently “working.”
This is a big mistake – clicks do not necessarily mean it’s a high-performing ad (unless your only goal is to get clicks).
The truth is, it doesn’t matter if you’re getting thousands of shares and clicks. If you are not getting sales, something is not working. I
t may be your ad. It may be your landing page. It may be your audience. But whatever the case is, you need to stop the campaign and figure out what’s going on. Otherwise,
The bottom line is this: Sales first. Clicks and engagement, second.
If you take this approach, I guarantee you’ll learn faster and save a ton of advertising money.
Tip #3: Focus on Building a Network, Not Creating Just An Ad.
Many people believe that successful campaigns are “created,” but they are not.
I mean, you can’t produce a winner ad out of thin air. No. You need to find the right information about your audience so that you can build a campaign based on those findings.
And here’s a keyword: “Build.” If you were to build a building, how would you go about it?
First of all, you’d start with a solid foundation, then, you’d start putting together a series of building blocks to give shape to your building.
Finally, once the entire building is done, you’d start taking care of the less-important details — like painting and decoration.
My point here is, if you skipped the first steps, your building would fall really quickly.
When it comes to Facebook marketing, you need to take the same approach.
You need to build your campaigns exactly as you’d build a building.
Step by step, you’re collecting and putting together key data points that, eventually, will give shape to your winner ad.
Tip #4: Set Clear Goals
This last one will sound kind of repetitive or dull but, setting goals is crucial but still, so many people overlook this step.
From an advertising standpoint, setting goals is vital because it helps you measure results and discover whether or not your ads and campaigns are following the right direction.
Without a clear path to follow, you’ll never get tangible results. Let’s say you want to increase your sales this year.
How would you go about it? If I guess right, you’d set a goal like “40,000 units sold within 12 months” or “30,000 product sales by 2018.”
Now, setting “end” goals like these is advisable. They help you visualize the big picture and follow a clear path.
The problem starts when you only set this type of goals. I mean, “40,000” can be a really discouraging number when you’ve never made that amount of sales before.
Worse yet, with “big picture” goals like these, it’s hard to measure results in the short run. Instead, you need to break them down into smaller goals.
This way, you can analyze data with more speed and modify your strategy along the way, if necessary.
Getting back to the “40,000 units” example, how many sales would you need to make each month to reach your annual goal? The answer is 3,333 sales per month. And how many sales would you need to make each day to reach your monthly goal? Just 111 a day.
In this case, instead of trying to make 40,000 annual sales, you should aim for just 111 per day.
By taking this approach, you can evaluate your campaigns on a daily basis, and therefore, pinpoint possible leaks in your strategy much faster.
The bottom line? When setting your advertising goals, remember to start at the end and break down your “big picture” goals into smaller goals.
It’s Time to Create Your First Unbeatable Ad
You’ve spent so much money on different strategies and methods, and you’re afraid of failing again. But the only way to succeed is to move forward and try different things.
And I want to be completely blunt with you. Even if you implement this information, I can’t guarantee you’ll create a profitable ad.
Why? Because there are way too many factors that can influence your results—like your industry, budget, experience, and even your country.
But you need to give it a shot, don’t you think?
I’d love to know your thoughts, brutal or otherwise. Leave down at the comment sections below.